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Minister Bartlett upbeat about Jamaica’s country brand ranking in tourism

September 6, 2019 by PressEditor

Tourism Minister Hon. Edmund Bartlett says he is heartened by results of a new study by the Bloom Consulting, which shows Jamaica entering the top-ten tourism country brands in the Americas for 2019-2020, moving up five places since the last assessment.

“I am very proud of the continued improved positioning of Jamaica’s tourism product globally and particularly the recent Bloom Consulting positioning, which has given Jamaica a premiere place in the Americas,” said Minister Bartlett.

The top-10 ranked countries in the Americas from first to 10th place are the United States, Mexico, Canada, Brazil, Costa Rica, Peru, Puerto Rico, Dominican Republic, Argentina, and Jamaica. Jamaica ranks 52 out of 198 destinations.

Bloom Consulting is a firm, which specializes in nation branding and city branding. Since 2003, the company has developed Nation Branding and City Branding strategies for various local and national governments around the world, collaborating with government officials, heads of tourism boards, and directors of investment agencies.

According to the consulting company, their ranking “not only measures perceptions and appeal of a tourism-specific Country Brand, but also classifies its relative branding performance in a tangible and realistic manner.”

Their algorithm for this ranking comprises four key variables, including the economic performance of a country’s tourism sector, its online performance, as well as digital measurements, to present an accurate and objective Brand Ranking.

“I am particularly pleased that we are included in this list for our economic performance. I am extremely pleased that our earnings have grown exponentially and whilst we make projections for US$5 billion over 5 years, we are seeing the kind of increases that makes us feel confident that we will achieve those targets,” said the Minister.

The study states that the Caribbean region experienced strong growth “despite being hit by violent hurricanes in the summer of 2017.” Sharing also that, “Jamaica must be congratulated for reaching a higher Country Brand Strategy Rating and being able to stabilize its tourism receipts thanks to prioritizing its Country Brand given the strong competition in the area.”

The Minister shared that the positive ranking is a result of the hard work being done by the Ministry of Tourism and other local stakeholders.

“I want to use the opportunity to congratulate my team, the sector, and the stakeholders who have all been working so hard. Over the last three years, Jamaica has distinguished itself as a leader in so many areas. We have grown our arrivals against the background of our projections of our five-pillar strategy – which is to increase arrivals to five million in five years and earn $5 billion,” said the Minister.

He also added that, “I think that all of us as a nation need to feel justly proud that we have built an industry that is truly supportive of our economic goals and is a great contributor in job creation and inclusive growth.”

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Filed Under: Travel & Tourism Tagged With: countrys, Jamaica, Minister Hon, ministry, ranked, tourism, working

Minister Bartlett: J$16 million in contracts earned from 2018 staging of Christmas in July

July 22, 2019 by PressEditor

Tourism Minister Hon, Edmund Bartlett says that his Ministry’s Christmas in July tradeshow has been a resounding success for local manufacturers, noting that last year at least 30 participants collectively received contracts valued at over J$16 million.

Last year the event, which is hosted by the Tourism Linkages Network and partners, attracted 118 suppliers and 550 buyers. A participants’ perception survey indicated that 50% of respondents received contracts worth $100,000 or less, 43% received contracts of over $100,000 to $500,000 while 7% received contracts worth over $1 million.

Minister Bartlett however stated that the Christmas in July exhibitors, while reaping the benefits of the exposure and contracts from the event, were unwilling to share information on the contracts they received, which limited the Ministry’s ability gauge the true success of this linkages initiative.

Speaking at Christmas in July, at the Jamaica Pegasus Hotel last week, Minister Bartlett lamented, “It is a pity that we did not receive information from all participants. I hope that this year exhibitors will be more willing to share information on their successes, so we too can see the return on our investment.”

Richard Pandohie, President of the Jamaica Manufacturers and Exporters’ Association (JMEA), also stressed the importance of data sharing during his address at the event.

“Companies, business support organizations and governments across the world can analyze a variety of information which can provide new insights to make better and faster decisions and decide where to allocate scarce resources, but we can’t have data analytics if less than three per cent of the data is coming in,” he noted.

Christmas in July is an annual tradeshow, which gives local producers of authentic Jamaican gift and souvenir items the opportunity to display their products and network with corporate entities and various industry players.

It is hosted in partnership with the Jamaica Business Development Corporation (JBDC), Jamaica Manufacturers’ Association (JMA), Jamaica Promotions Corporation (JAMPRO) and the Jamaica Hotel and Tourist Association (JHTA), and seeks to provide Jamaican producers of corporate gifts and souvenirs with the opportunity to access an alternative market segment while adding uniqueness and creativity to product offerings.

“Our linkages initiatives are challenging the private sector to do business differently, they are increasing the consumption of local goods, they are creating employment, and they are generating and facilitating the infusion of tourism spending into the local economy.

I am positive that this year’s staging will be equally fruitful for all participants, if not better. We have pumped some $10 million into this event,” said Minister Bartlett.

This year, some 120 local producers of authentic Jamaican gift and souvenir items displayed their products to corporate entities and various industry players at the event’s fifth staging.

Activities for this year’s staging included a “Style Jamaica Pop Up Fashion Show” – which featured jewelry, bags and accessories made by local artisans.

Permanent Secretary at the Ministry of Tourism, Jennifer Griffith (left), tests her artistic skills, with guidance from renowned artist Lennox Coke at the fifth Staging of Christmas in July at the Jamaica Pegasus Hotel on July 18, 2019.

It is also included a mini Artisan Village, where patrons were able to see products being made from start to finish. This is a preview of the Tourism Enhancement Fund-led artisan village that is being constructed at Hampden Wharf in Trelawny, slated to be ready by the end of the year, to coincide with the start of the traditional winter tourist season in December.

All products on display had to be made with materials sourced locally, proven to be at least 70 per cent locally manufactured or assembled highlighting strong Jamaican cultural influences and themes.

An online catalogue featuring all exhibitors will available in October 2019 for people to view products and place orders.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Filed Under: Travel & Tourism Tagged With: Christmas, contracts, Jamaica, Minister Hon, products, staging, willing

Minister Bartlett to deliver remarks at ground-breaking ceremony for new site at UWI Western Jamaica Campus

March 21, 2019 by Forimmediaterelease

Tourism Minister Hon Edmund Bartlett will offer remarks at the ground-breaking ceremony for the construction of a new site within the Western Jamaica Campus.

The new site aligns with the University’s commitment to increase participation in tertiary and higher education whilst strengthening their partnership opportunities with stakeholders in Western Jamaica.

WHO: The Minister of Tourism, Hon. Edmund Bartlett, CD, MP

WHAT: Invites coverage of the ground-breaking ceremony for the new site within the UWI Western Jamaica Campus

WHEN: Friday, March 22, 2019, beginning at 10:00 a.m.

WHERE: Barnett Estate Lands, Fairfield Road, Montego Bay, St. James

Travel News | eTurboNews

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