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“Escape To Jamaica” Instagram Live series delivers a taste of the destination

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The Jamaica Tourist Board (JTB) is using its digital platform to deliver a virtual care package to uplift and inspire followers around the world currently practicing responsible social distancing. On Friday, April 3 at 9:00 pm ET (8:00 pm Jamaica time), the JTB will kick off its “Escape to Jamaica” Instagram Live series featuring one of Jamaica’s leading disc jockeys, ZJ Sparks. The popular ZIP 103 DJ will host a dance party spinning the latest reggae and dancehall hits live from Jamaica, helping viewers chill and unwind after another week of social distancing.

“Escape to Jamaica” will occur weekly on the JTB’s Instagram channel. In addition to sharing irie vibes, the series will also feature live cooking demos and pre-recorded wellness sessions. The first wellness session will be on Monday, April 6 at 9:00 am ET (8:00 am Jamaica time), with Empress Thandi Wise, Certified Yoga Instructor from Rasta Wellness Centre and Jakes Hotel. On Wednesday, April 8 at 6:00 pm ET (5:00 pm Jamaica time) the cooking demos debut with Andre Fowles, Food Network Chopped Champion and Culinary Ambassador for Miss Lily’s in New York, Negril and Dubai.

“We’re aware that people from all corners of the globe may be in need of an escape with what’s happening right now. With this live series, Jamaica offers a virtual getaway through our music, cuisine, culture, warm people and that unmistakable Jamaican spirit,” said Donovan White, Jamaica’s Director of Tourism. “Since visitors are unable to come to us at the moment, we want to bring the “Heartbeat of the World” to their homes. Jamaica will be here to welcome travelers when the time is right. We want our followers to know we can only get through this together.”

Following is the current schedule of the “Escape to Jamaica” series, with additional dates to be announced:

  • April 3: ZJ Sparks – Zip 103
  • April 6: Empress Thandi Wise – Certified Yoga Instructor, Rasta Wellness Centre and Jakes Hotel
  • April 8: Chef Andre Fowles – Food Network Chopped Champion and Culinary Ambassador for Miss Lily’s in New York, Negril and Dubai
  • April 10: DJ Delano – Renaissance Disco
  • April 15: Rousseau Sisters – Jamaican Sisters, owners of SummerHouse in Kingston and Authors of Provisions, The Roots of Caribbean Cooking
  • April 17: ZJ Chrome – Zip 103

To participate, be sure to visit the JTB’s Instagram account at www.instagram.com/visitjamaica. Join the conversation with #EscapetoJamaica.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Jamaica’s Manual on Tourism Ethics hailed by international community

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Jamaica’s Manual on Tourism Ethics scheduled to be released at the end of the year, has been hailed as innovative and timely by the intentional tourism community. The manual forms part of the outcomes of the island wide security audit of hotels and attractions undertaken earlier this year.

“The issue of safety and security remains a critical component of any destination’s assurance to visitors. Jamaica, in its commitment to ensuring safety and security for all visitors and locals alike, reviewed security arrangements of all hotels and attractions with a view to creating a new architecture and the manual of tourism ethics will guide that,” said Minister Bartlett.

Minister Bartlett commissioned the security audit to ensure that the destination remains safe, secure and seamless for visitors and locals alike. The audit was carried out by the Tourism Product Development Company (TPDCo) with support from well-known international security expert Dr. Peter Tarlow.

Minister Bartlett highlighted the manual during his presentation yesterday as a key panellist on the World Travel Market (WTM) discussion on ‘Taking responsibility for Safety and Security’. Other panellists included German Porras, former Secretary of Tourism for Spain; John Amaratunga, Minister of Tourism Development, Wildlife and Christian Religious Affairs of Sri Lanka, Sethembiso Dlamini, COO and Acting CEO at South African Tourism; and Nikki White, Director of Destinations and Sustainability at ABTA.

The WTM is a major promotional platform for the JTB and features many Jamaican companies, creating the ideal opportunity to meet industry professionals and conduct business deals.

Minister Bartlett added that, “This will be a first of its kind manual that will help to guide security arrangements for the region. It will be a game changer in the area of safety and security in the industry.”

Whilst at WTM, Minister Bartlett will use the opportunity to increase in outbound travels from the UK, Northern Europe, Russia, Scandinavia and Nordic region to grow arrivals from these markets.

Minister Bartlett is expected to return to the island on November 8, 2019.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Bartlett to Participate in Major Travel Events in London

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Jamaica Tourism Minister, Hon. Edmund Bartlett, departed the island yesterday to participate in three major global travel trade shows in London, England.

The Minister, who is accompanied by senior officials from his Ministry and the Jamaica Tourist Board (JTB), will participate in the International Tourism and Investment Conference (ITIC) on Global Investment Opportunities in Sustainable Tourism; World Travel Market (WTM) and the Global Travel and Tourism Resilience Council’s fourth annual Global Resilience Summit.

The ITIC, which starts tomorrow at the InterContinental London Park Lane, is a global platform for policymakers, tourism ministers, investors and the tourism business community. It addresses the concerns and challenges facing destinations worldwide in areas such as capacity building, infrastructure, human capital, resources, safety and security.

During the event, Minister Bartlett will participate in two panel discussions, alongside senior officials such as Kenya’s Cabinet Secretary of Tourism and Wildlife, Hon. Najib Balala EGH; Malta’s Minister of Tourism, Hon. Konrad Mizzi; and Chairman of ITIC/ former United Nations World Tourism Organization (UNWTO) Secretary-General, Dr. Taleb Rifai.

His panel discussions are titled, ‘Opportunities for Investment in Travel and Tourism Development Projects, Infrastructure and Services,’ and ‘Climate Change and Tourism Resilience Management.’’

He will later join colleagues from the JTB at the World Travel Market on November 4, 2019, in Excel, London.

The Minister is scheduled to participate in discussions on ‘Taking Responsibility for Safety & Security,’ as well as ‘Resilient Destinations in an Age of Increased Disaster Risk and Impact.’

The WTM is a major promotional platform for the JTB. It will feature many Jamaican companies, creating the ideal opportunity to meet industry professionals and conduct business deals. Through its industry networks, the WTM also creates personal and business opportunities while also providing customers with quality contacts, content and communities.

During the WTM, he will also use the opportunity to increase in outbound travels from the UK, Northern Europe, Russia, Scandinavia and Nordic region to grow arrivals from these markets.

The Minister’s final official event in London is the Global Travel and Tourism Resilience Council’s fourth annual Global Resilience Summit, where he will join world leaders to discuss the latest developments in resiliency planning, using a combination of case studies, best practices and lessons.

This series of events was created to reflect the increased need for preparedness and crisis management in the modern world and serves to empower delegates with the necessary knowledge to execute resiliency.

Minister Bartlett will return to the island on November 8, 2019.

For more news about Jamaica, please click here.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Tourism Minister to participate in Fourth Jamaica Travel Market in London

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Jamaica Tourism Minister Hon. Edmund Bartlett departed the island yesterday to participate in the Jamaica Travel Market (JTM) at the Sopwell House, London. 

The JTM is being organised by the Jamaica Tourist Board (JTB) for the fourth time, to showcase Jamaica as a premiere destination. It provides the ideal Business-to-Business platform for British tour operators and agents, primarily, to meet with Jamaican suppliers and partners directly.

“We are very excited about this event and the entire industry joins us on this activity where we are able to meet with tour operators, travel agents, airlines and all other partners who constitute a particular strength of the market outside of Jamaica,” said Minister Bartlett.

The JTM will take place from September 25-27 ahead of the World Travel Market (WTM), which is also a major promotional platform for the Jamaica Tourist Board (JTB).

“Jamaica is probably one of the few countries that has taken the steps to have its own travel market outside its country and we try to do it ahead of the biggest travel market in the world. It is an opportunity for Jamaican suppliers to conclude or sign contracts so that when they get to the world travel market, they would have already completed most of their business,” Minister Bartlett said.

The World Travel Market is a major tourism tradeshow that introduces global travel buyers to over 5,000 of the biggest destinations and brands in the world. This year it will feature 11 Jamaican companies, creating the ideal opportunity to meet industry professionals and conduct business deals.

Through its industry networks, the WTM also creates personal and business opportunities while also providing customers with quality contacts, content and communities.

While in London, the Minister and his delegation will take the opportunity to negotiate and finalize the JTB’s UK marketing arrangements, given the likely impact of Brexit on the value of the UK Pound and resultant affordability of travel. 

The Minister will also have discussions with the JTB and key partners about any further implications to the market as a result of the sudden collapse of British travel company Thomas Cook. 

“This travel market event is timely, because it coincides with a disruption that has just happened.  The second largest tour operator and distributor in the tourism industry, Thomas Cook folded a few days ago. The effects of which is devastating to several tourism dependent countries,” said the Minister.

He added: “We know that potentially Jamaica will potentially be affected, to the tune of US$10 million because of the fall-out of approximately 11 million passengers. The good news is that we are moving to cauterise this through arrangements with our partners and the proactive approach that we have utilised to ensure that the fallout to our market will be minimised.

“When we come back from the Jamaica Travel Market, we will be able to give a fuller report in terms of the extent to which we will be able to cover ourselves and protect our market.”

Minister Bartlett is accompanied by Mr. Donovan White, Director of Tourism, and will return to the island on September 30, 2019.

MEDIA CONTACT: Corporate Communications, Ministry of Tourism, 64 Knutsford Boulevard, Kingston 5., Tel: 920-4926-30, Fax: 920-4944

WTTC launches global taskforce on human trafficking

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The World Travel & Tourism Council (WTTC) has today announced the formation of a global taskforce to help prevent and combat human trafficking – an illicit activity that affects 30 million victims worldwide and relies on travel networks to operate.

The taskforce comprises WTTC members and sector associations to become the first global industry-wide initiative to assert zero tolerance and share best practice.

As an industry, human trafficking is worth $150 billion annually and contributes heavily to modern slavery in which 40 million people worldwide are entrapped. One-quarter of trafficking victims worldwide are children (or 5.5 million). Meanwhile, 19% of victims are trafficked for sexual purposes, which makes up 66% of the illicit income generated.

Human trafficking is present virtually everywhere, yet not all criminalize it in all its forms.

The WTTC taskforce has thus been established for the purposes of:

  1. PREVENTION: to increase industry and consumer awareness of human trafficking. It is proven the more we know the more can be prevented.
  2. PROTECTION: to train employees and travelers on how to identify and report suspected cases.
  3. ACTION: to encourage governments to enact legislation which recognizes human trafficking as a crime throughout the entire chain and develop resources and support needs such as national hotlines.
  4. SUPPORT: to provide assistance, employability training, and employment opportunities to survivors.

The founding members of the taskforce are Airbnb, Amex GBT, The Bicester Village Shopping Collection, Ctrip.com International, CWT, Emirates, Expedia Group, Hilton, JTB Corp., Las Vegas Convention and Visitor Authority, Marriott International, Silversea, Thomas Cook, and TUI.

On the formation of the taskforce, Gloria Guevara, President & CEO of WTTC, commented: “Human trafficking is a devastating widespread and critical issue that unfortunately relies on Travel & Tourism networks to operate. As a sector, we must do everything in our power to help eradicate the problem so that people may move freely and safely across the globe, but never coerced.

“I am proud to today launch this vital taskforce comprised of the world’s most powerful travel leaders from across hotels, retails, airlines, cruise, technology, finance, and destination management, and are wholly committed to preventing trafficking, protecting victims, supporting survivors, and engaging with governments so that this pandemic ends once and for all.”

Travel News | eTurboNews

WTTC 19th Global Summit final program: Changemakers including President Obama meet in Seville

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The World Travel & Tourism Council’s (WTTC) will be heading to Seville, Spain this week to attend the  19th Global Summit of WTTC on April 3 and 4. WTTC members are the chief executives, presidents, or chairs of the 100 largest companies from different sectors and regions within the travel and tourism industry. This year non-members are able to attend for a $4,000.00 ticket per delegate.

The event will be centered on the theme of ‘Changemakers’, harnessing the 500th anniversary of the first circumnavigation of the world from Seville and the world-changing impact of that achievement.

WTTC aims to inspire delegates with change-making individuals and ideas to craft the future vision of Travel & Tourism. Entrepreneurship, creativity, innovation, diversity, and inclusivity will drive the conversation. Delegates invested heavily to bring one of the “changemakers” to the summit. He is former U.S. President Barack Obama.

This is the final version of the program as it stands today:

DAY 1: Wednesday 3 April

0930 OPENING CEREMONY

Christopher J. Nassetta, Chairman, World Travel & Tourism Council (WTTC) & CEO, Hilton

Hon Pedro Sánchez, President, Spain

Juan Espadas, Mayor, Seville

Juan Manuel Moreno, President, The Regional Government of Andalusia

Zurab Pololikashvili, Secretary-General, UNWTO

1010 Opening speech: ‘Shaping the Future’

Gloria Guevara, President & CEO, WTTC

1025 The Future is …

Three leaders will give short presentations followed by rapid-fire Q&A. The leaders will give their perspectives on what’s next in the world of communications, technology, and sustainability and the challenges and opportunities for Travel & Tourism as a leading force for change.

Keynote: José María Álvarez-Pallete, Chairman & CEO, Telefónica S.A.

Keynote: Michael Froman, Vice Chairman and President, Strategic Growth, Mastercard

Keynote: Gary Knell, Chairman, National Geographic Partners

Q&A: Kathleen Matthews, Journalist & Presenter

1115 In the Hotseat

Back to back interviews with industry leaders who will share their vision of the future and what it will take for the Travel & Tourism sector to keep ahead of the curve

Hotseat 1: Mark Okerstrom, President & CEO, Expedia Group

Interviewer: Glenda McNeal, President, Enterprise Strategic Partnerships, American Express Company

Hotseat 2: Keith Barr, CEO, IHG

Interviewer: Tanya Beckett, Journalist & Presenter, BBC

1145 BREAK

1215 PREPARING FOR THE FUTURE: Seamless Traveller Journey

WTTC’s Seamless Traveller Journey initiative aims to revolutionise travel security and facilitation by providing a seamless end-to-end journey which incorporates not only airports and airlines but cruise, hotel, car rental and other elements of the journey. Now in its second phase, the focus of Seamless Traveller Journey is on how the private sector and governments can work together to ensure increased security and less friction go hand in hand.

Scene setter: Kevin McAleenan, Commissioner, Customs and Border Protection, US Government

Panelists: Sean Donohue, CEO, Dallas Fort Worth International Airport

Richard D Fain, Chairman, and CEO, Royal Caribbean Cruises

Tadashi Fujita, Executive Vice President, Japan Airlines

Tony Smith, Former Director General, UK Border Agency

John Wagner, Deputy Commissioner, Customs and Border Protection, US Government

Manel Villalante, CEO, Renfe Operadora

Moderator: Isabel Hill, Director, National Travel and Tourism Office, US Department of Commerce

1300 The View from Spain

Reyes Maroto, Minister of Industry, Trade and Tourism, Spain

1310 In the Hotseat

Back to back interviews with industry leaders who will share their vision of the future and what it will take for the Travel & Tourism sector to keep ahead of the curve

Hotseat 3: Fritz Joussen, CEO, TUI Group

Hotseat 4: Luis Maroto, President & CEO, Amadeus

Interviewer: Tanya Beckett, Journalist & Presenter, BBC

1335 The Speed of Change…

Geoffrey J W Kent, Founder, Chairman & CEO Abercrombie & Kent, in conversation with Formula One racing legend Sir Jackie Stewart.

1400 LUNCH

Special Lunch Session: Innovating the Traveller Experience

The reality of an integrated, frictionless traveler journey is upon us, paving a path to a seamless experience, improved facilitation and security, operational efficiency for travel providers, and the opportunity for elevated and personalized service throughout the journey. Our panelists are leaders in the fields of biometrics, digital identity, security, and travel technology. They will provide their views on the current state of biometrics and digital identity, paths to implementation broadly across the travel journey, and opportunities that this new technology presents to the future of travel and tourism.

Panelists: Diana Robino, Senior Vice President, Global Tourism Partnerships, Mastercard

Virginie Vacca Thrane, Head of Strategic partnerships – Digital Traveller ID, Amadeus

John Wagner, Deputy Commissioner, Customs and Border Protection, US Government

Gordon Wilson, President, WorldReach Software

Moderator: Jimmy Samartzis, Senior Principal, Oliver Wyman

1515 A Conversation with President Barack Obama

Barack Obama, 44th President of the United States of America

A global political leader will give their perspective on the current state of the world and the important role Travel & Tourism plays as one of the world’s largest economic sectors.

Interviewer: Christopher J. Nassetta, Chairman, WTTC & CEO, Hilton

1615 Ahead of the Curve: The Consumers of Tomorrow

This session will look at different spectrums of the new global consumer and how T&T companies can ensure they are preparing for the consumer of tomorrow.

Part 1: How Young China and its Millennials want to see and feel the world

Zak Dychtwald, Founder & CEO, Young China Group

Part 2: The New Boomer Experiential Consumer

Ken Dychtwald, Founder & CEO, Age Wave

Moderator: Matthew Upchurch, CEO, Virtuoso

1710 PREPARING FOR THE FUTURE: Are Cities Future Ready?

Destination Stewardship is a strategic priority for WTTC. Huge tourism growth in cities over recent years has shone the spotlight on the need for good planning and management. WTTC has partnered with Jones Lang Lasalle on new research on cities and their preparedness for future growth. This session will look at the report’s findings and how cities around the world are planning and engaging communities in future growth.

Keynote: Dan Fenton, EVP, JLL Hotels & Hospitality Group

Panellists:

H.E. Ahmed Al-Khateeb, President, Saudi Commission for Tourism and National Heritage (SCTH)*

H.E. Elena Kountoura, Minister for Tourism, Greece

Steffan Panoho, Head of Tourism. Auckland Tourism, Events and Economic Development

Enrique Ybarra, CEO, City Sightseeing

Moderator: Mark Wynne Smith, Global CEO, JLL Hotels & Hospitality Group

1745 CLOSE

DAY 2: Thursday 4 April

0900 OPENING

0905 PREPARING FOR THE FUTURE: Today’s Traveller: Authenticity, Values and Instagram

This session will explore what iconic landmarks and destinations can and are doing to ensure they connect with the consumers of the future. Today’s traveller has standards for authenticity, wants to do more than just consume, and then wants to Instagram about it. How do destinations adjust to satisfy the market? The discussion will highlight examples of engagement from retail to destination attractions and also cover how sustainability initiatives help tell a compelling story and elevate authenticity in the traveller’s experience.

Keynote: Anthony Malkin, Chairman & CEO, Empire State Realty Trust, Inc

Panellists: Desiree Bollier, Chair, Value Retail

Jean-François Clervoy, ESA Astronaut & CEO Novespace

Jeremy Jauncey, CEO, Beautiful Destinations

Anthony Malkin, Chairman & CEO, Empire State Realty Trust, Inc

Kike Sarasola, President & Founder, Room Mate Hotels & Bemate.com

Moderator: Jacqueline Gifford, Editor in Chief, Travel + Leisure

1000 Africa on the Rise

H.E. Margaret Kenyatta, First Lady of the Republic of Kenya

1015 Tourism for Tomorrow Awards Ceremony

WTTC’s annual Tourism for Tomorrow Awards ceremony will showcase and celebrate the very best in sustainable tourism from around the world.

Fiona Jeffery, Founder & Chairman, Just a Drop and Chair, Tourism for Tomorrow Awards

Jeffrey C. Rutledge, CEO, AIG Travel

1100 BREAK Draft as at: 27 March 2019 (Please note all sessions, times, and speakers may change *=tbc)

1130 Strategic Insight Sessions PART 1

In recent years, the global Travel & Tourism industry has been redefined by changemakers who are constantly evolving and shaping our travel experience. In a special series of Strategic insight sessions, we explore just what these changemakers are doing to shape the industry and what our direction of travel might be in the future.

1) Embracing product diversity and inclusion – making business sense

2) Cyber-threat: you are compromised

3) What does it take to build successful future destinations?

4) The business case for sustainability

Alberto Durán, Executive Vice President, ONCE

Billy Kolber, Founder, HospitableMe

Deepak Ohri, CEO, lebua Hotels & Resorts

Stacy Ritter, CEO, Fort Lauderdale

Moderator:

Prof Graham Miller, Executive Dean, Faculty of Arts and Social Sciences, University of Surrey

Suzan Kereere, Global Head, Merchant Sales & Acquiring, Visa

Daniel Richards, CEO, Global Rescue

Jeffrey C. Rutledge, CEO, AIG Travel

Earl Anthony Wayne, Public Policy Fellow, Woodrow Wilson International Center for Scholars

Moderator:

Paul Mee, Partner, Oliver Wyman

Fred Dixon, President & CEO NYC & Company

Aradhana Khowala, Managing Director, Tourism, NEOM

Desiree Maxino, Group Head – Government Policy and ASEAN, Air Asia

Aoife McArdle, Global Head of Business Affairs and Social Impact – Experiences, Airbnb

Eric Resnick, CEO, KSL Capital Partners

Moderator:

Peter Greenberg, Travel Editor, CBS News

Katie Fallon, EVP Global Head of Corporate Affairs, Hilton

Ana Gascón, Director of Corporate Responsibility,

Coca Cola (Spain)

Philippe Gombert, President International, Chairman of The Board, Relais & Châteaux

Simon Heppner, Director, The SRA (Sustainable Restaurant Association)

Geoff Townsend, Industry Fellow, Ecolab

Moderators:

Wendy Purcell and John D. Spengler, Harvard

 

1315 LUNCH

1415 WTTC FOCUS: Climate & Environment Action in Progress

Felipe Calderón Hinojosa, President of Mexico, 2006-2012

1430 WTTC FOCUS: Social Responsibility

This session will feature the latest updates on the WTTC Buenos Aires Declaration & action against the Illegal Wildlife Trade (IWT) followed by the launch of a new human trafficking initiative.

1450 PREPARING FOR THE FUTURE: The Future of Jobs in the Age of Automation

As more and more jobs are at increasing risk of being automated or rendered obsolete by other technological changes in the next twenty years, this session will look at the opportunities and challenges around employment within the sector and wider society.

Keynote: Andrés Oppenheimer, Author & Presenter, CNN

Panellists: Greg O’Hara, Founder &, Managing Partner, Certares

Andrés Oppenheimer, Author & Presenter, The Miami Herald / CNN

Hiromi Tagawa, Chairman of the Board, JTB Corp

Claudia Tapardel, Member of the Committee on Transport and Tourism, European Parliament

Joan Vilà, Executive Chairman, Hotelbeds

Moderator: Kathleen Matthews, Journalist & Presenter

1545 Vision of the Future

A special stream of keynotes will outline their vision of the future from high-speed transport to pushing the boundaries of disruption and innovation

Keynote: Dirk Alhborn, CEO, Hyperloop Transportation Technologies

Keynote: Chandran Nair, Founder & CEO, The Global Institute for Tomorrow (GIFT)

Keynote: Matthew Devlin, Head of International Affairs, Uber

1630 Closing Ceremony

1645 End

eTurboNews is a media partner with the Summit and will be represented by Elisabeth Lang, who is based in Munich, Germany.

Travel News | eTurboNews

Jamaica’s Tourism Minister in talks with potential Israeli investors

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Bartlett in talks with potential Israeli investors

Tourism Minister, Hon Edmund Bartlett says major hotel brands in Israel have expressed interest in investing in Jamaica and are expected to visit the island soon.

“I am very happy to share that our meetings in the Mediterranean have been very fruitful. We have met with a number of hoteliers including the luxury brand Brown Hotels. Their properties are a very trendy group, similar to the Hard Rock brand, and I am sure it will be a great addition to our Kingston or Montego Bay offerings,’ said the Minister.

eTN Chatroom: Discuss with readers from around the world:

Brown Hotels is a rapidly-expanding global boutique hotel brand with roots in Tel Aviv. Conceived by native Israelis, Leon Avigad & Nitzan Perry with partner Nir Waizman. Their properties include four hotels in Tel Aviv, two in Jerusalem and one in Croatia.

The Minister also noted that the investors have accepted his invitation to visit Jamaica, and should be in attendance at the upcoming Jamaica Rum Festival.

The Festival, which will take place at place at Hope Gardens on March 9 and 10, is being presented by J. Wray & Nephew Limited’s Appleton Estate Jamaica Rum brand in partnership with the Jamaica Tourist Board (JTB) and the Tourism Enhancement Fund (TEF). It aims to promote brand Jamaica, boost tourism in Kingston and showcase Jamaica’s cultural excellence in rum, food and music.

“I am looking forward to continuing our discussions when the team arrives in Kingston next month. I am also excited that they will get an opportunity to attend this major food festival we will be hosting in Kingston. This is a potentially big find and they are ready for the Caribbean particularly Jamaica because of our music and rum which are so appealing to young people,” said Minister Bartlett.

The Minister is currently in Israel to participate in the Annual International Mediterranean Tourism Market event.

The International Mediterranean Tourism Market (IMTM 2019) is an annual tourism event that brings together professionals and service providers from the tourism industry and introduces new attractions and tourist destinations.

The Minister is expected to return to the island on February 18.