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A Japanese castle, Sanjuro the cat, and a remarkable recovery in tourism

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Bitchū Matsuyama Castle, also known as Takahashi Castle, is a castle located in Takahashi, Okayama Prefecture, Japan. It is not to be confused with Matsuyama Castle in Matsuyama, Ehime Prefecture.


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The Takahashi City Tourist Association is upbeat, with an official of the association saying: “We want to liven up the whole city with Sanjuro.”

A feline “lord” of Bitchu Matsuyama Castle in Takahashi, Okayama Prefecture, is contributing to a recovery in tourism that was dealt a heavy hit from natural disasters last summer.

The name of the cat lord of the popular castle, which is nicknamed “castle in the sky”, is Sanjuro. He settled in the precincts of the castle in the wake of torrential rains in western Japan in July last year.

Because Sanjuro is super-friendly to people, he has attracted attention on social media.

The number of tourists coming to the castle, that fell at one point after the torrential rains, recovered rapidly, thanks to Sanjuro. He is now serving as a living “beckoning cat”, the auspicious cat statue often displayed in stores and other businesses.

Sanjuro is a male with white and brown fur. He is thought to be three or four years old.

On July 21 last year, castle cleaner Ryoichi Motohara found the cat wandering in the castle’s Sannomaru area. “At the time, I thought he was an abandoned cat, because he was very skinny.”

After observing the cat for several days, the cleaner started feeding him. From then, he began appearing in the castle’s Honmaru main area, mingling with tourists.

The cat never got angry when people would touch him. He responded to people with cute manners while purring. He became widely known through word of mouth and via online sites.

The tourist association gave the cat the name Sanjuro in tribute to Tani Sanjuro, a samurai warrior of the Bitchu Matsuyama clan who served as a troop captain of Shinsengumi, a samurai squad in the last years of the Edo period (1603-1867).

As the number of newspaper articles and TV programmes reporting about Sanjuro grew, his owner was identified around October last year.

Ms Megumi Nanba, 40, who lives in the city about 6km from the castle, said that she had been searching for her cat, who ran away from their home on July 14.

As she loved her cat and he was also was attached to her children, Ms Nanba at first wanted to take him back home. Eventually, though, Ms Nanba and her family members discussed the matter and decided to hand over their cat to the tourist association.

“I was really relieved when I found out he was alive. If he likes living in the castle, it is good for him (to stay there),” she said.

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In November last year, an official of the tourist association took him home to prepare for a media presentation, and Sanjuro ran away again.

Although the association tried to find him by distributing leaflets and other means, Sanjuro could not been found, which made officials of the association increasingly worried.

Sanjuro was finally found 19 days later. Since then, the officials have kept him inside the castle’s administrative office building in the Honmaru area so as not to have such a painful feeling again.

In December last year, the association officially appointed Sanjuro to the post of “castle lord cat”. His duty as the castle lord is to stroll around in the castle twice a day, with officials holding him on a leash.

Sanjuro is highly popular for his friendliness towards visitors, such as rubbing against people’s legs and neatly sitting down on their knees.

According to the tourist association, the number of visitors in July last year in the wake of the torrential rains fell to about 20 per cent compared with that in the previous year. But in February this year, the number passed 4,000 – 40 per cent higher than that in the previous year.

The association designated March 16 as the “Day of Sanjuro” as a play on words – 3 (san), 10 (ju) and 6 (roku) – and held an event.

Tourists from across the nation swarmed to take photos of Sanjuro that day.

Ms Miho Hatanaka, 44, from Otake, Hiroshima Prefecture, said: “He is so friendly and tame. I wish I could hug him a long time.”

Her daughter Nanami, a nine-year-old elementary school student, said: “He’s so cute. I hope he keeps playing the role of castle lord.”

The association produces official items with his photo such as key chains and postcards, as well as digital stamps which can be used on LINE, a free communication app.

Manager of the tourist association Hideo Aihara said: “With Sanjuro at the core, new movements including developments of items and event plans have been occurring.

“We want to expand this positive trend while cooperating with various entities.”

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Alitalia airline: The ongoing medley

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The journey of Gianfranco Battisti, CEO of Ferrovie Dello Stato Italiane (FS), to the United States would have borne its first fruits in the definition of the new company for Alitalia, but so far nothing is definite.

Delta Airlines, in fact, should officially join the new Alitalia, but with an initial share of only 10%. The commitment signed with the managing director of FS doubles over the next four years to satisfy the industrial plan still being defined.

The managing director of Delta, Ed Bastian, would, therefore, have confirmed the interest for a percentage of shares similar to those already held in Air France-KLM, even if now FS will have to increase its participation up to 40%.

The US carrier, in fact, will guarantee its gradual investment to the point of controlling 20% as long as the new company makes profits, a scheme that follows the operation that Delta has already successfully experienced with Aeroméxico (from 19 to 49% in the past few years.)

According to the Italian press, the Battisti-Bastian confrontation would have focused on the shares of the new team, its shareholders, and governance, while the definition of the industrial aspects of the plan will need more time. As a result, a further postponement of the presentation of the Alitalia business plan is expected to be scheduled for next March 31.

easyJet’s second thought

In a peremptory tone through a press release, easyJet definitively closes the door on a possible entry into Alitalia. “Following the conversations with FS and Delta Air Lines for the creation of a consortium that evaluated the options for future Alitalia operations, easyJet decided to withdraw. However, the airline told the Adnkronos agency of its intentions to confirm its commitment to Italy and to continue to invest in the three airports of Milan, Naples, and Venice as done in recent years, adding routes and capabilities.”

The NewCo scheme

In the new Alitalia, therefore, 50% would be controlled by FS and Delta and another 15% would be due to MEF (the Italian Ministry of Economy and Finances) through the conversion of a bridge loan. It remains to be clarified how the remaining 35% would be divided. According to the newspaper Il Messaggero, in fact, Battisti would have obtained from the Treasury the availability of Fincantieri to cover 10-15%, while an additional 20% would remain to be covered (there are talks again of CDP – Italian National Promotional Institution) or Poste ( the state mail company) through some subsidiary companies. The new Alitalia could start with a capital requirement of around 1 billion euros.

While waiting for its future to be defined, Alitalia states to have recorded a 2.7% increase in passenger numbers on intercontinental routes compared to the same month of the previous year. And passenger revenue traffic is up by 1.2% on long-haul flights compared to the same period in 2018.

February cargo revenue, as stated by Alitalia, also increased by 4.9%. The results obtained on intercontinental routes have contributed to overall revenues, allowing Alitalia to record for the fifteenth consecutive month, growth in total passenger traffic turnover.

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“Plan For Our Kids” and “African Earth Lung” to launch at WTM Africa

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eTN Publisher Juergen Steinmetz talks to Professor Geoffrey Lipman Co-Founder of SUNx – STRONG Universal Network, about the development of “Plan For Our Kids” and the signature “African Earth Lung” to be launched during WTM Africa.

Steinmetz  

Hey Geoffrey, I wanted to get an update from SUNx for  WTM Africa

Lipman

Hi Thomas, we’re just rolling out “Plan for Our Kids” (PFOK)  launched at WTTC’s COP 24 event in Poland at the end of last year. Its goal is to create 100,000 STRONG Climate Champions by 2030 across all UN States. It’s a low cost, CSR linked program, with lifetime learning, from school through graduation into corporate training programs, and it will support Climate Friendly Travel ~ measured to manage: green to grow & 2050 proof to innovate. It will provide cloud connected online education, analytics and a heavy emphasis on innovation, to spread best practice around the system.

Steinmetz

Why is this different from what other organizations like WTTC or UNWTO do ?

Lipman

It’s complementary to all the excellent SDG related sustainability initiatives, of industry and government organizations – across the mobility, hospitality, technology spectrum.  PFOK is just totally focused on responding to eXistential Climate Change. Because if we don’t fix that, all the other stuff won’t matter. So, it targets the next generation of decision makers. And we are appealing to companies and communities who connect with them for the strategic engagement and financing support to make it happen. Industry leaders, financial services, technology innovators all have a massive stake in the future. SUNx is just a catalyst.

Steinmetz 

Why the next generation……… What about now?

Lipman

Climate change is a multi-generational issue. The last generation defined it: This generation recognized it. The next generation will be in the middle of it. They don’t have the institutional baggage and they will have the mindset to implement solutions.

But we have to start now – that’s the climate scientists’ message: that’s the economists’ message and that’s the Greta Thunberg message.

I kind of like the Titanic analogy.  At the end of the day we have to avoid the iceberg and if we do that the ship sails on, life carries on and evolves. But the ship takes a long time to change course – in the case of the Paris Agreement 5 years from 2015 inception to 2020 coming into force. 2030 to ramp up and integrate with the SDG’s And 2050 to stabilize at liveable weather conditions.

Steinmetz

OK why 100,000 STRONG Champions– or did you pull the number out of the air.

Lipman

Well it’s a significant target of educated thought leaders – even for a global  movement – but it’s basically the equivalent of 500 for every UN State. Even for a small island that’s not huge. For a big State we know it will spawn more. And we have a decade to put them in place. They’ll be the Greta Thunberg support system for our sector – helping ensure that Paris targets are met. What’s exciting is that we will be able to provide them with dynamic lifetime learning from our web portal, focused good practice from across the global climate resilience spectrum and a capacity to spread innovation on a real time basis.

Steinmetz    How Will you Finance such an Ambitious Program

Lipman

Visionary Corporate Sponsors from the Travel & Tourism sector and supporting industries, as well as far thinking public sector sources; will take it to scale, country by country. We have a Sponsor and Impact Investor program, as well as a country initiative that costs just 5000 Euro. And we operate as an NGO with low costs and high focus.

We’ve been fortunate to find our first Anchor Sponsor, of 12 we are seeking worldwide for 2019/2020 – and we are grateful to Robin Ingle for his willingness to step up to the plate so quickly. Our plan calls for one from each sub-sector – Transport: Hospitality: Travel Services: from each of 3 regions. Americas: Europe / Middle East/ Africa: Asia/Pacific. As well as one leader per UN State.

Our signature African Earth Lung will of course  require a much bigger Alliance, with much greater finance. But frankly it’s a once in a lifetime opportunity to do something that can have such clear global and local significance. I  saw it before at Rio 92 when Maurice Strong mobilized so much for the planet and a focus on the Amazon. We think this is our chance to help the world and the Congo Basin.

Steinmetz Will you ever stop this kind of corporate campaigning

Lipman

I doubt it.  I worked for IATA for the first 20 years of my career – a wonderful organization that instilled a sense of purpose –  its first Director General told a journalist when he was in his 90’s, that his days began by crawling out of bed to get the Times Newspaper from the doormat. He turned to the obituary column and if he wasn’t there, he got dressed & carried on with life. I’m kind of from that school of thought.

For more information on SUNx, please visit: https://www.thesunprogram.com/

3 min Video About SUNx

 

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