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Message by Jamaica’s Minister of Tourism, Hon. Edmund Bartlett for World Tourism Day 2019

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My fellow tourism workers and stakeholders in the industry, today we join the world in celebrating World Tourism Day, under the theme: ‘Tourism and Jobs: a better future for all.’

World Tourism Day is commemorated each year with celebrations led by the United Nations World Tourism Organization (UNTWO). Its purpose is to foster awareness among the global community of tourism’s social, cultural, political and economic value and the contribution the sector can make in reaching the Sustainable Development Goals.


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According to the UNWTO, tourism is a major source of employment globally because of its labor-intensive nature and the significant multiplier effect on employment in related sectors. It is estimated that one job in the core tourism sector creates about one-and-a-half additional or indirect jobs in the tourism-related economy. Overall tourism accounts for one in ten jobs worldwide.

Tourism is regarded as the fastest growing industry, contributing a great deal to economies around the world. In fact, tourism accounts for 11 per cent of global GDP, second only to the finance and banking industry’s 19 percent.Jamaica’s tourism growth mirrors the growth globally. Tourism is our top foreign exchange earner, a major job creator and a driving force for economic growth. Locally it contributes 9% to the country’s gross domestic product (GDP) and about 20 percent of GDP, in terms of revenue.

Earnings in the tourism sector also increased from US$3 billion in 2017 to US$3.3 billion in 2018. It is currently increasing at 8.4 percent and is expected to reach US$3.7 billion in 2019.

It is also important to note that, as of January 2019 the tourism sector employed 120,500 people, or nine percent of Jamaica’s labor force, while generating indirect jobs for another 250,000 persons, or one in every 5 Jamaicans.
These jobs are linked in sectors such as technology, agriculture, the creative industries, manufacturing, transportation and other services.

Employment in hotels and restaurants rose by four percent between January 2017 and January 2019 — this represents about 5,000 more jobs created, than in the previous two-year period. Central to this growth is you, the workers of the industry.

This tourism growth underscores the invaluable worth of the sector as a powerful driver of economic and social development. The continued growth of the tourism sector in Jamaica will depend on the right people with the right skills being available to meet the new human capital demands of the sector.

The tourism industry has been changing globally, with technology being a driving force in knowledge and innovation. Technology is changing the way in which business models were being conducted and changing the way in which we understand things.

Therefore, we have been building the capacity of our workers to better meet the needs of the industry in this new ‘internet of things’. We want to appeal to our people who are deeply interested in uniting the new values that this technology will bring to make us fit for purpose and more so, remain fashionable and relevant.

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The Tourism Linkages Network is one such initiative within the Ministry, which continues to find creative ways to ensure that the benefits of tourism filter down to the average Jamaican and foster economic growth.

They have developed a number of business-to-business initiatives such as Speed Networking, Christmas in July and Agri-Linkages Exchange (ALEX), Jamaica Suppliers Directory and the National Community Tourism Portal, which allow smaller players in the industry to get a slice of the tourism pie.

Through the Tourism Enhancement Fund, we have created, the Jamaica Centre of Tourism Innovation (JCTI), which is a pathway institution that provides international accreditation for our workers who are competent on the job but not certified.

Some 650 high-school students across the island are also benefitting from the JCTI’s $100-million Hospitality and Tourism Management Program (HTMP), which will see them gaining internationally recognized certification in the industry.

We have also forged a partnership with the University of the West Indies for a Graduate School of Tourism at its Western Jamaican Campus, which will open next September.

Another critical policy we have put in place to ensure a better future for our tourism workers, is the recently passed Tourism Worker’s Pension Scheme, which is a defined contributory scheme embracing some 350,000 workers across the sector.

Prioritizing human capital development is an absolute necessity, as we seek to improve employment opportunities in the sector and sustain our award-winning and globally competitive tourism product. It is for this reason, we are proud to join the world in celebrating a day, which embraces the theme, “Tourism and Jobs: a better future for all.”

I wholeheartedly thank my team at the Ministry of Tourism as well as our very important stakeholders, for the contribution they have made to the development of this sector – particularly in the provision of training opportunities and a variety of jobs for the people of this great nation of Jamaica.

Hon. Edmund Bartlett, CD, MP
Minister of Tourism

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Thomas Cook selling its travel business: Chinese investment fund interested

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Thomas Cook is the world’s oldest tour operator and was founded in Market Harborough in 1841 by businessman Thomas Cook. It started off with organized railway outings for members of the local temperance movement.

The travel company received approaches for parts of its business and the company as a whole, according to reports. The business put its airline up for sale in February and it said last month it would close 21 stores across the country and cut more than 300 jobs.

Chinese investment firm Fosun International could be a bidder for the company’s tour operating business, which runs a joint venture with Thomas Cook in China. It could be months before any formal offer is lodged, and there is no guarantee one will be made.

Thomas Cook now has annual sales of £9bn, 19 million customers a year and 22,000 staff operating in 16 countries.

In September, Thomas Cook said profits would be hit after the summer heat wave saw many take their holidays in the UK. It issued a second profit warning in November, when it said winter bookings were also down.

The shop closures will take the number of Thomas Cook outlets down to 566. It said a consultation with staff and unions had begun.

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Visa waiver leads to spike in bookings to Brazil

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Brazil’s visa waiver policy announced in March is already generating positive results. Recent data from a study done by Amadeus Group shows a significant increase in the number of reservations made in the United States, as well as in Canada, Japan and Australia, the other three other countries benefiting from the new policy. Amadeus is one of the 10 largest technology companies in the world and one of the three largest in the travel segment.

In the United States, the increase was 53% in the number of trips confirmed for June and 97% in July compared to the same period of last year. In Canada, growth was 86% for June, 54% for July and, expressive, 135% for August this year.

“The numbers show that visa exemptions for strategic countries are a good measure, which generates jobs and income in Brazil. It is time for the country to take advantage of all its tourism potential”, said Marcelo Alvaro Antonio, the Brazilian Minister of Tourism.

Here are some suggestions of amazing destinations in Brazil for all tastes:

• Historic Cities: If you like your vacations with a heavy dose of culture, Brazil should definitely be on your list. We have several historic cities, with a heritage dating back to its colonial period. In Minas Gerais State, you can find cities like Ouro Preto and Diamantina – the center of gold mining in Brazil in the 18th century. In the Northeast state of Bahia, you will find Salvador, the first capital of Brazil, and a city that also has a rich history of its African heritage. A few miles from Salvador, in the State of Pernambuco, you will find the city of Olinda. Founded by the Portuguese in the 16th century, the city is linked to the sugar cane industry, with gorgeous Baroque churches, convents, and views to die for.

• Sun and Beach: With more than four thousand miles of coast, its exuberant nature bordering the beaches with coconut trees, and tropical forests, Brazil has options for all travelers looking to spend time outdoors. Most know the famous urban beaches of Rio de Janeiro, Florianópolis or Fortaleza, but there are also small beach towns like Trancoso, Boipeba, and Jericoacoara that can offer unique spots to get a tan. You can even find a stretch of sand in the Amazon, in the beaches near Manaus, along the Rio Negro.

• National Parks: Brazil’s natural beauties go beyond beaches and forests. The country is also blessed with great diversity, which includes waterfalls, canyons, wetlands and many different types of ecosystems throughout its many national parks. Think- Iguazu Falls, one of the most important forest reserves in South America. Another highlight is the Pantanal, in the central region of the country, home to hundreds of endangered species. And of course, the Amazon Rainforest.

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Delta Air Lines offsets most carbon emissions for over 300K customers on Earth Day

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In celebration of Earth Day today, Delta is offsetting the emissions of all domestic leisure and business travel into and out of New York, Boston, Seattle, Los Angeles, Raleigh-Durham and Atlanta for over 300,000 customers across the country.

Plantable seed paper cutouts shaped like airplanes will be distributed on these selected flights to let customers know the environmental impact of their flight has been offset and inspire them to offset additional travel on delta.com/co2. Once planted, this special paper airplane will sprout non-invasive wildflowers.

“Delta led the U.S. aviation industry by launching the first carbon offset program in 2007, making it easy for customers to reduce the environmental impact of their travel,” said John Laughter, Senior Vice President – Corporate Safety, Security and Compliance. “Delta is also the only major airline to voluntarily cap carbon emissions at 2012 levels by purchasing carbon offsets.”

Since 2013, Delta has voluntarily purchased over 12 million carbon offsets, which is equivalent to the emissions from 1.7 million cars or electricity use for one year in nearly 2 million homes. This is more than any other U.S. airline. Today alone, Delta will buy almost 50,000 carbon offsets. To put this in perspective, 50,000 offsets will equal the emissions from more than 10,000 cars driven for one year.

Delta’s carbon offsets to benefit Conservation Coast project in Guatemala

Every offset Delta purchases today will benefit the Conservation Coast offset project, which provides environmental protection from deforestation and sustainable livelihood opportunities for communities in Guatemala. These offsets will help conserve over 400 bird species and 54,000 hectares of threatened rainforests situated along the Caribbean coastline of Guatemala.

The Conservation Coast project also supports sustainable livelihoods within local communities by teaching things like economically viable and environmentally sustainable agricultural practices that work with the environment rather than against it. To date, over 700 jobs are being supported by the project, 30 percent of which are held by women.

“At Delta, we believe connecting the world begins with caring for it,” said Laughter. “The offset projects we support are holistic, going beyond addressing the environmental impact of travel to provide resources, empowerment and financial opportunities to underserved communities like those involved in the Conservation Coast project.”
Offsetting is affordable. A roundtrip ticket from Atlanta to New York emits 0.28 metric tons of CO2, which can be offset for less than $5.

These offsetting efforts and more are why Delta was honored the Vision For America Award by Keep America Beautiful in 2017, recognized with Captain Planet Foundation’s Superhero Corporate Award in 2018, named to the FTSE4Good Index for four consecutive years, included in the Dow Jones Sustainability North America Index for eight consecutive years, given an honorable mention in Fast Company’s 2019 World Changing Ideas Awards and named one of America’s 100 most sustainable companies according to an in-depth Barron’s study.

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