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Centara identifies technological and social trends that will shape the hospitality industry in the next 10 years

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Global hospitality is at a crossroads. In the last 20 years, technology has transformed every aspect of the guest journey, from online bookings to in-room services to post-stay feedback. But as technology continues to evolve and advance, what will the hotel industry look like 10 years in the future?


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In the past, digitalization was largely driven by companies, as new solutions were introduced to enhance efficiency and target customers more effectively. In the modern era however, it is customers who are demanding greater connectivity. This is especially true in the hotel industry, which is driven by modern lifestyle trends and the “always-on” mindset of millennial travelers.

In light of these trends, Markland Blaiklock, Centara’s Deputy Chief Executive Officer, explains his vision for the future of the hospitality industry in the next decade:

“Ten years from now, I’m sure we will look back and see that the hospitality industry changed much more than predicted, and Asia will continue to be a major catalyst for change. This evolution will be part social and part technological, but the overall goal will be the same: to meet and exceed guests’ expectations,” he commented.

According to Mr. Blaiklock, Centara foresees three significant trends shaping its business, and the entire industry, going forward:

Travel and work life will become inseparable thanks to improved technology and faster connectivity. This trend will occur in all countries but will be led by China and the rest of Asia, which are currently driving the growth in overseas travel. The launch of Centara’s new “Meetings Redesigned” MICE initiative will help to accommodate this shift, by allowing companies to be more flexible and creative with their event agendas.

Robotics and artificial intelligence will create hyper-connected hotel experiences. The Internet of Things (IoT) will seamlessly connect every hotel touchpoint, which will be personalized to the unique preferences every guest. In addition, big data insights will enable hotel staff to improve service quality in real time.

Delivering emotional experiences will be the ultimate goal of hotels. As technology takes over, many guests will go in search of authenticity, human interaction and genuine hospitality. The ability to predict and identify human emotions will be key to the success of hotels in the coming decades.

The big question for hoteliers now and in the future will be: how do we successfully integrate technology to improve the guest’s entire journey, whilst also retaining our distinct personality and brand loyalty?

For Centara Hotels & Resorts, Thailand’s leading hotel operator, this balance is at the core of its strategic vision. In the coming years decades, the group will focus delivering warm Thai hospitality in line with the latest social and technological trends to create exceptional customer experiences.

Centara has proven adept at developing new brands that embrace innovation. The most recent example is COSI, which caters for young-minded and tech-savvy travelers with friendly, simple and affordable accommodation and state-of-the-art amenities like smartphone integration, self-service check-in and a 24-hour lifestyle café concept. It is no surprise that this contemporary concept, which made its debut in Koh Samui in 2017, is now a key driving force behind Centara’s expansion strategy.

In many ways, COSI represents the future of hospitality. Its combination of connectivity, comfort and convenience enables guests to blend business and leisure travel, a key trend identified by Mr. Blaiklock. Across all of Centara’s six brands however, the group continues to roll out innovative new digital experiences.

Recent initiatives range from revamping the Centara website and mobile app for a seamless online experience, to launching a new central reservation system and revenue management system for global coordination. The new Chinese language, China-hosted website, social media pages and payment solutions are also positioning Centara to compete successfully in the world’s largest travel market.

Technology, however, is only one element of a successful strategy. Hotel guests will always be human beings, and the majority of humans visit a destination to experience its charm and culture, not to look at a screen. For Centara, the ability to deliver authentic Thai hospitality is something that can never be replaced by technology. By harnessing big data and personalization tools however, hoteliers can enhance every human interaction. Intuitive and rewarding loyalty programs like CentaraThe1 will play a major part in anticipating and delivering tailored experiences.

So digitalization really is the key; by using smart technology to identify and satisfy guest preferences, the hoteliers of the future will be able to create truly bespoke experiences for every guest.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

For more information about Centara, please visit centarahotelsresorts.com.
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UNWTO: Balearic Islands first tourism destination developed under 2030 Agenda

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Deploying new resources and actions for the progressive adaptation of the Balearic Islands (Mallorca, Menorca and Formentera) to the objectives of the 2030 Agenda, is one of the main objectives of the agreement signed between the World Tourism Organization (UNWTO) and the IMPULSA BALEARS Foundation. Its aim is to jumpstart the process of the strategic reformulation of tourism in order to make an effective contribution to sustainable development.

The planning and execution of new projects focused on local sustainability taking into account the tourism production and consumption patterns of the Balearic Islands, close relations with regional actors, harnessing public-private synergies, and the generation of strategic knowledge on the part of the foundation, are among the key features of this cooperation with the UNWTO, as the United Nations agency responsible for promoting tourism as a vehicle for sustainable development.

The establishment of circular economy guidelines in the hotel sector of the Islands and the identification of best practices already being implemented in this regard are among the first initiatives of the agreement. The objectives are to establish a specific approach to the relationship between hotel activity and its surrounding environment, to obtain intelligence that facilitates decision-making in the implementation of responsible consumption and production measures in line with the 2030 Agenda, and to lay down a strategic framework to activate the network of companies in the sector and other stakeholders.

The memorandum of understanding, signed by UNWTO Secretary-General Zurab Pololikashvili, and the President of IMPULSA BALEARS, Carmen Planas, will be in force until 31 December 2021.

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WikiLeaks founder Assange arrested in London after Ecuador axes asylum deal

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WikiLeaks founder Julian Assange has been dragged out of the Ecuadorian Embassy in London where he has spent the last seven years. That’s after Ecuador’s president Moreno withdrew asylum.

That’s only a day after WikiLeaks Editor-in-Chief Kristinn Hrafnsson claimed that an extensive spying operation was conducted against Assange in the Ecuadorian Embassy. During an explosive media conference Hrafnsson alleged that the operation was designed to get Assange extradited.

Assange’s relationship with Ecuadorian officials appeared increasingly strained since the current president came to power in the Latin American country in 2017. His internet connection was cut off in March of last year, with officials saying the move was to stop Assange from “interfering in the affairs of other sovereign states.”

Assange garnered massive international attention in 2010 when WikiLeaks released classified US military footage.

The footage, as well as US war logs from Iraq and Afghanistan and more than 200,000 diplomatic cables, were leaked to the site by US Army soldier Chelsea Manning. She was tried by a US tribunal and sentenced to 35 years in jail for disclosing the materials.

Manning was pardoned by outgoing President Barack Obama in 2017 after spending seven years in US custody. She is currently being held again in a US jail for refusing to testify before a secret grand jury in a case apparently related to WikiLeaks.

Assange’s seven-year stay at the Ecuadorian Embassy was motivated by his concern that he may face similarly harsh prosecution by the US for his role in publishing troves of classified US documents over the years.

His legal troubles stem from an accusation by two women in Sweden, with both claiming they had a sexual encounter with Assange that was not fully consensual. Assange said the allegations were false. Nevertheless, they yielded to the Swedish authorities who sought his extradition from the UK on “suspicion of rape, three cases of sexual abuse and unlawful compulsion.”

In December 2010, he was arrested in the UK under a European Arrest Warrant and spent time in Wandsworth Prison before being released on bail and put under house arrest.

His attempt to fight extradition ultimately failed. In 2012, he skipped bail and fled to the Ecuadorian Embassy, which extended him protection from arrest by the British authorities. Quito gave him political asylum and later Ecuadorian citizenship.

Assange spent the following years stranded at the diplomatic compound, only making sporadic appearances at the embassy window and in interviews conducted inside.

Assange argued that his avoidance of European law enforcement was necessary to protect him from extradition to the US, where then-Attorney General Jeff Sessions said that arresting him is a “priority.” WikiLeaks was branded a “non-state hostile intelligence service” by then-CIA head Mike Pompeo in 2017.

The US government has been tight-lipped on whether Assange would face indictment over the dissemination of classified material. In November 2018, the existence of a secret indictment targeting Assange was seemingly unintentionally confirmed in a US court filing for an unrelated case.

WikiLeaks is responsible for publishing thousands of documents with sensitive information from many countries. Those include the 2003 Standard Operating Procedures manual for Guantanamo Bay, Cuba. The agency has also released documents on Scientology, one tranche referred to as “secret bibles” from the religion founded by L. Ron Hubbard.

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How safe is travel to Africa? African Tourism Board appoints SaferTourism

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African Tourism Board, (ATB)  has travel and security on its top agenda when attracting visitors to the continent.

At the upcoming ATB Launch on April 11, the organization will be announcing their appointment of SaferTourism.com to provide support and guidance to keep African Tourism Safe.

The man behind SaferTourism.com is no other than one of the best global experts available in this field.

Dr. Peter Tarlow, seen as a world-renowned expert in travel and tourism will be the keynote speaker at the African Tourism Board Launch Event on April 11.

ATB members and WTM visitors will be able to meet Dr. Tarlow at the African Tourism Board Stand (AP 12). His goal is to provide proactive guidance and hands-on approach to keep African destinations, hotels and attractions safe and available specifically for North American Visitors.

Dr. Tarlow is leading SaferTourism’s  Visitor Surety approach, meaning:

• The providing of a safe and secure environment for visitors and for those who work in its visitor industry
• Protection of tourism sites and infrastructure
• Perceptions, including how these perceptions impact its reputation
• The Protection of the economy vis-à-vis its tourism industry

Dr. Tarlow has been working on projects around the world and is known to include feedback from the US State Department in many of his international projects.

Dr. Peter Tarlow will be a speaker at the ATB Launch event on April 11,2019 during WTM Cape Town.

He is a world-renowned speaker and expert specializing in the impact of crime and terrorism on the tourism industry, event and tourism risk management, and tourism and economic development.  Since 1990, Tarlow has been aiding the tourism community with issues such as travel safety and security, economic development, creative marketing, and creative thought.

Tarlow has worked with numerous US government agencies including the US Bureau of Reclamation, US Customs, the FBI, the US Park Service, the Department of Justice, the Speakers Bureau of the US Department of State, the Center for Disease, US Supreme Court police, and the US Department of Homeland Security.  He has worked with such US iconic locations as the Statue of Liberty, Philadelphia’s Independence Hall and Liberty Bell, the Empire State Building, St. Louis’ arch, and the Smithsonian’s Institution’s Office of Protection Services in Washington, DC.

Tarlow has been a keynote speaker for governors’ tourism conferences around the nation including those for Illinois, South Carolina, South Dakota, Washington State and Wyoming.

He has addresses large-scale US government meetings for such agencies as:

  • The Bureau of Reclamation
  • The US Center for Disease Control
  • The US Park Service,
  • The International Olympic Committee

On the international scene, he has addressed conferences such as:

  • The Organization of American States (Santo Domingo, Dominican Republic, Panama City, Panama),
  • The Latin American Hotel Association (Quito Ecuador, San Salvador, El Salvador and Puebla, Mexico),
  • The Caribbean Chiefs of Police Association (Barbados),
  • The International Organization for Security and Intelligence – IOSI  ((Vancouver, Canada),
  • The Royal Canadian Mounted Police, Ottowa
  • The French Hotel Association CNI-SYNHORCAT (Paris)

Additionally, Tarlow is a featured speaker for numerous US embassies and with foreign tourism ministries around the world. For example, in his role as an expert in tourism security he has worked with:

  • Vancouver’s Justice Institute  (2010 Olympic games)
  • The police departments of the state of Rio de Janeiro (2014 World Cup Games)
  • The Royal Canadian Mounted Police,
  • The United Nation’s WTO (World Tourism Organization),
  • The Panama Canal Authority,
  • Police forces in Aruba, Bolivia, Brazil, Curaçao, Colombia, Croatia, Dominican Republic, Mexico, Serbia, and Trinidad & Tobago.

In 2013 the Chancellor of the Texas A&M system named him his Special Envoy.  In 2015 the Faculty of Medicine of Texas A&M University asked Tarlow to “translate” his tourism skills into practical courses for new physicians.  As such he teaches courses in customer service, creative thinking and medical ethics at the Texas A&M medical school

In 2016 the international engineering firm Gannet-Fleming appointed Tarlow its Senior Security and Safety Specialist  Also in 2016, Governor Gregg Abbot of Texas named Tarlow as the Chairman of the Texas Holocaust and Genocide Commission. As such he has wide experience in dealing with protest marches and other public events that touch upon that theme.

Tarlow organizes tourism security conferences around the world, including the International Tourism Safety Conference in Las Vegas along with conferences in St. Kitts, Charleston (South Carolina), Bogota, Colombia, Panama City, Croatia, and Curaçao

Tarlow lectures and trains tourism professionals and security personnel in multiple languages on a wide range of current and future trends in the tourism industry, rural tourism economic development, the gaming industry, issues of crime and terrorism, the role of police departments in urban economic development, and international trade.  Some of the other topics about which he speaks are: the sociology of terrorism, its impact on tourism security and risk management, the US government’s role in post terrorism recovery, and how communities and businesses must face a major paradigm shift in the way they do business.

Tarlow publishes extensively in these areas and writes numerous professional reports for US government agencies and for businesses throughout the world.  He has been asked to be an expert witness in courts throughout the United States on matters concerning tourism security and safety, and issues of risk management.

As a well-known author in the field of tourism security, Tarlow is a contributing author to multiple books on tourism security and publishes numerous academic and applied research articles regarding issues of security including articles published in The Futurist, the Journal of Travel Research and Security Management.  Tarlow’s wide range of professional and scholarly articles includes articles on subjects such as: “dark tourism”, theories of terrorism, and economic development through tourism, religion and terrorism and cruise tourism.  Tarlow also writes and publishes the popular online tourism newsletter Tourism Tidbits read by thousands of tourism and travel professionals around the world in its English, Spanish, and Portuguese language editions.

Among the books that Tarlow has authored are:

  • Event Risk Management and Safety (2002).
  • Twenty Years of Tourism Tidbits: The Book (2011)
  • Abordagem Multdisciplinar dos Cruzeiros Turísticos (co-written 2014, in Portuguese)
  • Tourism Security: Strategies for Effective Managing Travel Risk and Safety (2014)
  • A Segurança: Um desafío para os setores de lazer, viagens e turismo, 2016 published (in Portuguese) and republished in English
  • Sports Travel Security  (2017)

At numerous universities around the world Tarlow lectures on security issues, life safety issues, and event risk management. These universities include institutions in the United States, Latin America, Europe, the Pacific Islands, and the Middle East.  Tarlow earned his Ph.D. in sociology from Texas A&M University.  He also holds degrees in history, in Spanish and Hebrew literatures, and in psychotherapy.

Tarlow has appeared on national televised programs such as Dateline: NBC and on CNBC and is a regular guest on radio stations around the US.   He is the recipient of the International Chiefs of Police highest civilian honor in recognition for his work in tourism security.

Tarlow is a founder and president of Tourism & More Inc. (T&M).  He is a past president of the Texas Chapter of the Travel and Tourism Research Association (TTRA).  Tarlow is a member of the International Editorial Boards around the world.

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Fraport and Deutsche Bahn to Test Artificial Intelligence at Frankfurt Airport

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The robotic head smiles at the passenger and greets them: “My name is FRAnny. How can I help you?” FRAnny is an expert on Frankfurt Airport, and is able to answer a wide range of questions – including the correct gate, the way to a specific restaurant, and how to access the free Wi-Fi.

The robotic concierge is a cooperative project between Fraport AG, the operator of Frankfurt Airport (FRA), and DB Systel GmbH, Deutsche Bahn’s dedicated IT service provider. Travelers at major transportation hubs, such as airports and train stations, are very often in need of guidance. In these scenarios, digital assistants and robots can support human personnel by fielding routine inquiries, thus enhancing the customer service offering. A six-week trial at Frankfurt Airport, Germany’s largest aviation hub, will help evaluate FRAnny in terms of functionality, customer acceptance and its practical usefulness in everyday situations

FRAnny is based on an artificial intelligence and a cloud-based voice-user interface (VUI) that can be deployed in a variety of forms – including in chatbots, voice assistants and robots. This digital customer service system was developed by a team of Deutsche Bahn IT experts. Using data drawn from the airport’s information system, FRAnny is able to understand and answer questions relating to travel, airport facilities and more. In addition to providing flight information, FRAnny is well versed in small talk and can communicate in German, English and seven other languages.

Fraport and Deutsche Bahn have been jointly exploring the potential of artificially intelligent, voice-based customer service systems since 2017. The first pilot took place at Frankfurt Airport in spring 2018 using FRAnny’s predecessor: the four-week field trial was very successful. After approximately 4,400 interactions, 75 percent of passengers rated their exchange positively. Based on the feedback received, both the artificial intelligence (AI) component and the robot’s user interface were further improved. The more recent trial underscores both companies’ commitment to ongoing innovation in artificial intelligence and robotics. Moreover, it puts the implemented improvements through their paces under real-world conditions.

In June, the AI-based service is to be tested at Berlin central rail station – which has approximately 300,000 travelers and visitors every day. Human customer service agents at Deutsche Bahn’s information center will receive smart support from FRAnny’s sister, SEMMI.

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