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Malta’s National Museum of Fine Art housed in a historic, eco-friendly landmark

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MUŻA represents a significant development in the history of museums in Malta

MUŻA, the recently opened National Museum of Fine Art in Malta, represents a significant development in the history of museums in Malta. It is also the flagship project for Valletta’s European Capital of Culture title in 2018. This new national-community arts museum, housed in a historic building with over 20,000 works of art, seeks to present inspiring and engaging stories to tourists and Maltese residents alike.

MUŻA Museum is a self-sustainable, energy efficient institution with a potential zero-carbon footprint. The energy-efficient Museum, which is aided by the design and layout of the building, utilizes high energy-efficient power consumables, natural lighting, and renewable energy sources, like solar panels, to promote sustainability.


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The word MUŻA, itself is an acronym which stands for Muzew Nazzjonali tal-Arti, (National Museum of Fine Arts). It also refers to the muses; the mythological figures from classical antiquity inspiring creativity and, in effect, the etymological source of the word museum. MUŻA is also the Maltese word for inspiration.

MUŻA is located at Auberge d’Italie, a historic site in Valletta, A UNESCO World Heritage site, where the first Malta Museum was established in 1924. The building was the historic seat of the Italian knights of the Order of St John dating back to the 16th Century.

In 1920 the building was also chosen as the seat of the Valletta Museum where the national collection, including what was then known as the fine arts section, was put on display. MUŻA strives to recognize the history of the collection of the Malta National Museum of Fine Arts, and the values which have shaped it over time.

Chinese Celebrity Xu Haiqiao brought diversity of Seychelles to Chinese audiences via social media

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The Seychelles Tourism Board (STB) office in China collaborated with famous reality show actor, Mr. Xu Haiqiao, to increase the visibility of the exotic island paradise among the young Chinese audience.

“Follow Xu Haiqiao to explore the Last Eden on Earth – Seychelles” as the project was called, was shot in Seychelles between August 21, 2018 and August 26, 2018.

The actor graduated from the Shanghai Theatre Academy, a public university aimed towards teaching dramatic art in Shanghai, China. Mr. Xu made his name known in his homeland through roles played in television series such as ‘The Dream of Read Mansions’, ‘The Journey of Flower’ and ‘Lost Love in Times’.

The promotional videos started airing on September 10, 2018 on the Chinese celebrity’s social media account on Sina Weibo, a Chinese microblogging website. Mr. Xu has about 10.7 million fans on Sina Weibo. Followers had the chance to watch ‘Follow Xu Haiqiao to explore the Last Eden on Earth – Seychelles’ on other social media platforms such as WeChat and TikTok.

Through the vlog ‘The Orange Star Travels’, Mr. Xu shared with his audience his six-day shooting itinerary in the 115-island archipelago. For each of the six days spent in Seychelles, a themed video blog was created, each displaying a different aspect of life in the island nation. He showed the Chinese audience the beautiful nature of Seychelles, its diverse culture, adventures that can be had as well as interacted with the local people.

The audience experienced the country through six chapters: Preview – ‘Xu Haiqiao and Seychelles’, Chapter 1 – ‘Live Somewhere Else’, Chapter 2 – ‘A Nature Tour of 455square meters, Chapter 3 – ‘A tour of Adventure’, Chapter 4 – ‘Unexpected Lucky Gift’ and Chapter 5 – ‘The End of the Journey’.

Over 60million PV (page per view) were recorded after ‘Follow Xu Haiqiao to explore the Last Eden on Earth – Seychelles’ finished airing.

Commenting on Mr. Xu’s presence in the Seychelles, STB Director for the Chinese and Japanese Market, Jean –Luc Lai- Lam said that the initiative is in line with the strategy as presented by his office for the year 2018.

“This year, one of our main focus has been creating more visibility on the Weibo Chinese social media, in order to reach a greater number of audience, and this has been very successful in creating more visibility for the destination,” said Mr. Lai Lam

The project follows the one carried out this year by the award-winning Chinese actress, Ms. Dilraba Dilmurat, who showcase Seychelles through ‘Dilraba feels Seychelles’. Close to 1.53 Billion people watched the series of videos advocating the laid-back lifestyle and natural environment of Seychelles.

Local partners and tourism industry players to assist hosting first ever international tournament in Seychelles

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As the Seychelles destination is in anticipation of the MCB Staysure Tour event to start in one week-time, local partners and service providers have rallied to ensure the event to be hosted on Praslin between December 14, 2018 and December 16, 2018 is a success.

Parallel to Constance Lemuria preparing to welcome the final of the golf tournament, the organising committee is working effortlessly to guarantee that the necessary means are put in place so that the tournament runs smoothly.

From the minute the guests set foot on Seychelles’ soil, the organising committee, with the help of its various partners, are in charge of ensuring that the guests’ stay in paradise goes without any hiccups.

Amongst the various local companies who have offered to provide their support are local destination management companies Creole Travel Services, Mason’s Travel and 7 Degrees South, CAT COCOS, Takamaka Rum, ISPC Seychelles and Heineken.

The 32 professional golfers together with Staysure Tour Officials, MCB partners and the international press will touch down in Seychelles on December 11, 2018, flying in on-board an Air Seychelles flight from Mauritius.

The national airline will have three twin otters lined up to facilitate the transportation of golfers and their spouses and other invited guests to the second biggest island of Seychelles – Praslin.

Creole Travel Services, Mason’s Travel and 7 Degrees South will be catering and making provision for the complimentary transportation of the participants between venues.

The Operations Manager at 7 Degrees South, Ms. Lindy Cadeau, said that such is in line with the company’s vision of involving new grounds.

“The resources have all been adequately allocated specifically for the event which will surely be an ideal opportunity to allow more exposure to the home of the mystical Coco De Mer fruit and Seychelles in general,” said Ms. Cadeau.

She noted that the number of golf enthusiasts’ eager to attend destination tours over the years have grown significantly.

Discussing Mason’s travel participation in providing support to the golf, Mr. Alvis, General Manager of the company talked about the importance of seizing such an opportunity for Seychelles.

“Being part of the MCB-Staysure Golf event is an opportunity for us to show our pride as a local business to support such events being hosted in our country. We believe that our contribution to this event will not only help our company to get new clients but also the country to get new business through the interest that would be generated in this event,” said Mr. Alvis.

Responsible for the transfer of the golf tournament partakers’ equipment and luggage and the Staysure delegation, CAT COCOS is making available a complimentary chartered boat to Praslin.

Speaking about the Creole Travel Services’ commitment to be part of the MCB-Staysure Golf Tournament, Mr. Eric Renard, General Manager at the company mentioned the meticulous organisation behind the project from the organisation’s part.

“It is our pleasure to provide our support to such an international event. We have an active delegated department assigned to the task, ensuring that everything that is required from us is ready when the time comes. Events such as these are ideal to attract a niche market to the Seychelles, and as a dynamic local DMC, it is our duty to encourage the further growth and evolution of the Seychelles as a tourism destination.”

IPSC Seychelles, Heineken and Takamaka Rum will ensure that food and beverage are made available to the different members of the delegation as the golf tournament rolls on.

Talking about the investment made for the event by ISPC, Mr. Alfred Alain Fourcroy, ISPC’s Chief Executive and Partner mentioned that the company is making provision to serve their best brands at the various events.  He further mentioned that ISPC would also be assisting in serving Champagne to arriving guests on board the aircraft.

“Our involvement in this event was a natural step for us. We have been actively supporting golf since 2013 via our competitions/events and more recently since 2016 being involved within the Seychelles Golf Federation. We believe this event is an amazing opportunity for Seychelles and we are delighted to be on board,” said Mr. Alfred Fourcroy.

As another regular sponsor of golf events on our shores, the Takamaka Rum local distiller company took the opportunity to add its brand to the list of partners to the event.

“Takamaka Rum is very proud to be one of the sponsors of the MCB Tour championship; we have supported golf in Seychelles for many years so it was an easy decision to make to be a part of the best golfing event ever to come to our shores. Best of luck to the all the Golfers,” said Takamaka Rum Managing Director Mr. Richard D’Offay as he spoke about their association to the prestigious MCB-Staysure Golf Tournament.

With the tourism industry being the driving pillar of the economy of Seychelles, each member of the team has a specific role to play in making the first golf tournament in the 115-island archipelago of the Indian Ocean a success.

Hosting such a high profile golfing event will secure higher visibility for Seychelles, potentially attracting more golf enthusiasts to the country – the perfect opportunity for one to relax and lay back while still doing what they love.

MEDIA CONTACT: info@seychelles.travel