Successful marketing mission held by the Seychelles Tourism Board (STB) and its local trade partners has showcased the Seychelles Islands’ pristine beauty to the Israeli city of Tel- Aviv during a two-day event on September 11 and 12, 2019.
The event opened with a press meeting held in Tel Aviv Centre, where approximately 18 tourism journalists and leading bloggers were present.
During her presentations to the press Mrs. Sherin Francis, STB Chief Executive elaborated on the privilege of having Seychelles as one of the preferred destination to the Israeli market.
On his part the Air Seychelles CEO, Mr. Remco Althuis, talked about the upcoming flights between Seychelles and Tel Aviv while STB Director for Europe, Bernadette Willemin, provided detailed information about the diverse offers the Seychelles has for visitors through a destination presentation.
Mrs. Francis also took the opportunity to discuss the Seychelles’ close-to-heart ecological positions and green policies. Her interventions also updated the press about the Seychelles debt to nature swap as well as the Blue Bond project- a pioneering financial instrument designed to support sustainable marine and fisheries projects,- whilst sharing the initiatives taking place in the Seychelles in terms of environment conservation.
The press meeting was followed by trade presentations and workshop at The Setai Hotel located in the Old City of Jaffa.
This event, was attended by the Seychelles Honorary Consul of Israel, Mr. Arie Goldstein, as well as 120 participants representing 55 different companies made up of Tour Operators, Travel Agents from both Free Independent Travellers (FTI) and Meetings, events and Incentive Travel Market (MICE).
STB Chief Executive once again emphasised the honour of counting the Israelis amongst the regular visitors in Seychelles, whilst highlighting the fact that the Air Seychelles flights will provide regular connections to the Islands increasing the opportunities for more visitors to enjoy the beauty of our pristine destination.
Commenting on the importance of the Tel-Aviv marketing mission, Mrs. Francis mentioned that whilst a handful of agents and tour operators in Tel- Aviv were already selling the Seychelles, most had not yet seen its potential and now were keen on promoting it.
“We have received a very warm welcome from our partners in Tel- Aviv, from the feedback received on grounds, we are confident that, this two-day event has been an additional support to our marketing efforts to promoting the destination. We have definitely highlighted the philosophy of Seychelles as a pristine and green- must visit destination for one to tick on their bucket list,” said Mrs. Francis
Aside from presentations by the different local partners present, exhibiting their products and companies, there were also business-to-business workshops, which gave way to one on one meetings.
During the two-day event, a dinner cocktail was held by the STB, where partners were given a chance to network with invitees.
The STB delegation and partners seized the opportunity, whilst in Tel Aviv, to set up appointments with key market players; there were meetings with major tour operators as well as Ethiopian airlines and Turkish airlines.
Mrs. Francis further mentioned her satisfaction and gratitude to the participating companies who collaborated with the STB team to make the event a success.
The trade partners consisted of DMCS including Creole Travel Service, Mason’s Travel and 7-Degree South and hotels establishments namely Four Seasons Seychelles, Frégate Island Private, Avani Seychelles, The H Resort Beau Vallon Beach, Constance Hotels & Resorts and Raffles were present to market their services for the two days. The team were also accompanied by the national airline Air Seychelles with representative Christine Ozouf.
Aside from Mrs. Francis, the STB Team was represented by Ms. Bernadette Willemin – Regional Director for Europe and Ms. Monette Rose Director for Italy, Turkey, Greece and the Mediterranean.