The African Tourism Board Launch at the World Travel Market in Cape Town on April 11 will be the place Brussels based Professor Geoffrey Lipman will reveal his Climate Friendly Travel initiative.

Professor Geoffrey Lipman was the first president of the World Travel and Tourism Council (WTTC) from 1989 to 1999. WTTC revealed earlier this month that African Tourism is booming. It is important for Professor Lipman to launch his new global initiative in Africa.

A soft launch of his new initiative will be explained at the upcoming WTTC’s Summit in Seville, Spain next week.

Lipman shared the logo to promote his new program today with eTurboNews

Lipman explained the logo will pick up the Greta Thunberg message for the Travel & Tourism sector. Lipman added the logo will be the symbol of Climate Friendly Travel measured to manage: Green to Grow: 2050 Proof to Innovate.

It shows the late Maurice Strong, the father of sustainable development and the inspiration for his plan to put 100,000 STRONG Climate Champions across all UN States by 2030, to help in the essential transformation to the New Climate Economy.

Professor Lipman noted the symbol for SDG 17 “Partnerships for Change”, saying that the only future is a shared one, with the public sector, private sector and civil society joining the existential war on climate change together. This will go country by country: community by community.

Lipman also revealed that SUNx will be unveiling an icon project at the African Tourism Board launch on April 11, that will help to support a global scale climate resilience initiative, that links rainforest preservation, biodiversity conservation and sme entrepreneurship, with the latent potential of African Travel & Tourism.

More information on the African Tourism Board and the launch event on April 11 can be seen at www.africantourismboard.com 

More information on the SunProgram: thesunprogram.com

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