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For Immediate Release | Official News Wire for the Travel Industry

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Gold is out, blue is in: United Airlines unveils new fleet paint design

April 24, 2019 by Forimmediaterelease

Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United’s ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.

“As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit,” said Oscar Munoz, CEO of United Airlines. “Each improvement we’ve added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”

The next iteration of United’s livery prominently features the color most connected to the airline’s core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United’s heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier’s expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United’s Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United’s name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United’s mission of “Connecting people. Uniting the world.” will also be painted near the door of each aircraft.

The new design features core colors from United’s updated brand palette, which was introduced last year as a step toward updating the brand’s visual identity. Blue continues to be the airline’s primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline’s new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United’s new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.

On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.

Travel News | eTurboNews

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National Research Council in Canada wants to improve air passenger experience

April 2, 2019 by Forimmediaterelease

From visiting friends and family to getting goods to market, Canadians, tourists, and businesses rely on a safe, secure aviation system. While safety is everyone’s top priority in air travel, the air travel experience is arguably a passenger’s next biggest concern. Air travelers and crew want a safe and pleasant flight experience, and so do air carriers. By providing a positive passenger experience through well-designed, research-vetted cabin systems and products that complement human behavior, companies can ensure safer, smoother operations while earning and maintaining customer loyalty.

To understand how people interact with the controlled air travel environment, a National Research Council of Canada(NRC) multidisciplinary team is studying human responses to the cabin environment and the impact of new design concepts and emerging technologies on air travelers and crew.

The NRC is in the third year of a five-year research collaboration with the Research & Technology team at Airbus Americas Engineering to improve the air passenger experience by studying and demonstrating the human impact of technology innovations. The research team is using the new NRC Centre for Air Travel Research and real people in simulated tests to evaluate and analyze innovative disruptive concepts, cabin air quality and environmental control systems, passenger comfort, and issues associated with boarding and exiting aircraft.

After carefully analyzing the data gathered during these comprehensive tests, researchers will be able to identify low-cost, high-return changes that can be applied early in the aircraft design process to the benefit of Airbus and its industry customers, affording them the opportunity to make evidence-based decisions that balance the safety and comfort of air passengers and crew with manufacturing and operational costs for next generation aircraft.

This research collaboration is due in part to Airbus’ Industrial and Technological Benefits (ITB) obligation associated with Canada’s Fixed Wing Search and Rescue Aircraft Replacement (FWSAR) program. Canada’s ITB Policy ensures that prime contractors provide business activities in Canada equal to the contract value. The FWSAR program is supporting approximately 2.5 billion CAD in ITB activities within the Canadian economy.

  • The multi-disciplinary team in the National Research Council of Canada’s Centre for Air Travel Research includes a variety of expertise— specialists in physiology, psychology, industrial design, engineering, instrumentation, fabrication, and project management— that allows the team to fully explore the impact of new aircraft design concepts and emerging technologies on air travelers and crew.
  • The Centre for Air Travel Research has five laboratories and can facilitate the study of security screening systems, airport navigation tools, virtual reality devices to address flight anxiety, and the specific needs of communities such as seniors or persons with disabilities.
  • In addition to offering a realistic re-creation of an airport terminal, the Centre for Air Travel Research also boasts the Flexible Cabin Laboratory, complete with an A320 aircraft cabin that allows for the study of passenger flight experience, human vibration, and more.

Travel News | eTurboNews

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