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Minister Bartlett: St. Thomas being targeted for tourism development

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Minister Bartlett: St. Thomas being targeted for tourism development

Jamaica’s Ministry of Tourism will be taking strategic steps to facilitate the development of tourism in St. Thomas and the expansion of the sector along the South Coast and in other parts of the country that have untapped tourism potential.

This was revealed by Minister of Tourism, Edmund Bartlett as he addressed the Tourism Awareness Week 2020 Thanksgiving Church Service, on World Tourism Day (September 27). He said: “We will continue to build out a framework of support that will include product development, training, infrastructural improvement and access to financing for rural communities.”

With more major projects set to come on-stream, Minister Bartlett said: “We are committed to adding depth and diversity to our tourism product while providing economic viability in communities beyond Jamaica’s traditional resort areas. This will lay the foundation for a more equitable, sustainable and inclusive tourism sector that benefits all Jamaicans.”

The service, hosted by Trumpet Call Ministries International in Montego Bay, was one of several activities by the Ministry, as it joined the global community and the United Nations World Tourism Organization (UNWTO), in observing World Tourism Day and to kick-start the local Tourism Awareness Week (TAW) activities.

Other activities for the week include: Daily advertorials highlighting rural development initiatives of the Ministry of Tourism and its agencies, a virtual expo, a virtual webinar, social media competitions, and a youth photography competition.

Minister Bartlett said this year’s World Tourism Day theme: “Tourism and Rural Development” highlighted the unique role that tourism plays in providing opportunities outside of big cities and preserving cultural and natural heritage all around the world. The theme is guiding local activities from September 27 – October 3 to raise awareness of tourism’s significant contribution to the island’s wide-scale growth and development.”

Minister Bartlett has expressed confidence that the industry will help to foster the country’s economic rebound. He said: “Tourism is the heartbeat of our economy and will serve as the catalyst of Jamaica’s Post-COVID-19 economic recovery.”

The Minister added that “as we re-imagine our tourism product in these uncertain times, the focus on rural development seems quite timely. Tourism in rural areas will provide key opportunities for recovery, as these communities seek to bounce back from the harsh economic setback caused by the pandemic.”

The week of activities is being supported by the Jamaica Hotel and Tourist Association (JHTA) and newly-elected president, Clifton Reader expressed assurance that “COVID has dealt us a severe blow but we will rise again.”

Mr. Reader commended the tourism sector’s COVID-19 health and safety protocols and said he had “never seen the industry so united and we must keep it that way.” He also said he had spoken with the president of the Private Sector Organization of Jamaica (PSOJ) and there was a commitment, through linkages, to connect all small communities catering to tourism.

In emphasizing the importance of leveraging the link between tourism and
the agriculture sector Mr. Reader said “I am working with some of the culinary organizations to further development from farm to table, because the farmers need to know where their products end up finally and the quality they should produce at.”

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

New rhino born at Ziwa Rhino Sanctuary

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On 19th April, Ziwa Rhino Sanctuary, located north of Uganda’s capital, Kampala registered the latest rhino birth.

According to Angie Genade, Executive Director of the Rhino Fund Uganda (RFU) and Ziwa Rhino Sanctuary, the newly born rhino is second generation to be born at the Sanctuary. It was sired by dad Agustu and Mom Malaika, both born at the sanctuary to Nandie a donation from Disney’s Animal Kingdom, USA and father, Taleo from Kenya. This brings the total number of Southern White rhinos to 27, following their reintroduction into the country in 1997, since the Northern White Rhino and her cousin the Black Rhino were driven to extinction in the country in the late 70’s and early 80s.

In 2015, the, the Ministry of Tourism Wildlife and Antiquities (MTWA) launched a ten year Rhino Strategy as part of species-specific management plans and strategies including for Shoebill and Crested Crane.

Ziwa Rhino Sanctuary is an ideal stopover for tourists traveling or returning from Murchison Falls or Kidepo Valley National Parks, on a weekend break or excursion to track the two-ton beasts. Amuka Lodge nestled within the sanctuary also provides rustic accommodation for visitors.The sanctuary also hosts prolific birdlife including habitat to the rare Shoebill Stork, oribi, bushbuck, Uganda kob, hippo, and 15 mammalian species.

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Destination Florence CVB partners with City of Florence for international tourism promotion

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Destination Florence CVB is the new official partner of the City of Florence to promote the destination and better the quality of tourism.

The Florence Municipality, The Florentine Chamber of Commerce and The University of Florence signed an agreement to outline new and effective strategies in the tourism field, relying on the governence of tourism and the ability to directly foster agreements between institutions and individuals, while defining and clarifying the roles of various on-site actors.

The agreement is dedicated specifically to the MICE tourism and to better the quality of tourism in all the Florenctine territories and it has the aim of choosing a partner to develop activities and strategies.

Thanks to the winning of a competition notice, Destination Florence Convention and Visitors Bureau has been selected as the unique partner of the City of Florence and its partners to promote the destination all over the world and acquire more conferences and events.

To develop the activities, the Municipality of Florence allocated 320.000 Euros per year for a total period of three years, to be renewed for two more years.

Destination Florence Convention and Visitors Bureau has been operating for over 20 years as a destination agency to attract large events, congresses, international marriages, and individual tourists. It represents a comprehensive outlet for tourism thanks to more than 300 partners, a network that makes it possible to have a synchronized bond with the territory and the operators functioning within, strengthened by signed agreements with trade associations of reference.

The Ministry of Tourism of the city of Florence, Cecilia Del Re, said “We are very proud to have selected a unique partner for the promotion of the city. Florence is a unique city to host conferences and events also thanks to the new tramvia, the huge renovation of our congress centre and the future major enlargment of our airport”.

Destination Florence CVB presented a project to better the tourism within the city of Florence thanks to specific activities and with two main goals: acquire more conferences and events and attract a qualified tourism.

OBJECTIVES OF THE PROJECT:

– Increase the number of winning bid and conferences to be held in the city
– Presence at primary Fairs and Events of the sector (ILTM Cannes, ATM Dubai…)
– Augment number of tourists with a qualified profile and high spending capacity
– Increase the average duration of stay within the territory
– Expand and diversify the range of services, products, and experiences
– Qualitatively enhance the image of Florence worldwide
– Promote qualified and certified tourist services in the city, including the greater metropolitan area, to include lesser-known concepts of great touristic value

Carlotta Ferrari, Director of Destination Florence CVB said: “Florence is one of the most attractive destination of the world in fact it is in the top five cities to host conferences and events. We will continue to promote Florence to acquire more conferences and events each year.”

“Also, thanks to the Destination Florence project, we will develop and promote tourism offerings, proposing a benchmark for a single, potential national model. We are working with the most innovative technology as our new chat bot that we will presented in the next months and we are also opening our official account on WeChat to promote Florence in the Chinese market.”

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Jamaica’s Tourism Minister: Use art for community renewal

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Tourism Minister, Hon. Edmund Bartlett, has challenged the local art community to take art out of the educational institutions and art galleries and into Jamaica’s inner city communities as a vehicle of social and economic renewal.

“We need to consider new and innovative approaches to bring art out of Edna Manley into the wider community and bring art out of the Nation Gallery into Trench Town and into Barret Town and Granville and some of the harsher inner city areas,” Minister Bartlett said.

He was speaking at the closing ceremony for internationally acclaimed Jamaican artist Bryan McFarlane’s “New Beginnings” exhibition and the official launch of the Gene Pearson Gallery at The R Hotel, New Kingston, on the weekend.

Internationally acclaimed Jamaican artist Professor Bryan McFarlane (2nd left) discusses his abstract “Like The Weather When It’s Gray” with (l-r) Canada’s High Commissioner to Jamaica, Her Excellency Laurie Peters; Permanent Secretary in the Ministry of Tourism, Jennifer Griffith; R Hotel owner Evan Williams; and Head of Chancery, Nigerian High Commission in Jamaica, Mrs. Anthonia Akunne. The occasion was the closing ceremony for Professor Bryan’s “New Beginnings” exhibition and the opening of the Gene Pearson Gallery at The R Hotel, New Kingston, on Saturday, April 13.

Reiterating a commitment given earlier this month to disburse J$300 million to 63 communities across the country to boost Community Tourism, Minister Bartlett encouraged Jamaica’s artists to use some of the money to develop creative placements in these communities.

Expanding on the idea, he said, “The concept of creative placement might be something that we can borrow. The United States does it quite well by utilizing relic buildings, underused and abandoned playing fields and almost every facility that seems lacking in its asset value within communities to become creative placement centers. It gives a sense of pride and creates a feeling of cultural connection.”

Minister Bartlett said he would like to see the transforming effect that art and culture has on the lives of people demonstrated. “While we reflect on the beauty of this exhibition and the aesthetics that will fill our hearts as we move around, I want us to use this opportunity to think beyond the art. Let us think development, let us think transformation, let us think innovation and see if there is another remedy for the social disruptions that we are having in our communities across Jamaica,” he concluded.

Paraphrasing French poet Gaston Bachelard, Professor Bryan McFarlane said there is immensity in minuteness and “Jamaica, the place where I have most been inspired throughout my life, is immense.”

He encouraged patrons to look at his art and see the “immense kind of spaces and ideas and metaphors and images that are there and try to read them with your heart and institution.”

Professor McFarlane teaches at the University of Massachusetts, Dartmouth in the United States. He has exhibited his work at numerous museums and lectured as a visiting artist at universities throughout the United States, Europe, Africa, Asia, Latin America and the Caribbean, and has won numerous awards.

The 14 pieces exhibited, constituting watercolors and oil on linen, were from McFarlane’s collections and touched on themes when he lived in China, Turkey and Africa.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Africa Tourism Leadership Forum: Next stop Durban

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Themed “Stimulating intra-Africa Travel through thought leadership,” the 2019 Africa Tourism Leadership Forum (ATLF) is the only Pan-African public-private tourism leadership dialogue platform that is convened, led, and hosted by Africans in Africa. The African Tourism Board is a strategic partner for the event.

The 2019 ATLF and Awards will be hosted by Durban KwaZulu-Natal Convention Bureau in Durban, under the auspices of the Provincial Government of KwaZulu-Natal, South Africa from August 29-30, 2019. It is convened by African Tourism Partners with the support of its key strategic partners including BDO South Africa, NEPAD, Africa Travel Associations (ATA) and Voyages Afriq.

According to Mr. Sihle Zikalala, Provincial Minister for Economic Development, Tourism and Environmental Affairs in the KwaZulu-Natal, gatherings like ATLF allow thought leaders in Africa to bring into the limelight exceptional industry developments and inspiring stakeholders who work hard to build a sustainable African travel and tourism industry.

“As the proud host of ATLF 2019, we look forward to welcoming all stakeholders from across the continent and the rest of the world, not only this innovative event but, also to experience what South Africa and our beautiful Province offer the world. ATLF is an African Project that we must all be part of and support,” says Mr. Zikalala.

The 2018 ATLF and Award edition was held in Accra in Ghana. It was hosted by the Government of Ghana through Ghana Tourism Authority and its parent Ministry of Tourism, Arts and Culture. This was attended by Tourism Ministers as well as over 500 public and private sector executives. These included representatives of UNWTO, NEPAD, Diplomatic Corps, Directors-General, global hotel brands, travel management companies, associations, regional executives of airlines, tour operators, educational institutions, researchers and many other industry professionals.

Kwakye Donkor, Africa Tourism Partners’ (ATP) CEO congratulates KwaZulu-Natal Province for winning the bid to host the 2019 ATLF and Awards. “The Provincial Leadership has truly exemplified true values of thought leadership by aiming to bring together industry leaders in Africa to Durban, to once again advance their commitment to promote intra-Africa travel, dialogue and recognize change-makers in Africa’s tourism development as a collective,” says Donkor.

Among the key focus areas of dialogue during the 2019 ATLF and Awards are:

  • The present and future imperatives of Visa Openness, E-visas and Air Connectivity
  • Outlook on the impact Business and MICE Tourism on national economies
  • What it takes for Africa to harness the multi-level Chinese outbound travel market
  • How to embrace and optimize disruptive technological innovation for intra-Africa travel
  • Delivering critical travel and tourism infrastructure with Development Finance Institutions
  • Spotlight on wildlife and biodiversity conservation as strategic tourism assets in Africa
  • Skills Development and Capacity Building across the sector value chain and more
  • Practicalities of Measuring the Return on Destination Marketing Investment

The Africa Tourism Leadership Awards recognizes the best African travel and tourism industry change-makers and innovators. For strategic partnerships, attendance or more information, please contact Ms. Nozipho Dlamini at: [email protected] and +27 81303 7030.

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