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WTTC 19th Global Summit final program: Changemakers including President Obama meet in Seville

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The World Travel & Tourism Council’s (WTTC) will be heading to Seville, Spain this week to attend the  19th Global Summit of WTTC on April 3 and 4. WTTC members are the chief executives, presidents, or chairs of the 100 largest companies from different sectors and regions within the travel and tourism industry. This year non-members are able to attend for a $4,000.00 ticket per delegate.

The event will be centered on the theme of ‘Changemakers’, harnessing the 500th anniversary of the first circumnavigation of the world from Seville and the world-changing impact of that achievement.

WTTC aims to inspire delegates with change-making individuals and ideas to craft the future vision of Travel & Tourism. Entrepreneurship, creativity, innovation, diversity, and inclusivity will drive the conversation. Delegates invested heavily to bring one of the “changemakers” to the summit. He is former U.S. President Barack Obama.

This is the final version of the program as it stands today:

DAY 1: Wednesday 3 April

0930 OPENING CEREMONY

Christopher J. Nassetta, Chairman, World Travel & Tourism Council (WTTC) & CEO, Hilton

Hon Pedro Sánchez, President, Spain

Juan Espadas, Mayor, Seville

Juan Manuel Moreno, President, The Regional Government of Andalusia

Zurab Pololikashvili, Secretary-General, UNWTO

1010 Opening speech: ‘Shaping the Future’

Gloria Guevara, President & CEO, WTTC

1025 The Future is …

Three leaders will give short presentations followed by rapid-fire Q&A. The leaders will give their perspectives on what’s next in the world of communications, technology, and sustainability and the challenges and opportunities for Travel & Tourism as a leading force for change.

Keynote: José María Álvarez-Pallete, Chairman & CEO, Telefónica S.A.

Keynote: Michael Froman, Vice Chairman and President, Strategic Growth, Mastercard

Keynote: Gary Knell, Chairman, National Geographic Partners

Q&A: Kathleen Matthews, Journalist & Presenter

1115 In the Hotseat

Back to back interviews with industry leaders who will share their vision of the future and what it will take for the Travel & Tourism sector to keep ahead of the curve

Hotseat 1: Mark Okerstrom, President & CEO, Expedia Group

Interviewer: Glenda McNeal, President, Enterprise Strategic Partnerships, American Express Company

Hotseat 2: Keith Barr, CEO, IHG

Interviewer: Tanya Beckett, Journalist & Presenter, BBC

1145 BREAK

1215 PREPARING FOR THE FUTURE: Seamless Traveller Journey

WTTC’s Seamless Traveller Journey initiative aims to revolutionise travel security and facilitation by providing a seamless end-to-end journey which incorporates not only airports and airlines but cruise, hotel, car rental and other elements of the journey. Now in its second phase, the focus of Seamless Traveller Journey is on how the private sector and governments can work together to ensure increased security and less friction go hand in hand.

Scene setter: Kevin McAleenan, Commissioner, Customs and Border Protection, US Government

Panelists: Sean Donohue, CEO, Dallas Fort Worth International Airport

Richard D Fain, Chairman, and CEO, Royal Caribbean Cruises

Tadashi Fujita, Executive Vice President, Japan Airlines

Tony Smith, Former Director General, UK Border Agency

John Wagner, Deputy Commissioner, Customs and Border Protection, US Government

Manel Villalante, CEO, Renfe Operadora

Moderator: Isabel Hill, Director, National Travel and Tourism Office, US Department of Commerce

1300 The View from Spain

Reyes Maroto, Minister of Industry, Trade and Tourism, Spain

1310 In the Hotseat

Back to back interviews with industry leaders who will share their vision of the future and what it will take for the Travel & Tourism sector to keep ahead of the curve

Hotseat 3: Fritz Joussen, CEO, TUI Group

Hotseat 4: Luis Maroto, President & CEO, Amadeus

Interviewer: Tanya Beckett, Journalist & Presenter, BBC

1335 The Speed of Change…

Geoffrey J W Kent, Founder, Chairman & CEO Abercrombie & Kent, in conversation with Formula One racing legend Sir Jackie Stewart.

1400 LUNCH

Special Lunch Session: Innovating the Traveller Experience

The reality of an integrated, frictionless traveler journey is upon us, paving a path to a seamless experience, improved facilitation and security, operational efficiency for travel providers, and the opportunity for elevated and personalized service throughout the journey. Our panelists are leaders in the fields of biometrics, digital identity, security, and travel technology. They will provide their views on the current state of biometrics and digital identity, paths to implementation broadly across the travel journey, and opportunities that this new technology presents to the future of travel and tourism.

Panelists: Diana Robino, Senior Vice President, Global Tourism Partnerships, Mastercard

Virginie Vacca Thrane, Head of Strategic partnerships – Digital Traveller ID, Amadeus

John Wagner, Deputy Commissioner, Customs and Border Protection, US Government

Gordon Wilson, President, WorldReach Software

Moderator: Jimmy Samartzis, Senior Principal, Oliver Wyman

1515 A Conversation with President Barack Obama

Barack Obama, 44th President of the United States of America

A global political leader will give their perspective on the current state of the world and the important role Travel & Tourism plays as one of the world’s largest economic sectors.

Interviewer: Christopher J. Nassetta, Chairman, WTTC & CEO, Hilton

1615 Ahead of the Curve: The Consumers of Tomorrow

This session will look at different spectrums of the new global consumer and how T&T companies can ensure they are preparing for the consumer of tomorrow.

Part 1: How Young China and its Millennials want to see and feel the world

Zak Dychtwald, Founder & CEO, Young China Group

Part 2: The New Boomer Experiential Consumer

Ken Dychtwald, Founder & CEO, Age Wave

Moderator: Matthew Upchurch, CEO, Virtuoso

1710 PREPARING FOR THE FUTURE: Are Cities Future Ready?

Destination Stewardship is a strategic priority for WTTC. Huge tourism growth in cities over recent years has shone the spotlight on the need for good planning and management. WTTC has partnered with Jones Lang Lasalle on new research on cities and their preparedness for future growth. This session will look at the report’s findings and how cities around the world are planning and engaging communities in future growth.

Keynote: Dan Fenton, EVP, JLL Hotels & Hospitality Group

Panellists:

H.E. Ahmed Al-Khateeb, President, Saudi Commission for Tourism and National Heritage (SCTH)*

H.E. Elena Kountoura, Minister for Tourism, Greece

Steffan Panoho, Head of Tourism. Auckland Tourism, Events and Economic Development

Enrique Ybarra, CEO, City Sightseeing

Moderator: Mark Wynne Smith, Global CEO, JLL Hotels & Hospitality Group

1745 CLOSE

DAY 2: Thursday 4 April

0900 OPENING

0905 PREPARING FOR THE FUTURE: Today’s Traveller: Authenticity, Values and Instagram

This session will explore what iconic landmarks and destinations can and are doing to ensure they connect with the consumers of the future. Today’s traveller has standards for authenticity, wants to do more than just consume, and then wants to Instagram about it. How do destinations adjust to satisfy the market? The discussion will highlight examples of engagement from retail to destination attractions and also cover how sustainability initiatives help tell a compelling story and elevate authenticity in the traveller’s experience.

Keynote: Anthony Malkin, Chairman & CEO, Empire State Realty Trust, Inc

Panellists: Desiree Bollier, Chair, Value Retail

Jean-François Clervoy, ESA Astronaut & CEO Novespace

Jeremy Jauncey, CEO, Beautiful Destinations

Anthony Malkin, Chairman & CEO, Empire State Realty Trust, Inc

Kike Sarasola, President & Founder, Room Mate Hotels & Bemate.com

Moderator: Jacqueline Gifford, Editor in Chief, Travel + Leisure

1000 Africa on the Rise

H.E. Margaret Kenyatta, First Lady of the Republic of Kenya

1015 Tourism for Tomorrow Awards Ceremony

WTTC’s annual Tourism for Tomorrow Awards ceremony will showcase and celebrate the very best in sustainable tourism from around the world.

Fiona Jeffery, Founder & Chairman, Just a Drop and Chair, Tourism for Tomorrow Awards

Jeffrey C. Rutledge, CEO, AIG Travel

1100 BREAK Draft as at: 27 March 2019 (Please note all sessions, times, and speakers may change *=tbc)

1130 Strategic Insight Sessions PART 1

In recent years, the global Travel & Tourism industry has been redefined by changemakers who are constantly evolving and shaping our travel experience. In a special series of Strategic insight sessions, we explore just what these changemakers are doing to shape the industry and what our direction of travel might be in the future.

1) Embracing product diversity and inclusion – making business sense

2) Cyber-threat: you are compromised

3) What does it take to build successful future destinations?

4) The business case for sustainability

Alberto Durán, Executive Vice President, ONCE

Billy Kolber, Founder, HospitableMe

Deepak Ohri, CEO, lebua Hotels & Resorts

Stacy Ritter, CEO, Fort Lauderdale

Moderator:

Prof Graham Miller, Executive Dean, Faculty of Arts and Social Sciences, University of Surrey

Suzan Kereere, Global Head, Merchant Sales & Acquiring, Visa

Daniel Richards, CEO, Global Rescue

Jeffrey C. Rutledge, CEO, AIG Travel

Earl Anthony Wayne, Public Policy Fellow, Woodrow Wilson International Center for Scholars

Moderator:

Paul Mee, Partner, Oliver Wyman

Fred Dixon, President & CEO NYC & Company

Aradhana Khowala, Managing Director, Tourism, NEOM

Desiree Maxino, Group Head – Government Policy and ASEAN, Air Asia

Aoife McArdle, Global Head of Business Affairs and Social Impact – Experiences, Airbnb

Eric Resnick, CEO, KSL Capital Partners

Moderator:

Peter Greenberg, Travel Editor, CBS News

Katie Fallon, EVP Global Head of Corporate Affairs, Hilton

Ana Gascón, Director of Corporate Responsibility,

Coca Cola (Spain)

Philippe Gombert, President International, Chairman of The Board, Relais & Châteaux

Simon Heppner, Director, The SRA (Sustainable Restaurant Association)

Geoff Townsend, Industry Fellow, Ecolab

Moderators:

Wendy Purcell and John D. Spengler, Harvard

 

1315 LUNCH

1415 WTTC FOCUS: Climate & Environment Action in Progress

Felipe Calderón Hinojosa, President of Mexico, 2006-2012

1430 WTTC FOCUS: Social Responsibility

This session will feature the latest updates on the WTTC Buenos Aires Declaration & action against the Illegal Wildlife Trade (IWT) followed by the launch of a new human trafficking initiative.

1450 PREPARING FOR THE FUTURE: The Future of Jobs in the Age of Automation

As more and more jobs are at increasing risk of being automated or rendered obsolete by other technological changes in the next twenty years, this session will look at the opportunities and challenges around employment within the sector and wider society.

Keynote: Andrés Oppenheimer, Author & Presenter, CNN

Panellists: Greg O’Hara, Founder &, Managing Partner, Certares

Andrés Oppenheimer, Author & Presenter, The Miami Herald / CNN

Hiromi Tagawa, Chairman of the Board, JTB Corp

Claudia Tapardel, Member of the Committee on Transport and Tourism, European Parliament

Joan Vilà, Executive Chairman, Hotelbeds

Moderator: Kathleen Matthews, Journalist & Presenter

1545 Vision of the Future

A special stream of keynotes will outline their vision of the future from high-speed transport to pushing the boundaries of disruption and innovation

Keynote: Dirk Alhborn, CEO, Hyperloop Transportation Technologies

Keynote: Chandran Nair, Founder & CEO, The Global Institute for Tomorrow (GIFT)

Keynote: Matthew Devlin, Head of International Affairs, Uber

1630 Closing Ceremony

1645 End

eTurboNews is a media partner with the Summit and will be represented by Elisabeth Lang, who is based in Munich, Germany.

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Do Millennials want “the Grands” along when they travel?

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It’s no surprise that Millennials love to “do it for the ‘gram.” But when it comes to travel buddies, it’s Millennials’ desire to travel with Grandpa and Grandma that may surprise you.

According to a new survey from Visit Anaheim, the official destination organization for Anaheim, multigenerational vacations are top-of-mind with travelers when it comes to reliving memories, while also creating new ones, with the next generation. The survey, conducted by OnePoll for Visit Anaheim, polled a sample of 1,000 Americans and found that Millennial respondents (aged 25-34) lead the category when it comes to wanting more multigenerational trips, coming in at a whopping 83 percent.

“While Visit Anaheim knew that families loved reliving childhood experiences by having grandparents tag along on vacation, we were surprised by the enthusiasm that the Millennial survey respondents had for this ‘Grandtravel’ trend,” said Jay Burress, president & CEO of Visit Anaheim. “Millennials often have a close relationship with their parents and are now becoming parents themselves. The Baby Boomer grandparents are incredibly active, so they can easily keep up with the grandkids. Additionally, as many smart parents have figured out, having Grandpa and Grandma around means Mom and Dad can escape to check out the local nightlife or less kid-friendly attractions, knowing the kids are in great hands.”

In fact, two thirds (66 percent) of respondents have traveled with three or more generations of their family, making vacations with grandparents, their adult children, and grandchildren, a travel trend with no signs of slowing down. In fact, the majority plan on taking more extended family trips.

Nostalgia is one of the main reasons the trend keeps growing. Many parents and grandparents love reliving memories. The majority (56 percent) “strongly agree” that multigenerational trips are more special when visiting somewhere their parents or grandparents have been before and 53 percent report being “very happy” when they take trips to places they’ve previously been with their parents or children.

VISIT ANAHEIM’S GRANDTRAVEL CONTEST

With Spring vacation around the corner and Summer vacation planning in the works, Visit Anaheim is kicking off their first-ever Grandtravel contest. One lucky family of six will win an Anaheim vacation, including accommodations at Great Wolf Lodge and tickets to Knott’s Berry Farm – perfect for a family of four, plus two grandparents. Contest starts Tuesday, March 26, 2019 and ends Tuesday, April 30, 2019. Enter to win here. Find rules and regulations available here.

Actress, activist and mom to four kids, Holly Robinson Peete, is helping to kick-off the contest by encouraging families to take Grandma and Grandpa along for the vacation fun.

“Anyone who watches us on ‘Meet the Peetes’ knows that my mom is a big part of our lives – and that includes vacation time,” said Robinson Peete. “Whether it’s a girls weekend in New York City visiting my daughter, Ryan, or escaping for a quick staycation to somewhere fun like Anaheim, having grandma along for the journey is something the entire family looks forward to every chance we get.”

Additional Survey Highlights

Other noteworthy Visit Anaheim survey results include:

  • LET’S HIT THE ROAD – Multigenerational trips are most likely to be either a road trip (69 percent), traveling to see family (67 percent), or a flight to a major destination (48 percent)
  • PARENTAL PLANNERS – When planning a multigenerational (grandparents, parents, kids) trip, parents are most likely to choose the flights (46 percent), set the dates (38 percent), pick the hotels/lodging (44 percent) and pay for the trip (41 percent)
  • GRANDPARENT TRAVEL PERKS – Top benefits of traveling with three generations are:
    • Allows bonding time/memories to be built between grandparents and grandchildren (67 percent)
    • Spending more quality time together (65 percent)

Though packing up the minivan with three generations can be fun, over half of the respondents (51 percent) have taken a trip where Grandpa and Grandma took the grandkids on vacation – sans their adult children. Many wanted one-on-one time with their grandchild(ren)/grandparent(s) (48 percent), others celebrated a special event or milestone (45 percent), and some believed it created a different dynamic when parents are not there (41 percent).

“Getting to spend time with your grandkids is always special, but being able to vacation with them is truly a treat,” said Dolores Robinson, Holly Robinson Peete’s mom. “My grandkids affectionately call me everything from ‘Gorgeous’ to ‘G-Money.’ It’s because we’ve carved out time to create memories that we have such a close bond. Visit Anaheim’s survey is proof that families love to travel with grandparents. And I love that they’re giving a family a chance to win a vacation to Anaheim – including spots for Grandma and Grandpa. How fun!”

Fans can watch Holly, grandma Dolores, Holly’s husband – NFL veteran quarterback Rodney Peete, and their four kids, embark on their newest adventures on season two of “Meet the Peetes,” which debuted on the Hallmark Channel in late February and airs Monday at 10 p.m./9 Central.

For more information on Anaheim and to begin planning a memorable family-friendly vacation, please visit: visitanaheim.org

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Five challenges confronting Meetings Industry in 2019

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Tight meeting budgets, time pressures, organizational issues, a lack of creativity from hotels, increasingly complex and costly mandates in catering, a need for more dynamic and enriching experiences and resistance to change – these are among the major challenges confronting the meetings industry in 2019.Teneo Hospitality Group surveyed 150 meeting planners and hoteliers on the challenges they faced in effectively competing in today’s changing and complicated marketplace. Interestingly, some of the challenges planners faced are internal, within their own organizations. All identified limited meetings budgets, lack of time and somewhat inflexible corporate cultures that gave rise to additional problems such as a lack of innovation and poor cost control.

“‘Many of these challenges – and their solutions – are interdependent,” says Teneo President Mike Schugt. He notes that meeting professionals are saying that they have concerns within their organization and corporate cultures which contribute to resistance to change, resulting in budgets that are impacted negatively. Planners are also saying that these challenges, coupled with the many demands on time, inhibit creative strategies that could otherwise help solve the obstacles pointed out in Teneo’s most recent survey.

“Teneo and its hotel and DMC members have a unique opportunity to step up and help solve the challenges of our planner partners,” says Mike Schugt. “We can introduce creative, time-saving offerings that can also meet their bottom line. By understanding the needs that go beyond rates, dates and space, hotels can provide innovative, solutions to the challenges planners face behind the scenes.”

Challenge #1 Budgets. Inadequate budgets headed the challenge lists for all survey participants. Planners cited rising costs, especially concerning food and beverage, with no comparable increase in budgets. The complexities of gaining budget increases from various corporate departments impact every aspect of the meeting process from training staff to negotiating contracts. Despite a strong economy, some planners reported budget cuts. Respondents noted that the inability to obtain adequate funding reflected a lack of understanding of the profound changes in the meetings industry that demanded more, not less, investment. Needs of attendees are very different today, especially among Millennials and Generation Z who require a high degree of technical services, greater engagement and entertaining activities – needs that are difficult to meet on a tight budget. Yet management and attendees had extremely high expectations.

Suggested Solution: The fundamental way planners can achieve their budget is to be transparent and in open communication with a property. Though the tendency may be to play one’s cards close to the vest, transparency from the beginning of negotiations is key to effective planning and keeping costs in check. While many planners feel they must keep back some of their budgetary concerns until further on in the planning process, an honest and comprehensive view of the meetings objectives and resources will enable hoteliers to present a realistic budget.

Challenge #2 Lack of Time. Time pressures impact every business and organization, but some concerns have particular ramifications for the meetings industry. Virtually all respondents cited a lack of time and identified challenges that could have far-reaching consequences. With sweeping advances in technology impacting the industry, hoteliers and planners noted that they often lacked the time to keep up with technical developments. This problem was amplified when attendees were ahead of the planners and hotels in their own use of technology. Training a new generation of meeting planners and hotel staff is key to the industry’s progress. But few had time to develop effective programs, tailored to meet the different viewpoints and technical skills of a new generation. Most significantly, respondents worried that the overwhelming details of day-to-day work left little time for long-term, strategic planning. And the top time waster? Too many unnecessary e-mails.

Suggested Solution: Hotels are often inundated with leads and may not always be able to reply in 24 hours. Planners are encouraged to indicate their timeline for response up front so hotels and resorts can offer a higher quality of response. For planners, they can then gather their lead responses all at one time and be assured that the quality of response is going to be higher if a little more time is allocated to the properties of interest. Planners that source more than 6 or 7 hotels per lead and in multiple cities will tend to be taken less seriously by a hotel. So planners can save time and drive up quality of response by reducing the number of hotel sources they contact.

If planners can share flexibility with dates early in the process, they will save time and the hotels can provide multiple options, which will likely have differences in pricing leading to greater value with the budget. Giving the hotel as much information as possible saves everyone time and can save on the budget.

Challenge #3 Keeping Up with Technology. In a technological environment that is moving at lightning speed, staying current and knowledgeable of technology’s impact on meeting productivity can be daunting. Realizing that millennial attendees may be way ahead in their technical knowledge, technology applications and expectations can be intimidating. Even leadership within select organizations don’t always seem to grasp how technology is revolutionizing the meetings experience today.

Suggested Solution: Staying current and out front with technological progress is critical to the successful outcome of every meeting, conference or social gathering. Yes, some long-term practices are still prized such as white boards and LCD players. But engaging with attendee devices puts the meeting’s learning literally in the hands of conferees in a way that resonates within a generation who grew up on texting, social media posts, interactive apps and more. These are the tools they use for their everyday living, and should be the tools they can expect to use within meetings important to their and their employer’s success.

Challenge #4 Lack of Creativity. Big brand hotels’ corporate bureaucracy partially accounts for planners’ demand for greater creativity in the meeting process, and a far more flexible business environment. Larger hotel brands often have corporate policies that may place limits on pushing the boundaries of creating the ultimate meeting experiences for planners. But the need for innovation and original events, imaginative use of technology, effective teambuilding exercises, new experiences in even the most tried and true destinations, and diverse, sustainable and healthy food cannot be ignored.

Suggested Solution: Partner with a hotel or resort that creatively works with planners and groups to construct a meeting itinerary customized to a specific group and set of meeting objectives. Independent and small brand properties, by the very nature of their independence, have proven to be expert in creatively discovering and helping plan for achieving meeting goals of professional planners and groups, doing so with out-of-the-box thinking, highly unique group initiatives, and far from run-of-the-mill teambuilding programming. Private destination management companies can also be an important resource, and Teneo suggests partnering with them to help make a city or destination come alive for meeting guests by maximizing local resources and attractions in a way that is meaningful to the group.

Challenge #5 Increasing Complexity and Rising Costs of Food & Beverage. As the population becomes more diverse, food preferences and dietary requirements have become more complicated. Growing awareness of wellness and sustainability issues add to a mix that could become more problematic and costlier. Paleo, keto, pescatarian, vegan and religious dietary requests are among the newest trends in conference dining in 2019. Respondents also called for better management of food ordering to keep costs down and eliminate waste.

Suggested Solution: This is an area where independent and small-brand hotels can get ultra-creative for the planner as they are in a more entrepreneurial and creative mode, less restricted by big-brand requirements and constraints. They can typically offer a more creative product with reduced costs. By working with chefs and banquet managers from these properties at the beginning of the planning process and being candid about budget constraints, it’s possible to obtain serious savings on food and beverage while achieving maximum creativity.

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