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Destination Florence CVB partners with City of Florence for international tourism promotion

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Destination Florence CVB is the new official partner of the City of Florence to promote the destination and better the quality of tourism.


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The Florence Municipality, The Florentine Chamber of Commerce and The University of Florence signed an agreement to outline new and effective strategies in the tourism field, relying on the governence of tourism and the ability to directly foster agreements between institutions and individuals, while defining and clarifying the roles of various on-site actors.

The agreement is dedicated specifically to the MICE tourism and to better the quality of tourism in all the Florenctine territories and it has the aim of choosing a partner to develop activities and strategies.

Thanks to the winning of a competition notice, Destination Florence Convention and Visitors Bureau has been selected as the unique partner of the City of Florence and its partners to promote the destination all over the world and acquire more conferences and events.

To develop the activities, the Municipality of Florence allocated 320.000 Euros per year for a total period of three years, to be renewed for two more years.

Destination Florence Convention and Visitors Bureau has been operating for over 20 years as a destination agency to attract large events, congresses, international marriages, and individual tourists. It represents a comprehensive outlet for tourism thanks to more than 300 partners, a network that makes it possible to have a synchronized bond with the territory and the operators functioning within, strengthened by signed agreements with trade associations of reference.

The Ministry of Tourism of the city of Florence, Cecilia Del Re, said “We are very proud to have selected a unique partner for the promotion of the city. Florence is a unique city to host conferences and events also thanks to the new tramvia, the huge renovation of our congress centre and the future major enlargment of our airport”.

Destination Florence CVB presented a project to better the tourism within the city of Florence thanks to specific activities and with two main goals: acquire more conferences and events and attract a qualified tourism.

OBJECTIVES OF THE PROJECT:

– Increase the number of winning bid and conferences to be held in the city
– Presence at primary Fairs and Events of the sector (ILTM Cannes, ATM Dubai…)
– Augment number of tourists with a qualified profile and high spending capacity
– Increase the average duration of stay within the territory
– Expand and diversify the range of services, products, and experiences
– Qualitatively enhance the image of Florence worldwide
– Promote qualified and certified tourist services in the city, including the greater metropolitan area, to include lesser-known concepts of great touristic value

Carlotta Ferrari, Director of Destination Florence CVB said: “Florence is one of the most attractive destination of the world in fact it is in the top five cities to host conferences and events. We will continue to promote Florence to acquire more conferences and events each year.”

“Also, thanks to the Destination Florence project, we will develop and promote tourism offerings, proposing a benchmark for a single, potential national model. We are working with the most innovative technology as our new chat bot that we will presented in the next months and we are also opening our official account on WeChat to promote Florence in the Chinese market.”

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Italian Exhibition Group returns to China to promote international tourism

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Italian Exhibition Group (IEG) is returning to China to promote international tourism business. The appointment is at the Shanghai World Travel Fair (SWTF), one of the major tourism industry expos of Eastern China, the 16th edition of which is being held from 18th to 21st April.

Over 750 exhibitors from 53 countries and regions of the world are awaited at the Shanghai Exhibition Center.

SWTF, co-organized by Europe Asia Global Link Exhibitions (EAGLE) – joint venture created by Italian Exhibition Group (IEG) and VNU Exhibitions Asia – and Shanghai International Convention & Exhibition Corp. Ltd (on behalf of Shanghai Municipal Administration of Culture and Tourism), offers the sector’s trade members a unique business platform and, for the general public, an all-round insight on tourism products, all in the largest tourism region of the Chinese market, Eastern China (China is the world’s largest outbound tourism market, with 149.72 million outbound journeys and a 14.7% increase in 2018).

With over 15,000 trade members expected and a public of 50,000 visitors, the 2019 edition of SWTF will host a busy calendar of appointments and new features. Visitors will explore tourist destinations from all over the world, including Argentina, Australia, Bulgaria, Cuba, Gabon, Germany, Italy, Japan, Kenya, Madagascar, Morocco, Papua New Guinea, Peru, Russia, Sri Lanka, South Korea, Tanzania, Turkmenistan and Vietnam. SWTF will highlight the entire tourism chain, starting with tourist offices, travel agencies and tour operators, OTA, hotel, airlines, theme parks and resorts, as well as travel services and insurance companies.

On a professional level, SWTF reconfirms its role as a great opportunity for matching to all effects. Over 3,000 B2B appointments with selected buyers from all over Eastern China will take part in the events and the panel scheduled on the latest trends in outbound tourism, organized in cooperation with China Travel Agent. Regarding this, an exclusive B2B area has been realized, which will be accessible to the sector’s trade members exclusively via a face detection system, in order to ensure the quality of the meetings with international suppliers.

Emerging destinations, digital marketing, developments on visa policies and MICE, are just some of the issues that will be covered in the panels by the sector’s opinion leaders, ready to share their successful case histories with the public. Plus, among the speakers, there will also be representatives of the top management of companies such as Ctrip, Tuniu, Uzai, Spring Tour and Tongshen Group, as well as the directors of the Tourism offices of New Zealand, Switzerland and Serbia with branches in Shanghai.

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Italian exhibition group launches key words for the 2020 tourism industry

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Active food and wine tourism, the quality of life, the search for beauty and creativity: the combination of ingredients on which tourists increasingly base their choice of vacation will be at the center of the 2019 expo showcase of TTG Experience, SIA Hospitality Design e SUN Beach&Outdoor Style, the three leading expos dedicated to the tourism chain – respectively focused on vacations, the hospitality sector and that of outdoors and beaches – organized by Italian Exhibition Group, being held from Wednesday 9th to Friday 11th October 2019 at Rimini Expo Centre.

The tourist flow scene confirms positive signs from Italy: in the first eleven months of 2018, with 208.5 million nights’ stay by foreign tourists in accommodation facilities (+1.8%), Italy is in second place in Europe, ahead of France (134.7 nights, +5.7%) and behind Spain (287.8 million, -1.6%). In this context, the three expos, with an unequalled offer for the expo sector, will respond precisely to the tourist trade’s requirements.

TTG Travel Experience

The 56th edition of TTG, is a national and international reference point for the Italian offer for tourists and Italian tourism abroad. The most important B2B tourist expo and the one most attended by tourism professionals will host 130 destinations, in a layout divided into three areas – The World, Global Village and Italy – conceived to highlight all the latest in vacation products.

TTG Travel Experience 2019, with two special projects, will intercept the trends that increasingly influence tourists’ choice of destination: the interest in wine and food and that for active vacations.

223 million euros were spent in 2017 by foreign visitors to Italy on food and wine, 70% more than spending in 2013. With the Eatxperience project at TTG Travel Experience 2019, an entire hall will be dedicated to food and wine tourism with a format conceived precisely for trade members: food service in hotels is also among the opportunities to include in travel proposals.

On the other hand, with a high visual impact, the special Be Active project will feature proposals, opportunities and trends for vacations in Italy, where in 2016 18.6% of the tourists indicated sport as the motivation for their vacation.

SIA Hospitality Design

The expo that is a national reference point for the hospitality sector, SIA Hospitality Design, at its 68th edition, boosts its format linked with design and Italian-made products, addressing three issues that are particularly topical for the hospitality sector: Design (design for hospitality will not only be the first focus of SIA, but also the leitmotif of the entire expo); Water: (bathrooms, wellness and swimming pools, as well as services, technology, products, cosmetics and wellness treatment); Taste (the most important food service moments for accommodation facilities: breakfasts and aperitifs). Each project will have a dedicated arena involving professionals, an exhibition and expo areas.

Sun Beach & Outdoor Style

For decades, the b2b expo that is a reference point for the outdoor, beach facility and campsite worlds, SUN Beach&Outdoor Style, at its 37th edition, has focused on two macro sectors: the beach facility world and the campsite and village show world.

Contests are confirmed, in collaboration with Mondo Balneare, Best Beach Bar, Best Design Beach and Best Italian Beach, to award prizes respectively to the best beach facilities from the point of view of food & beverage, architecture and tradition. All the new products and services on the start-up front will be featured at SUNNext, the space dedicated to innovation, in collaboration with Mondo Balneare and CNA Emila-Romagna.

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Date set for the opening of the Vatican secret archives

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On March 2, 2020, Pope Francis will open the secret archives of the pontificate of Pius XII on the Second World War.

The announcement during the audience to the staff of the Vatican secret archives was, “The Church is not afraid of history, indeed it loves it.” And on the reading of the Pontificate, he said: “In the criticisms against Pius XII prejudices and exaggerations.”

Pope Bergoglio’s Tweet from March 4, 2019 said, “I decided that the opening of the Vatican Archives for the Pontificate of Pius XII will take place on March 2, 2020, exactly one year after the eightieth anniversary of Eugene Pacelli’s election to the Soglio di Pietro.”

Thus the Pope in the audience with his superiors, as well as the employees and collaborators of the Vatican Secret Archives, whose “constant and not slight commitment,” said Francesco, “allows me today, in memory of that significant anniversary, to announce my decision  to open to the consultation of researchers the archival documentation pertaining to the Pontificate of Pius XII, until his death, which took place at Castel Gandolfo on 9 October 1958.

Regarding the Pope’s decision, “I assume this decision,” the Pontiff explained, “having heard the opinion of my closest collaborators, with a serene and confident spirit, confident that the serious and objective historical research will be able to evaluate in its right light, with appropriate criticism, moments of exaltation of that Pontiff and, undoubtedly also moments of grave difficulties, of tormented decisions, of human and Christian prudence, which to some may have seemed reticence, and which instead were attempts, humanly even much fought, to keep on, in the periods of more thick darkness and cruelty, the flame of humanitarian initiatives, of hidden but active diplomacy, of hope in possible good hearts’ openings.

“The Church is not afraid of history, on the contrary, she loves it.”

In explaining his decision, the Pope recalled that “the Church is not afraid of history; indeed, loves it and would like to love it more and better, as God loves it! So, with the same confidence as my predecessors, I open and entrust this documentary heritage to researchers.”

“While I thank you again for the work accomplished,” he added to the staff of the Vatican Secret Archives, “I wish you to continue the commitment to assist researchers – scientific and material assistance – and also in the publication of Pacellian sources that will be deemed important, as you have already been doing for some years.”

The Union of Italian Jewish Communities (UCEI) is good to reconstruct the role of the Church during the Holocaust, stating, “We welcome with great appreciation the decision of Pope Bergoglio to open the secret archive related to the figure of Pius XII. It is positive that we want to make this opening, because it will give way to all those that deal with research to access material of unpublished interest to be able to reconstruct with even more clarity the position of the Church also in the period of the Shoah.”

This was underlined by the president of the Union of Italian Jewish Communities, Noemi Di Segni, and also the president of the Jewish community of Rome, Ruth Dureghello, who commented on the news: “The hope now is that we can clarify the role played by Pius XII during the Second World War.”

“Unfortunately we will have to wait for 2020, in a year and a half,” he underlined. “Better late than never. It is positive news from which we hope to obtain clarity on that historical period and on the role played by the Pope.”

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Which 3 Italian cities rank as top unique experiences?

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Italy is the homeland of the cities most appreciated by travelers according to reviews of users of an online platform. Coming in among the top 5 are Rome, Florence, and Milan. Amsterdam and Barcelona round out the top 5.

The Italian peninsula thus rose to the podium, winning 3 of the 5 positions in the ranking, according to the research conducted by Musement which analyzed 133 destinations distributed all over the world, based on beautiful landscapes, excellent culinary offers, and outstanding cultural attractions.

Analyzing the results of the research, the growth of interest in the national territory comes at the expense of medium- and long-range destinations emerges among the key factors, with long-haul destinations attracting less interest.

A surprising aspect is that once again Italy and the many experiences that the multiplatform provides users to get closer to the cultural traditions and landscape variety of Italy is emphasized.

Rome continues to be the most popular destination with a typically Mediterranean climate, cultural attractions, and unique tourist beauties such as the Colosseum, the Vatican Museums, and the Sistine Chapel. The city of Milan remains on the fourth step of the podium with international events such as My Photos Fair and the visit to the Cenacle in the rankings.

The second place is also Italian – Florence between the Boboli Gardens, the Uffizi, and gastronomic tours.

Among the top 5 destinations, some European cities also prevail, above all Barcelona, which wins third place with Park Guell and the Barcelona Aquarium.

The fifth position is Dutch. In fact, Amsterdam closes the standings thanks to the Van Gogh Museum, the cruise on the canals, and the Heineken Experience.

Travel News | eTurboNews