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For Immediate Release | Official News Wire for the Travel Industry

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Destinations need new resources to tackle the “invisible burden” of tourism

March 25, 2019 by Forimmediaterelease

A report published today by the Travel Foundation, Cornell University’s Centre for Sustainable Global Enterprise and EplerWood International describes how destinations must uncover and account for tourism’s hidden costs, referred to as the “invisible burden,” to protect and manage vital destination assets worldwide. Failing to do so puts ecosystems, cultural wonders, and community life at increasing risk, and places the tourism industry on a weak foundation that could crack under its own weight.

The range of costs not currently accounted for include those needed to:

  • upgrade infrastructure beyond resident needs, to meet tourism demand;
  • manage and protect public spaces, monuments, the environment and natural habitats;
  • mitigate exposure to climate change risks; and
  • address the needs of locals affected by rising real estate prices, driven by the demand from tourism.

Either residents are left to pay these costs, or they are simply not paid, increasingly leading to environmental crises, spoiled tourism assets, and growing dissatisfaction among local residents. Destination authorities urgently need access to new resources, systems and expertise to ensure that, as tourism grows, the true costs of every new visitor are fully covered.

Amid increasing concern about “overtourism” and calls from within the travel industry for improved destination management, the report, Destinations at Risk: The Invisible Burden of Tourism, was commissioned by the Travel Foundation to better understand the challenges and constraints that national and municipal authorities face. It provides a thorough review of the risks that destinations face and the solutions urgently needed, including:

  • New local accounting systems that capture the full range of costs stemming from the growth of tourism, in place of an incomplete set of economic impact measures.
  • New skills and cross sector collaboration, underpinned by data and technology, to achieve effective spatial planning, manage demand for public utilities and services, and evaluate the availability of vital, local resources.
  • New valuation and financing mechanisms to redress debilitating underinvestment in infrastructure and local asset management and enable the transition to low-carbon destination economies.

Principal report author, Megan Epler Wood, said: “The Earth’s greatest treasures are cracking under the weight of the soaring tourism economy.  New data-driven systems to identify the cost of managing tourism’s most valued assets are required to stem a growing crisis in global tourism management.  With the right leadership, finance and analysis in place, a whole new generation of tourism professionals can move forward and erase the invisible burden while benefiting millions around the globe.”

Salli Felton, CEO of the Travel Foundation, said: “The invisible burden goes a long way to explain why we are now witnessing destinations failing to cope with tourism growth, despite the economic benefits it brings. It’s not enough to call on governments and municipalities to manage tourism better, if they don’t have access to the right skills and resources to do so. Destination managers need support to develop new skills and new ways of working that will enable them to move beyond tourism marketing.”

Dr Mark Milstein, co-author of the report, said: “This is a challenge of investing for the long-term health of a critical global economic sector. Future success will require collaboration among business, government, and civil society so that destinations are managed as the valuable, yet vulnerable, assets that they are.”

The authors conclude that some destinations are more vulnerable to the invisible burden and should be prioritised. For instance:

  1. Where there is a high risk of climate change impacts (which would disproportionately affect a visitor economy) – for instance, island states.
  2. Where the rise of the global middle class is driving tourism growth at unsustainable levels – for instance, in Southern and Southeast Asia.
  3. Where there is a high percentage of economic dependence on tourism – for instance, in the Caribbean.
  4. Where the ability of local government to manage tourism growth is low, in terms of budgets and human capital – a problem that has been found in both advanced and emerging economies.

The analysis draws upon academic literature, case studies, expert interviews and media reports, and provides a wealth of examples of the invisible burden.  Cases are drawn from Thailand, Mexico, and the Maldives, as well as Europe, Africa, and Latin America. The report also gives insights into types of data-driven systems, such as GIS mapping tools and the Smart Cities concept, which can address growth issues and facilitate new forms of investment.

The free report is available at invisibleburden.org.

Travel News | eTurboNews

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Italy travel: Destination Baia and Latina steps into the video limelight

March 21, 2019 by Forimmediaterelease

In 2017,  “The Year of the  Borghi” was celebrated in Italy. According to the directive of the former Minister, Dario Franceschini, the initiative was created with the intention of enhancing lesser-known cultural tourist destinations among small towns and cities characterized by a broad historical and cultural heritage, representing ideal destinations for slow  and sustainable tourism.

Among the lesser-known villages is Baia and Latina, a smaller village rich in history and a historical and cultural heritage celebrated by Pliny the Elder for the pure air and the quality of the land. The municipality located between the Trebulani mountains and the course of the Volturno river, a crossroads of goods and cultures between Lazio, Campania, and Sannio, preserves the cultural characteristics of its own tradition favorable to evaluate and insert its presence in the list of the minor Borghi of Italy.

 

Baia and Latina, in the province of Caserta, the ancient belonging to an Etruscan colony has attributed the credit that Enea would have stayed in Latina and his father Latino would have built a temple sacred to Minerva and given the name to the village.

Other versions trace the origins of the borgo back to the Samnite period. The two villages today form a single municipality, a decision dating back to the period of French domination (1806-14) and the subsequent one, during the Bourbon domination.

The houses of the borgo have medieval conformations highlighted in part by the important structures: towers and castles perched to guard its territory. Together with the numerous palaces and archaeological finds dating back to the period of its origins.

 

What remains of the past reflects a historical reality that can be read on the stones of its houses, churches, noble palaces and castles. Structures that climb upwards through alleys and narrow streets that sometimes seem to disappear inside the houses and then re-emerge in an open space or a small square where the sunlight is finally free to radiate.

The doors of the houses maintain characteristics that evoke distant times. And therefore  charm, pleasure of being immersed in the lifestyle unchanged over time. Imagine living in distant ages just 50 km from the nearby metropolis: Naples and 25 from Caserta with its majestic Royal palace.

The Year of Italian Villages met with great interest by Italian municipalities from North to Sicily and developed promotional initiatives with highly encouraging results, creating new sources of tourism that have decreed success: the statistics published at the end of the Borghi year indicate an increase in 7% of national tourism and foreigners in particular from Asian countries – China and Japan.

 

The ambitious plan of the mayor of Baia and Latina, Giuseppe Di Cerbo, in office since June 2016 is to bring his borgo to the attention of an increasingly high number of visitors, more than those who arrived on the occasion of the celebration of ” Living Nativity “celebrated at Christmas 2018, artistically improved under his direction. And, create initiatives to stimulate daily visits, even to the extent of raising the destination slowly to success. Then enter triumphantly in the official catalog of the Italian minor villages.

With a visit to the borgo, the opportunity to get more information from the mayor presented itsel.

eTN: In the area of the ancient village, many houses have been identified in a state of abandonment and decay. Is there a plan for their recovery?

Mayor: The request for subsidies for the restoration was sent to the European Union (UE) without result as the granting of EU funds requires the participation of private capital to the extent of 25% of the total value for the restoration.

The owners of the buildings are unable to invest. But, we have obtained regional funding with an EU contribution to the settlement of water shortage.

eTN: What is your program to improve the life of the borgo?

Mayor: Among the priorities stands  the creation of a receptive system, that is the Bed & Breakfast and the expansion of the sewerage network. For this we are waiting for funds from the region. The redevelopment of the Volturno river, improving aid to buffalo farmers through the Rural Development Program (PSR) [is also a priority].

Baia and Latina the first small town in Italy equipped with video surveillance.

A historical plaque affixed to a building tells: “Here in the tormented years of the new kingdom of Italy, November 10, 1863, the mayor, Antonio Scotti, and his wife, Francesca Lacracchi, after heroic resistance disdaining surrender to the brigaders horde that had set fire to the house perished among the flames.”

eTN: Mayor, is this what motivated your project of video surveillance of the village?

Mayor: The project, in fact, was started by my predecessor as prevention of the national problem on the small delinquency that has also affected our territory. We believed it right to continue and delegated the public works councilor Antonio Brancaccio to finalize it to be active on the 24 hours, round the clock, with great satisfaction of the inhabitants (about 2,400).

The security cameras will be connected to the data reception center of the Carabinieri barracks. My plan includes the Internet system entrusted to the architect Christian Itri.

The village produces dairy products:  mozzarella cheese, salami, and honey. Vegetable production is mainly at the individual level: only private gardens! Visitors can take advantage of small dining options and a larger one in Baglio, the Arco restaurant, whose cuisine offers specialties utilizing local products.

Travel News | eTurboNews

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