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The Development and Promotion of MICE in Thailand

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The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
​Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE –  between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.
It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.
With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:
• The sharing of MICE statistics and events
• MICE business development
• MICE market promotion
• MICE business research
• MICE personnel development.
Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.
“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.
“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

​He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well  as the draft of a national strategy of NESDB (National Economic and Social Development Council).
​Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

​“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

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19 more hotels with 3000 rooms to be added to Marriott Hotels in Middle East and Africa

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Marriott International expects to add 19 new properties and more than 3,000 rooms to its  Middle East and Africa portfolio in 2019.  Underpinning a strong demand for its diverse brands, the new additions are in line with the company’s expansion plans to add more than 100 new properties and nearly 26,000 rooms across the region by the end of 2023.  Marriott estimates its development pipeline through 2023 represents up to $8 billion of investment from property owners and is expected to generate over 20,000 new jobs across the region.

“Our growth across the Middle East and Africa is fuelled by a strong demand for our diverse range of well-established brands, each offering different attributes that cater to this region’s ever changing and evolving marketplace,” said Jerome Briet, Chief Development Officer, Middle East & Africa, Marriott International. “This region continues to present us with opportunities to further grow and enhance our portfolio across new and established markets.  While the majority of our growth will be through new-builds, we are seeing an increasing number of conversion opportunities, especially in the luxury space.”

Year-to-date, the company has opened five new properties in the region and is expected to add 14 more – bringing its portfolio across the Middle East and Africa to nearly 270 properties and over 60,000 rooms – by the end of the year.

Unwavering Demand for Luxury Brands that offer Unrivalled Experiences

The company is poised to expand its luxury footprint in the region by more than 70 percent by the end of 2023, with more than 25 luxury properties under development.   The company expects to grow its luxury portfolio in 2019 with seven anticipated openings across four brands:

  • With the recent opening of W Dubai – The Palm and the anticipated openings of W Muscat and W Yas Island, W Hotels should double its portfolio in the region.
  • St. Regis anticipates debuting in Jordan and Egypt with the openings of The St. Regis Amman and The St. Regis Cairo.
  • The iconic North Island is expected to of world-renowned hotels and resorts.
  • JW Marriott anticipates marking its entry into Oman with the opening of the JW Marriott Muscat Convention Center.

Substantial Growth across Premium Brands

The growth of Marriott’s premium brands remains steady across the region with more than 30 hotels expected to be added to the portfolio by the end of 2023. By the end of 2019, the company expects to have added four new hotels under its premium portfolio for the region:

  • The Autograph Collection anticipates marking its debut in Kenya with the addition of Sankara Nairobi.
  • Marriott Hotels and Marriott Executive Apartments strengthened its presence in Saudi Arabia with the recent openings in the Diplomatic Quarter of Riyadh.  Marriott Executive Apartments is also expected to open a new property in Madinah later this year.
  • Marriott Hotels is also planning to open its second property in Algeria, in the capital city of Algiers

In addition to the openings in 2019, Marriott is also focused on the transformation journey of Sheraton Hotels & Resorts, the company’s most global brand.  In the region, Sheraton Jeddah Hotel and Sheraton Grand Hotel, Dubai are currently undergoing renovations that represent the brand’s vision for the future.

Regional Demand for Select-Service Hotels Continues to Fuel Growth

Currently representing over 40 percent of the company’s development pipeline through 2023, select-serve brands continue their rapid growth trajectory across the Middle East and Africa.  Building on the momentum from 2018 – with ten properties added across the region, including four Aloft hotels in the UAE – the company expects to add seven new properties by the end of this year:

  • Four Points by Sheraton anticipates expanding its portfolio with a total of four openings in 2019.The brand recently opened properties in in Sharjah (UAE) and Setif (Algeria) and is on-track to open two more properties this year including, Four Points by Sheraton Dar es Salaam New Africa in Tanzania and Four Points by Sheraton Lahore in Pakistan.
  • Residence Inn by Marriott expects to make its debut in Algeria with the opening of Residence Inn by Marriott Algiers
  • Protea Hotels by Marriott plans to expand the brand in Uganda with the opening of Protea Hotel by Marriott Naguru Skyz.
  • Element Hotels is set to launch its first property in Africa with the opening of Element Dar es Salaam in Tanzania.

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Marriott International and Dur Hospitality open new Riyadh hotel properties

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Marriott International and Dur Hospitality today announced the opening of Riyadh Marriott Hotel Diplomatic Quarter and Marriott Executive Apartments Riyadh, Diplomatic Quarter in Saudi Arabia. The complex is located 30 minutes from King Khalid International Airport.

Meeting high standards for energy and environmental (LEED) Gold Certification requirements, the hotel site creates a protected micro-climate and maximizes on environmental impacts. By amplifying useful daylight via a complex reflection processes, the hotel can decrease its illumination needs during the day. Plentiful shaded areas and the building’s structure allow for natural ventilation, reducing the need for air conditioning and additional cooling.

The opening of Riyadh Marriott Hotel Diplomatic Quarter and Marriott Executive Apartments Riyadh, Diplomatic Quarter marks the fifth collaboration between Marriott International and Dur Hospitality following Riyadh Marriott Airport, Marriott Executive Apartments Riyadh Convention Center, Courtyard by Marriott Riyadh Diplomatic Quarter and Riyadh Marriott Hotel – the Marriott Hotels first property in the Middle East.

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Marriott Hotels brings TED Fellows Salon to Cape Town

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Marriott Hotels in partnership with TED, hosted its first TED Fellows Salon in Cape Town, South Africa, sparking conversations around Africa’s beauty, rich heritage and innovative spirit. Held at the Cape Town Marriott Hotel Crystal Towers, renowned TED Fellows, Kenyan musician Bill Sellanga and South African conservation biologist Steve Boyes, led the innovative and thought-provoking discussion providing guests the opportunity to engage and be inspired.

“At Marriott Hotels, everything we do is guided by our belief that travel expands the mind and triggers new and creative ways of thinking,” said Sandra Schulze-Potgieter, Vice President Premium & Select Brands, Middle East and Africa, Marriott International. “Our partnership with TED brings together creative energy and distinct aesthetic. In recent years, Cape Town has shifted its focus to making the city more sustainable, encouraging citizens to innovate while maintaining its rich heritage. Hosting our first TED Fellows Salon at Cape Town Marriott Hotel Crystal Towers is an opportunity for us to spark intellectual conversations and inspire new perspectives for our guests.”

The speakers at this Marriott Hotels TED Salon represent some of the brightest thinkers of their generation who are working towards making positive, meaningful and lasting change in their communities. Steve Boyes explores, protects and restores some of the most remote wildernesses in Africa, including the threatened Okavango Delta, one of our last remaining fresh watersheds. Working with the Angolan government, Boyes recently established two of the largest protected areas in Sub-Saharan Africa amounting to twice the size of England. A trained ornithologist, he is the Executive Director of the Wild Bird Trust and a Fellow at the National Geographic Society.

Sharing the spotlight with Boyes was TED fellow Bill “Blinky” Sellanga. A prolific Kenyan producer and musician, Sellanga is the frontman of musical collective Just A Band, which mixes genres like hip-hop, electronica and funk to make music for popular radio and to give voice to the Kenyan youth. He recently released his first solo album, Everyone’s Just Winging It and Other Fly Tales, weaving African rhythms together with electronic cuts, hip-hop and funk for a unique-brand of “African cool.”

Held at the Cape Town Marriott Hotel Crystal Towers, the event was attended by thought leaders, innovators, members of the recently launched travel platform, Marriott Bonvoy and media. Overlooking the Grand Canal in Century City, Cape Town Marriott Hotel Crystal Towers formed the perfect backdrop for the Cape Town edition of the TED Fellows Salon. Whether you admire the view of Table Mountain from the exquisite outdoor swimming pool or settle down after a busy day in a guest room with sleek furnishings and ultra-soft, plush bedding, a stay at the Cape Town Marriott Hotel Crystal Towers promises to be a journey that inspires brilliance.

The ongoing global partnership between Marriott Hotels and TED is now in its third year, following its launch in 2016, and has been expanded to include more exciting and innovative programming at Marriott Hotels in key destinations worldwide. Marriott Hotels is a brand that’s geared towards a new generation of travelers, who continuously seek fresh inspirations and creative ideas during their own life-changing journeys around the world.

The Cape Town edition is the third TED Fellows Salon to be held within Middle East and Africa with two previous ones being held at Cairo and Abu Dhabi. TED Salons have been hosted in several Marriott Hotels globally, including Bengaluru, Bangkok, London, and Athens. Marriott Hotels also has an Instagram story series which offers viewers original, inspiring content and an inside look at their favorite idea engine.

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