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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

Dame Alice Walker will headline Anguilla Lit Fest 2019

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The Anguilla Tourist Board is pleased to announce an impressive line-up of international artists scheduled to appear at the 8th annual Anguilla Lit Fest, taking place May 16 to 19 at Paradise Cove Resort, Anguilla. Hosted by the Anguilla Literary Foundation under the theme Books, Beaches & A Better You, this Literary Jollification promises to inspire, educate, motivate and uplift audiences with its unique mix of readings, workshops and cultural performances, set against the backdrop of Anguilla’s spectacular beaches.

In her first appearance at Lit Fest, legendary novelist, essayist, poet and activist, Dame Alice Walker will explore the themes of feminism, sexuality, identity and spirituality in her prolific writing and lived experience. Dame Alice is best known for her Pulitzer Winning novel, The Colour Purple (1982), the critically acclaimed Possessing the Secret of Joy (1992), and most recently a bilingual English/Spanish anthology of poetry Taking the Arrow Out of the Heart (2018).

Dynamic author/poet Jason Reynolds will also be featured in the 2-day literary limelight.  Reynolds enjoys a special appeal for those in their teens and twenties as well as for the young at heart.  His first book of prose, When I Was The Greatest (2014) won the Coretta Scott King/John Steptoe Award for New Talent, and most recently his acclaim skyrocketed with his New York Times best-selling Track series, Ghost (2016), Patina (2017) and Sunny (2018).

This year, the Anguilla Lit Fest also welcomes an inspiring cornucopia of Social Media Influencers and Speakers, including husband and wife team Tony A Junior and Sheri Gaskins, who will present Make it Work, 22 Time Tested Real Life Lessons for Sustaining a Happy Healthy Relationship (2019).  Tony is a highly regarded life coach, author and motivational speaker who has appeared on The Oprah Winfrey Show and TBN’s 700 Club. The distinguished roster includes Glory Edim, a literary advocate and founder of Well-Read Black Girl, a book club and online community that celebrates the uniqueness of Black literature and sisterhood, and whose first anthology, Well-Read Black Girl: Finding Our Stories, Discovering Ourselves, was published by Random House in 2018; Denene Millner co-writer with Steve Harvey of Act Like a Lady, Think Like a Man and Around the Way Girl, a memoir with actress Taraji P. Henson and founder of MyBrownBaby.com, and Editor of Denene Millner Books; novelist and motivational speaker, Sadeqa Johnson, who worked with JK Rowling and Bishop TD Jakes before becoming an author of novels such as And Then There Was Me (2017); and Journalist/Blogger Sarah Greaves Gabbadon, better known as JetSetSarah, whose captivating posts on Caribbean destinations, food and shopping inspire all that ‘follow’ her to follow in her footsteps.

Additional authors include: Patricia Marie “Pat” Cummings, esteemed writer and illustrator of over 30 books for children; Ira Sumner Simmonds, a native of St Kitts who has written From Siberia to St Kitts: A Teacher’s Journey; and Stephanie Stokes Oliver, author, editor and member of the Anguilla Literary Foundation, introducing her critically acclaimed anthology Black Ink, and notables from the publishing world such as Dawn Davis Publisher and Vice President of 37 INK, and Yona Des Hommes Associate Director of Publicity for Atria Books.

“We are intent on showcasing the richness and diversity of the Anguilla experience,” said Cardigan Connor, Anguilla’s Parliamentary Secretary for Tourism. “Anguilla LitFest is a perfect example of the depth and sophistication of our product, and the lure that Anguilla presents to leading literary icons. I congratulate the members of the Anguilla Literary Foundation on what promises to be their best event ever, and look forward to another amazing event,” he concluded.

The 2019 Anguilla Litfest: A Literary Jollification is an unrivalled opportunity for meeting authors, attending book signings and writing workshops.  Special vacation packages for the event will be offered by a number of Anguilla’s leading properties, including the host venue, Paradise Cove Resort, and sponsor hotel, The Reef by CuisinArt.

For more information on the Anguilla Lit Fest 2019 or to register for this year’s event, go to www.anguillalitfest.com, email info@anguillalitfest.com, or follow the Anguilla Litfest on Facebook or Instagram.   For information on Anguilla, please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

Tucked away in the northern Caribbean, Anguilla is a shy beauty with a warm smile. A slender length of coral and limestone fringed with green, the island is ringed with 33 beaches, considered by savvy travelers and top travel magazines, to be the most beautiful in the world.

Anguilla lies just off the beaten path, so it has retained a charming character and appeal. Yet because it can be conveniently reached from two major gateways: Puerto Rico and St. Martin, and by private air, it’s a hop and a skip away.

Romance? Barefoot elegance? Unfussy chic? And untrammeled bliss?   Anguilla is Beyond Extraordinary.

Travel News | eTurboNews

Ethiopian Airlines refutes wrong reporting of the New York Times

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Ethiopian Airlines would like to refute the following wrong reporting of the New York Times titled “Ethiopian Airlines Had a Max 8 Simulator, but Pilot on Doomed Flight Didn’t Receive Training”

Ethiopian Airlines, one of the safest and most dependable airlines in the world, is pleased to confirm that Ethiopian pilots have completed the Boeing recommended and FAA approved differences training from the B-737 NG aircraft to the B-737 MAX aircraft before the phase in of the B-737-800 MAX fleet to the Ethiopian operation and before they start flying the B-737-800 MAX.

The pilots had also been made aware of, and well briefed on the Emergency Airworthiness Directive issued by the FAA following the Lion Air accident. The content of the airworthiness directive has also been well incorporated in all pilot training manuals, operational procedures and working manuals.

The B-737 MAX full flight simulators is not designed to simulate the Maneuvering Characteristics Augmentation System (MCAS) problems.

Ethiopia Airlines urges all concerned to refrain from making uninformed, incorrect, irresponsible and misleading statements during the period of the accident investigation. International regulations require all stakeholders to wait patiently for the final result of the investigation.

Travel News | eTurboNews

Malta attracts record-breaking 62,185 tourists from US and Canada in 2018

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Statistics released by Malta’s National Statistics Office for inbound tourism for 2018 show that Malta’s popularity in the North American market is still trending.

The Hon. Konrad Mizzi, Minister of Tourism for Malta, noted that the US was one of the fastest growing tourism markets for Malta, recording a dramatic increase of 31.9% from 2017 to 2018, with a total of 47,170 Americans visitors. The increase from Canada in 2018 was 6.6% (15,015 Canadians) bringing the total arrivals in 2018 from North America (US & Canada) to a record breaking 62,185. This sunny archipelago in the Mediterranean recorded an overall 2.6 million visitors (+14.3% between 2017 and 2018), bringing a record number of tourists to Malta from around the World.

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Malta is turning into one of the Mediterranean’s top all season destinations due to its success in developing a multitude of off-peak events, and mild year round warm, sunny climate. According to Michelle Buttigieg, MTA Representative for North America, “although the dramatic increase in 2018 is due in large part to the yearlong celebrations of Malta’s Capital, Valletta, as the 2018 European capital of Culture, Malta also has a rich and diverse annual calendar of festivals and events that continue to attract visitors for the off-season.”

Buttigieg continued, “if the overwhelming number of people stopping at the Malta Booth last month at the January 2019 New York Times Travel Show is any indication, this market will continue to boom.” The MTA is very proactive in North America, both with travel industry organizations such as the United States Tour Operators Association (USTOA), and Virtuoso, a network of luxury travel agents.

Buttigieg further stated, “MTA has also garnered major publicity in the US and Canada because of its proactive work with prominent journalists and social media influencers.” Buttigieg added, “an important part of Malta’s appeal to the North American traveler is that English is an official language, and that Malta is a safe, peaceful, and stable EU democracy.”