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A new Tourism potential in Tanzania: The Southern Circuit

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A new Tourism potential is about to be unlocked In Tanzania. All roads and international air routes will in the near future, be leading to the Southern circuit, as the tour operators have major plans to open new tourism revenue streams.

Complimenting the Government’s drive to transform the Southern tourism circuit, the key tourism players are currently scouting for apt partners to invest heavily in accommodations as part of a strategy to open up the area for travel.

It is understood, the Fifth Government under President Dr John Pombe Magufuli is working overtime to put up hardware infrastructures as it seeks to unleash the full economic potential of the area.

Impressed by the government move to designate Iringa as the Southern circuit hub, Tanzania Association of Tour Operators (TATO) last week deployed a delegation led by its Vice-Chairman, Mr Henry Kimambo to identify new potential members in its effort to establish a chapter in the area to cater for the entire Southern circuit.

“We want to replicate the best practices from the northern tourism circuit to Southern shred,” Mr Kimambo told the tour operators in Iringa during the engagement meeting.

He revealed that TATO plans to bring its services close to its members in Southern circuit, comprising Morogoro, Iringa, Njombe and Mbeya anytime soon.

This implies that the 36-year-old advocacy agency for a multi-billion dollar industry, with its base in northern safari capital of Arusha, will soon have a liaison office in Iringa to take care its Southern circuit members.

Mr Kimambo said that his association was aware that the Southern circuit based tour operators not only have their own different issues but also need strong ties with their northern tourism circuit peers if the tourism potential is to be unleashed.

Presenting the benefits before the Southern Circuit tour operators, TATO Chief Executive Officer, Mr Sirili Akko said lobbying and advocacy is a core service offered by his association.

“Members enjoy the conducive business environment as TATO represent a collective voice for private tour operators in lobbying and advocate towards the common goal of improving the business climate in Tanzania” Mr Akko explained.

TATO also provides unparalleled networking opportunities for its members, allowing individuals tour operators or company to connect with their peers, mentors, and other industry leaders and policymakers.

As a member, one is in the unique position to attend conventions, seminars, award dinners and other related events with like-minded professionals in the field. These events are attended by the brightest minds and are a hotbed of ideas and collaborative efforts.

“An association’s annual General meeting represents an incredible opportunity for members to meet and network with the largest gathering of their peers during the year” Mr Sirili explained.

TATO also trains its members on key issues such as labour laws, tax compliance, corporate social responsibility, conservation issues, among others, he noted.

As if that was not enough, TATO members also enjoy the service of having a platform where they channel their operational or policy related challenges to the government for a solution.

Members are also bonded together as they advocate for their peers and share their challenges and triumphs with one another, TATO CEO explained.

“Indeed, TATO provides members with a competitive advantage because they become active, informed members of their industry” Mr Sirili said, stressing that his members also get updates on all issues on tourism and related sectors by providing resources, information, and opportunities they might not have had otherwise.

Thanks to USAID PROTECT Project for building the capacity of TATO, an umbrella organization with over 300 members, for it to become an efficient advocacy agency for the tourism sector.

Project coordinator, Mr Jumapili Chenga said the scaling up membership base for TATO is one of his scheme’s components.

Iringa Region Tourism Officer, Ms Hawa Mwichaga was grateful that at the long last a strategy to unlock the Southern tourism circuit has stepped up a gear.

Tour operators from Iringa, Mbeya and other regions namely Ernest Luwala, Nancy Mfugale, Modestus Mdemu, Serafina Lanzi supported the idea of joining TATO as a concrete step to spur tourism in southern circuit.

Natural Resources and Tourism Ministry’s officer-in-charge for Southern Circuit, Ms Tully Kulanya said her zone has a great potential for tourism business.

“The Southern Parks are the perfect destinations for travelers looking for plentiful and rare wildlife in a remote area of Africa” Ms Kulanya noted.

The national parks namely Mikumi, Udzungwa, Kitulo Ruaha, as well as Selous Game Reserve, have fewer visitors and give the feeling of being all-alone. Activities include game drives in open vehicles, boat safaris, and walking safaris. These safaris include flights between the parks.

Tanzania’s earnings from tourism jumped 7.13 percent in 2018, helped by an increase in arrivals from foreign visitors, the government has said.

Tourism is the main source of hard currency in Tanzania, best known for its beaches, wildlife safaris and Mount Kilimanjaro.

Revenues from tourism fetched $2.43 billion for the year, up from $2.19 billion in 2017, Prime Minister, Mr Kassim Majaliwa said in a presentation to parliament.

Tourist arrivals totaled 1.49 million in 2018, compared with 1.33 million a year ago, Majaliwa said.

President John Magufuli’s government said it wants to bring in 2 million visitors a year by 2020.

Travel News | eTurboNews

Japan’s first domestic passenger plane since 1960s to challenge Boeing and Airbus

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Mitsubishi Aircraft Corporation, an aviation unit of Japanese industrial giant, is planning to start deliveries of Japan’s first domestically-produced passenger plane since the 1960s as soon as next year.

The 88-passenger jet has a flight range of about 2,000 miles, while a smaller variant can fly up to 76 people for about the same distance. The MRJ (Mitsubishi Regional Jet) made its maiden flight in November 2015 with the first deliveries slated for mid-2020.

Mitsubishi Aircraft Corporation initially planned the first deliveries of the jet for 2008. However, the date was pushed back five times due to production difficulties. Orders for the aircraft that once totaled 474 units from US and Japanese carriers have been reportedly reduced to 407 jets so far.

The Japanese conglomerate, a longtime supplier of aircraft components to Boeing, invested over 600 billion yen ($5.36 billion) into MRJ as of March 2018 with another 200 billion yen ($1.8bn) expected to be pumped into the project by the end of 2020. In October, Mitsubishi announced plans to invest an extra 170 billion yen ($1.5bn) in capital into its aircraft unit, canceling 50 billion yen ($446mn) of the debt owed by the division.

The long-anticipated MRJ, which is designed for local air transportation, may become a peer competitor for such mainstays as Canada’s Bombardier, whose C Series regional planes are marketed as the Airbus A220, after the 2017 acquisition of the unit by the European aerospace giant. The Japanese jet is also expected to provide keen competition to Brazil’s Embraer that announced plans to create a joint venture for Embraer’s airliners in 2018.

The newcomers in the sector of regional air service, such as the Russian Sukhoi Superjet-100 and the Chinese Comac ARJ21, which are currently undergoing test flights, may also challenge Airbus and Boeing.

Mitsubishi is currently involved in legal proceedings with Montreal–based Bombardier. In October, the Canadian aircraft manufacturer filed a lawsuit, accusing the Japanese corporation of stealing secret information and causing Bombardier “to suffer irreparable financial loss.”

Mitsubishi counter-sued, saying that the Canadian aircraft producer had violated antitrust regulations through “a multifaceted scheme to expand its power within the regional jet market by impeding the entrance of a new competing aircraft.”

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California-based Surf Air eyes profitability in 2019

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A turbulent year for Surf Air has finally come to an end. Exciting recent updates have already resulted in massive improvements to its scheduled service and membership growth.

A recent lawsuit against Encompass Aviation, its former flight operating partner, has been settled. Under the terms of the settlement, Surf Air has regained full access to its entire fleet of branded Pilatus PC-12s, an unfortunate consequence of negotiations that caused severe disruptions to the company.

“By doubling down on our most popular routes and eliminating non-core flying we have proven route profitability and that the fundamental business model works. Our plan for 2019 is to continue to invest further into these core markets and expand access to Surf Air through new, more flexible membership product offerings,” says Surf Air Chairman & CEO Sudhin Shahani.

Recent Club Updates:

A Robust Core Schedule

Surf Air has rebuilt a core schedule and added more flights across its most important routes: Los Angeles, San Francisco, Santa Barbara, and Lake Tahoe. The company will continue to add flights as it continues to acquire more members.

The company will also add back leisure weekend destinations as it makes sense (Las Vegas, Napa, Monterey, and Palm Springs).

Best-in-Class Reliability

With the help of Advanced Air, the company’s current third-party flight operator and long-time partner, they’ve restored operational reliability to its former best-in-industry levels of over 90% completion factor.

“Advanced Air has been a critical partner during this transitional period. With their proven professional and safety record, they’re the perfect, value-aligned partner to continue to scale our business,” says Sudhin Shahani.

Flexible, Per-Seat Membership

Perhaps Surf Air’s most promising opportunities for scaling membership growth is the new Express membership, allowing flyers to buy and fly on a per-seat basis. Meaning, for the first time, less frequent flyers can enjoy the time-savings benefits of zero hassle air travel.

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Ottawa Tourism launches ThinkOttawa ambassador program

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Ottawa Tourism, Shaw Centre and Invest Ottawa are collaborating to launch a program to bring more conferences and conventions to Canada’s capital city through the creation of local ambassadors. In addition to attracting potential ambassadors, the ThinkOttawa program also offers a number of solutions and support services to help win and deliver events across the city.

The program appeals to potential ambassadors by asking if they are trailblazers in their industry and wish to be the sort of leader that leaves a legacy. In particular, to increase engagement, ThinkOttawa highlights four key benefits to becoming an ambassador:

• Raised Profile – hosting an international conference can heighten the visibility of an ambassador’s work – whilst potentially generating additional research funding.

• Impact an Industry – with many international events only ever visiting a city once, it is an opportunity to leave a legacy in the ambassador’s industry and the city as a whole.

• Networking – ambassadorship provides a unique opportunity to expand networks, develop relationships and build research partnerships locally and across the world.

• Recognition – be recognised for their efforts in championing an event at annual awards attended by peers, government leaders and other industry experts.

The program also demonstrates how much support Ottawa Tourism, Shaw Centre and Invest Ottawa can offer ambassadors throughout the organising process:

• Bid Development – ThinkOttawa will work with ambassadors to prepare a customised and polished bid document and presentation.

• Venue and Accommodation – as destination experts the ThinkOttawa team will recommend and source proposals from venues and accommodation providers.

• Government, Community and Partnership Support – letters of support can be obtained from key stakeholders, partners and municipal government where applicable to help both the bid and organising process.

• Marketing and Promotional Materials – access to promotional photos and videos that showcase the city and its unique offerings will help in the initial bid process as well as securing attendance at the event itself.

• Financial Support – Ottawa Tourism offers funding programs designed to assist eligible organisations with exhibition and meeting space rental costs as well as other areas of expenditure.

“Ambassador programs are not unusual in the world of association conferences and congresses but we wanted to go the extra mile and create a truly bespoke offering for those individuals wanting to get involved,” comments Ottawa Tourism’s Vice President, Meetings and Major Events, Lesley Mackay.

“Specifically, we are looking to help those individuals become leaders, share knowledge, connect, introduce ThinkOttawa and identify opportunities for the city. As Canada’s capital we are home to national and international association representatives all looking to host events in creative and inspiring spaces. We want to show them why Ottawa is the perfect destination and how easy it is to hold events here.”

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Saudi tourism sector worth over $70 billion in 2019

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Saudi Arabia’s travel and tourism sector is expected to contribute $70.9 billion (SAR 263.1 billion) in total to the country’s GDP in 2019, according to data from the World Travel and Tourism Council, as exhibitors prepare to showcase what the Kingdom has to offer at this year’s Arabian Travel Market (ATM), which is being held at the Dubai World Trade Centre from 28 April – 1 May 2019.

According to data from ATM’s research partner Colliers, international arrivals to Saudi Arabia are expected to increase 5.6% per year from 17.7 million in 2018 to 23.3 million in 2023. Religious tourism is expected to remain the bedrock of the sector over the next decade, with a goal of attracting 30 million pilgrims to the Kingdom by 2030, an increase of 11 million from the 19 million Hajj and Umrah pilgrims that visited the country in 2017.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “At ATM, we are witnessing this growth first hand with the total number of delegates arriving from Saudi Arabia increasing 42% between 2017 and 2018, while 33% of delegates, exhibitors and attendees were interested in doing business with the Kingdom.

“More relaxed access to visas, through online portals such as the ‘Sharek’ and the growth of the Umrah plus market – combining religious and leisure travel – are expected to be key drivers in the growth of international tourism in the Kingdom.”

Vision 2030 has set aside $64 billion to invest in culture, leisure and entertainment projects over the next decade, which will significantly add to the attractiveness of the country as a touristic destination, according to a recent report from real estate firm Savills.

The first phase of the Red Sea project, which is estimated to grow the kingdom’s GDP by US$5.86 billion (SAR22 billion) and will consist of an airport, marinas, up to 3,000 hotel rooms and various recreational activities, is expected to complete during 2022.

Additionally, last year Saudi Arabia’s Public Investment Fund announced the development of Amaala, a new ultra-luxury tourism megaproject which is earmarked for completion in 2028. The development will add 2,500 hotel rooms – further boosting the accommodation offering for both domestic and international visitors alike.

“Saudi Arabia will see a vast expansion of its hotel and resort inventory during 2019, with over 9,000 keys of three, four and five-star international supply expected to enter the market despite major cities such as Riyadh and Jeddah experiencing an overall drop in ADR during 2018.

“While, this new supply will place additional competitive pressure on hotels performance across the country, the projected growth in visitor numbers in both the domestic and international markets is expected to boost occupancy levels throughout 2019,” added Curtis.

Looking ahead to ATM 2019, Saudi exhibitors, who will highlight what the Kingdom has to offer and the exciting developments in the pipeline, include The Red Sea Development Company, Saudia – Saudi Arabian Airlines, Makarem Hotels, AlfaOne Concierge – and of course the Saudi Commission for Tourism and National Heritage who will have a major presence too.

A focused seminar titled ‘Why Tourism is Saudi’s new ‘White Oil’ will take place on the Global Stage on Monday 29th April between 14.50 – 15:50.  The session will discuss Saudi Arabia’s tourism potential as the Kingdom undergoes a period of rapid economic diversification and forges ahead with its Vision 2030 blueprint.

The upbeat tourism forecast is also being driven, by domestic tourism with the number of local tourist trips inside Saudi Arabia exceeding 47 million in 2018. The latest research from Colliers forecasts this figure to increase 8% per year to 70.5 million by 2023.

“Plans are already afoot in Saudi, to achieve the projected increase in domestic visitors, with the Kingdom’s Vision 2030 blueprint forecast to double the number of UNESCO heritage sites and increase household spending on cultural and entertainment activities inside the country from 2.9% to 6%.

“Meanwhile, the Quality of Life Vision Realisation Programme (VRP) and the General Entertainment Authority are both working to create new attractions and recreational activities within the country,” added Curtis.

ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed over 39,000 people to its 2018 event, showcasing the largest exhibition in the history of the show, with hotels comprising 20% of the floor area.

Brand new for this year’s show will be the launch of Arabian Travel Week, an umbrella brand comprising four co-located shows including ATM 2019, ILTM Arabia, CONNECT Middle East, India & Africa – a new route development forum and new consumer-led event ATM Holiday Shopper. Arabian Travel Week will take place at Dubai World Trade Centre from 27 April – 1 May 2019.

For more news about ATM, please visit: https://arabiantravelmarket.wtm.com/media-centre/Press-Releases/.

About Arabian Travel Market (ATM)

Arabian Travel Market is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, with representation from 141 countries over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre.  Arabian Travel Market 2019 will take place in Dubai from Sunday, 28th April to Wednesday, 1st May 2019. To find out more, please visit: www.arabiantravelmarket.wtm.com.

MEDIA CONTACT: NATHALIE VISELE, Director, Shamal Communications, Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711 | Mobile: +971 50 457 6525, E-mail: nathalie.visele@shamalcomms.com , Website: www.shamalcomms.com

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Boeing CEO: Safety is our responsibility, and we own it

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Boeing CEO Dennis A. Muilenburg issued the following statement in response to its 737 Max software, production:

As we work closely with customers and global regulators to return the 737 MAX to service, we continue to be driven by our enduring values, with a focus on safety, integrity and quality in all we do.

We now know that the recent Lion Air Flight 610 and Ethiopian Airlines Flight 302 accidents were caused by a chain of events, with a common chain link being erroneous activation of the aircraft’s MCAS function. We have the responsibility to eliminate this risk, and we know how to do it. As part of this effort, we’re making progress on the 737 MAX software update that will prevent accidents like these from ever happening again. Teams are working tirelessly, advancing and testing the software, conducting non-advocate reviews, and engaging regulators and customers worldwide as we proceed to final certification. I recently had the opportunity to experience the software update performing safely in action during a 737 MAX 7 demo flight.  We’re also finalizing new pilot training courses and supplementary educational material for our global MAX customers. This progress is the result of our comprehensive, disciplined approach and taking the time necessary to get it right.

As we continue to work through these steps, we’re adjusting the 737 production system temporarily to accommodate the pause in MAX deliveries, allowing us to prioritize additional resources to focus on software certification and returning the MAX to flight. We have decided to temporarily move from a production rate of 52 airplanes per month to 42 airplanes per month starting in mid-April.

At a production rate of 42 airplanes per month, the 737 program and related production teams will maintain their current employment levels while we continue to invest in the broader health and quality of our production system and supply chain.

We are coordinating closely with our customers as we work through plans to mitigate the impact of this adjustment. We will also work directly with our suppliers on their production plans to minimize operational disruption and financial impact of the production rate change.

In light of our commitment to continuous improvement and our determination to always make a safe industry even safer, I’ve asked the Boeing Board of Directors to establish a committee to review our company-wide policies and processes for the design and development of the airplanes we build.  The committee will confirm the effectiveness of our policies and processes for assuring the highest level of safety on the 737-MAX program, as well as our other airplane programs, and recommend improvements to our policies and procedures.

The committee members will be Adm. Edmund P. Giambastiani, Jr., (Ret.), former vice chairman, U.S. Joint Chiefs of Staff, who will serve as the committee’s chair; Robert A. Bradway, chairman and CEO of Amgen, Inc.; Lynn J. Good, chairman, president and CEO of the Duke Energy Corporation; and Edward M. Liddy, former chairman and CEO of the Allstate Corporation, all members of the company’s board. These individuals have been selected to serve on this committee because of their collective and extensive experiences that include leadership roles in corporate, regulated industries and government entities where safety and the safety of lives is paramount.

Safety is our responsibility, and we own it. When the MAX returns to the skies, we’ve promised our airline customers and their passengers and crews that it will be as safe as any airplane ever to fly. Our continued disciplined approach is the right decision for our employees, customers, supplier partners and other stakeholders as we work with global regulators and customers to return the 737 MAX fleet to service and deliver on our commitments to all of our stakeholders.

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Bartlett to address Caribbean Council’s House of Lords Annual Reception

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Jamaica Tourism Minister, Hon. Edmund Bartlett, left the island yesterday to give the keynote address at the Caribbean Council’s House of Lords Annual Reception in London. Minister Bartlett, who is representing Prime Minister, the Most Honorable Andrew Holness, will also attend a key investment meeting.

The Caribbean Council’s House of Lords Reception is an annual event. Each year one of the Caribbean islands is spotlighted and this year is Jamaica’s year.

“I am pleased and honored to be representing our Prime Minister for this a second time. This is a critical platform which will allow me to highlight the country’s achievements and investment opportunities to an influential group of policy makers and political and business leaders.

A main focus of the presentation will be to discuss the future of Caribbean tourism and underpinning that will be building resilience in the region. I am especially pleased that I will engage major stakeholders such as representatives from the diaspora,” said Minister Bartlett.

As part of the Caribbean Council’s Annual event, an investment meeting is also scheduled with investor companies willing to invest in Jamaica. Minister Bartlett will meet with investors from London Regional, Deco Dart from Cayman, the Inicia Vicini Group and Mott MacDonold a key sponsor of the Caribbean Council’s event.

Minister Bartlett will also take the opportunity to meet with the production team for the upcoming James Bond Film that will feature Jamaica. The 25th film in the James Bond series will feature Jamaica with The Daily Mail confirming recently that principal filming will take place in Jamaica and at studios in the United Kingdom.

“My colleague Minister, Olivia Grange and I will have further discussions with producers of this internationally recognized film series which will have a major positive impact for brand Jamaica.

In fact, this will be the second time that Jamaica is featured in this popular film series as the island hosted filming in the first ever Bond film titled Dr No in 1962,” said Minister Bartlett.

Minister Bartlett is scheduled to return to the island on April 4, 2019.

Travel News | eTurboNews

About the African Tourism Board: Top important according to an African American Tourism Expert

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Drew Barrett, a Chicago based African American tourism expert and consultant, thinks the newly founded African Tourism Board(ATB) is very important and potentially valuable to the nations of Sub-Saharan Africa.

ATB will celebrate its official launch on April 11 during the World Travel Market in Cape Town and has moved to a world of attention. ( www.

The nations of Sub-Saharan Africa are very hungry for and in need of growth of their inbound international tourism business. Most, however, have a steep learning curve, over which they must overcome to achieve any measurable incremental results. Most are steeped in best practices of a bygone error of global tourism marketing if they are doing anything at all. Most are not.

Nations like Kenya, Tanzania, South Africa have significant global brand equity for leisure tourism. Others like Ethiopia, Nigeria, Ghana and again South Africa; are a compelling destination for business tourism. Yet on the extreme opposite end of the attractiveness spectrum others, due to conflict and a total lack of internal security are not in the running.

All nations of Sub-Saharan Africa with any viable tourism product are seeking to up their game, but have to reconcile a penchant, if not add to investing, and in many cases, mis-investing in energy, data +telecommunicationss, and transportation infrastructure to achieve modern global standards. They are missing there real opportunity.

The most readily available economic growth engine for all nations of Sub-Saharan Africa is their adventure, art, community, cultural, ecological (flora + fauna) and handicraft tourism products; in which they should invest in both development and marketing. The immense profit potential of such well planned and implemented investments, will return profits; which will pay for everything else.

I have two Sub-Saharan African nations, Kenya and South Africa, digress from World Class Tourism Marketers, not having a clue as to what to do; because they forsake a focus on their indigenous roots, attempting to promote being global business meeting and conference destinations; a playing field on which they cannot compete, for so many reasons.

I have just last week, submitted a comprehensive, preliminary strategic tactical concept proposal to a Northwestern Sub Saharan nation. I had developed similar proposals for three other nations. In each case, I have been working with someone who has strong connections to government decision makers; but not with any preconceived disposition toward action. In the most recent case, my contact is a division of the Ministry of Tourism.

Nigeria, a few years ago, invested in the development of a Culture and Music festival which it could market globally. The problem with some post colonial nations is, they are addicted to seeking the help of postcolonial consultant intermediaries of European and North American multinationals, for expertise. The problem is those consultants do not have the expertise necessary to enable the success of such an undertaking.

The consensus is to invest in building grand hotels, great roads, and transportation; and tourists will come. Wrong, they just end up with choking foreign debt and no tourist.

Again, the African Tourism Board, can be the way forward for the Nations of Sub Saharan Africa to be able to monetize their most readily available natural resource, as previously stated.

African Tourism Board brings to those nations both internal and external subject matter experts, professional practitioners, industry resources and massive implementation capabilities; in a unified platform which can teach the leadership of the nations of Sub Saharan Africa how to successfully market their destinations and tourism assets, to the billions of ready, willing and able international tourist.

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Remember these factors for brochure printing

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Brochures and their usage in marketing for businesses is not necessarily a new subject of discussion. But, if you are new to the whole entrepreneur and marketing sphere, brochure printing can be a bit of a daunting task. In order to help you with the same, we do have some of the important factors that one definitely should keep into account when opting for this. Brochures can be used for businesses any size and shape and the versatility of this is what makes it an ideal choice for marketing and promotion.

In here, we are going to walk you through some of the effective tips that will come in handy when you are opting for printing brochures.

Put in some innovation

The very first and the primary factor that you definitely need to keep into account is to ensure that you are putting in your own thoughts and creativity. This helps ensure that your content stands out from the rest. There is not one brand that is not opting for brochures which is why it is crucial to do something that does make you stand out from the rest.

Rely on someone talented

If the brochure is going to be the face of your brand, it is important to ensure that you hire someone who would do justice to it. Don’t just hire anybody just for the sake of getting it done because the results won’t at all be good. It is important that you hire someone with experience and someone who knows what they are doing. This helps ensure that the end result is something that the audience takes well and connects with.

Take care of the stationary

Yet another important factor to ensure is to take care of the stationary as well. Whatever the prospects are, if you are delving all your time and devotion to it, it is actually very important to ensure that you invest a good amount of time and money into getting the right paper for the brochure. Don’t stick to a cheap quality material because these tend to not give off the best result altogether. Select one that screams professionalism.

Focus on the design and resolution

The last thing you want is to end up having a brochure with bad print quality and bad ink used for it. Looking after the design as well as the print resolution is very important and does help in ensuring that the final product looks professional and done from a good quality vendor and something you get for a cheap rate. Even if you spend less amount of money on getting them printed, don’t let it show on the final product.

Brochure printing and the entire process behind is actually very crucial when you look into it. Not only do you need to focus on the content and ensure its one of a kind, but you also need to ensure that the final product that you are getting is not something that turns out to be a complete waste of time and money.

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Italy travel: Destination Baia and Latina steps into the video limelight

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In 2017,  “The Year of the  Borghi” was celebrated in Italy. According to the directive of the former Minister, Dario Franceschini, the initiative was created with the intention of enhancing lesser-known cultural tourist destinations among small towns and cities characterized by a broad historical and cultural heritage, representing ideal destinations for slow  and sustainable tourism.

Among the lesser-known villages is Baia and Latina, a smaller village rich in history and a historical and cultural heritage celebrated by Pliny the Elder for the pure air and the quality of the land. The municipality located between the Trebulani mountains and the course of the Volturno river, a crossroads of goods and cultures between Lazio, Campania, and Sannio, preserves the cultural characteristics of its own tradition favorable to evaluate and insert its presence in the list of the minor Borghi of Italy.

 

Baia and Latina, in the province of Caserta, the ancient belonging to an Etruscan colony has attributed the credit that Enea would have stayed in Latina and his father Latino would have built a temple sacred to Minerva and given the name to the village.

Other versions trace the origins of the borgo back to the Samnite period. The two villages today form a single municipality, a decision dating back to the period of French domination (1806-14) and the subsequent one, during the Bourbon domination.

The houses of the borgo have medieval conformations highlighted in part by the important structures: towers and castles perched to guard its territory. Together with the numerous palaces and archaeological finds dating back to the period of its origins.

 

What remains of the past reflects a historical reality that can be read on the stones of its houses, churches, noble palaces and castles. Structures that climb upwards through alleys and narrow streets that sometimes seem to disappear inside the houses and then re-emerge in an open space or a small square where the sunlight is finally free to radiate.

The doors of the houses maintain characteristics that evoke distant times. And therefore  charm, pleasure of being immersed in the lifestyle unchanged over time. Imagine living in distant ages just 50 km from the nearby metropolis: Naples and 25 from Caserta with its majestic Royal palace.

The Year of Italian Villages met with great interest by Italian municipalities from North to Sicily and developed promotional initiatives with highly encouraging results, creating new sources of tourism that have decreed success: the statistics published at the end of the Borghi year indicate an increase in 7% of national tourism and foreigners in particular from Asian countries – China and Japan.

 

The ambitious plan of the mayor of Baia and Latina, Giuseppe Di Cerbo, in office since June 2016 is to bring his borgo to the attention of an increasingly high number of visitors, more than those who arrived on the occasion of the celebration of ” Living Nativity “celebrated at Christmas 2018, artistically improved under his direction. And, create initiatives to stimulate daily visits, even to the extent of raising the destination slowly to success. Then enter triumphantly in the official catalog of the Italian minor villages.

With a visit to the borgo, the opportunity to get more information from the mayor presented itsel.

eTN: In the area of the ancient village, many houses have been identified in a state of abandonment and decay. Is there a plan for their recovery?

Mayor: The request for subsidies for the restoration was sent to the European Union (UE) without result as the granting of EU funds requires the participation of private capital to the extent of 25% of the total value for the restoration.

The owners of the buildings are unable to invest. But, we have obtained regional funding with an EU contribution to the settlement of water shortage.

eTN: What is your program to improve the life of the borgo?

Mayor: Among the priorities stands  the creation of a receptive system, that is the Bed & Breakfast and the expansion of the sewerage network. For this we are waiting for funds from the region. The redevelopment of the Volturno river, improving aid to buffalo farmers through the Rural Development Program (PSR) [is also a priority].

Baia and Latina the first small town in Italy equipped with video surveillance.

A historical plaque affixed to a building tells: “Here in the tormented years of the new kingdom of Italy, November 10, 1863, the mayor, Antonio Scotti, and his wife, Francesca Lacracchi, after heroic resistance disdaining surrender to the brigaders horde that had set fire to the house perished among the flames.”

eTN: Mayor, is this what motivated your project of video surveillance of the village?

Mayor: The project, in fact, was started by my predecessor as prevention of the national problem on the small delinquency that has also affected our territory. We believed it right to continue and delegated the public works councilor Antonio Brancaccio to finalize it to be active on the 24 hours, round the clock, with great satisfaction of the inhabitants (about 2,400).

The security cameras will be connected to the data reception center of the Carabinieri barracks. My plan includes the Internet system entrusted to the architect Christian Itri.

The village produces dairy products:  mozzarella cheese, salami, and honey. Vegetable production is mainly at the individual level: only private gardens! Visitors can take advantage of small dining options and a larger one in Baglio, the Arco restaurant, whose cuisine offers specialties utilizing local products.

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