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Jamaica’s Tourism Minister Bartlett named PATWA advisor

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Tourism Minister, Hon. Edmund Bartlett has accepted an invitation to become an advisor to international travel writers’ group — Pacific Area Travel Writers Association (PATWA).

The invitation was made by the group’s Secretary General, Sagur Ahluwalia last Friday, who shared that the Minister’s rich experience will be beneficial to the organization.

In expressing his gratitude, Minister Bartlett said, “It is an honour to have been selected as an advisor to the prestigious PATWA organization. I offer my services to the organization and hope that we are able to share ideas which will have a positive impact on the growth of tourism both regionally and internationally.”

PATWA is a professional organisation of travel writers which was founded in 1998, at the Pacific Area Travel Association (PATA) Conference in Colombo, Sri Lanka. Its founding philosophy is to support PATA’s primary objectives of being a catalyst for responsibly developing the travel and tourism industry in the Asia Pacific region.

Minister Bartlett was this year awarded the Pacific Area Travel Writers Association’s (PATWA) Tourism Minister of the Year for Sustainable Tourism for 2018 in Berlin, Germany
During the awards presentation, Jamaica also received PATWA’s International Travel Award for Destination of the Year.

The awards recognised ¬individuals and organisations that have excelled and/or are involved in the promotion of ¬tourism from different sectors of the travel trade and service ¬providers related directly or indirectly to the industry.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Jamaica’s Tourism Minister Bartlett pumps J$200 million into Linkages Networks

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Minister of Tourism, Hon Edmund Bartlett has committed J$200 million to the Linkages Networks to help build out more products to enhance the visitor experience and ensure more inclusive growth in the sector.

Speaking at the launch of the new Top Events Jamaica Initiative yesterday at Devon House, Minister Bartlett said, “This year, we will be spending 200 Million dollars on the Networks to create the level of inclusiveness that connects the ordinary Jamaican to the tourism product and the product to the ordinary Jamaican.

This will be a huge game changer and we are going to change the narrative and also change the feeling of the public that tourism is only for the bigger suppliers and doesn’t include the smaller players.”

The Tourism Linkages Network’s (TLN’s) main focus has been to bring local tourism suppliers in contact with other sectors such as agriculture and manufacturing. In doing so, the Linkages Network creates more economic opportunities for our local tourism suppliers who can then earn more.

Minister of Tourism, Hon Edmund Bartlett (1st R) paused for a photo at the track and field display at the launch of the new Top Events Jamaica Initiative yesterday at Devon House

Driving this inclusive growth are five networks geared towards building out authentic Jamaican experiences for the visitors and increasing the earning potential of small suppliers and they are – Gastronomy, Sports and Entertainment, Shopping, Knowledge and Health and Wellness.

The new Top Events Jamaica initiative, being spearheaded by the TLN, is designed to increase visitor participation in events and activities island-wide through strategic partnerships and leveraging the power of technology, social media, and advertising.

In highlighting the importance of this new platform, Minister Bartlett, said, “Top Events will place all our best entertainment products and offerings under one roof. In doing so we are allowing visitors and locals alike to chance to find these offerings with the click of a button. Top events will be a critical element that brings together our authentic Jamaican entertainment products under one roof through the use of technology.

This type of interface is critical in the age of technology especially given that entertainment forms a large part of why people travel and as such there is value in building out more products of this nature to drive arrivals and growth in the sector.”

The Top Events initiative will include a microsite and an easy to use mobile app to increase visitor awareness and participation in the over 900 events held in Jamaica each month. To qualify for listing on Top Events, event organizers must meet the predetermined criteria outlined by the TLN that guarantees continuity in the content delivery and effective data capture.

The TLN’s Sports and Entertainment Network (SEN) will be the driving force behind Top Events Jamaica and the body ultimately responsible for the final selection of “Top Events” to be added to the event calendar.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Jamaica’s Tourism Minister: Use art for community renewal

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Tourism Minister, Hon. Edmund Bartlett, has challenged the local art community to take art out of the educational institutions and art galleries and into Jamaica’s inner city communities as a vehicle of social and economic renewal.

“We need to consider new and innovative approaches to bring art out of Edna Manley into the wider community and bring art out of the Nation Gallery into Trench Town and into Barret Town and Granville and some of the harsher inner city areas,” Minister Bartlett said.

He was speaking at the closing ceremony for internationally acclaimed Jamaican artist Bryan McFarlane’s “New Beginnings” exhibition and the official launch of the Gene Pearson Gallery at The R Hotel, New Kingston, on the weekend.

Internationally acclaimed Jamaican artist Professor Bryan McFarlane (2nd left) discusses his abstract “Like The Weather When It’s Gray” with (l-r) Canada’s High Commissioner to Jamaica, Her Excellency Laurie Peters; Permanent Secretary in the Ministry of Tourism, Jennifer Griffith; R Hotel owner Evan Williams; and Head of Chancery, Nigerian High Commission in Jamaica, Mrs. Anthonia Akunne. The occasion was the closing ceremony for Professor Bryan’s “New Beginnings” exhibition and the opening of the Gene Pearson Gallery at The R Hotel, New Kingston, on Saturday, April 13.

Reiterating a commitment given earlier this month to disburse J$300 million to 63 communities across the country to boost Community Tourism, Minister Bartlett encouraged Jamaica’s artists to use some of the money to develop creative placements in these communities.

Expanding on the idea, he said, “The concept of creative placement might be something that we can borrow. The United States does it quite well by utilizing relic buildings, underused and abandoned playing fields and almost every facility that seems lacking in its asset value within communities to become creative placement centers. It gives a sense of pride and creates a feeling of cultural connection.”

Minister Bartlett said he would like to see the transforming effect that art and culture has on the lives of people demonstrated. “While we reflect on the beauty of this exhibition and the aesthetics that will fill our hearts as we move around, I want us to use this opportunity to think beyond the art. Let us think development, let us think transformation, let us think innovation and see if there is another remedy for the social disruptions that we are having in our communities across Jamaica,” he concluded.

Paraphrasing French poet Gaston Bachelard, Professor Bryan McFarlane said there is immensity in minuteness and “Jamaica, the place where I have most been inspired throughout my life, is immense.”

He encouraged patrons to look at his art and see the “immense kind of spaces and ideas and metaphors and images that are there and try to read them with your heart and institution.”

Professor McFarlane teaches at the University of Massachusetts, Dartmouth in the United States. He has exhibited his work at numerous museums and lectured as a visiting artist at universities throughout the United States, Europe, Africa, Asia, Latin America and the Caribbean, and has won numerous awards.

The 14 pieces exhibited, constituting watercolors and oil on linen, were from McFarlane’s collections and touched on themes when he lived in China, Turkey and Africa.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Bartlett commits J$300 million to strengthen Jamaica’s Community Tourism

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Community Tourism island wide, will receive a major boost following the commitment of approximately J$300 million by Minister of Tourism, Hon. Edmund Bartlett.

The money will be disbursed to sixty three (63) communities across the country to have small events and activities to attract more visitors, and increase potential earnings of small tourism suppliers.

“The building out of more tourism products under our Linkages Network, forms part of our overall growth strategy to attract more visitors by adding value and enhancing their experiences. Adding value has become a benchmark in the highly competitive tourism industry and when you are able to give more you will have a better value proposition for visitors than your competitors.

These community tourism projects will provide authentic Jamaican experiences, whether it be food or entertainment, for our visitors and increase earnings for our suppliers,” said Minister Bartlett.

Minister of Tourism, Hon Edmund Bartlett (2nd R) engaged a batch of the first cohort of students to be trained at the M-Academy. M-Academy, which was launched today in Kingston, is a Jamaica Social Investment Fund and Main Events partnership providing alternative Livelihood and Skills Development.

The announcement was made today during the official launch of M-Academy at the Chinese Benevolent Centre in Kingston. M-Academy is a Jamaica Social Investment Fund and Main Events partnership that will provide alternative Livelihood and Skills Development. The main objective of the initiative is to provide demand driven skills in event production to 100 students from 7 parishes across Jamaica.

In endorsing the move, Minister Bartlett added that, “I am pleased that this initiative will help build the capacity of our young people who will in turn be able to earn and meet the demands in the entertainment sector, which is inextricably linked to tourism.

This means that we will be able to rely more on local talent to seamlessly execute mega productions such as festivals and conventions, which attract thousands of people.”

The M-Academy training program will initially certify 100 at risk youth in various aspects of world class event management and production skills by one of the leading entertainment companies in the Caribbean.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Bartlett holds discussions with Jamaica Civil Aviation Authority

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Jamaica Tourism Minister, Hon. Edmund Bartlett (third right in the photo) recently presided over a meeting with the Chairman of the Jamaica Civil Aviation Authority, Phillip Henriques, (third left) and members of the Jamaica Air Traffic Controllers Association (from right) Treasurer Maurice Smith, President Kurt Solomon and Vice President Sean Blair.

Sharing in the moment are Senior Communications Strategist in the Ministry of Tourism Delano Seiveright (left) and Chairman of the Jamaica Tourist Board John Lynch.

The group met at the Minister’s New Kingston office on April 10, 2019 to provide updates on the sector.

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Bartlett hosts successful community meeting with Jamaican Diaspora in the UK

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Jamaica Tourism Minister, Hon. Edmund Bartlett says his recent meeting with key members of the Jamaican Diaspora in London was very successful.

Speaking at a community meeting, held at the Jamaican High Commission in London, United Kingdom, yesterday, Minister Bartlett spoke of the importance and impact of the UK and global diaspora on the economy of Jamaica. He also commented that nobody can promote and advocate for Jamaica better than Jamaicans living around the world.

With visitor figures for January – March 2019 already outperforming the previous period in 2018 by 13 per cent, Minister Bartlett updated the diaspora community on the island’s key tourism developments for the year ahead including 10,000 additional rooms by the end of 2020.

He also highlighted the new graduate school for hospitality management and tourism and the wider upskilling programs and qualification opportunities for Jamaicans on the island, to continue to grow the direct economic benefits for the workers of the tourism industry first hand.

“Making up 10 per cent of all arrivals into Jamaica each year, and with one in five workers in the Caribbean employed by tourism, it’s important that we do not underestimate its penetration because if we do, we will lose sight of the fact that almost everyone in Jamaica has their being and sustenance connected to tourism.

Working closely with our diaspora communities around the world is vital to promoting our unique tourism message and we value them as advocates and ambassadors hugely,” said Minister Bartlett.

Minister Bartlett also talked in detail about the importance of the recently launched Global Tourism Resilience and Crisis Management Centre in Jamaica. A first of its kind, the Centre offers a global tourism resource dedicated to research and analysis on destination preparedness, management and recovery from disruptions or crises around the world which is being pioneered at the University of the West Indies.

Minister Bartlett, who represented Prime Minister, the Most Honourable Andrew Holness at the Caribbean Council’s House of Lords Annual reception in London, returned to the island today.

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Bartlett to address Caribbean Council’s House of Lords Annual Reception

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Jamaica Tourism Minister, Hon. Edmund Bartlett, left the island yesterday to give the keynote address at the Caribbean Council’s House of Lords Annual Reception in London. Minister Bartlett, who is representing Prime Minister, the Most Honorable Andrew Holness, will also attend a key investment meeting.

The Caribbean Council’s House of Lords Reception is an annual event. Each year one of the Caribbean islands is spotlighted and this year is Jamaica’s year.

“I am pleased and honored to be representing our Prime Minister for this a second time. This is a critical platform which will allow me to highlight the country’s achievements and investment opportunities to an influential group of policy makers and political and business leaders.

A main focus of the presentation will be to discuss the future of Caribbean tourism and underpinning that will be building resilience in the region. I am especially pleased that I will engage major stakeholders such as representatives from the diaspora,” said Minister Bartlett.

As part of the Caribbean Council’s Annual event, an investment meeting is also scheduled with investor companies willing to invest in Jamaica. Minister Bartlett will meet with investors from London Regional, Deco Dart from Cayman, the Inicia Vicini Group and Mott MacDonold a key sponsor of the Caribbean Council’s event.

Minister Bartlett will also take the opportunity to meet with the production team for the upcoming James Bond Film that will feature Jamaica. The 25th film in the James Bond series will feature Jamaica with The Daily Mail confirming recently that principal filming will take place in Jamaica and at studios in the United Kingdom.

“My colleague Minister, Olivia Grange and I will have further discussions with producers of this internationally recognized film series which will have a major positive impact for brand Jamaica.

In fact, this will be the second time that Jamaica is featured in this popular film series as the island hosted filming in the first ever Bond film titled Dr No in 1962,” said Minister Bartlett.

Minister Bartlett is scheduled to return to the island on April 4, 2019.

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Grange Pen to get a J$960 million infrastructural upgrade

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The Jamaica Tourism Enhancement Fund (TEF) is investing a little under $J1 billion for the Resort Squatter Settlements Upgrade Project for the community of Grange Pen in St. James.

The Housing Agency of Jamaica (HAJ) will oversee the infrastructural upgrade for the regularization of 535 households in the community. This is equivalent to approximately 8000 square feet per lot.

Speaking at the ground-breaking ceremony for the project on March 29, Tourism Minister and Member of Parliament for the area, Hon. Edmund Bartlett said the project was started in 2010 as part of the then Government’s mission to provide housing solutions for workers in the tourism industry through the TEF.

“We are going to be building a level of development that you have never seen before in this parish…We have proposals for participants, RFPs [request for proposals]out for public-private participation for us to build those houses for the people – primarily workers of the tourism industry,” said the Minister.

The general scope of works, which will take place over a 24-month period, includes: road scribing and paving, draining infrastructure, construction of a sewage treatment plant, water supply connection to the National Water Commission, electricity distribution, and land titling.

A highway will also be created from Grange Pen through Barrett Hall to Greenwood, signaling the next phase of the development for the area. The Minister also shared that upon completion, the community of Grange Pen will be renamed.

In his first ever public address as Minister of Economic Growth and Job Creation, with responsibility for housing, Senator the Hon. Pearnel Charles Junior added that, “it is perhaps everyone’s dream to own their own home…It is my responsibility now to be the one to ensure that I drive the processes of accountability to make sure that we are providing the housing that is necessary to all communities across this country.”

He also stated that it is the Government’s goal to provide for low to middle income earners by “giving them improved access to mortgages, so that they can be able to go through the financing that is required to access the housing that will be provided across communities.”

The Tourism Minister also announced that a major development is in the works for Lilliput which will have significant economic benefits for the people in Montego Bay.

“We have concluded much discussions, the purchase of the land has been completed in phase 1 and phase 2 is also being completed with the Rolling’s family. We will have close to 4000 additional rooms which will require a level of service from the people in this area.

The way forward for us is an integrated, involved and inclusive tourism where the hotel developments and the communities are going to be one in the same,” said Minister Bartlett.

Chairman of the HAJ Norman Brown and Councillor Anthony Murray from the St James Municipal Corporation welcomed the development project in Grange Pen as in important initiative which will drastically transform the community.

As part of efforts to improve the look and feel of the product, the Ministry of Tourism, through the Tourism Enhancement Fund (TEF) has so far invested J$6 billion in Montego Bay and its environs. The work carried out by the TEF includes road rehabilitation, drain cleaning and housing solutions.

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Major tourism attraction to be developed around birthplace of Jimmy Cliff

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Jamaica Tourism Minister, Hon. Edmund Bartlett, has indicated plans to fully develop the community of Somerton in St. James, where cultural icon Jimmy Cliff was born, as a major tourism attraction.

“The town of Somerton holds the rich cultural history of some of the most celebrated Jamaicans such as former Prime Minister PJ Patterson, former Governor General Sir Howard Cooke’s family, Lennie Little-White, renowned film maker, Ms. Violet Neilson former Speaker of the House of Representatives and Bishop Herro Blair.

Perhaps the most celebrated of all is Grammy award winning singer Jimmy Cliff who still lives in Somerton and even filmed some of his greatest work here. We are excited about this history that has helped to fashion the community and can be positioned and leveraged as a major tourism attraction and generate economic growth,” said Minister Bartlett.

Minister Bartlett made the announcement at the official ground breaking for the Somerton to Fording road rehabilitation project yesterday [March 28, 2019]. The project will see restoration work on the roadway from fording to the Somerton square which will be named the Jimmy Cliff highway. The general scope of work will include road signage, construction of drains and asphaltic concrete repairs and overlay.

Minister of Tourism, Hon Edmund Bartlett (2nd Right) and Dr the Hon James “Jimmy Cliff” Chambers (C) today participated in the official ground breaking ceremony for the Somerton to Fording road rehabilitation project. Joining in the moment are (from L-R) Bishop Reverend Dr. Herro Blair, His Worship the Mayor, Councillor Homer Davis, Dr. Carey Wallace, Executive Director of the Tourism Enhancement Fund, Mrs. Jennifer Griffith, Permanent Secretary in the Ministry of Tourism, Mr. Lennie Little-White and the Hon Godfrey Dyer, Chairman of the Tourism Enhancement Fund.

“The community needs to now be repositioned, it needs to be reimagined and today represents the start of that reimagining. We are going to doing as series of infrastructure work aimed at preserving the rich cultural history.

We are going to develop a Jimmy Cliff museum and restore the waterfall where Jimmy Cliff frequented. So the aim is to create Somerton as an important tourist attraction around Jimmy Cliff and that will bring pilgrims and fans from all over the world who have been inspired by his accomplishments.”

The community of Somerton in St. James is located eleven miles from Montego Bay, and is known for having birthed and raised a long list of distinguished Jamaicans. The most noted is Dr. the Hon James Chambers, known professionally as Jimmy Cliff. He is a ska and reggae musician, multi-instrumentalist, singer, and actor. Cliff is one of only two living musicians to hold the Order of Merit, the highest honor that can be granted by the Jamaican government for achievements in the arts and sciences.

“I am a son of the soil and I will always be. My house remains in Somerton because this is where I want to be so I welcome these developments and thank everyone who will be a part of it,” said the world renowned singer and actor, Dr. the Hon James ‘Jimmy Cliff’ Chambers.

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Jamaica voted one of the best destinations in the world

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Jamaica has been listed in the Top 25 Best Destinations in the World for 2019 on renowned travel website TripAdvisor. The island is the only country in the Caribbean to do so, and ranks among destinations such as London, Rome and Paris.

Jamaica was ranked #14 on the TripAdvisor® Travelers’ Choice™ Awards’ “World’s Best Destinations” list and is also listed as the best destination in the Caribbean.

Negril’s Seven Mile Beach was also named the 10th Best Beach in the world and fifth Best Beach in the Caribbean on the 2019 TripAdvisor® Travelers’ Choice™ Awards’ for Beaches. TripAdvisor recognized 352 beaches around the world.

Award winners for the Best Destinations awards were determined using an algorithm that took into account the quantity and quality of reviews and ratings for hotels, restaurants and attractions in destinations worldwide, gathered over a 12-month period, as well as traveler booking interest on TripAdvisor.

While winners for the Beaches awards were determined based on the quantity and quality of traveler reviews and ratings for beaches on TripAdvisor, gathered over a 12-month period.

Tourism Minister, Hon Edmund Bartlett says, “Jamaica is very pleased to once again receive these incredible accolades from the acclaimed travel website TripAdvisor. We have been increasing our efforts to better meet the needs of our visitors, by focusing on securing meaningful investments and improving on the variety of quality offerings in the destination. We want to thank all of our visitors for choosing Jamaica and we are always ready to welcome them to our shores.”

TripAdvisor is the world’s largest travel site, with over 730 million reviews and opinions covering the world’s largest selection of travel listings worldwide. It covers approximately 8.1 million accommodations, airlines, experiences, and restaurants.

For all of the 2019 Travelers’ Choice Top 25 Destinations, go to tripadvisor.com/TravelersChoice-Destinations.

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