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Events crucial for Middle East to realize tourism market value of US$133.6 billion by 2028, says Arabian Travel Market

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Events for Tourism Growth will be adopted as the official show theme for Arabian Travel Market (ATM) 2020, taking place at Dubai World Trade Centre from Sunday 19 – Wednesday 22 April 2020.

According to data from the World Travel and Tourism Council (WTTC), the direct contribution of travel and tourism to the Middle East’s GDP is predicted to rise by 4.2% per annum to US $133.6 billion by 2028 – driven in part by additional tourists to the region as a result of mega-events, major sporting and political events, cultural festivals, concerts and MICE events. 


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Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Events of all kinds have become increasingly important drivers for international arrivals to the UAE, GCC and wider MENA region over recent years.

“With this in mind, ATM 2020’s spotlight theme will be launched as a platform to explore the impact events have on tourism growth in the region and to inspire the travel and hospitality industry about the next generation of events, while bringing together senior travel executives to meet and conduct business under one roof over four days.”

In the UAE alone, the major exhibition centres in Dubai and Abu Dhabi experienced a 14% growth in footfall between 2016 and 2018, with Dubai World Trade Centre welcoming 3.4 million visitors in 2018 and Abu Dhabi National Exhibition Centre, combined with Al Ain Exhibition Centre – welcoming over two million during the same period.

Expo 2020 will be the largest event ever staged in the Arab World. Taking place from October 2020 to April 2021, 192 pavilions from countries around the world will be showcased, with over 25 million visitors – 145,000 visits for every one of the 173 days the site is open, expected.

Organisers of the event are predicting 11 million visits by people living in the UAE and 14 million from overseas visitors – most of whom are expected to be tourists. According to consultancy firm EY, this will provide a US$33.4 billion (AED122.6 billion) boost to the local economy – supporting the equivalent of 49,700 full-time jobs a year.

In Saudi Arabia, Vision 2030 has set aside $64 billion to invest in culture, leisure and entertainment projects over the next decade, according to a recent report from real estate firm Savills.

This investment combined with more relaxed access to visas are predicted to significantly add to the attractiveness of the country with entertainment activities in the kingdom predicted to attract 25 million visitors by 2021.

Curtis said: “Looking at 2018 alone, exhibitions across Saudi Arabia witnessed a 103% increase in visitation with a total of 61 major events taking place over 349 days.  Last year was also a milestone in terms of sporting events for the country, with events such as the King Salman Tennis Championship, WWE Crown Jewel and Formula E taking place in the Kingdom.”

ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed almost 40,000 people to its 2019 event with representation from 150 countries. With over 100 exhibitors making their debut, ATM 2019 showcased the largest ever exhibition from Asia.

eTN is a media partner for ATM.

About Arabian Travel Market (ATM)

Arabian Travel Market is the leading, international travel and tourism event in the Middle East – introducing both inbound and outbound tourism professionals to over 2,500 of the most breathtaking destinations, attractions and brands as well as the very latest cutting-edge technologies. Attracting almost 40,000 industry professionals, with representation from 150 countries, ATM prides itself on being the hub of all travel and tourism ideas – providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities over the four days. 

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ATM 2020 will take place from Sunday 19th April – Wednesday 22nd April 2020 #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in more than 30 countries, attracting more than seven million participants.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have over 35 years’ experience in organising world-leading travel exhibitions.

About World Travel Market

World Travel Market (WTM) portfolio comprises four leading B2B events across four continents, generating more than $7 billion of industry deals. In addition to ATM, the events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.

Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere

WTM Latin America attracts about 9,000 senior executives and generates about US$374 million of new business. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors attend the event to network, negotiate and discover the latest industry news.

Next event: Tuesday 31 March to Thursday 2 April 2020 – Sao Paulo.

WTM Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Next event: Monday 6 to Wednesday 8 April 2020 – Cape Town.

Media Contact: Nathalie Visele, Directorm Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711, Mobile: +971 50 457 6525, E-mail: nathalie.visele@shamalcomms.com Website: www.shamalcomms.com

Centara Means Business in Bangkok with Three World-Class Convention Hotels Set to Host Over 100,000 Delegates by Year End

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Centara Hotels & Resorts, Thailand’s leading hotel operator, is raising the bar for corporate meetings and events in Bangkok, with the aim of hosting 100,000 MICE delegates at three world-class convention hotels in Bangkok this year, positioning the Thai capital as a key gateway city for the international MICE sector.

Centara provides guests with a range of exceptional accommodation and large-scale meeting venues in Bangkok. Whether companies are planning a large-scale conference, a customer thank you party, an award ceremony, a product launch, a media briefing or an executive strategy session, this professional group has the perfect proposal.

Centara Means Business in Bangkok with Three World-Class Convention Hotels
Bangkok Convention Centre at Centara Grand at CentralWorld

With an unsurpassed location in the heart of the city, Centara Grand & Bangkok Convention Centre at CentralWorld is one of Thailand’s top MICE venues. Event organisers have multiple options to choose from, including the World Ballroom, which can seat up to 1,000 guests, and 17 Lotus Suites for between 10 and 400 people.

For the biggest international mega-events, the pillar-free Convention Hall can accommodate a staggering 7,000 delegates, while the 23rd floor corporate retreat, M23, features four naturally-lit meeting room, a kitchen, reception area and even a private putting green! With 505 rooms and suites, Centara Grand & Bangkok Convention Centre at CentralWorld also has the capacity to house many of its delegates under one roof. The hotel’s array of acclaimed drinking and dining venues, including CRU Champagne Bar – one of the world’s highest champagne destinations –  provide the perfect backdrop for unwinding after a day’s conference or for toasting the latest big deal.

Alternatively, Centara Grand at Central Plaza Ladprao Bangkok offers a fantastic collection of function spaces and facilities. The vast BCC Hall can accommodate up to 3,800 guests for a cocktail reception, while the Vibhavadee Ballroom can host 2,000 guests for a reception, or be split into three smaller pillarless venues for medium-sized gatherings. Finally, 17 elegant suites are ideal for training sessions, board meetings, workshops and more.

Following the extension of Bangkok’s BTS network, guests can now travel to and from this 565-room hotel by skytrain, using the recently extended Green Line. The new Ha Yaek Lat Phrao BTS station, which opened in August 2019, offers direct connections from downtown Bangkok and is just six stops from the Airport Rail Link making this hotel the most perfectly accessible location for both the airport transfers and the bright city lights.

Centara Means Business in Bangkok with Three World-Class Convention Hotels
Vayupak Grand Ballroom at Centra by Centara Government Complex

Just a short distance away, the recently refurbished 212-room Centra by Centara Government Complex Hotel & Convention Centre is nestled in the heart of the Thai government complex at Chaeng Watthana, not far from IMPACT Muang Thong Thani, Thailand’s largest conference and exhibition venue. With a 3,000-guest Convention Centre and 26 function spaces in two dedicated buildings, this modern hotel is able to host multiple events simultaneously. And with an amazing auditorium perched atop its very own water garden, and a glass walled reception area with panoramic views, this will create spectacular occasions that live long in the memory!

With almost 1,300 rooms and suites across its three convention hotels in Bangkok, Centara can house every business traveller and conference delegate in style and comfort. Whichever hotel companies choose, they will be fully supported by a Centara’s Meetings Redesigned concept, which uses creativity and innovation to bring every gathering to life.

For more information about Centara Hotels & Resorts and to start planning your next corporate event, please visit centarahotelsresorts.com.

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 74 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at CentaraHotelsResorts.com.

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Media Contact:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International, Centara Hotels & Resorts

Email: pornchanokth@chr.co.th

Tel.: +66 (0)2769 1234 Ext. 6733

Jordan keeps on integrating to Europe by sending 8 pharma professionals to Rome and deepening contacts for prospect collaborations

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The MICE industry helps build peace and shows to the world the true and pacific side of the Islamic societies.

The cooperation between The Platinum Services, a Rome-based event agency and DMC specializing in first class events in Italy, Europe and other selected areas, and Guarantee Travel Group, an Amman-based DMC, event organizer and travel agency, one of the biggest in the Country, having good relationships with the Jordan government, is booming and has recently hit another run.

It happened in Rome, at the Marriott Park Hotel, where eight professionals coming from the biggest pharmaceutical companies of Jordan joined a few Italian peers from June 22-27 to discuss collaboration in research.

This could lead to very important developments, over the next few years, in the pharmacological treatment of serious diseases, and it is meaningful that such an outcome takes place thanks to an industry – the Mice one – whose aim is to gather people in spite of any cultural, religious or ethnical differences.

“One people, one world,” say together Guarantee Travel Group’s Regional Director Mr. Rami Qutishat and The Platinum Services’ owner Loredana Chiappini. “Our focus is to enhance relationships and we found in the common boilerplate of the Western and the Middle-eastern cultures a fantastic chance to sew progress and peace.”

The Platinum Services is a Rome-based full-service agency offering the most complete range of MICE and high end personalized services to make meetings, conferences, incentive trips and events exclusive either in Italy or in Europe as much as elsewhere. The Platinum Services with its solid network – serious and efficient business partners throughout Italy and Europe – specializes in travel and MICE services. Based on a long lasting experience in the MICE industry, it organizes meetings, congresses, events and incentives considering any details and bringing the most reliable effectiveness and efficiency. The company is driven by a creative approach, proved successful with corporate clients and independent agencies all over the world.

For further information: The Platinum Service, Via degli Apuli, 54, I-00185 Rome (Italy), Tel +39 06 4460449, Mob: +39 333 9470120, info@theplatinumservices.it , www.theplatinumservices.it

Media Contact: Stefano Ferri, Mob. +39 349 5506421, press@stefanoferri.it

Cross border tourism promoted in India

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Realizing the untapped potential of cross border tourism, the Nepal Tourism Board (NTB) along with HAN Chitwan and HAN Siddharthanagar who led a group of 21 travel trade companies of Chitwan and Lumbini, organized a business session with their counterparts of Lucknow, Varanasi, and Patna on June 17, 19 and 21, respectively, coinciding with the forthcoming VNY 2020 and existing Visit Lumbini Year 2018/19. 

The cities were chosen considering Lucknow, the center of administrative and political power during the Mughals and British rule, to be famous for the Nawab, Kabab and Biryani and a sense of refined sensibility in terms of lifestyle in poetry, culture and affluent travel people;  Varanasi and Patna on the other hands were  because they were amongst the oldest cities of India welding considerable amount of influence in culture, history and pilgrimage activities along with the affluent traveling population.

The underlying strategy for the Sales Mission was to connect cross border tourism hub of Chitwan and Lumbini with cities of UP and Bihar, reach out to media for coverage, to make bookings, capitalize on the pleasant weather of Kathmandu and Pokhara along with the hill stations like  Palpa and Nagarkot with special packages and lucrative offers and put Nepal on advantageous footing for leisure travel to Nepal this summer.

During the Sales Mission more than 200 tour operators, not less than 60 tour operators in each of the cities were updated and apprised with special  packages ranging from 2 nights and 3 days and also Lumbini tours for visitors entering Nepal by Land. During the events, a wide range of packages ranging from – pilgrimage, adventure, leisure, shopping, casinos were also offered to Indians who comprise of single largest visitors which grew by 25 percent in 2018. 

To make the event exciting and participatory, around 10 winners in all the three cities, all comprising of travel trade, were awarded travel packages to Nepal to experience the destination and services.

Prominent local media attending the event and taking updates were Hindustan Times, Dainik Jagran, Pioneer Hindi and English, Prabhat Khabar Patna, UP Live News, Aaj Varanasi, Webzone Media, Farooqui Tanzeem Patna, Travel TV News, Amar Ujala, PTI, Hindustan Times, Travtalk, traveltv.news, UNI and others.  Regional languages press are very strong and influential in the region.

In the current scenario that the Indian market has opened up to a wide range of possibilities comprising of highly competitive airfare for Indians to  Malaysia, Thailand, Singapore and Dubai and the domestic packages offered by highly competitive low budget Indian domestic airlines making air travel possible to all , now Nepal is left with the challenge to offer best packages and services and also ease travel barriers by accepting not only Passport and Election ID Card but other  documents like  Aadhar Card and others issued by India government and making group travel for youths and MICE segment more easier.

The prospects of cross border tourism is very bright since the roadways are very good and vehicles are affordable in India. To add to that, we are linking the movement of Indian Travelers with railway Junction, where Lucknow is connected to Nepalgunj, Raxual is connected to Birgunj, and Gorakhpur to Bhairahawa. 

Currently the air connectivity of Buddha Air from Kathmandu to Varanasi and  Kolkatta and in the future from Kathmandu to Guwahati; of Air India from Kathmandu to Kolkatta carries immense significance to tap the market with proper marketing activities and sustainable plan. 

Ms. Heena Sheeraz, Director Sheeraj Travel, Lucknow, Mr. Pradeep K. Roy, Senior official of Varanasi Tourism Association, Dr. Hari P. Adhikari, Vice Chairman of Pashupati Temple Trust in Varanasi, Mr. Sanjay Sharma, President of Tourism Association of Bihar and Dr. Kaulesh  Kumar, Secretary General of Association of Buddhist Tour Operators also shared their experiences on Nepal’s tourism.

HAN Chitwan President Mr. Suman Ghimire and HAN Sidharthanagar President Mr. CP Shrestha and HAN Sidharthanagar General Secretary Mr. Rabindra Sharma Ghimire welcomed the guests and highlighted their packages whereas Mr. Bimal Kadel, Manager, made destination presentations. Ms. Janaki Upadhyaya and Ms. Srijana Nepali both Officers NTB also participated in the events.   

MEDIA CONTACT: Sudhan Subedi (Mr.), Sr. Officer, Phone +977-1-4256909 (Ext. 182), PR & Publicity Department, Nepal Tourism Board, P.O. 11018, Bhrikutimandap, Kathmandu, Nepal, URL: http://www.welcomenepal.com/

Christophe Berger Named Director of Conventions Malta

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Christophe Berger, newly appointed Director of Conventions Malta, brings with him extensive experience in the Hospitality and M.I.C.E. market sectors. As Malta’s tourism has been on a tremendous growth path, especially from the North American market, it is also gaining considerable momentum as a popular M.I.C.E. market destination.

According to Berger, “Malta’s tourism industry has enjoyed great success in recent years, and Malta is now striving to boost this success even further by expanding the international appeal of its incomparable M.I.C.E. product, with spectacular settings at competitive prices.”

Malta, with its 7000 years of history and steeped in historic event venues, is a M.I.C.E. planner’s paradise. This Mediterranean archipelago offers a diverse number of magnificent castles, palazzos and forts to choose from. Other unique settings include theme parks, village squares, luxury yachts and exclusive sea-front facilities.
Malta’s multitude of conference hotels or venues can accommodate any size event. This includes the iconic 16th century building, once considered the most advanced hospital in Europe, which is now the state-of-the-art Mediterranean Conference Center.

Berger noted that what adds to the “wow” factor for the M.I.C.E market, and tourism in general, is that “Malta has become one of Europe’s most popular film and television locations – dubbed the Mediterranean’s mini-Hollywood by the London Times.” Malta, where Game of Thrones all began, is also home to many blockbuster film locations including Troy, Gladiator, World War Z, Assassin’s Creed, The Count of Monte Cristo and Murder on the Orient Express.

Born in France, Berger moved to Malta 20 years ago, where he has been working in various sectors of the hospitality and tourism industry. His professional background stems from hotel management and in Malta has held positions at the Grand Hotel Mercure Selmun Palace and at Intercontinental Malta as part of the M.I.C.E team, with responsibilities for overseas marketing the hotel and Malta as a destination. Berger also furthered his M.I.C.E experience while specializing in M.I.C.E. on behalf of a Maltese Destination Management Company (DMC).

Berger, together with Michelle Buttigieg, Malta Tourism Authority Representative in North America, will be heading a public/private sector M.I.C.E. delegation from Malta to IMEX Las Vegas September 9-12, 2019.

For more information about planning Meetings and Incentive events in Malta visit www.conventionsmalta.com

About Malta

The sunny islands of Malta, in the middle of the Mediterranean Sea, are home to a most remarkable concentration of intact built heritage, including the highest density of UNESCO World Heritage Sites in any nation-state anywhere.  Valletta built by the proud Knights of St. John is one of the UNESCO sites and was the European Capital of Culture for 2018. Malta’s patrimony in stone ranges from the oldest free-standing stone architecture in the world, to one of the British Empire’s most formidable defensive systems, and includes a rich mix of domestic, religious and military architecture from the ancient, medieval and early modern periods. With superbly sunny weather, attractive beaches, a thriving nightlife and 7,000 years of intriguing history, there is a great deal to see and do. www.visitmalta.com

For Further Information and Photography

Malta Tourism Authority:

Michelle Buttigieg

Tel: (212) 213-0944

Fax: (212) 213-0938

E-mail: michelle-margaret.buttigieg@visitmalta.com

MTA US Editorial Contact:

The Bradford Group

Karen Hoffman/ Bianca Pappas

Tel: (212) 447-0027

Fax: (212) 725 8253

E-mail: info@bradfordglobalmarketing.com