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The next big thing in global tourism

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Enchanting tourist attractions, unique diplomatic stature and a thriving airliner have placed Ethiopia, Land of Origins, on top of the world when it comes to tourism growth.

According to the World Travel & Tourism Council’s (WTTC) annual review, the country saw the highest tourism growth in the world (48.6%), surpassing the global average growth rate of 3.9% and the African average of 5.6%. During the period, the sector supported 2.2 million jobs and contributed US$7.4 billion to Ethiopia’s economy, an increase of US$2.2bn on 2017.

The timeless charm of Ethiopia’s natural, cultural and historical tourist attractions has been driving an influx of tourists from far and wide. As the land where mankind, coffee and the Blue Nile trace their roots, Ethiopia has always been a fascinating destination for holidaymakers.

The country’s UNESCO-registered heritages including the majestic obelisks of Axum, the rock-hewn churches of Lalibela and the fortified historic town of Harar, among others, have always remained tourist magnets, drawing visitors in droves. And add to this the magnificent scenery and the unique wildlife riches, some of which are found in the country only.

As the Meetings, Incentives, Conferencing & Exhibitions (MICE) tourism blossoms around the world, Ethiopia is also uniquely positioned to reap the benefits, owing to its unique place in Africa’s diplomatic landscape. Ethiopia today the city stands among the top capitals in the world, hosting major regional and global conferences.

As the main hub of the Pan-African carrier, Ethiopian Airlines, Ethiopia also enjoys convenient air connectivity with multiple destinations in Africa and the rest of the world, making travel to the country easier than ever before. The connectivity options the airline offers to travelers has made Ethiopia ever more accessible to the whole world, and has facilitated the influx of tourists.

The airline’s catalyst role has never been more impactful, especially in promoting tourism, as alluded to by Gloria Guevara, President & CEO of the World Travel & Tourism Council concerning the exceptional growth of Ethiopia’s tourism. “Ethiopia’s Travel & Tourism boom was one of the great success stories of 2018. It has exceeded our sector’s global and regional comparisons to record the highest level of growth of any country in 2018”, Gloria Guevara notes. “This has been driven by the very strong performance of aviation in the country and the development of Addis Ababa as a dynamic and growing regional hub.” Africa’s largest carrier today spreads its wings to 120 destinations throughout the world, with half the destinations in Africa. Thanks to Addis Ababa’s strategic location at the center of the East-West lane and the ever-expanding service of Ethiopian Airlines, the city has emerged as the major gateway into Africa surpassing Dubai.

Besides its wide connectivity and multi-award winning signature services, the flag carrier’s cutting –edge technologies are adding a definite wow factor that is enabling the influx of tourists savor the beauty of the nation and designate the east Africa’s nation as a home away from home! Ethiopian Mobile App enables international travelers secure eVisa within 4 hours and elevates travelers to a high degree of personalization and end to end travel experience through mobile devices.

Global passengers can apply e-Visa and book their flights, pay online using credit or debit cards, mobile money, e- Wallet and bank transfer. They can also check-in and issue boarding pass as well as self-board. Passport and Ethiopian App suffice all the way to experience seamless travel to and from Ethiopia. The excellence of Ethiopian is also manifest in its hospitality and award winning service. The carrier has been certified by SKYTRAX as Four Star Global Airline.

As Ethiopia keeps leveraging its edge as a destination of choice for holidaymakers, and as Addis Ababa continues to augment its place as the diplomatic capital of Africa and the flourishing hub of Ethiopian Airlines, the sky will be the limit to its tourism growth in the years to come.

Travel News | eTurboNews

Gambling is big business in tourism

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The gambling industry, which happens to be a really big one worldwide, is one of the most popular in terms of tourism. That’s why casino tourism is such a big thing these days.

Many countries have been developing big casinos in various regions within their bounds in order to get more tourists to come in. Obviously, a more robust tourism environment is good for the economy as it brings in not only more money but also more recognition and possible investors.

Here is a look at the impact casinos have on tourism and how they help with the overall economy of a country.

Evidence of a Correlation Between Casino and Tourism

Just by taking a look at the biggest casinos around the world, we can actually observe how tourism is boosted by casinos in some countries. These countries include the USA, Macau, and Australia. Just to give you an idea, Las Vegas, Nevada alone was able to bring in over 40 million tourists in 2016. And that’s not very surprising simply because Las Vegas is THE place to go if you want to make a lot of casino money and have fun. Sure, the tourist attractions and the beautiful nightlights also attract the tourists. However, it’s the overall gambling experience and ambiance that really bring them in.

A strong competitor of Las Vegas is none other than Macau, which is a region in China’s territory that was made into one of the world’s biggest gambling hubs. Macau became such a giant in the gambling industry that they were even able to overtake Las Vegas in gambling receipts back in 2010. Just like in Vegas, Macau also focused their efforts on providing the high spending clients with VIP services. This included golden member privileges, private gambling rooms, amazing amenities, and more. This allowed them to bring in so many rich tourists in 2013. The high rollers eventually made up 66% of the overall casino profit that year. Of course, this sudden increase was stopped short in 2014 by the anti-corruption crackdown from Xi Jinping’s government. Eventually, Macau was able to stabilize because the casinos also targeted the mass market instead of just high rollers.

Even though the Macau casinos were able to hold their ground, a number of Chinese gamblers were not satisfied. This is why they went over to Australia instead. Because of Australia’s huge casino developments, around 1 million of these Chinese gamblers switched out to Australia. In fact, casinos became one of Australia’s biggest attractions rivaling even Vegas and Macau alike with 10 million visitors in recent years.

And it’s not only these big countries who have seen surges in their tourism sectors because of casinos. Other smaller countries such as Singapore, Philippines, Monaco, and Cambodia all have boasted of strong revenues from tourists who visit those countries to play in casinos. The growth of the gambling industry in these countries already can give us an idea of how much of an impact casinos have on a country’s tourism.

How Casino Tourism Impacts Other Industries

The great thing about casino tourism is that it can bring in a large number of people from various countries and concentrate them in one location. Since there are a lot of people around casinos, other industries can also benefit from that. The hospitality industry is one such that really benefits from casino tourism. Where there is a casino, there would usually be hotels, resorts, and restaurants. That is why partnerships between hotels, casinos, and restaurants are very common.

Not only hotels and restaurants would flourish, but even other tourist attractions around the area as well. Local restaurants would receive a flock of foreign visitors who came from the casinos. These foreigners would then get a chance to try the local cuisines. This further contributes to the country’s tourism.

In a sense, casino tourism also encourages diversity. This is exactly what happened after Macau’s corruption crackdown. The Chinese government decided to diversify Macau to make it more than just another big time gambling hub like the big Venice canal lookalike.

We can also see such an example in Singapore– one of their biggest casinos, Resortsworld, is located in Sentosa near other tourist attractions by the Sentosa bay. Due to that, a lot of gamblers have also been visiting the tourist spots in the area. Finally, Manila has also been enjoying strong tourism due to the presence of their casinos concentrated in one area.

With that, we can see that location is key if a country would want to make their casino tourism venture successful. By strategic location and immense marketing, casinos can directly impact tourism and also impact other industries and the economy at large.

The Presence of Overseas Workers

The presence of a more diverse crowd also comes the presence of more overseas workers. Let’s take the Australian casinos for example. Because of the influx of Chinese high rollers flocking into their casinos, the demand for Mandarin speaking dealers also increased. What some casinos do is that they employ staff who either speak Mandarin or staff that come from Mandarin speaking countries like Taiwan. This allows the Chinese high rollers to feel more at home in the casino, thus encouraging them to bring in more Chinese gamblers to play.

Impact on Across Border Markets

We all know that there are some countries that make gambling illegal. Of course, this doesn’t deter the citizens of the country who want to gamble. What they would do is that they would either travel to the country nearest to them that legalizes gambling or search for a list of PayPal online casinos wherein they can internationally transact and gamble. By giving something the locals of a country want that their own home country cannot provide, you will be opening up new markets for opportunity by making that “want” accessible.

In Conclusion

All of these points will show that there is definitely a relationship between casinos and overall tourism. Through this discussion, we can definitely say that the casino industry can have a big positive impact on the overall tourism situation of an economy. Of course, there is the problem of an economy relying too much on the gambling industry for attracting tourists.

That is why many countries are also diversifying their tourist attractions and putting various tourist spots near casinos. This will give the foreign gamblers a reason to explore a bit and see the sights. This will encourage them to want to go back to the country even more if they already get sick of the casino. This was actually a problem with Macau since Macau didn’t really have much to brag about except their casino. That is why a lot of the former customers fled to Australia after the crackdown. However, the Chinese government decided that they wanted to diversify in order to attract other markets aside from the high rollers. That is one of the ways that lead to Macau’s stabilization.

While casinos can surely boost tourism, it shouldn’t be the sole reason for a country’s tourism growth. It should be one of the reasons supplemented by other attractions that can make tourists want to keep on coming back.

Travel News | eTurboNews

Chinese visitors to GCC will increase 81% by 2022 says ATM report

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The number of Chinese tourists travelling to the GCC is expected to increase 81% from 1.6 million in 2018 to 2.9 million in 2022, according to data published ahead of Arabian Travel Market (ATM) 2019, which takes place at Dubai World Trade Centre from 28 April – 1 May 2019.

The latest research from Colliers International, in partnership with ATM 2019, reveals that the GCC countries currently attract just 1% of China’s total outbound market, however positive trends are expected over the coming years as 400 million Chinese tourists are expected to go abroad in 2030 – up from 154 million in 2018.

Looking at the economic drivers, China’s links with the GCC have strengthened in recent years due to the introduction of additional and direct airline routes; the strong growth of the Chinese economy and Chinese tourists’ increasing disposable income.

Keen to capitalise on this potential, figures from ATM 2018 show 25% of delegates, exhibitors and attendees were interested in doing business with China.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “China is set to account for a quarter of international tourism by 2030 – and owing to its many business and investment opportunities, as well as a new generation of leisure attractions and retail destinations, the GCC is set to capitalise on this growth with millions of Chinese tourists about to make their first international trip.

“Last year, the number of Chinese exhibitors participating at ATM almost doubled and this trend looks set to continue as we look ahead to ATM 2019.

“Over the years, sentiment at ATM has reflected the growth in Chinese tourists to the GCC and today we have seen more hotel and travel professionals than ever before eager to capitalise on the significant opportunities presented by the Chinese market.”

The Colliers data shows Saudi Arabia will experience the highest proportionate increase in arrivals from China, with a projected Compound Annual Growth Rate (CAGR) of 33% between 2018 and 2022. Both the kingdom and China’s cultural and educational exchanges have been cited as one of the key elements driving this influx.

Looking at the remainder of the GCC, the UAE will follow with a forecasted CAGR of 13%, Oman at 12% and both Bahrain and Kuwait will steadily increase their Chinese visitor arrivals with a growth of 7%.

In the UAE, China is the fifth largest source market behind India, Saudi Arabia, the UK and Oman. Over the last 12 months, the UAE has stepped up its efforts to attract more Chinese visitors with Dubai’s Department of Tourism and Commerce Marketing (DTCM) recently signing an agreement with Chinese internet giant Tencent to promote the emirate as a preferred destination for Chinese travellers.

Meanwhile, in Oman, Bahrain and Kuwait passport holders from the People’s Republic of China can now receive a thirty-day visa on arrival.

“It is interesting to note that just 7% of the total Chinese population possess a passport, compared to approximately 40% of Americans and 76% of British. The outbound Chinese market therefore represents a vast, untapped pool of affluent and adventurous travellers and the GCC is stepping up its efforts to ensure it remains a destination of choice,” Curtis added.

Over the last 10 years, airports in the Middle East and China have shown the fastest increase in hub connectivity worldwide with Emirates, Etihad, Saudia, Gulf Air, China Eastern and Air China all providing direct flights between the GCC and various destinations in China.

Emirates, the leading passenger service provider from the GCC to China, now offers 38 weekly flights between both destinations.

During 2018, China Eastern announced plans to launch three-times weekly direct flights between Shanghai and Dubai – further complementing the airline’s three existing flights between Shanghai and Dubai, which have a stopover in Kunming, the capital of China’s Yunnan province.

ATM – considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed over 39,000 people to its 2018 event, showcasing the largest exhibition in the history of the show, with hotels comprising 20% of the floor area.

ATM 2019 will build on the success of this year’s edition with a host of seminar sessions discussing the ongoing unprecedented digital disruption, and the emergence of innovative technologies that will fundamentally alter the way in which the hospitality industry operates in the region.

ENDS

 

About Arabian Travel Market (ATM)

Arabian Travel Market is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, with representation from 141 countries over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre.  Arabian Travel Market 2019 will take place in Dubai from Sunday, 28th April to Wednesday, 1st May 2019. To find out more, please visit: http://arabiantravelmarket.wtm.com/

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in more than 30 countries, attracting more than seven million participants.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have over 35 years’ experience in organising world-leading travel exhibitions.