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Puerto Rico Tourism: Out with the old, in with the new

April 25, 2019 by Forimmediaterelease

“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

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Developing safety and security for children during travel

April 2, 2019 by Forimmediaterelease

Safety and security are always a concern of the travel industry, no matter who the traveler might be. A major issue when dealing with children is their safety and security. In the case of young travelers, the situation becomes even more difficult and emotional. There are many reasons for this heightened need for safety and security.  Among these are:

1)   Children are perceived to be more vulnerable

2)    Most people tend to be highly protective of children

3)    The legal ramifications of injury to a child may be even more severe

4)    Children evoke emotional reactions, and these emotions may crowd out rational thinking

Child safety and security tends to become the responsibility of three groupings:

1)   The child or young adult

2)   The parent of guardian of the child

3)   The host institution

The following is a partial list of precautions that all of us need to take when dealing with the child segment of the travel market. To help provide a safer ambiance for family vacations, consider some of the following.

Just as in the case of marketing efforts, tourism security efforts need to segment the market into at least four age brackets. Some suggested brackets might be: (1) new borns-2 years, (2) 3-7 years, (3) 7-12 years, and (4) teenagers until the legal age of 18. The essential issue is to realize that while both a 17 year old and a 2 year old are legally both minors, from a safety, security, and sociological standard, they operate in a very different ways and require very different guidelines. To help maintain these various groups safe and sound Tourism Tidbits offers the following suggestions. It should be noted that these are only a few suggestions of the many that are needed, and final decisions should be made by an onsite professional.

– Keep video cameras going. In case a child is lost (or Heaven forbid kidnapped), a video camera may be an excellent tool in locating the child.

– In places where adults and children mix, consider the use of ID bracelets being offered at the time of ticket purchase. You can use the ID bracelet either as a check-in/check-out device or give them away as a souvenir. In either case, should the child be lost, the security agent will have a name and phone number to call.  It is a good idea to place both the local and home number on the bracelet.

– In areas that have special young people’s sections, make sure that it is only children who enter. Adults should not be allowed into a children’s section. If an adult is needed there in case of an emergency, he/she should only be allowed to enter accompanied by a trained security agent.

– Develop policies on older children or unaccompanied minors. Younger children may be less of a problem than older children (12-17 years of age). These are guests who are legally still minors but can often do a great deal of damage or may demand that they be treated as adults even though such treatment is against the law. Make sure that all personnel are familiar with your business regarding minors’ safety and behavior of and with minors. Employees need to know:

–      policies and laws that specifically deal with people under the legal age of maturity

–      how to handle an angry or non-compliant minor

–      how to handle someone who may be making a scene

–      -when to actively intervene or call for additional help

–      how to check IDs without offense – a person’s ID is checked and questioned as to the whereabouts of his/her parents

In the hour before closing, it is very important to make sure that unsupervised young people are accounted for. In cases where the young person falsely believes that he/she is grown-up, ask for both a driver’s license and a social security number.

– Be aware of child abandonment/abuse. A form of child abuse is abandonment of a child. Train personnel to be on the lookout for all forms of child abuse. For example, if an adult is hanging around other people’s children asking for that person’s ID, turn security cameras on the person and attempt to get the license number of the vehicle being driven. The more information you have, the easier it will be for the police to act should there be a problem. Do not assume that a child abuser will return the next day. It may be weeks or months, or never, until that person returns.

– Develop cooperative information centers. Work with local police departments, hotel associations, and other attractions so that information can be passed between security departments rapidly and easily.  Remember people judge a locale on just one negative incident. When something goes wrong in one place, it can affect the entire local tourism community.

– Be careful of safety concerns.  Do a safety analysis; look for and correct such things as: glass doors against which inadvertently a child may run into, issues of food safety, or balconies over which a child may climb and jump.

Dr. Peter Tarlow is part of the Safer Travel Program by eTN. More information
www.safertravel.com 

Travel News | eTurboNews

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Point Lookout Resort and Conference Center in Northport under new management

March 20, 2019 by Forimmediaterelease

Olympia Hotel Management announced today that they will assume management of Point Lookout Resort and Conference Center in Northport, Maine. The dramatic 387 acre conference center and resort property is set on mountainside terrain overlooking Penobscot Bay, in Maine’s scenic Mid-Coast region.

The new owner of Point Lookout is Deep Creek Grazing Association. David and Tami Hirschfeld, of Camden are the principals of Deep Creek Grazing Association. They are proud to take the helm of such a majestic property, one that offers guests, wedding couples and corporate clients an authentic Maine experience.

“The Hirschfelds look forward to welcoming new and returning guests to Point Lookout,” says Matthew Arrants, Executive Vice President of Pinnacle Advisory Group, on behalf of Deep Creek Grazing Association. “They are devoted to the region and deeply committed to the resort’s employees. As Maine residents, they intend to be good stewards of this remarkable property. It’s why they reached out to a Maine-based company like Olympia Hotel Management for their hospitality and operational expertise.”

For Portland-based Olympia Hotel Management, which currently manages such Maine hotels as the award-winning Inn by the Sea, Point Lookout is a welcome opportunity to partner with another iconic property in their home state.

“We’re thrilled to take over the management of Point Lookout,” says Sara Masterson, Senior Vice President of Olympia Hotel Management. “We have a deep and lasting commitment to the state of Maine and this remarkable coastal property aligns perfectly with our expertise in managing outstanding properties that play an integral role in the local community.”

Travel News | eTurboNews

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