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Beverly Hills SLS Hotel appoints new sales leader

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The SLS Hotel, a Luxury Collection Hotel, Beverly Hills welcomed Jake Megrikian as director of sales and marketing, following the property’s $22 million investment in redesign timed to its 10-year anniversary in 2018. Megrikian will oversee revenue production for the hotel’s newly-upgraded guestrooms and suites; meetings and events across 30,000 square feet of indoor and outdoor space, including the refreshed Garden Terrace; and the hotel’s critically-acclaimed restaurants, including The Bazaar by José Andrés and Somni.


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“Mr. Megrikian joins our team during a new chapter for the hotel, and we are thrilled to have him at the helm of our new identity in luxury,” says General Manager Christophe Thomas. “His understanding of the inner workings of a high-profile hotel, coupled with an innate marketing prowess will continue to position the SLS Beverly Hills as the city’s premier modern luxury destination on a global scale.”

Megrikian’s experience in hospitality began at age 15, working from the ground up in the food & beverage and banquet departments at the Hotel Marriott Armenia Yerevan. Within eight years of moving to the United States, Megrikian acquired management positions in room operations as well as events and sales across Marriott International and Hilton brands.

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In 2011, Megrikian joined the InterContinental Los Angeles Century City at Beverly Hills team as a senior sales manager. As the youngest director of sales & marketing across InterContinental Hotels & Resorts worldwide when appointed, Megrikian proved an invaluable asset with record-breaking revenue production for both leisure and business bookings at InterContinental Los Angeles. By working closely with the Los Angeles and California tourism boards, Megrikian emphasized and positioned the hotel as a destination to major international markets.

Earning numerous accolades for leadership and development throughout his career, Megrikian received the 2014 SITE (Society for Incentive Travel Excellence) Kevin Forde Spirit Award and served as co-chair of SITE’s Young Leaders program, which brings together future leaders of the incentive and meetings industries. In 2017, Meetings Today Magazine spotlighted him on a list of “Meetings Trendsetters,” highlighting his passion and dedication to exceptional service in meetings and events.

His personal interests are in travel, aviation, and of course, spending time with his family. Megrikian’s global perspective is underscored by travel to over 33 countries and proficiency in three languages. He currently serves on the Los Angeles Tourism & Convention Board’s international sales committee.

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IMEX Policy Forum puts future city development front and center

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Policy makers from national and regional governments worldwide will explore The Business of Placemaking with leading business events industry professionals at this year’s IMEX Policy Forum.

This year the annual Forum will take place at the InterContinental Hotel Frankfurt on Tuesday 21 May, the first day of IMEX in Frankfurt 2019.

The IMEX Policy Forum is where the business events world and public policy makers annually connect and share insights into how events such as conferences, meetings and incentive travel can make a major contribution to national and regional economies.

The enormity of this contribution has now been quantified. According to the Global Economic Significance of Business Events, the first ever worldwide study from the Events Industry Council (EIC) and conducted by Oxford Economics, the direct spend of the meeting and event industry worldwide in 2017 was more than US$1.03 trillion, matching the consumer electronics sector in size.

Leveraging the link between business events and the innovation economy

All participants have the opportunity to visit the IMEX exhibition in the morning. In the afternoon, invited ministers and senior political representatives will take part in a national government discussion in collaboration with the United Nations World Tourism Organization (UNWTO) chaired by Martin Sirk of Sirk Serendipity. At the same time Professor Greg Clark CBE, the world-renowned advisor on cities will facilitate a city workshop specifically designed for local, municipal and regional policy makers and destination representatives, exploring ‘business meetings and the innovation economy.’

Analyzing the business opportunity for urban placemaking

The Business of Placemaking will be put into the spotlight when the keynote speech is presented by Dr Julie Grail, a leading expert and commentator on partnership and place management and a special adviser on Business Improvement Districts at the Institute of Place Management at Manchester Metropolitan University. Julie, who has been involved in managing places for two and a half decades, has in recent years worked on international assignments in Australia, New Zealand, South America, Europe and the United States.

New this year, the interactive Leadership Discussion will feature an invited panel who will present case studies from the perspective of political, urban planning and destinations stakeholders who have all played influential roles in placemaking success stories. The discussion will be moderated by leading business journalist and media advisor Ursula Errington and will provide plenty of opportunity for everyone present to contribute to the discussions.

Each year the political representatives who take part acclaim the event, saying how valuable it is to learn from their peers in other countries and from the meetings industry experts about the benefits to economic development and business tourism that investment in business events can bring.

Carina Bauer, CEO of the IMEX Group commented; “Placemaking is a concept that’s long been understood and embraced by some city planners and developers alike but now the meetings and events industry understands the power and importance of being part of these conversations. This year’s agenda reflects what feels like a tipping point: a recognition that the business events industry can – and should – speak up to influence any city planning or placemaking decisions. This year’s Forum will guide by example and show the way. With its new format everyone can contribute fully to a lively discussion and gain valuable insights from the case studies.”

Organized under the auspices of the Joint Meetings Industry Council (JMIC), the IMEX Policy Forum’s advocacy partners are Association Internationale des Palais de Congres (AIPC), European Cities Marketing (ECM), ICCA, The Iceberg and UNWTO. The Forum is sponsored by Turisme de Barcelona, Business Events Sydney, German Convention Bureau, Geneva Convention Bureau, Messe Frankfurt and the Meetings Mean Business Coalition.

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Hilton University of Florida Conference Center at Gainesville joins Benchmark Resorts & Hotels portfolio

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Benchmark has added the Hilton University of Florida Conference Center at Gainesville to the company’s Benchmark Resorts & Hotels brand portfolio. The recently renovated, 248-guest room property is located on the University of Florida campus, close to Gainesville’s Central Business District. The property serves a growing market of visiting alumni, parents and students, academics, and guests affiliated with the university. Its IACC-approved conference center, with 25,000 square feet of meeting space, attracts a significant number of meetings and events. The Hilton University of Florida Conference Center at Gainesville is Benchmark’s tenth property in Florida, and the third hotel located on a major college campus within the United States.

“We are honored to be chosen by Hilton Hotels & Resorts to manage this exceptional property,” says Benchmark CEO Alex Cabañas. “We are also delighted to again expand our presence in Florida, where both our Gemstone Collection and Benchmark Resorts & Hotels brands are represented throughout the Sunshine State,” he said. Benchmark recently added two hotels in St. Pete Beach to its portfolio, expanding its presence to Southwest Florida.

Mr. Cabañas also noted the growing importance of conference center hotels to a university. “These hotels serve as a campus ‘guest house’, providing an authentic, on-campus experience while sharing ideas and resources,” he said.

The non-smoking, pet-friendly hotel includes 248 guest rooms and suites featuring HDTV, desks for work/study-related activities, and complimentary WiFi. Guests can enjoy the property’s outdoor pool and whirlpool and a 24-hour fitness center.

The University of Florida is a prominent research university, set on 2,000 acres in Gainesville, in North Central Florida. It offers a wide range of undergraduate and graduate programs in law, medicine, business and engineering.

The University of Florida campus offers an array of services and attractions, including an art museum, concerts, lectures, theater, libraries and sports events. Guests can enjoy collegiate football at the nearby Ben Hill Griffin Stadium, home of the Florida Gators. Other local attractions include the Butterfly Rainforest, the Florida Museum of Natural History and the Gainesville Raceway. The surrounding region offers opportunities for biking, canoeing, paddle boarding, swimming and wildlife viewing at one of seven nearby Florida State parks.

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IMEX shines a light on diversity and inclusion

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IMEX shines a light on diversity and inclusion

“Organizations which embrace diversity will see positive repercussions throughout their business – from staff motivation and engagement, heightened innovation and a boosted bottom line. Diversity means diversity of people, minds, ideas, and approaches and it’s something we value at IMEX and recognize as crucial to the future success of the events industry – that’s why it forms a core part of our offering at IMEX in Frankfurt this year”, Carina Bauer, CEO of the IMEX Group, explains the show’s spotlight on diversity ahead of International Women’s Day this Friday, 8 March.

IMEX in Frankfurt, taking place 21 – 23 May, offers a wide range of experiences, education and experts enabling planners to discover the latest best practice in business, as well as developments in diversity and inclusion.

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A session taking place on EduMonday, a dedicated afternoon of education taking place the day before the show on Monday 20 May, focuses on cultural diversity. Cultural differences and their impact on destination management explores how to prepare for a culturally different client as well as the principles that should guide planners globally, regardless of local customs.

She Means Business

Also taking place on EduMonday is She Means Business, created in partnership with tw tagungswirtschaft, a conference celebrating the role of women in the events industry. As one of the inspiring speakers debating the crucial issues facing women today, Gernot Sendowski, Director of HR Global Diversity & Inclusion at Deutsche Bank AG, delivers a male perspective on gender equality and female empowerment as well as exploring the German and European diversity charters. Angela Dern, Head of Diversity & Inclusion at PricewaterhouseCoopers (PwC), talks about gender equality as an economic imperative and details the UN Women 10x10x10 Impact Commitment, an initiative engaging 10 governments, corporations and universities around the world.

Inspiring inclusivity

Developing leadership skills to manage and motivate a diverse team is covered in Industry best practices on how to be an inclusive leader, one of the many education sessions taking place on the show floor during the three days of the show. The session at the Inspiration Hub explores the best practices and communication models required to become an inclusive leader.

The design of an event can impact inclusivity and this is discussed in Redesigning inclusive events by overcoming unconscious bias. The session shows planners how to uncover their unconscious bias and discover practical ways of designing events to embrace diversity and inclusion.

Planners, buyers and other visitors can explore destinations, venues, tech providers and more at IMEX in Frankfurt from 21 – 23 May 2019. Among the many exhibitors already confirmed are New Zealand, Senses of Cuba, Barcelona Convention Bureau, Visit Brussels, Kempinski Hotels, Meliá Hotels and Latvia.

During the three days of the IMEX trade show, buyers can meet and making appointments with more than 3,500 suppliers from every sector of the global meetings and events industry.

She Means Business, part of EduMonday, takes place on Monday 20 May, the day before IMEX in Frankfurt, 21 -23 May 2019. It’s free to enter once you’ve registered for IMEX in Frankfurt.

Registration for the show is free of charge and open to all in the meetings, events and incentive travel industry.

International Women’s Day is on 8 March and celebrates the social, economic, cultural and political achievements of women.

Everyone counts – ‘She Means Business’ digs into diversity at IMEX 2019

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Anne Kjaer Riechert, keynote speaker at She Means Business

Carina Bauer, CEO of the IMEX Group, says: “The meetings industry has both a desire and a need to understand and reflect human diversity more fully. I believe that over the past few years, we have seen much greater interest in, and understanding of, these issues and opportunities. The next step is to start to more consciously and consistently factor in a more diverse range of people into meetings, events and conference programmes, with the goal that this becomes second-nature for all of us over time.”

Diversity and inclusion are the linchpin of She Means Business, created in partnership with tw tagungswirtschaft and part of EduMonday, a programme of free learning and development taking place on Monday 20 May, the day before IMEX in Frankfurt opens.

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Anne Kjær Riechert, co-founder of a non-profit social enterprise teaching digital skills to refugees and migrants, launches She Means Business – and EduMonday – with a keynote, sponsored by H-Hotels and open to all EduMonday attendees. In her keynote ‘Grit and Grace’ Riechert will share the story of how she founded and grew the ReDI School of Digital Integration and her work as mentor and ambassador for the Grace Female Accelerator which supports female-led start-ups.

Men – your voices are important too

She Means Business then continues with an afternoon of sessions where women – and men – from across the world will share their experiences and lessons on gender equality or other diversity challenges. Senior Executives from organizations including PWC, Deutsche Bank and Lufthansa HR Management, Eurometropole de Strasbourg, Rwanda Convention and Melbourne Convention will be among the speakers.

Planners, buyers and other visitors can then explore destinations, venues, tech providers and more at IMEX in Frankfurt from 21 – 23 May 2019. Among the many exhibitors already confirmed are New Zealand, Senses of Cuba, Barcelona Convention Bureau, Visit Brussels, Kempinski Hotels, Meliá Hotels and Latvia.

During the three days of the IMEX trade show, buyers can meet with more than 3,500 suppliers from every sector of the global meetings and events industry.

She Means Business, part of EduMonday, takes place on Monday 20 May, the day before IMEX in Frankfurt, 21 -23 May 2019. It’s free to enter once you’ve registered for IMEX in Frankfurt.