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Myth-Mania: Stories of men, heroes and indigenous world at MarTa

April 22, 2019 by Forimmediaterelease

The National Archaeological Museum of Taranto (MarTa) celebrated the return of important finds back home. Myth-Mania, rediscovered stories of men and heroes, speaks of objects taken from necropolises by grave robbers, and illegally smuggled out of the country.

Fourteen precious finds – Apulian red-figure vases, now displayed at the MarTa, have been returned to Italy by the Paul Getty Museum in Malibu, the Cleveland Museum of Art, the Museum of Fine Arts in Boston and the Metropolitan in New York, thanks to the investigative work of the Command of the Carabinieri for the Protection of Cultural Heritage, and diplomatic negotiations of the MiBAC in synergy with the State Attorney and the Ministry of Foreign Affairs.

The vases were produced on the turn of the fourth century BC in ancient Apulia, destined to satisfy the claims of refinement of the natives, who populated the lands around the Greek cities of southern Italy.

The volute krater- a vase originally intended for the symposium – at a time when men, according to the Greek fashion, at the end of the banquet mixed wine with water, honey and spices in this container and then poured it into the cups – it was used later for grave goods and testified to the wealth and sophistication of the burial owner.

Even the subjects that decorate the sides of the vases are funerary subjects. At the center of one of the two sides there are often stelae or small temples with statues, which reproduce the funerary monuments most in use at the time in Apulia.

The images painted on the vases can go back to telling stories of men and heroes who use the language of myth not for a simple “mania”, as the title of the exhibition provocatively suggests, but as a tool for sharing values and building identities among Greeks.

The director of MarTa highlighted the work she carried out for two years for the restoration of the vessels, following their finding in the MarTa’s museum storage shortly after taking office in 2016:

“Our museum is a great tourist attraction, explains the director. It boasts an annual turnout of 80,000 visitors including Russians, English, Americans and Chinese. Thanks to European funds (2.5 million euros), we are working at the Marta 3.0 project, which concerns the digitalization of the cataloging of over 40 thousand open data and open source exhibits, which means making an archaeological and artistic heritage available to all among the largest and most valuable in the world.

A FabLab is also being set up to allow the most representative works to be reproduced in 3D prints, thus activating valuable merchandising that will be supported by our internal boutique”.

Next to the exhibition of vases is the entire museum structure which on three floors houses exhibits of rare beauty: one above all the athlete’s sarcophagus.

A tourism promotion project.

The image of Taranto, always identified as an industrial and military (Navy) city, was destroyed following the environmental disasters caused by the Ilva industry.

For the last two years, the city has been experiencing a period of rebirth, explains the director Eva Degl’Innocenti, and in the absence of a tourism plan, the need to involve local authorities and private entrepreneurship to create a system for tourist reception with the revival of itineraries of Magna Graecia, involving Paestum, Naples and Reggio Calabria has become apparent.

The MarTa, is one of the richest archaeological museums in Italy, especially with regard to finds from the Greek-Roman period, including the famous collection of gold and silver found in the province of the famous city of Magna Grecia (Taranto) between the IV and the 1st century BC.

Having remained dormant for many years, the MarTa has implemented a revival by hosting highly successful exhibitions. Today museum is a great tourist attraction and boasts an annual turnout of 80,000 visitors including Russians, English, Americans and Chinese.

Travel News | eTurboNews

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India stakeholders focus on sustainable development of Heritage Tourism

March 29, 2019 by Forimmediaterelease

PHD Chamber of Commerce and Industry (PHDCCI) organized the 8th India Heritage Tourism Conclave with the theme “Sustainable Tourism Management at World Heritage Sites” on March 27, 2019 at WelcomHotel The Savoy, Mussoorie. The program was supported by the Ministry of Tourism, Government of India.

Inaugurating the Conclave, Dr. Sanjeev Chopra (IAS), Director, Lal Bahadur Shastri National Academy of Administration, said: “A country as diverse as India is symbolized by the plurality of its culture and heritage. Heritage tourism in India is a real treasure as there are numerous cultural, historical and natural resources. There are immense possibilities of heritage tourism in India. This type of event can prove to be a milestone for increasing the tourism business of the country.”

H.E. Chung Kwang Tien, Ambassador, Taipei Economic and Cultural Center in India; H.E. Fleming Duarte, Ambassador, Embassy of Paraguay; H.E. Dato Hidayat Abdul Hamid, High Commissioner, High Commission of Malaysia; H.E. Eleonora Dimitrova, Ambassador, Embassy of the Republic of Bulgaria; and H.E. Jagdishwar Goburdhun, High Commissioner-Designate, Mauritius High Commission were also present at the program and shared the heritage tourism potential of their respective countries.

PHD Chamber of Commerce and Industry and its Knowledge Partner- Auctus Advisors have jointly released a Knowledge Report ‘Sustainable Heritage Tourism in India’. The report gives a holistic view on heritage tourism across the world and in the country. The report says that while growth in Indian tourism needs to be aggressively taken up, the sustainability dimension of tourism also needs to be viewed with equal importance.

Radha Bhatia, Chairperson – Tourism Committee, PHDCCI, said that the ancient past of India has ensured that the present and subsequent generations have abundant of historical and cultural inheritance to be proud of. “The restoration efforts to safeguard valuable heritage assets at government’s end in association with various agencies and organizations are visible at places of historic significance but there are so many places which still stand apart and require immediate attention. Preserving India’s cultural heritage for the enrichment and education of present and future generations is crucial,” she said.

Kishore Kumar Kaya, Co-Chairman – Tourism Committee, PHDCCI welcomed all the dignitaries and expressed his desire to host more such programmes in future at WelcomHotel The Savoy, Mussoorie.

Ruskin Bond, Leading Indian Author; Bill Aitken, Travel Writer and Dinraj Pratap Singh, Owner, Kasmanda Palace were felicitated during the program.

While setting the theme of the Conclave, Rajan Sehgal, Co-Chairman – Tourism Committee, PHDCCI, said, “India’s World Heritage Tourism Sites have an added advantage for attracting international tourists. Nearly 85% of all visitors to India visit one or the other heritage sites of the country in their course of the vacation. Tourism in India has shown a phenomenal growth in the past decade and is expected to emerge as the most important revenue earner for India in the years to come.”

Panel Discussion on ‘Creating a Sustainable Ecosystem for promotion of Heritage Tourism’ had Vinod Zutshi (IAS Retd.), Former Secretary, Ministry of Tourism, Government of India as the moderator and witnessed Bhavna Saxena (IPS), Special Commissioner, Andhra Pradesh Economic Development Board; Pronab Sarkar, President, Indian Association of Tour Operators; Dr. Lokesh Ohri, Convenor – Dehradun Chapter, Indian National Trust for Art and Cultural Heritage; Anil Bhandari, Chairman, A B Smart Concepts; Ganesh Saili, Indian Author; Kulmeet Makkar, CEO, Producers Guild of India; Virendra Kalra, Chairman – Uttarakhand Chapter, PHDCCI; Sandeep Sahni, President, Hotels & Restaurants Association of Uttarakhand; Sumit Kumar Agarwal, Secretary General, Tribal India Chamber of Trade Agriculture and Commerce; and Manish Chheda, Managing Director, Auctus Advisors.

Heritage tourism in India with 37 UNESCO World Heritage Sites and numerous other natural sites has immense potential that need repeat visits to cover all of them. The challenges are very demanding keeping in mind conservation and environmental protection. ‘Adopt a Heritage Scheme’ by Ministry of Tourism and Archaeological Survey of India (ASI) is one of the best practices to showcase our monuments and drive sustainable growth.

The panelists highlighted that the need of the hour is to have a clear vision and a well-defined execution plan with the goal of sustainable development that provides conservation and growth, clean air, water, energy and heritage at large. Technology, documentation, capacity building and regulation are the way to go for sustainable development of heritage tourism.

A Heritage Walk was also organized during the program for all the delegates to enjoy the heritage of Mussoorie not only as past, but as a living tradition.

Yogesh Srivastav, Principal Director, PHDCCI, said that PHDCCI is committed to create such meaningful platforms to do its bit in enabling all the parameters of the tourism industry to grow and flourish further. The Conclave was attended by over 150 delegates.

Travel News | eTurboNews

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Destinations need new resources to tackle the “invisible burden” of tourism

March 25, 2019 by Forimmediaterelease

A report published today by the Travel Foundation, Cornell University’s Centre for Sustainable Global Enterprise and EplerWood International describes how destinations must uncover and account for tourism’s hidden costs, referred to as the “invisible burden,” to protect and manage vital destination assets worldwide. Failing to do so puts ecosystems, cultural wonders, and community life at increasing risk, and places the tourism industry on a weak foundation that could crack under its own weight.

The range of costs not currently accounted for include those needed to:

  • upgrade infrastructure beyond resident needs, to meet tourism demand;
  • manage and protect public spaces, monuments, the environment and natural habitats;
  • mitigate exposure to climate change risks; and
  • address the needs of locals affected by rising real estate prices, driven by the demand from tourism.

Either residents are left to pay these costs, or they are simply not paid, increasingly leading to environmental crises, spoiled tourism assets, and growing dissatisfaction among local residents. Destination authorities urgently need access to new resources, systems and expertise to ensure that, as tourism grows, the true costs of every new visitor are fully covered.

Amid increasing concern about “overtourism” and calls from within the travel industry for improved destination management, the report, Destinations at Risk: The Invisible Burden of Tourism, was commissioned by the Travel Foundation to better understand the challenges and constraints that national and municipal authorities face. It provides a thorough review of the risks that destinations face and the solutions urgently needed, including:

  • New local accounting systems that capture the full range of costs stemming from the growth of tourism, in place of an incomplete set of economic impact measures.
  • New skills and cross sector collaboration, underpinned by data and technology, to achieve effective spatial planning, manage demand for public utilities and services, and evaluate the availability of vital, local resources.
  • New valuation and financing mechanisms to redress debilitating underinvestment in infrastructure and local asset management and enable the transition to low-carbon destination economies.

Principal report author, Megan Epler Wood, said: “The Earth’s greatest treasures are cracking under the weight of the soaring tourism economy.  New data-driven systems to identify the cost of managing tourism’s most valued assets are required to stem a growing crisis in global tourism management.  With the right leadership, finance and analysis in place, a whole new generation of tourism professionals can move forward and erase the invisible burden while benefiting millions around the globe.”

Salli Felton, CEO of the Travel Foundation, said: “The invisible burden goes a long way to explain why we are now witnessing destinations failing to cope with tourism growth, despite the economic benefits it brings. It’s not enough to call on governments and municipalities to manage tourism better, if they don’t have access to the right skills and resources to do so. Destination managers need support to develop new skills and new ways of working that will enable them to move beyond tourism marketing.”

Dr Mark Milstein, co-author of the report, said: “This is a challenge of investing for the long-term health of a critical global economic sector. Future success will require collaboration among business, government, and civil society so that destinations are managed as the valuable, yet vulnerable, assets that they are.”

The authors conclude that some destinations are more vulnerable to the invisible burden and should be prioritised. For instance:

  1. Where there is a high risk of climate change impacts (which would disproportionately affect a visitor economy) – for instance, island states.
  2. Where the rise of the global middle class is driving tourism growth at unsustainable levels – for instance, in Southern and Southeast Asia.
  3. Where there is a high percentage of economic dependence on tourism – for instance, in the Caribbean.
  4. Where the ability of local government to manage tourism growth is low, in terms of budgets and human capital – a problem that has been found in both advanced and emerging economies.

The analysis draws upon academic literature, case studies, expert interviews and media reports, and provides a wealth of examples of the invisible burden.  Cases are drawn from Thailand, Mexico, and the Maldives, as well as Europe, Africa, and Latin America. The report also gives insights into types of data-driven systems, such as GIS mapping tools and the Smart Cities concept, which can address growth issues and facilitate new forms of investment.

The free report is available at invisibleburden.org.

Travel News | eTurboNews

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