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Marriott International official hotel sponsor of Brand USA United Stories international campaign

April 16, 2019 by Forimmediaterelease

Today, Brand USA, the destination-marketing organization for the United States, announces Marriott International across the United States as the official hotel sponsor for United Stories. The sponsorship will help expand the global reach of the United Stories campaign, which aims to inspire international travelers to visit the USA through visual storytelling efforts. This new United Stories collaboration also provides Marriott International, one of Brand USA’s founding and diamond partners, fresh localized content and innovative ways to reach international customers.

Launched earlier this year in partnership with Beautiful Destinations, United Stories utilizes mobile content creation labs to track and share relatable, human stories to inspire lasting emotional connections between international travelers and people and places across the United States. Throughout the year, accomplished content creators, storytellers, and influencers will travel to various points of interest across the country in eye-catching, buzz-worthy vehicles branded with #UnitedStories.

“We are thrilled to collaborate with Marriott International on United Stories. Marriott’s strong international brand recognition and ongoing dedication to their customers makes them an ideal partner to expand the reach of this campaign,” said Tom Garzilli, chief marketing officer of Brand USA. “We believe in the power of storytelling to engage global audiences and highlight the diversity of real travel experiences in the USA. Our partnership will help deliver these inspiring stories to an even larger population of international travelers, extending the United Stories campaign to millions of people around the world.”

Marriott Bonvoy will be integrated within the United Stories campaign to generate awareness and create connectivity with its newly launched travel program. This includes branding of the mobile content creation labs and hosting influencers and content creators at hotels across the USA.

“The United Stories mission aligns with our passion for travel, said Kieran Donahue, vice president, marketing, The Americas. “Our sponsorship of United Stories is a great extension of our ongoing partnership with Brand USA. The mobile content labs allow us to show the breadth, depth, and variety of our brands, destinations, and hotels throughout the U.S., and most importantly, connect with our members and guests in a way that showcases how good travel can enrich and unite the world.”

The Marriott Bonvoy travel program is built on the belief that all travel is good travel; it enriches the individual and connects the world. The program offers a global footprint of extraordinary hotel brands, experiences for every passion on Marriott Bonvoy Moments, and the richest rewards and benefits.

The United Stories mobile content lab launched in January and has traveled to nine U.S. states and territories: Alaska, Arizona, Florida, Hawai’i, Puerto Rico, South Dakota, Tennessee, Texas, and Vermont. At each destination, United Stories content creators spotlight first-person perspectives of American culture via locals, influencers, and travelers.

Travel News | eTurboNews

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Pakistan establishes 19 Integrated Tourism Zones to promote tourism

April 11, 2019 by Forimmediaterelease

Pakistan’s Prime Minister Imran Khan on Thursday chaired a meeting in Islamabad on development and promotion of tourism in the Country, at which it was apprised that Integrated Tourism Zones are being established to promote tourism while simultaneously ensuring eco-tourism, biodiversity and natural beauty of tourist resorts.

The meeting was attended by the Minister for Information Chaudhry Fawad Hussain, the Prime Minister’s Special Assistant Sayed Zulfiqar Abbas Bukhari, the Chairman Board of Investment (BOI) Haroon Sharif, the Punjab Minister for Tourism Yasir Humayun, the Khyber Pakhtunkhwa Minister for Tourism Atif Khan, and the Secretary Tourism Khyber Pakhtunkhwa Rashid Mehmood Langrial.

During the meeting, the prime minister was briefed about new initiatives being taken to promote tourism in the Country.

It was apprised that as many as 11 Integrated Tourism Zones are being set up in Khyber Pakhtunkhwa and eight Zones are being established in Punjab to promote tourism in the Country.

•Integrated Tourism Zones are being developed at places like Gabeen Jabba, Swat, (elevation 9,200 ft,) Mankyal, Swat (8,700ft), Bayon, Swat (11,000 ft), Bir Mughlasht, Chitral (9,000 ft), Golain, Chitral (10,400), Qaqlasht, Chitral (7,500 ft), Burwai, Naran (10,000 ft) and Mahaban, Buner (6,600 ft).

The prime minister was also briefed in detail about the draft of Khyber Pakhtunkhwa Tourism Act 2019. He was told that internationally successful models are being followed for promoting tourism.

In remarks, the prime minister said that the private sector will play a leading role in development of tourism while the government will provide an enabling environment and will act as a facilitator.

The prime minister said that new initiatives being undertaken under Khyber Pakhtunkhwa Tourism Act 2019 to facilitate tourists and tap huge existing potential in the tourism sector. He said that tourism is exploding in Pakistan.

Imran Khan directed that a comprehensive website be launched immediately identifying all newly Tourist zones being set up and providing detailed information about these placed to the local as well as foreign tourists.

Travel News | eTurboNews

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Arab Hotel Investment Conference is back: Why it’s so amazing

April 11, 2019 by Forimmediaterelease

Last year, the move of the 14th Arab Hotel Investment Conference (AHIC) from Dubai Jumeirah Madinat to the neighboring Emirate Ras Al Khaimah (RAK) was a huge challenge.

Ras Al Khaimah is where? It is one-hour drive from Dubai Airport.

Arriving at midnight at Dubai Airport, and driving  on a sheer endless straight highway through the desert, it certainly was an entirely new experience: no skyscrapers, no traffic jams, nothing but a totally  empty highwa  which is normally clogged up during the day, with only some camels walking along enroute during the night.

After the one-hour drive, all of a sudden there was a wake-up call as lights of a monumental building like a Fata Mogana (mirage) emerged from the horizon. Getting closer, it was not a Fat Mogana but the newly-opened Waldorf Astoria Hotel.

Photo © Elisabeth Lang

As the function rooms at the Waldorf Astoria hotel were not big enough to host the AHIC event with  nearly 2,000 delegates, a gigantic fully-airconditioned tent was built just for this event and only for the 3 days of the conference.

We are talking about a cost of nearly 2 million dollars set in the sand for a humongous fully-equipped tent with the latest technologies – Wi Fi, a TV broadcasting studio, and a revolving stage. Just amazing!

BBC Hard Talk presenter Stephan Sackur, who had just arrived from ice-cold Moscow, was interviewing Russia’s Foreign Secretary, Sergej Lavrov, and then found himself on the beach on a revolving stage the next day with a colorful audience and an outside temperature of 45 Celsius (113 degrees Fahrenheit).

Photo © Elisabeth Lang

A red carpet was rolled out for the rulers and dignitaries of Ras Al Khaimah and the entire region with people rushing towards the AHIC village on the beach.

Ras Al Khaimah is the most authentic and UAE’s second-smallest emirate and is quietly boosting its tourism, free zones, and real estate.

Despite being the second smallest emirate in the UAE with a population of just 400,000, strong real estate and hospitality sectors, as well as corporate giants such as RAK Ceramics and Gulf Pharmaceutical Industries (Julphar) have helped RAK avoid the oil-related economic crisis of its neighbors.

During AHIC 2019’s opening, the Ras Al Khaimah ruler launched a contest to create a “unique” resort.

The ruler, Sheikh Saud bin Saqr Al Qasimi of Ras Al Khaimah, launched the Grand RAK Project competition which is open to delegates registered at the event.

Photo © Elisabeth Lang

Sheikh Saud said: “We support projects and concepts that spark creativity and place Ras Al Khaimah at the forefront of the tourism sector which aims to create a new resort that is unique to the emirate.

“Sustained growth is already the hallmark of Ras Al Khaimah’s tourism industry, and we seek to ensure this continues by utilizing our strategic tourism plan to reach well-defined targets.”

Working in teams combining hotel designers and operators, entrants will have 3 months to prepare a preliminary concept vision supported by a high-level feasibility appraisal.

The winning project will be allocated a coveted beachfront location.

Photo © Elisabeth Lang

The judging panel for the Grand RAK Project includes Abdullah Al Abdooli, Managing Director and CEO, Marjan; David Daniels, Director of Architecture, SSH; Filippo Sona, Managing Director, Global Hospitality, Drees & Sommer; and Kevin Underwood, Principal, HKS Hospitality Group.

While the UAE remains RAK’s strongest market, representing about 40 percent of total visitors, Europe is gaining ground. The number of German tourists to RAK grew by 53 percent last year, followed by 28.5 percent growth from the UK, 25 percent from India, and 4 percent from Russia.

The Government of Ras Al Khaimah has an established history in the tourism sector commencing with the opening of the first internationally-branded hotel back in 2001 and is galloping forward on a large scale.

Photo © Elisabeth Lang

With the launch of the first Arabian Hotel Investment Conference last year, the spotlight shone on Ras Al Khaimah. The program, featuring more than 100 speakers from around the world, has been curated around this year’s theme with a focus on addressing the current tensions in the owner-operator relationship, uncovering innovative approaches to business, analyzing future market demand trends, and fostering harmonious relationships between all stakeholders in order to sustain growth and prosperity

In his speech, Jonathan Worsley, Chairman of AHIC, said:

“It is evident to me that we are going through transformational change within the Middle East’s hotel investment market. As more supply comes online and the market becomes increasingly competitive, the dynamic of the owner-operator relationship has shifted. As the landscape becomes more competitive it is key that all parties are working together towards the same goals. With this backdrop in mind, together with our advisory board and partners at Insignia, we concluded that evolution in 2019 is not about creating disruptive moves but about finding constructive steps that create an environment of clarity and collaboration. Hence, we came to our 2019 theme, Synchronized for Success.

“Synchronicity not just in relationships but in the alignment of business strategy with what is happening in the broader macro-economic environment as some of the most ambitious projects of our generation are announced and social transformations, technical innovations, and shifting consumer behavior are changing the hotel investment landscape at a staggering pace.”

How can business be synced with these new dynamics?

The visionary industry leader, Stardom Speaker Sebastien Bazin, Chairman & CEO of ACCOR, will address the AHIC community on “What is your compass during times of disruption, innovation, and global turmoil?”

Conference Chair Stephen Sackur will take a break from his day job as host of HARDtalk and head back to the beach as he has been assigned one job at AHIC 2019 – to ask the questions the industry wants addressed the most so that attendees walk away with the insights they need.

Synchronized for success? Three owners and three operators will sit down with Stephen Sackur to discuss how they are “Syncing for Success.” Never in the history of the hotel industry has there been such a rapid build-up of hotel rooms. How does the industry cope and what business models are evolving that will help retain and attract more owners and investors? Stephen Sackur will present these tough questions to the operators.

Who else is there? Among the speakers are:

The Managing Director & CEO of Marjan responsible for creating and designing Ras Al Khaimah’s key freehold master plans including the spectacular Al Marjan Island, a world-class tourism development offering excellent opportunities for investors.

Abdullah Al Abdouli, Head of Investment & Finance, The Red Sea Development Company which is creating an exquisite ultra-luxury destination within a pristine 28,000 km² area that includes an archipelago of more than 50 unspoiled islands, volcanoes, desert, mountains, nature, and culture.

Jay Rosen, Chief Executive Officer, Public Investment Fund, Amaala, and ultra-luxury development that is part of an integrated approach to developing Saudi Arabia’s Red Sea coast focusing on wellness, healthy living, and meditation. The development will cover an area of more than 3,800 sq. km. and will target more than 2,500 hotel keys.

The Chief Executive Officer of RAK Properties has drawn regional and global interest for launching state-of-the-art luxury hotels, resorts, and malls. With more than $540 million worth of available capital, the company is behind the Anantara Mina Al Arab, Ras Al Khaimah, and the 350-key InterContinental Ras Al Khaimah Mina Al Arab Resort.

The AHIC 2019 is taking place from April 9-11 at the AHIC Village, Ras Al Khaimah.

This copyright material, including photos, may not be used without written permission from the author and from eTN.

Travel News | eTurboNews

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Vista Global to acquire JetSmarter

April 10, 2019 by Forimmediaterelease

Vista Global, a world leader in business flight solutions, announces that it has entered into an agreement to acquire JetSmarter, creating the global On Demand digital marketplace.

JetSmarter’s innovative marketplace technology will fulfil Vista Global’s digitization strategy, providing all customers with an unmatched end-to-end service and seamless booking experience. The acquisition will enhance Vista Global’s formidable position offering the largest suite of services and advanced technologies to every private aviation customer.

Following JetSmarter’s successful digital partnership with XOJET, it will now bring its digital capabilities to the entire Vista Global group. JetSmarter’s industry-disrupting platform will therefore be integrated into the back-end technology of Vista Global’s brands VistaJet, Vista Lease and XOJET. The integration will significantly improve the ease and speed of the booking process for the 150,000 passengers traveling with any of the Vista Global companies each year, building upon its impressive track record of offering customers the most technologically advanced solutions in the private aviation industry.

Vista Global’s Founder and Chairman Thomas Flohr said: “Today’s acquisition is an important milestone for Vista Global – accelerating and executing our vision of digitizing the entire private aviation offering. Customers today want speed, reliability and value, which in today’s world is only possible with technology. Vista Global’s reach and infrastructure will take JetSmarter to the global stage to fully realize its potential. JetSmarter’s technology will digitalize Vista Global’s market-leading customer offering to Program Members and On Demand customers.”

Since its founding in 2012, JetSmarter has become the preeminent provider of technology-enabled service to the business aviation market with two million downloads to date. Today, JetSmarter’s digital platform allows both Members and On Demand customers to book private or shared trips instantly.

Following the acquisition, JetSmarter’s customers will benefit from the reach, resources and operational expertise of Vista Global group. Its growing customer base will have access to a wider fleet, wherever they are in the world, and enjoy the highest standards in private aviation as they join the Vista Global family. They will significantly benefit from the group’s unparalleled customer service and an unmatched in-flight experience.

Steven Langman, Managing Director and Co-Founder of Rhône Capital added: “Vista Global is marking a new major milestone in its development. The acquisition of JetSmarter is fully in-line with the company’s mission: to transform the nature of the business aviation sector and offer its growing customer base a fast and seamless access to its services through digital innovation.”

Behdad Eghbali, Managing Partner and Co-Founder of Clearlake Capital Group stated: “Vista Global is the undisputed market leader with unmatched vision to consolidate and digitally transform this fragmented industry. Vista Global’s worldwide fleet access, unmatched end-to-end service experience, and world-class management team will combine with JetSmarter’s digital technology leadership including digital bookings and On Demand crowdsourcing to further expand Vista Global’s leadership. We are thrilled to partner with Thomas Flohr and the talented management team at Vista Global and believe that, combined with Vista Global, JetSmarter will flourish and revolutionize the industry’s digital transformation.”

The transaction is expected to be completed in the second quarter, subject to customary closing conditions, including the expiration or termination of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act. As part of the transaction, all JetSmarter investors, inclusive of Clearlake Capital and Jefferies Financial Group, will become investors in Vista Global, supporting its future growth. Jefferies LLC acted as financial advisor to JetSmarter.

Travel News | eTurboNews

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Airbus launches “Skywise Health Monitoring” with Allegiant Air

April 10, 2019 by Forimmediaterelease

Airbus has launched first operations of a new Skywise service – Skywise Health Monitoring (SHM) – with Allegiant Air on its A320s. Dynamically coupled with Skywise Reliability Services (SRS) and Skywise Predictive Maintenance (SPM), SHM is hosted on Skywise, gathering live diagnostic feeds from the aircraft through its *ACARS link to the airline’s information system.

Using the power of the Skywise aviation data platform, SHM collates and centralises the alerts, flight-deck effects, maintenance messages etc., prioritizes them, correlates any faults with the relevant troubleshooting procedures, highlights operational impacts, provides the maintenance history of the system (from the logbook and **MIS information collected through Skywise Core and stored in the data lake), allowing effective tracking of the alerts.

When fully deployed, and following the in-service feedback from Allegiant Air and other ‘early adopters’, SHM will support airlines’ Maintenance Control Centers, Line Maintenance and Engineering departments in identifying, prioritizing, analyzing and handling in-service events, enabling quicker decision-making and preparation of the optimal solution to ensure aircraft on-time dispatch and minimizing AOG risks.

Overall, SHM saves airlines time and decreases the cost of unscheduled maintenance. Natively interfaced with SPM and SRS to provide an integrated user-experience, and also ready to harness the new on-board Flight Operations and Maintenance Exchanger (“FOMAX”) data router which can capture over 20,000 real-time aircraft parameters, SHM enables end-to-end unscheduled event management/fixes for example by anticipating tools and parts’ availability closest to the aircraft. More early adopters will join in the months to come to pilot SHM for other Airbus aircraft, including A330, A350 and A380.

*ACARS = Aircraft Communication Addressing and Reporting System
**MIS = Maintenance Information System

Travel News | eTurboNews

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