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Top Easter season destinations for US travelers revealed

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Mexico, Canada and the United Kingdom are among the most popular destinations for travelers in the U.S.1 this Easter period, according to analysis conducted by travel experts.


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As of 7 April 2019, more than 95,000 advanced bookings had been made2 in the U.S. through all global distribution systems (GDS) for return flights to Mexico scheduled between 16 April and 22 April 2019. Flight bookings to second placed Canada and third placed U.K stood at 44,975 and 32,515, respectively.

Amongst the top 10 most popular destinations, the ones which had seen the greatest year-on-year increase in Easter flight bookings were Spain, up 33.6% (+4615 bookings in 2018), Canada, up 25.7% (+9198 bookings in 2018) and a close third, Puerto Rico, up 25.6% (+4279 bookings in 2018).

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Global distribution systems (GDS) are vast hi-tech reservation networks that allow travel agents, travel management companies and large corporations, among others, to search and book airline seats, hotel rooms, rental cars, and other travel related items.

“Mexico remains by far the most attractive destination in terms of volume, for travelers in the U.S. over the Easter period. A big reason for this is the proximity and great weather all-year round. The proximity, and some great tourist attractions land Canada at the second place. Breathtaking festive celebrations and shopping sales in U.K, boosted by affordable flight options, definitely make it a top destination.

Top Easter season destinations for travelers in Spain booked through global distribution systems

Destination Flight Bookings

Mexico 96,451
Canada 44,975
United Kingdom 32,515
Dominican Republic 32,229
Italy 25,311
China 24,636
Puerto Rico 21,008
France 20,780
Jamaica 19,215
Spain 18,369

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Jamaica’s Tourism Minister Bartlett pumps J$200 million into Linkages Networks

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Minister of Tourism, Hon Edmund Bartlett has committed J$200 million to the Linkages Networks to help build out more products to enhance the visitor experience and ensure more inclusive growth in the sector.

Speaking at the launch of the new Top Events Jamaica Initiative yesterday at Devon House, Minister Bartlett said, “This year, we will be spending 200 Million dollars on the Networks to create the level of inclusiveness that connects the ordinary Jamaican to the tourism product and the product to the ordinary Jamaican.

This will be a huge game changer and we are going to change the narrative and also change the feeling of the public that tourism is only for the bigger suppliers and doesn’t include the smaller players.”

The Tourism Linkages Network’s (TLN’s) main focus has been to bring local tourism suppliers in contact with other sectors such as agriculture and manufacturing. In doing so, the Linkages Network creates more economic opportunities for our local tourism suppliers who can then earn more.

Minister of Tourism, Hon Edmund Bartlett (1st R) paused for a photo at the track and field display at the launch of the new Top Events Jamaica Initiative yesterday at Devon House

Driving this inclusive growth are five networks geared towards building out authentic Jamaican experiences for the visitors and increasing the earning potential of small suppliers and they are – Gastronomy, Sports and Entertainment, Shopping, Knowledge and Health and Wellness.

The new Top Events Jamaica initiative, being spearheaded by the TLN, is designed to increase visitor participation in events and activities island-wide through strategic partnerships and leveraging the power of technology, social media, and advertising.

In highlighting the importance of this new platform, Minister Bartlett, said, “Top Events will place all our best entertainment products and offerings under one roof. In doing so we are allowing visitors and locals alike to chance to find these offerings with the click of a button. Top events will be a critical element that brings together our authentic Jamaican entertainment products under one roof through the use of technology.

This type of interface is critical in the age of technology especially given that entertainment forms a large part of why people travel and as such there is value in building out more products of this nature to drive arrivals and growth in the sector.”

The Top Events initiative will include a microsite and an easy to use mobile app to increase visitor awareness and participation in the over 900 events held in Jamaica each month. To qualify for listing on Top Events, event organizers must meet the predetermined criteria outlined by the TLN that guarantees continuity in the content delivery and effective data capture.

The TLN’s Sports and Entertainment Network (SEN) will be the driving force behind Top Events Jamaica and the body ultimately responsible for the final selection of “Top Events” to be added to the event calendar.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Ottawa Tourism launches ThinkOttawa ambassador program

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Ottawa Tourism, Shaw Centre and Invest Ottawa are collaborating to launch a program to bring more conferences and conventions to Canada’s capital city through the creation of local ambassadors. In addition to attracting potential ambassadors, the ThinkOttawa program also offers a number of solutions and support services to help win and deliver events across the city.

The program appeals to potential ambassadors by asking if they are trailblazers in their industry and wish to be the sort of leader that leaves a legacy. In particular, to increase engagement, ThinkOttawa highlights four key benefits to becoming an ambassador:

• Raised Profile – hosting an international conference can heighten the visibility of an ambassador’s work – whilst potentially generating additional research funding.

• Impact an Industry – with many international events only ever visiting a city once, it is an opportunity to leave a legacy in the ambassador’s industry and the city as a whole.

• Networking – ambassadorship provides a unique opportunity to expand networks, develop relationships and build research partnerships locally and across the world.

• Recognition – be recognised for their efforts in championing an event at annual awards attended by peers, government leaders and other industry experts.

The program also demonstrates how much support Ottawa Tourism, Shaw Centre and Invest Ottawa can offer ambassadors throughout the organising process:

• Bid Development – ThinkOttawa will work with ambassadors to prepare a customised and polished bid document and presentation.

• Venue and Accommodation – as destination experts the ThinkOttawa team will recommend and source proposals from venues and accommodation providers.

• Government, Community and Partnership Support – letters of support can be obtained from key stakeholders, partners and municipal government where applicable to help both the bid and organising process.

• Marketing and Promotional Materials – access to promotional photos and videos that showcase the city and its unique offerings will help in the initial bid process as well as securing attendance at the event itself.

• Financial Support – Ottawa Tourism offers funding programs designed to assist eligible organisations with exhibition and meeting space rental costs as well as other areas of expenditure.

“Ambassador programs are not unusual in the world of association conferences and congresses but we wanted to go the extra mile and create a truly bespoke offering for those individuals wanting to get involved,” comments Ottawa Tourism’s Vice President, Meetings and Major Events, Lesley Mackay.

“Specifically, we are looking to help those individuals become leaders, share knowledge, connect, introduce ThinkOttawa and identify opportunities for the city. As Canada’s capital we are home to national and international association representatives all looking to host events in creative and inspiring spaces. We want to show them why Ottawa is the perfect destination and how easy it is to hold events here.”

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Travel Leaders Network embarks upon major international expansion

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Travel Leaders Network, North America’s largest travel agency organization, in partnership with sister company Travel Leaders Corporate, has embarked upon a large-scale international expansion program to expand opportunities and provide enhanced service to corporate customers. To date, 40 major travel agencies from Europe, Latin America, the Middle East and Asia have become new members of Travel Leaders Network. Many more agencies are expected to join over the coming months.

“We are creating a network of agencies that will serve as connective tissue enabling us to respond to larger opportunities both regionally and internationally,” said Roger E. Block, CTC, President of Travel Leaders Network. “These agencies, now backed by the scale, technology and tools available through Travel Leaders, are positioned to provide an even more customized, personalized and superior level of service to existing and new clients within their respective geographies.”

New members, some of which are among the largest corporate travel agencies in their countries, join several existing international members of Travel Leaders Network. Combined, the network now has agency representation in nearly 50 countries. Additionally, Travel Leaders Group agencies across the U.S., Canada, the UK and Mexico, inclusive of CTS (Corporate Travel Services), will play a significant role in the international expansion.

“Our plan is to sign one exclusive Travel Leaders representative in key countries around the globe. We are engaging partners who can offer a full portfolio of corporate, leisure and events services and are recognized in their country and by their peers as service-oriented, successful agencies,” said Block.

The newly-joined international members will have access to Travel Leaders’ comprehensive suite of resources. Those include online booking tools, a wide variety of marketing programs, the company’s extensive hotel program, including its highly curated SELECT Hotels & Resorts Program, international destination company (DMC) network and access to a vast array of education and training resources. Additionally, members will be able to support both international accounts and local customers through Travel Leaders’ end-to-end technology suite that provides profile management, online trip authorization, data consolidation and analytics, meetings technology and customer reporting tools. International partners will also have access to some of the marquee leisure programs offered by Travel Leaders Network.

“This expansion program is transforming both Travel Leaders Network and Travel Leaders Corporate into more robust international players with stronger abilities and reach enabling true multi-national account management based upon a highly personalized service model on an international scale,” said Gabe Rizzi, President of Travel Leaders Corporate. “Clients will be serviced by local agencies who are leaders in their markets providing premium corporate travel services supported by a vast array of technology. These innovative agencies are now backed by one of the largest travel agency networks in the world. We’re not a call center operation and neither are they. That’s our sweet spot and our competitive difference.”

Member support will be provided on a regional basis with key positions located in each region, including Latin America; Europe, the Middle East and Africa; and Asia Pacific. “We have hired regional sales professionals in the areas of sales, operations, technology and account management to create a more localized support structure to best serve the needs of our international members,” Rizzi added.

Angeles Yugdar, Senior Vice President of International Markets for Travel Leaders Group, is leading the expansion efforts and overseeing the new regional team members. Kevin Brown, Vice President of International Sales for Travel Leaders Corporate, is also serving in a key role. New regional team members include:
•Carina Fernandez Grenno, Regional Partner Management Director, Latin America
•Susan Lancaster, Regional Partner Management Director, Europe, Middle East and Africa
•Pat Siow, Regional Partner Management Director, Asia Pacific

New international agency members include:

Armenia

Global Travel Club LLC

Brazil

Travel Leaders Brazil

Bulgaria

Jamadvice

Burma

Supported by Vietnam

Cambodia

Supported by Vietnam

China

Travelux Limited

Colombia

Trafalgar Tours SAS

Costa Rica

Rutas Aereas S.A.

Croatia

Supported by Serbia

Egypt

Travel Leaders Egypt

France

Marietton Development SAS (Havas Voyages / Ailleurs Business)

Greece

Kyvernitis Travel

Guatemala

Grupo Travel

Hong Kong

Travel Leaders Hong Kong

Indonesia

Travel Leaders Indonesia

Israel

Lachish Tours

Japan

Toppan Travel Service Corp.

Jordan

Dakkak Travel Agency (DTA)

Kuwait

KAPICO Travels and Tourism Co. WLL

Laos

Supported by Vietnam

Latvia

TAS Baltics Ltd.

Lithuania

JSC Vestekspress

Luxembourg

Select Travel S.A.

Madagascar

Arcadia Travel

Malaysia

Travel Biz & Tours

Mauritius

Arcadia Travel

Montenegro

Supported by Serbia

Netherlands

Business + Travel Group

Panama

International Meetings and Conventions Panama Inc.

Paraguay

Compania de Desarrollo Turistico SRL – Comdetur

Peru

Promotora De Viajes Nuevo Mundo

Romania

Aerotravel

Russia

IBC Corporate Travel International Business Centre Ltd.

Serbia

Travel Leaders Serbia

Switzerland

STC Travel Swiss SARL (Havas Voyages)

Thailand

Travel Leaders Thailand

Ukraine

Sky Travel Holdings Limited (Ukraine)

Uruguay

Travel Leaders Uruguay

Venezuela

Molina Agencia De Viajes C.A.

Vietnam

HG Group

The above agencies join Travel Leaders Network’s existing international members which include:

Bahrain

Cozmo Travel

India

Greaves Travel Pvt Ltd and Orchid Voyages Pvt Ltd

Ireland

Travel Management International

Qatar

Cozmo Travel

Saudi Arabia

Cozmo Travel

United Arab Emirates

Cozmo Travel

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WTTC launches global taskforce on human trafficking

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The World Travel & Tourism Council (WTTC) has today announced the formation of a global taskforce to help prevent and combat human trafficking – an illicit activity that affects 30 million victims worldwide and relies on travel networks to operate.

The taskforce comprises WTTC members and sector associations to become the first global industry-wide initiative to assert zero tolerance and share best practice.

As an industry, human trafficking is worth $150 billion annually and contributes heavily to modern slavery in which 40 million people worldwide are entrapped. One-quarter of trafficking victims worldwide are children (or 5.5 million). Meanwhile, 19% of victims are trafficked for sexual purposes, which makes up 66% of the illicit income generated.

Human trafficking is present virtually everywhere, yet not all criminalize it in all its forms.

The WTTC taskforce has thus been established for the purposes of:

  1. PREVENTION: to increase industry and consumer awareness of human trafficking. It is proven the more we know the more can be prevented.
  2. PROTECTION: to train employees and travelers on how to identify and report suspected cases.
  3. ACTION: to encourage governments to enact legislation which recognizes human trafficking as a crime throughout the entire chain and develop resources and support needs such as national hotlines.
  4. SUPPORT: to provide assistance, employability training, and employment opportunities to survivors.

The founding members of the taskforce are Airbnb, Amex GBT, The Bicester Village Shopping Collection, Ctrip.com International, CWT, Emirates, Expedia Group, Hilton, JTB Corp., Las Vegas Convention and Visitor Authority, Marriott International, Silversea, Thomas Cook, and TUI.

On the formation of the taskforce, Gloria Guevara, President & CEO of WTTC, commented: “Human trafficking is a devastating widespread and critical issue that unfortunately relies on Travel & Tourism networks to operate. As a sector, we must do everything in our power to help eradicate the problem so that people may move freely and safely across the globe, but never coerced.

“I am proud to today launch this vital taskforce comprised of the world’s most powerful travel leaders from across hotels, retails, airlines, cruise, technology, finance, and destination management, and are wholly committed to preventing trafficking, protecting victims, supporting survivors, and engaging with governments so that this pandemic ends once and for all.”

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