WTM London 2018, the event where ideas arrive, will generate a record £3.4 billion in travel and tourism industry deals, surpassing the figure of £3.1 billion from WTM London 2017.
The global travel and tourism industry continues to grow with more than £1.4 billion trips predicted to taking place globally in 2019, with the number predicted to rise to £1.8 billion by 2030. Inbound tourism to the UK is approaching 40 million trips annually, while Brits make almost 73 million outbound trips each year.
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WTM London 2018 reflected this growth with an increase in visitors of more than 4% to a record 32,462, with the event seeing a total of almost 89,000 (88,742) visits from 51,409 participants. In total 4,664 exhibitors from 182 countries and regions took part in the event.
Independent research of WTM London’s exhibitors reveals WTM London 2018 will generate a massive £3,353,042,708 in travel industry deals, either through contracts signed at the event or from negotiations with WTM Buyers’ Club members – the buyers with the greatest purchasing responsibility in the travel industry – which will lead to deals signed before WTM London 2019.
The record number of visitors and business conducted demonstrates the success of WTM London 2018’s new Ideas Arrive Here concept, which included the introduction of five regional Inspiration Zones – UK&I and International Hub, Europe, Asia, Americas and Middle East and Africa. These Inspiration Zones led to an increase in content, ideas and inspiration for participants to take back to their business and implement to help fuel the growth of the travel and tourism industry.
This strategy saw a greater number of senior CEOs and tourism ministers take part in the content programme – including easyJet’s CEO Johan Lundgren and UK tourism minister Michael Ellis. Meanwhile, more research was added to the programme – including dedicated regional research sessions – from respected research organisations including Euromonitor International, Mintel, ForwardKeys and Nielsen.
Furthermore, two new launches in Travel Forward and the International Travel & Tourism Awards (ITTAs) grew WTM London’s reach further. Travel Forward – the event to inspire the travel and hospitality industry with the next generation of technology – was a great success with more exhibitors and visitors than its predecessor The Travel Tech Show at WTM. The inaugural ITTAs saw almost 500 audience celebrate excellence within the travel and tourism industry.
WTM London, Senior Director, Simon Press said: “I am delighted with the record amount of business conducted at WTM London 2018. This success firmly positions WTM London as the event where ideas arrive and a must-attend for national and regional tourist boards, global brands, luxury and technology companies.
“The record visitor numbers at WTM London 2018 alongside the £3.4 billion in business generated shows that WTM London – as it approaches its 40th event in 2019 – and the travel and tourism industry are both in good health.”
About World Travel Market
World Travel Market (WTM) portfolio comprises six leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion of travel industry contracts. http://london.wtm.com/. Next event: 4-6 November 2019 – London.
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Travel Forward is a new travel technology event co-located with WTM London 2018 and part of the WTM portfolio of events. The inaugural Travel Forward conference, exhibition and buyer programme will take place on 4–6 November 2019 at ExCeL London, showcasing next-generation technology for travel and hospitality. http://travelforward.wtm.com/.
WTM Latin America attracts about 9,000 senior executives and generates about US$374 million of new business. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors attend the event to network, negotiate and discover the latest industry news. http://latinamerica.wtm.com/. Next event: 2-4 April 2019 – Sao Paulo.
WTM Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. http://africa.wtm.com/.
Next event: 10-12 April 2019 – Cape Town.
Arabian Travel Market is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, with representation from 141 countries over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre. Arabian Travel Market 2019 will take place in Dubai from Sunday, 28th April to Wednesday, 1st May 2019. To find out more, please visit: www.arabiantravelmarket.wtm.com.
CONNECT Middle East, India & Africa is a new route development forum co-located with Arabian Travel Market 2019. The inaugural event – taking place on 30th April and 1st May 2019 in Dubai – will include unlimited one-to-one pre-scheduled appointments, a conference programme, panel discussions and airline & industry briefings as well as an exhibition area dedicated to airport and suppliers. For more information, visit: www.connect-aviation.com/2019-meia/
About Reed Exhibitions
Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
About Reed Travel Exhibitions
Reed Travel Exhibitions is the world’s leading travel and tourism events organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.