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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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Russian Aeroflot remains China’s ‘Favorite International Airline’

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Russia’s Aeroflot has been once again named the Favorite International Airline in China. The award was given to Aeroflot for the third consecutive year at the Flyer Award Ceremony 2019. The award ceremony was held today in Shanghai, the economic capital of China.

The awards are supported by the Civil Aviation Administration of China (CAAC). Winners are selected by the jury and by votes from frequent flyers and travelers.

The awards recognize outstanding participants in China’s dynamically developing tourism market. Previous winners include leading global airlines, including carriers that hold Skytrax 5-Star Airline status.

Aeroflot retained the title of Favorite International Airline at the competitive Flyer Awards due to its key competitive advantages: high service quality and flexible fare policy.

“The recognition of Aeroflot as the Favorite International Airline in China is confirmation of the effectiveness of our strategic efforts in China,” Aeroflot CEO Vitaly Saveliev said. “We offer our customers a wide route network and one of the youngest fleets in the world. Millions of Chinese passengers choose our airline for affordable ticket prices, convenient transit via our hub airport Sheremetyevo and high-quality service. Further development of service on Europe-Asia transit routes – one of the most competitive aviation markets globally – is one of Aeroflot’s key goals, along with the active expansion of the domestic route network.”

Aeroflot’s convenient routes encompass four key locations in China: Beijing, Shanghai, Hong Kong and Guangzhou. Aeroflot continuously adds new services oriented at the Chinese market. Earlier Aeroflot signed a partnership agreement with Alipay, China’s most popular payment system.

Aeroflot’s official website has a Chinese-language interface. Passengers receive menus in Chinese, and the in-flight entertainment system is available in Chinese. Onboard announcements are made in Chinese and the menu offers a special Asian set.

Aeroflot consistently enjoys wide recognition and popularity among consumers in the Chinese market. In January, Aeroflot was named Best China – Europe Transit Airline at the 2019 Stars Awards in China.

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Delta Air Lines offsets most carbon emissions for over 300K customers on Earth Day

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In celebration of Earth Day today, Delta is offsetting the emissions of all domestic leisure and business travel into and out of New York, Boston, Seattle, Los Angeles, Raleigh-Durham and Atlanta for over 300,000 customers across the country.

Plantable seed paper cutouts shaped like airplanes will be distributed on these selected flights to let customers know the environmental impact of their flight has been offset and inspire them to offset additional travel on delta.com/co2. Once planted, this special paper airplane will sprout non-invasive wildflowers.

“Delta led the U.S. aviation industry by launching the first carbon offset program in 2007, making it easy for customers to reduce the environmental impact of their travel,” said John Laughter, Senior Vice President – Corporate Safety, Security and Compliance. “Delta is also the only major airline to voluntarily cap carbon emissions at 2012 levels by purchasing carbon offsets.”

Since 2013, Delta has voluntarily purchased over 12 million carbon offsets, which is equivalent to the emissions from 1.7 million cars or electricity use for one year in nearly 2 million homes. This is more than any other U.S. airline. Today alone, Delta will buy almost 50,000 carbon offsets. To put this in perspective, 50,000 offsets will equal the emissions from more than 10,000 cars driven for one year.

Delta’s carbon offsets to benefit Conservation Coast project in Guatemala

Every offset Delta purchases today will benefit the Conservation Coast offset project, which provides environmental protection from deforestation and sustainable livelihood opportunities for communities in Guatemala. These offsets will help conserve over 400 bird species and 54,000 hectares of threatened rainforests situated along the Caribbean coastline of Guatemala.

The Conservation Coast project also supports sustainable livelihoods within local communities by teaching things like economically viable and environmentally sustainable agricultural practices that work with the environment rather than against it. To date, over 700 jobs are being supported by the project, 30 percent of which are held by women.

“At Delta, we believe connecting the world begins with caring for it,” said Laughter. “The offset projects we support are holistic, going beyond addressing the environmental impact of travel to provide resources, empowerment and financial opportunities to underserved communities like those involved in the Conservation Coast project.”
Offsetting is affordable. A roundtrip ticket from Atlanta to New York emits 0.28 metric tons of CO2, which can be offset for less than $5.

These offsetting efforts and more are why Delta was honored the Vision For America Award by Keep America Beautiful in 2017, recognized with Captain Planet Foundation’s Superhero Corporate Award in 2018, named to the FTSE4Good Index for four consecutive years, included in the Dow Jones Sustainability North America Index for eight consecutive years, given an honorable mention in Fast Company’s 2019 World Changing Ideas Awards and named one of America’s 100 most sustainable companies according to an in-depth Barron’s study.

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Shangri La Hotel Colombo Veteran Chef killed with 160 people in 6 terror attacks in Sri Lanka

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Shangri La Colomo

Shangri La Colombo Veteran chef Shantha Mayadunne and her daughter are among 138 or more dead this morning at 6 deadly terror blasts on Easter Sunday in Sri Lanka.  Several local news sources report more than  160 dead and among them 8 foreigners.

Explosions occurred at

“How can we fight terrorism when secretly we support the extreme ideologies of one terrorist group? Instead of saying ”terrorism has no religion” please come out and say that religious fundamentalism leads to terrorism and it should be condemned, is a comment eTN received from Sri Lanka.

Shangri La Colomo
Shantha Mayadunne, Chef Shangri La Colombo died in terror attack Easter Sunday

According to unconfirmed information the attack at Shangri La hotel was carried out by suicide bomber Zahran Hashim, while Abu Mohammad has been identified as the attacker at the Batticaloa church.

According to sources, Abu Mahammad was named after Taha Subhi Falaha, known as Abu Muhammad al-Adnani al-Shami, was the official spokesperson and a senior leader of the Islamic State of Iraq and the Levant. He was described as the chief of its external operations. He was the second most senior leader of the Islamic State after its leader Abu Bakr al-Baghdad

 

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Wynn Resorts named highest-scoring hotel company in the world

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Wynn Resorts announces that it has earned the distinction of being the highest-scoring hotel company in the world as rated by Forbes Travel Guide, outranking all other luxury hotel brands the company rates, representing a total of 1,105 hotels in 58 countries. Wynn Resorts exceeded each and every other luxury hotel brand including The Ritz Carlton Hotel Company, The Peninsula Hotels, and Mandarin Oriental Hotel Group, among others.

“Wynn Resorts is the highest-scoring brand out of all prestigious hotel companies featured in Forbes Travel Guide’s 2019 Star Ratings,” said Amanda Frasier, Forbes Travel Guide’s Executive Vice President of Standards and Ratings. “This accomplishment represents an unwavering commitment to excellence, as Forbes Travel Guide rates the most exceptional hotels in the world.”

Each resort in Wynn Resorts’ global portfolio was rated individually and their combined scores contributed to the top distinction. Resorts include Wynn Las Vegas, Encore at Wynn Las Vegas, Wynn Tower Suites, Encore Tower Suites, Wynn Macau, Encore Macau, and Wynn Palace.

“Wynn Resorts is the highest-scoring hotel company in the world for one reason and one reason only – we have the most dedicated and talented employees,” said Matt Maddox, CEO of Wynn Resorts. “Our teams in Cotai, Macau, Las Vegas and Boston are second to none, and I am grateful to work alongside them. Remarkable people yield remarkable results.”

Forbes Travel Guide’s stringent and anonymous rating evaluations are based on more than 500 objective standards, with an emphasis on exceptional service.

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Jamaica’s Tourism Minister Bartlett named PATWA advisor

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Tourism Minister, Hon. Edmund Bartlett has accepted an invitation to become an advisor to international travel writers’ group — Pacific Area Travel Writers Association (PATWA).

The invitation was made by the group’s Secretary General, Sagur Ahluwalia last Friday, who shared that the Minister’s rich experience will be beneficial to the organization.

In expressing his gratitude, Minister Bartlett said, “It is an honour to have been selected as an advisor to the prestigious PATWA organization. I offer my services to the organization and hope that we are able to share ideas which will have a positive impact on the growth of tourism both regionally and internationally.”

PATWA is a professional organisation of travel writers which was founded in 1998, at the Pacific Area Travel Association (PATA) Conference in Colombo, Sri Lanka. Its founding philosophy is to support PATA’s primary objectives of being a catalyst for responsibly developing the travel and tourism industry in the Asia Pacific region.

Minister Bartlett was this year awarded the Pacific Area Travel Writers Association’s (PATWA) Tourism Minister of the Year for Sustainable Tourism for 2018 in Berlin, Germany
During the awards presentation, Jamaica also received PATWA’s International Travel Award for Destination of the Year.

The awards recognised ¬individuals and organisations that have excelled and/or are involved in the promotion of ¬tourism from different sectors of the travel trade and service ¬providers related directly or indirectly to the industry.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Solomon Islands dive operators to establish formal association

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A major step forward for the future promotion and development of the Solomon Islands dive tourism sector, the destination’s main dive operators have agreed to combine resources to create a formal representative body – Dive Operators Solomon Islands (DOSI).

The move follows a recent forum in Honiara facilitated by Strongim Bisnis, an Australian government initiative working in partnership with local companies and operators to promote business growth.

All participants unanimously agreed on the need for a formal association to champion issues affecting the local dive industry in relation to the overall growth of the tourism industry.

Forum attendees included Tulagi Dive, Raiders Hotel & Dive, Driftwood Solomon Islands, Biliki Cruises, Dive Munda/Solomon Islands Dive Expeditions, Yawana Dive, Dive Gizo and Uepi Island Resort

Gizo-based Sanbis Resort and Solomon Dive Adventures are also expected to become DOSI members.

Other stakeholders taking part included the Ministry of Culture & Tourism, Tourism Solomons, Solomon Airlines, and the Solomon Islands Chamber of Commerce & Industry.

Representatives from the Australian Department of Foreign Affairs & Trade and NZAid also attended.

Welcoming the development, Tourism CEO, Josefa ‘Jo’ Tuamoto underlined the important role a strong, united dive operators’ association can play in helping to shape the country’s tourism future.

“This has certainly been the case in several of our neighbouring destinations where dive operators have combined resources to form industry bodies and in the process taken action in helping to propel increased international visitation numbers,” Mr Tuamoto said.

“From our perspective, tourism is ever growing in importance as a key economical driver for the Solomon Islands and with international divers making up a large percentage of the 28,000 international visitors we host every year, we need to do all possible to ensure we maximise the opportunity.

“Having a strong, uniform voice with the ability to help raise and tackle pertinent issues affecting this key sector is timely.

“This voice in synch with stakeholders will enable us jointly to drive what has the potential to act as a very powerful industry lobby.”

The Solomon Islands is renowned as one of the world’s foremost dive locations.

Just last December the Solomons Islands was named one of the world’s top 10 dive destination’s in the prestigious annual ‘Dive Travel Awards’ conducted by the world’s largest dive publication, British-based Dive Magazine UK.

In 2017 CNN Travel ranked the Solomon Islands as one of its 10 best snorkelling locations.

The destination’s 992 islands and unspoilt coral reefs literally teem with huge numbers and unique varieties of marine life.

Add to this the dozens of WWII shipwrecks and downed aircraft that litter the seabed, so much so that in one area just a short journey from the country’s capital Honiara has been renamed ‘Iron Bottom Sound’.

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Diamond Live Concert Series honored by American Resort Development Association

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Diamond Resorts was recognized by the American Resort Development Association with one of the vacation ownership industry’s top awards for its groundbreaking Diamond Live Concert Series.

Mike Flaskey, Chief Executive Officer of Diamond Resorts, and Chris Brock, Senior Vice President of Global Marketing, accepted the award during the annual ARDA World Awards Gala in Orlando, Fla.

“To say I am proud of our talented team members is an understatement,” said Mike Flaskey, Chief Executive Officer of Diamond Resorts. “Our team is consistently pushing the envelope and developing innovative ways to enhance vacation experiences for our members, owners and guests.”

“The Concert Series began several years ago as a little idea and our team has taken it very far, growing the platform into a full series of private concerts with some of country music’s top artists,” Flaskey added. “I am very grateful that our industry has recognized our team’s innovation.”

ARDA, the Washington D.C.‐based trade association representing the vacation ownership and resort development industries, annually recognizes resorts and industry members at the ARDA World Convention & Expo in categories that include overall professional excellence, outstanding sales and marketing accomplishments, product design, advertising and staff.

Diamond Resorts has won awards each year, and was named finalists in 23 categories ahead of the 2019 event.

In addition to the ACE Innovator Award, Diamond took home 11 other awards:

•Sales Verification Loan Officer/Quality Assurance Officer – Annette Stultz
•Business Administration Manager: Finance & Accounting – Yash Dubal
•Training and Development Manager or Team – University of Excellence and OD Team
•Call Center Leader – Kayla Czapla
•Activities Program Team – Virginia Beach Activities Team
•Safety/Security Manager/Team – Edwin Brooks
•Resort Assistant Manager – Leonardo Olachea
•Newsletter – The Club Newsletter
•Multi Media Campaign – All Access Pass Sweepstakes
•Social Media Campaign – #DRIGolf Campaign
•Refurbishment: HOA – Liki Tiki Village Lobby

Attracting more than 1,700 participants from more than 35 countries, ARDA World offers companies prime exposure to vacation ownership industry professionals and provides quality networking opportunities and expert insight on the latest industry trends. Strengthen relationships with your current customers and seek out new opportunities to expand your business and increase your company’s visibility in the ARDA World Marketplace.

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New General Manager named for The Nautical Beachfront Resort

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Benchmark has named Frank Casarez, Jr., general manager for The Nautical Beachfront Resort, a Benchmark Resorts & Hotels property located in Lake Havasu City, Arizona. Greg Champion, Benchmark’s chief operating officer, made the announcement.

“It is with great pleasure that I formally welcome Frank to our company,” said Mr. Champion. “he has brought vast and successful leadership experience to our resort, and understands the property’s market well, having previously served in resort areas within Arizona.”

Frank Casarez, Jr., brings extensive senior property leadership experience to his new position with The Nautical Beachfront Resort. He was previously general manager and managing director of sales for the Sheraton Crescent Hotel of Phoenix, Arizona. Prior to this he served as area manager and general manager for the Resort at the Mountain in Welches, Oregon. Earlier Mr. Casarez held general manager, assistant general manager, and other leadership positions for hotels and resorts in markets across the country, including Portland, Houston, Los Angeles and Tucson.

Mr. Casarez attended Santa Monica Junior College and San Diego University where he focused in Graphic Arts management. He has relocated to Lake Havasu City, Arizona.

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Sharjah Ruler Opens Historic Dh 6-Billion Khorfakkan Highway

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HH Sheikh Dr Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah, accompanied by HH Sheikh Saud bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah, and HH Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah, inaugurated on Saturday the new Khorfakkan highway. Extending 89 kilometers and with an estimated cost of Dh 6 billion, the new highway is the latest addition to the world-class roads network of Sharjah and the UAE, linking the arterial Emirates Road (E611) in Sharjah with Wadi Shi Square in Khorfakkan.
HH the Ruler of Sharjah and HH the Ruler of Ras Al Khaimah inspected the intersections, tunnels and underground crossings of the new highway that passes through deserts, plains and mountains. The highway includes 14 intersections, and 7 underground crossings along with five pairs of tunnels dug through high mountains. These include Al Sidra Tunnel (2700 metres), which is the longest covered mountain tunnel in the Middle East.

Their Highnesses also inspected Al Rafisah Dam, one of the most important family tourism destinations in Khorfakkan. Spanning a total area of 10,684 square metres, it includes a mosque, outdoor seating area for 300 people, car parking for 45 vehicle, a walkway, and three playing areas spanning 410 sqm.

Foundation Stone
HH Ruler of Sharjah laid the foundation stone for the branch of Arab Academy for Science, Technology and Maritime Transport in Khorfakkan on this occasion. The Academy will grant students a bachelor’s degree in applied, theoretical and maritime sciences. He also inaugurated the Khorfakkan Lakes and Fountains Project at the entrance of Khorfakkan. It features 4 lagoons and a number of fountains. It is surrounded by cedar trees in all directions, transforming the place into a massive park.
He also unveiled the Resistance Monument, which bears a historical and symbolic significance for the city’s authentic heritage, and is a testament to the steadfastness of the Khorfakkan people in the face of the Portuguese invasion in the early 15th century.
The leaders also went up to the top of the mountain, where the unique Al Rabi Tower sits, which is distinguished by its unique architecture, to unveil the memorial plaque of the tower that introduces the tower and the history of its construction. He also inaugurated “Al Adwani Tower” located on a hilltop near the Khorfakkan Port besides unveiling a memorial plaque for the excavations of the ancient Khorfakkan wall.
“Khorfakkan 1507”
Later, the leaders attended the premiere of the film “Khorfakkan 1507” which is inspired by the book, “Khorfakkan’s resistance against the Portuguese invasion of September 1507” authored by HH Sheikh Dr Sultan bin Mohamed al Qasimi. The film has been produced by the Sharjah Broadcasting Authority in cooperation with Get Go Films Ltd.
More than 300 people, including Emirati and Arab artists and producers, took part in the making of the historical film. The film was shot on the shores of Khorfakkan and the ancient city. Through the film, HH Ruler of Sharjah aims to promote the idea of Khorfakkan’s resistance at that important era of the country’s history, and to introduce current generations to the hardship suffered by Khorfakkan and its rebels due to the Portuguese unlawful invasion and occupation.

Key Projects
On this occasion, HH Sharjah Ruler also announced that many more projects will continue to be developed in Khorfakkan to increase the beauty of the city, and provide it with all educational, sports and leisure facilities.

He also promised to develop Shis area along the lines of Al Rafisah besides establishing Khorfakkan Sports City. The projects at the entrance of Khorfakkan will also continue with a new Clock Tower being built along with the Cultural Palace which will include theatres, libraries and halls for all cultural activities, he added. HH Ruler of Sharjah also promised a new corniche project that will extend from Zubarah beach to Luluah areas, and will be named Al Sabihiyah Beach. Also he announced that the Khorfakkan branch of Sharjah University would be developed into the Khorfakkan University within 2 years.

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