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Jamaica’s Tourism Minister Bartlett pumps J$200 million into Linkages Networks

April 18, 2019 by Forimmediaterelease

Minister of Tourism, Hon Edmund Bartlett has committed J$200 million to the Linkages Networks to help build out more products to enhance the visitor experience and ensure more inclusive growth in the sector.

Speaking at the launch of the new Top Events Jamaica Initiative yesterday at Devon House, Minister Bartlett said, “This year, we will be spending 200 Million dollars on the Networks to create the level of inclusiveness that connects the ordinary Jamaican to the tourism product and the product to the ordinary Jamaican.

This will be a huge game changer and we are going to change the narrative and also change the feeling of the public that tourism is only for the bigger suppliers and doesn’t include the smaller players.”

The Tourism Linkages Network’s (TLN’s) main focus has been to bring local tourism suppliers in contact with other sectors such as agriculture and manufacturing. In doing so, the Linkages Network creates more economic opportunities for our local tourism suppliers who can then earn more.

Minister of Tourism, Hon Edmund Bartlett (1st R) paused for a photo at the track and field display at the launch of the new Top Events Jamaica Initiative yesterday at Devon House

Driving this inclusive growth are five networks geared towards building out authentic Jamaican experiences for the visitors and increasing the earning potential of small suppliers and they are – Gastronomy, Sports and Entertainment, Shopping, Knowledge and Health and Wellness.

The new Top Events Jamaica initiative, being spearheaded by the TLN, is designed to increase visitor participation in events and activities island-wide through strategic partnerships and leveraging the power of technology, social media, and advertising.

In highlighting the importance of this new platform, Minister Bartlett, said, “Top Events will place all our best entertainment products and offerings under one roof. In doing so we are allowing visitors and locals alike to chance to find these offerings with the click of a button. Top events will be a critical element that brings together our authentic Jamaican entertainment products under one roof through the use of technology.

This type of interface is critical in the age of technology especially given that entertainment forms a large part of why people travel and as such there is value in building out more products of this nature to drive arrivals and growth in the sector.”

The Top Events initiative will include a microsite and an easy to use mobile app to increase visitor awareness and participation in the over 900 events held in Jamaica each month. To qualify for listing on Top Events, event organizers must meet the predetermined criteria outlined by the TLN that guarantees continuity in the content delivery and effective data capture.

The TLN’s Sports and Entertainment Network (SEN) will be the driving force behind Top Events Jamaica and the body ultimately responsible for the final selection of “Top Events” to be added to the event calendar.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Bartlett commits J$300 million to strengthen Jamaica’s Community Tourism

April 11, 2019 by Forimmediaterelease

Community Tourism island wide, will receive a major boost following the commitment of approximately J$300 million by Minister of Tourism, Hon. Edmund Bartlett.

The money will be disbursed to sixty three (63) communities across the country to have small events and activities to attract more visitors, and increase potential earnings of small tourism suppliers.

“The building out of more tourism products under our Linkages Network, forms part of our overall growth strategy to attract more visitors by adding value and enhancing their experiences. Adding value has become a benchmark in the highly competitive tourism industry and when you are able to give more you will have a better value proposition for visitors than your competitors.

These community tourism projects will provide authentic Jamaican experiences, whether it be food or entertainment, for our visitors and increase earnings for our suppliers,” said Minister Bartlett.

Minister of Tourism, Hon Edmund Bartlett (2nd R) engaged a batch of the first cohort of students to be trained at the M-Academy. M-Academy, which was launched today in Kingston, is a Jamaica Social Investment Fund and Main Events partnership providing alternative Livelihood and Skills Development.

The announcement was made today during the official launch of M-Academy at the Chinese Benevolent Centre in Kingston. M-Academy is a Jamaica Social Investment Fund and Main Events partnership that will provide alternative Livelihood and Skills Development. The main objective of the initiative is to provide demand driven skills in event production to 100 students from 7 parishes across Jamaica.

In endorsing the move, Minister Bartlett added that, “I am pleased that this initiative will help build the capacity of our young people who will in turn be able to earn and meet the demands in the entertainment sector, which is inextricably linked to tourism.

This means that we will be able to rely more on local talent to seamlessly execute mega productions such as festivals and conventions, which attract thousands of people.”

The M-Academy training program will initially certify 100 at risk youth in various aspects of world class event management and production skills by one of the leading entertainment companies in the Caribbean.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Reimagining tourism for the future

March 22, 2019 by Forimmediaterelease

In the last decade or so, tourism has positioned itself as a critical variable in the development planning space and the development discourse globally. Today businesses, governments, international organizations as well as NGOs have established, or are establishing programs, initiatives and programs to facilitate tourism for development. Academic institutions have also been introducing, organizing or reorganizing ‘tourism’ as an important element of their curriculum. The University of the West Indies is no exception. Through its many courses, centers and institutes, the UWI has been preparing our Caribbean nationals for the expanding opportunities and benefits being presented by the growth of the tourism sector. But we have much more to do.

Tourism and Development

According to the UNTWO, WTTC, CTO, PATA and several other regional and global institutions, tourism has been recognized as that force, which accelerates human development, social and economic inclusiveness, increased entrepreneurship and self-employment, the generation of decent work, environmental sustainability and also support regional integration.

Indeed, the contribution of tourism to both national and regional development continues to be enormous and I dare say unmatched. Firstly, tourism is linked to the notion of a sustainable economy in several ways. The economic indicators show that Caribbean is the most-tourism dependent in the world, tourism is the main economic sector in 16 out of 28 Caribbean states and the total contribution of tourism to employment in the Caribbean is estimated at 2.4 million jobs according to the World Travel and Tourism Annual Report for 2018. In Jamaica tourism employs one in every four persons.

Beyond direct employment tourism and hospitality there are vast indirect opportunities for supplying inputs to tourism enterprises catering to the visitor experience in areas such as accommodations, food and beverage, cultural and creative arts, entertainment and recreation, agriculture, manufacturing, banking and finance and foreign exchange.

Tourism is also linked to the preservation of heritage and culture through the concept of experiential tourism. Most tourists travel to have authentic experiences that require that they partake in activities and consume and acquire products/goods that are indigenous to the countries they travel. Tourism thus helps to preserve natural and cultural resources while generating revenues and incomes for local populations.

To unlock the potential of tourism to contribute to inclusive growth and development our main focus at the Ministry of Tourism is to find innovate ways to reduce economic leakage in the tourism sector and to improve retention. This mandate is already being executed through our Linkages Network which has been coordinating policies and strategies designed to strengthen linkages with other sectors of the economy particularly the agricultural and manufacturing sector, strengthen the benefits derived from the industry by local residents and communities and promote broader participation by nationals.

We however recognize that the competitiveness 0f the Caribbean destinations will significantly rely on how well we prepare our people for the emerging opportunities. If Caribbean destinations are to remain globally-competitive and increase their share of the global tourist market, we must find ways to unlock new sources of competitiveness and comparative advantage.

Traditionally the tourism sector has enjoyed one of the highest rates of labor mobility of any segment of the economy. However, many of the opportunities taken up by our citizens are those that require low skill and offer limited prospect for economic mobility. This fact is largely attributable to the fact that the majority of the tourism-related jobs are deemed to require low to medium-level technical skills. The global tourism market is however becoming increasingly differentiated and segmented. Consequently, the continued growth of Travel & Tourism in the region will depend on the right people with the right skills being available to meet this demand for additional human capital. And we at the MOT have been working to create a paradigm shift in the local tourism space which will see our citizens accessing more substantive jobs and I will discuss this some more in a minute.

Many trends are impacting the skills needed to perform competently in tourism-related jobs such as digitalization and virtualization, the need for sustainable behaviors & practices, the growth of non-traditional segments, the changing demographics of international travelers (more youthful, more specific), changing lifestyles and consumer demands and the need for data-driven policies. Technology has had a significant impact on tourism-related employment as well as supporting and changing how services are delivered. While technology has downgraded certain skills in the tourism sector it has upgraded other skills, particularly in the areas of marketing, information and communication. Caribbean destinations must recognize the differing preferences of a new generation of younger travelers and the growing importance of online services and marketing, especially through mobile internet. The future of tourism lies in the manipulation and exploitation of ICT capabilities such as big data, big data analytics, machine learning, blockchain technologies, the Internet of Things, robotics etc. We thus need to urgently capitalize on the opportunities for high-skilled employment that are being generated in the ICT-related fields in tourism.

The growth of non-traditional markets in Europe, Asia and Central America will require increased focus on cultural studies and the development of competencies in various foreign languages. The increased focus on data-driven policies to better understand the emerging needs of markets, to analyze trends and to predict future patterns means that tourism development strategy must increasingly emphasize research-based skills. The evolving tourism market will require modern managerial skills that can drive performance improvements in the sector by raising productivity through better staff planning and scheduling, employing new technology and improving employee motivation, thereby reducing staff turnover. Most importantly , we must equip our citizens with the competitive business management and marketing skills that are required to operate successful tourism enterprises in this globalized era.

In the current dispensation, the hospitality sector has to contend with negative perceptions of low wages and the lack of career opportunities beyond entry-level jobs. Studies have found that many university students have a peripheral view of tourism. There is oftentimes scarce information and misconceptions about the skills required as well as the opportunities for career development. National governments must take a lead in developing a long-term workforce development strategy. Ideally, such a strategy would be developed within the broader context of improving the industry’s competitiveness and sustainability, since the increasing demand for skilled labor will continue to present a major challenge in all countries. It is highly recommended that strategies and their implementation should be carried out with the private and education sectors and embrace agreed-upon commitments from the industry.

A robust institutional framework is needed to determine the education and training policies and programs that will support a more attractive labor market and business environment in tourism which will allow the industry to maintain a sufficient and highly-qualified workforce and hence support the enhancement of productivity in the industry. My view is that while formal qualifications are not always required in tourism, their existence, and a widely available opportunity to obtain qualifications and competency development in tourism may contribute to raising the prestige of the occupation and the sector in general.

A study by the WTTC revealed that Travel & Tourism’s human capital challenges are significantly higher than those faced in other sectors with most countries in study projecting to face a talent ‘deficit’ or ‘shortage’ in Travel & Tourism over the next ten years. Talent development will also prevent many high-skilled positions from being filled by migrant workers. Both public and private sector are thus encouraged to act now to address the anticipated talent shortage.

Given the robust nature of UWI’s tourism portfolio which was recently expanded with the recent launch of the region’s first Global Tourism Resilience and Crisis Management Centre, here at UWI, changes in the tourism space, new instruction technologies, the ever diversifying nature of tourism, it is time for the UWI to reimagine its tourism portfolio and consolidate its programs, courses, institutes, centers, etc. under one roof here in one of the Caribbean’s mecca of tourism (Montego Bay) with the establishment of a school or a faculty of Tourism.

Indeed, UWIs global recognition as a powerful intellectual institution will position the UWI to make an even more substantive contribution to the development of the region through such a Faculty or School. Certainly, this effort would have my support, and, although I cannot speak for my Caribbean counterparts, I am more than certain it would also have the support of the government of the region. More specifically, in keeping with the mandate of the administration that I am apart of, I reiterate my commitment to promoting a sustainable tourism product that advances the well-being of local communities and that incorporates more local talent in the delivery of tourism services.

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Tourism Linkages Speed Networking event yields over $630 million in contracts for local entrepreneurs

March 21, 2019 by Forimmediaterelease

Jamaica Tourism Minister, Hon. Edmund Bartlett yesterday revealed that his Ministry’s Tourism Linkages Speed Networking event has resulted in local Small and Medium Tourism Enterprises (SMTEs) negotiating contracts valued at over $630 million, over the past three years.

Speaking at this year’s staging of the Speed Networking event in Montego Bay, the Minister said, “I am pleased to share that Speed Networking 2016 resulted in contracts valued at some $181 million; while the 2017 event saw suppliers benefitting from over $200 million in contracts; and in 2018, the value of these contracts grew to over $250 million. That is over $630 million in contacts for local SMTEs from just three one-day linkages events.”

He also noted that among the top beneficiaries of the event, were Boss Furniture and Tortuga Rum Cakes.

Boss Furniture won a contract valued at $30 million to provide bedding and furnishings to Montego Bay’s new S Hotel while another $10 million in contracts with that property is in the pipeline.

In addition, Boss Furniture CEO Omar Azan is also in negotiation with the Sandals and Hendrickson Groups to supply their properties with locally made bedding and furniture. Tortuga Rum Cakes also negotiated a $500,000 contract with Half Moon Hotel, from their participation in the event.

Tourism Minister, Hon. Edmund Bartlett, (right) converses with (from left) Princess Hotels and Resorts’ Rafael Millán, President of the Jamaica Manufacturers and Exporters’ Association (JMEA), Metry Seaga, and Director of the Tourism Linkages Network, Carolyn McDonald-Riley at the fifth staging of the Tourism Linkages Speed Networking event.
Princess Hotels and Resorts, ranked eighth in the Spanish market has 19 hotels. They will construct 2000 new rooms in Hanover, to the tune of some USD500Million. The business-to-business initiative took place on March 20, 2019 at the Montego Bay Convention Centre.

“This event is a tremendous help to local manufacturers, farmers and service providers. In creating these linkages, it helps us to grow our business, provide jobs for our people, provide revenue for the government, and in the end grow our economies. Two years ago, I attended the event and got a big order from a hotelier and it can be like that for any supplier,” said Mr Azan.

The Minister noted that the event is a key initiative designed to offer support to SMTEs and helps to strengthen the linkages between tourism and other sectors of the economy, and in so doing, increases the economic impact of the sector.

“The strategy must be to increase the capacity to supply the demands that tourism consumption patterns require and find creative ways of building entrepreneurship among our local stakeholders to fill these requirements. In this way, we will retain more of the revenue generated by tourism in the local economy and stop leakages,” he said.

The Tourism Linkages Speed Networking event took place on March 20 at the Montego Bay Convention Centre. It is a core initiative of the Tourism Linkages Network in close collaboration with the Jamaica Hotel and Tourist Association (JHTA), Jamaica Manufacturers’ Exporters’ Association (JMEA), Jamaica Promotions Corporation (JAMPRO), Rural Agricultural Development Authority (RADA) and the Jamaica Business Development Corporation (JBDC).

The event format features fifteen minute pre-scheduled meeting appointments between Managing Directors, General Managers or CEOs of local supplier companies of products and services with Owners or Managers of properties, restaurants, attractions and other tourism entities throughout the course of one day.

Additional representatives from core areas within the hotel’s operation such as Purchasing, Food and Beverage and Maintenance who are in a position to make purchasing decisions also attend.

For this year’s staging organizers targeted suppliers from areas such as: Digital marketing, Content capture services, Maintenance providers and Entertainment. Other suppliers included areas such as furniture, fresh produce, craft, chemicals and cleaning products, cosmetics and spa products, training, electrical services and construction.

“Last year we had 56 supplier companies and 33 tourism entities in attendance. This year we have 110 supplier companies and 57 tourism entities, proof that this event is gaining traction because participants are seeing results,” said the Minister.

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Montego Bay Convention Center hosts 2019 Tourism Linkages Speed Networking event

March 19, 2019 by Forimmediaterelease

In its continued effort to strengthen linkages and increase business between the tourism industry and local suppliers of goods and services from other sectors, the Tourism Linkages Network is collaborating with the Jamaica Hotel and Tourist Association (JHTA), the Jamaica Manufacturers and Exporters Association (JMEA) and other partner entities to host its annual Tourism Linkages Speed Networking event. Numerous hotels and local businesses will participate in the venture.

It will entail a series of fifteen-minute meetings throughout the day between executives of supplier companies and managers of properties, restaurants, attractions and other tourism entities. It will enable them to place orders as well as discuss contracts, prices and other areas of interest with the producers and suppliers of a range of critical products and services used by the tourism industry.

WHO: The Minister of Tourism, Hon. Edmund Bartlett, CD, MP

WHEN: Wednesday, March 20, 2019, beginning at 9:00 a.m.

WHERE: The Montego Bay Convention Centre, Montego Bay, St. James

MEDIA CONTACT: Alyssa Taffe, Public Relations Officer, Ministry of Tourism, 64 Knutsford Boulevard, Kingston 5, Tel: (876) 920-4926-30, Mobile: (876) 441-5055, Fax: (876) 906 1729

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