Koh Samui Archives | For Immediate Release | Official News Wire for the Travel Industry

Global hospitality is at a crossroads. In the last 20 years, technology has transformed every aspect of the guest journey, from online bookings to in-room services to post-stay feedback. But as technology continues to evolve and advance, what will the hotel industry look like 10 years in the future?

In the past, digitalization was largely driven by companies, as new solutions were introduced to enhance efficiency and target customers more effectively. In the modern era however, it is customers who are demanding greater connectivity. This is especially true in the hotel industry, which is driven by modern lifestyle trends and the “always-on” mindset of millennial travelers.

In light of these trends, Markland Blaiklock, Centara’s Deputy Chief Executive Officer, explains his vision for the future of the hospitality industry in the next decade:

“Ten years from now, I’m sure we will look back and see that the hospitality industry changed much more than predicted, and Asia will continue to be a major catalyst for change. This evolution will be part social and part technological, but the overall goal will be the same: to meet and exceed guests’ expectations,” he commented.

According to Mr. Blaiklock, Centara foresees three significant trends shaping its business, and the entire industry, going forward:

Travel and work life will become inseparable thanks to improved technology and faster connectivity. This trend will occur in all countries but will be led by China and the rest of Asia, which are currently driving the growth in overseas travel. The launch of Centara’s new “Meetings Redesigned” MICE initiative will help to accommodate this shift, by allowing companies to be more flexible and creative with their event agendas.

Robotics and artificial intelligence will create hyper-connected hotel experiences. The Internet of Things (IoT) will seamlessly connect every hotel touchpoint, which will be personalized to the unique preferences every guest. In addition, big data insights will enable hotel staff to improve service quality in real time.

Delivering emotional experiences will be the ultimate goal of hotels. As technology takes over, many guests will go in search of authenticity, human interaction and genuine hospitality. The ability to predict and identify human emotions will be key to the success of hotels in the coming decades.

The big question for hoteliers now and in the future will be: how do we successfully integrate technology to improve the guest’s entire journey, whilst also retaining our distinct personality and brand loyalty?

For Centara Hotels & Resorts, Thailand’s leading hotel operator, this balance is at the core of its strategic vision. In the coming years decades, the group will focus delivering warm Thai hospitality in line with the latest social and technological trends to create exceptional customer experiences.

Centara has proven adept at developing new brands that embrace innovation. The most recent example is COSI, which caters for young-minded and tech-savvy travelers with friendly, simple and affordable accommodation and state-of-the-art amenities like smartphone integration, self-service check-in and a 24-hour lifestyle café concept. It is no surprise that this contemporary concept, which made its debut in Koh Samui in 2017, is now a key driving force behind Centara’s expansion strategy.

In many ways, COSI represents the future of hospitality. Its combination of connectivity, comfort and convenience enables guests to blend business and leisure travel, a key trend identified by Mr. Blaiklock. Across all of Centara’s six brands however, the group continues to roll out innovative new digital experiences.

Recent initiatives range from revamping the Centara website and mobile app for a seamless online experience, to launching a new central reservation system and revenue management system for global coordination. The new Chinese language, China-hosted website, social media pages and payment solutions are also positioning Centara to compete successfully in the world’s largest travel market.

Technology, however, is only one element of a successful strategy. Hotel guests will always be human beings, and the majority of humans visit a destination to experience its charm and culture, not to look at a screen. For Centara, the ability to deliver authentic Thai hospitality is something that can never be replaced by technology. By harnessing big data and personalization tools however, hoteliers can enhance every human interaction. Intuitive and rewarding loyalty programs like CentaraThe1 will play a major part in anticipating and delivering tailored experiences.

So digitalization really is the key; by using smart technology to identify and satisfy guest preferences, the hoteliers of the future will be able to create truly bespoke experiences for every guest.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

For more information about Centara, please visit centarahotelsresorts.com.
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Since Greta Thunberg, a Swedish schoolgirl and climate activist, brought the topic of climate protection onto the political and social agenda with her strikes, the negative effects of climate change have been discussed more and more. While climate change affects all areas of life, rising sea levels combined with storms that are steadily increasing in severity pose a direct threat to islands. Recently, the World Meteorological Organization (WMO) has announced that the average sea level in 2018 was 3.7 millimeters above that of the year before and has reached the highest level since satellite measurements.

In recent years, rainfall, storms, floods, and coastal erosion have increased in intensity and frequency due to climate change. While not all islands are affected to the same extent by the shifting weather patterns, most are aware of significant changes – including the Green Pearls® Island Partners. Instead of sitting idly by and waiting for the land to literally be washed away from under their feet, they are actively working to protect their homelands and their fragile ecosystems from the effects of climate change.

Climate Neutral in the North Sea

The North Sea island of Juist has set itself an ambitious yet necessary goal: to be completely climate-neutral by 2030. Even today, the consequences of climate change are already being felt on Juist. The increasing number of dikes intended to protect the land from storm surges is a tangible measure, and the island is also actively avoiding greenhouse gases by switching to car-free transport. For some time now, the city has been offering projects and activities that bring the concept of climate protection closer to visitors, both young and old, such as the “Juistus Climate Saver” program and the “University for Children.”

Colorful Coral Gardens for the Maldives

Climate change has also left its mark on the Indian Ocean. According to marine biologist Smrutica Jithendranath, responsible for the underwater world around the Reethi Faru eco-resort, rising sea levels have so far had little impact on the Maldives. However, the consequences of climate change can be clearly seen in the corals. In particular, rising water temperatures and increasingly fierce storms are causing severe damage to these tiny, sensitive animals, leading to coral bleaching and even coral death.

Based on these observations, the Reethi Faru Resort has launched a coral conservation project on Filaidhoo. In specially created underwater gardens, the resort propagates corals and plants them back into the house reef after about a year. The underwater gardens and house reefs also provide protection for the beaches and prevent them from being washed away. Within another of the many atolls of the Maldives, the North Malé Atoll, guests from the eco-resort Gili Lankanfushi can plant young corals under water in the gardens themselves and actively participate in the resort’s Coral Lines Project. After the guest’s departure, they also have the opportunity to follow the development of their corals on the resort’s blog.

Koh Samui Against Climate Change

The sustainable resort The Tongsai Bay on Koh Samui focuses on strategies to avoid greenhouse gases including non-motorized water sports, bicycle rental for island tours, carpooling, and avoiding cars on the hotel grounds. The resort has also supported the Green Island Foundation since its inception ten years ago. The organization’s main objectives are to protect the island’s climate and valuable ecosystems. For example, the Green Island Foundation has already organized car-free weeks on Koh Samui with the help of partners, such as The Tongsai Bay, to raise awareness of the need to reduce greenhouse gas emissions.

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