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The Development and Promotion of MICE in Thailand

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The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
​Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE –  between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.
It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.
With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:
• The sharing of MICE statistics and events
• MICE business development
• MICE market promotion
• MICE business research
• MICE personnel development.
Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.
“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.
“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

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​He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well  as the draft of a national strategy of NESDB (National Economic and Social Development Council).
​Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

​“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

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Visa waiver leads to spike in bookings to Brazil

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Brazil’s visa waiver policy announced in March is already generating positive results. Recent data from a study done by Amadeus Group shows a significant increase in the number of reservations made in the United States, as well as in Canada, Japan and Australia, the other three other countries benefiting from the new policy. Amadeus is one of the 10 largest technology companies in the world and one of the three largest in the travel segment.

In the United States, the increase was 53% in the number of trips confirmed for June and 97% in July compared to the same period of last year. In Canada, growth was 86% for June, 54% for July and, expressive, 135% for August this year.

“The numbers show that visa exemptions for strategic countries are a good measure, which generates jobs and income in Brazil. It is time for the country to take advantage of all its tourism potential”, said Marcelo Alvaro Antonio, the Brazilian Minister of Tourism.

Here are some suggestions of amazing destinations in Brazil for all tastes:

• Historic Cities: If you like your vacations with a heavy dose of culture, Brazil should definitely be on your list. We have several historic cities, with a heritage dating back to its colonial period. In Minas Gerais State, you can find cities like Ouro Preto and Diamantina – the center of gold mining in Brazil in the 18th century. In the Northeast state of Bahia, you will find Salvador, the first capital of Brazil, and a city that also has a rich history of its African heritage. A few miles from Salvador, in the State of Pernambuco, you will find the city of Olinda. Founded by the Portuguese in the 16th century, the city is linked to the sugar cane industry, with gorgeous Baroque churches, convents, and views to die for.

• Sun and Beach: With more than four thousand miles of coast, its exuberant nature bordering the beaches with coconut trees, and tropical forests, Brazil has options for all travelers looking to spend time outdoors. Most know the famous urban beaches of Rio de Janeiro, Florianópolis or Fortaleza, but there are also small beach towns like Trancoso, Boipeba, and Jericoacoara that can offer unique spots to get a tan. You can even find a stretch of sand in the Amazon, in the beaches near Manaus, along the Rio Negro.

• National Parks: Brazil’s natural beauties go beyond beaches and forests. The country is also blessed with great diversity, which includes waterfalls, canyons, wetlands and many different types of ecosystems throughout its many national parks. Think- Iguazu Falls, one of the most important forest reserves in South America. Another highlight is the Pantanal, in the central region of the country, home to hundreds of endangered species. And of course, the Amazon Rainforest.

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UNWTO Convenes Cities in Lisbon to Cooperate on a Sustainable and Inclusive Urban Tourism Agenda

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The first UNWTO Mayors Forum for Sustainable Urban Tourism, co-organized by the World Tourism Organization (UNWTO), the Ministry of Economy of Portugal and the Lisbon Municipality concluded Friday in Lisbon, Portugal. The event gathered Mayors and high-level city representatives from around the world, UN agencies and the private sector, to design a shared leadership aimed at ensuring that tourism helps creating cities for all.

Under the theme ‘Cities for all: building cities for citizens and visitors’, the forum explored issues and solutions for developing and managing tourism in cities in a way that promotes economic growth, social inclusion and environmental sustainability.

In a time of intense debate over the growing number of tourists and the livability and sustainability of cities, the forum exchanged ideas and good practices on urban tourism and destination management, discussed innovative tools and public policies on urban tourism at the national and local levels and way of promoting the integration of tourism into wider national and local urban development agenda.

“The income generated from tourism contributes significantly to the socio-economic and cultural development of many cities and its surroundings. Yet, the growth of urban tourism also creates important challenges in terms of the use of natural resources, socio-cultural impact, pressure on infrastructure, mobility, congestion management and relationship with host communities. Tourism policies should thus be designed as integrated urban policies that promote a well-balanced city economically, socially and environmentally” said UNWTO Secretary-General Zurab Pololikashvili opening the event.

The Portuguese Minister of Economy, Pedro Siza Vieira, acknowledged that “tourism is a major driver for the Portuguese economy. Portugal welcomes this first Mayors Forum as an international stage for discussing the challenges that urban tourism faces and how local communities can benefit the most from tourism. The Lisbon Declaration is a firm commitment from all participants so that tourism contributes materially to the Sustainable Development Goals”.

The Portuguese Secretary of State for Tourism, Ana Mendes Godinho, added that “social sustainability in tourism is one of the main priorities in our 2027 Tourism Strategy. We launched a Sustainability Program for the development of projects by the civil society that involve local populations and tourists so that tourism leaves value in the territories”.

The Mayor of Lisbon, Fernando Medina, said “The growth of tourism has important and positive economic impacts. Yet for managing such growth, ensuring sustainability and safeguarding the quality of life of Lisbon’s citizens requires more investment in infrastructure. In Lisbon, we are implementing measures such as increasing transport capacity and investment in urban infrastructure catering for residents and tourists.”

Issues discussed include big data and innovative solutions, new business models, creative cities and events, infrastructure, resources and planning, local community engagement and empowerment and how to ensure the full inclusion of tourism in the wider urban agenda.

Participating in the Forum were Gustavo Santos of Argentina, Secretary of State for Tourism of Argentina, Ana Mendes Godinho, Secretary of State for Tourism of Portugal, Isabel Oliver, the Secretary of State for Tourism of Spain, Mayors and Vice Mayors of 16 cities around the world (Barcelona, Bruges, Brussels, Dubrovnik, Helsinki, Lisbon, Madrid, Moscow, Nur-Sultan, Paris, Porto, Prague, Punta del Este, Tbilisi, Sao Paulo and Seoul), UNES>CO, UN Habitat, the World Bank, the European Committee of the Regions as well as Amadeus, Airbnb, CLIA, Expedia, Mastercard and Unidigital.

The Forum adopted the Lisbon Declaration on Sustainable Urban Tourism, in which participants reinforced their commitment to align urban tourism policies with the United Nations New Urban Agenda and the 17 Sustainable Development Goals, namely Goal 11 – ‘Make cities and human settlements inclusive, safe, resilient and sustainable’.

The Lisbon Declaration on Sustainable Urban Tourism will be presented at the twenty-third session of the General Assembly of UNWTO, to be held this September in St. Petersburg, Russia.

During the event, UNWTO Secretary-General and the Mayor Bakhyt Sultanov of Nursultan (Kazakhstan) signed an agreement for the hosting of the 8th UNWTO Global Summit on Urban Tourism, to be held on 9 to 12 October 2019.

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WTTC launches global taskforce on human trafficking

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The World Travel & Tourism Council (WTTC) has today announced the formation of a global taskforce to help prevent and combat human trafficking – an illicit activity that affects 30 million victims worldwide and relies on travel networks to operate.

The taskforce comprises WTTC members and sector associations to become the first global industry-wide initiative to assert zero tolerance and share best practice.

As an industry, human trafficking is worth $150 billion annually and contributes heavily to modern slavery in which 40 million people worldwide are entrapped. One-quarter of trafficking victims worldwide are children (or 5.5 million). Meanwhile, 19% of victims are trafficked for sexual purposes, which makes up 66% of the illicit income generated.

Human trafficking is present virtually everywhere, yet not all criminalize it in all its forms.

The WTTC taskforce has thus been established for the purposes of:

  1. PREVENTION: to increase industry and consumer awareness of human trafficking. It is proven the more we know the more can be prevented.
  2. PROTECTION: to train employees and travelers on how to identify and report suspected cases.
  3. ACTION: to encourage governments to enact legislation which recognizes human trafficking as a crime throughout the entire chain and develop resources and support needs such as national hotlines.
  4. SUPPORT: to provide assistance, employability training, and employment opportunities to survivors.

The founding members of the taskforce are Airbnb, Amex GBT, The Bicester Village Shopping Collection, Ctrip.com International, CWT, Emirates, Expedia Group, Hilton, JTB Corp., Las Vegas Convention and Visitor Authority, Marriott International, Silversea, Thomas Cook, and TUI.

On the formation of the taskforce, Gloria Guevara, President & CEO of WTTC, commented: “Human trafficking is a devastating widespread and critical issue that unfortunately relies on Travel & Tourism networks to operate. As a sector, we must do everything in our power to help eradicate the problem so that people may move freely and safely across the globe, but never coerced.

“I am proud to today launch this vital taskforce comprised of the world’s most powerful travel leaders from across hotels, retails, airlines, cruise, technology, finance, and destination management, and are wholly committed to preventing trafficking, protecting victims, supporting survivors, and engaging with governments so that this pandemic ends once and for all.”

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Ghana Tourism over Mining? Should Atewa Forest Reserve be a National Park?

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In Ghana, a Rocha Ghana and Concerned Citizens of Atewa Landscape (CCLA), both non-governmental organizations (NGOs), have urged the government to designate the Atewa Forest Reserve as a national park, to generate additional income for the country.

The NGOs asked the government to review its stance of allowing mining in the Atewa Forest, considering its importance to the livelihood of humans and biodiversity.

Mr. Oteng Adjei, the Public Relations Officer, CCAL, made the call at a press conference on Friday in Accra.

Mr. Adjei said that Atewa Forest is the source of three rivers, Densu, Ayensu and Birim, and there was the need to protect the reserve from any activity that could put these rivers at risk.

He asked the government to consider the environmental impact above temporary economic conditions, regarding mining in the forest reserve.

Mr. Adjei noted that activities in forest reserves in the Eastern and Western regions of the country are creating serious environmental problems.

He said it was difficult to deal with miners because they operated in thick forest reserves.

Mr. Adjei cautioned government against allocating forest reserves for mining activities because it contributed to the depletion of Ghana’s forest cover.

“We must relinquish the stranglehold on the Atewa Forest and allow for development partners waiting anxiously to turn the reserve into an eco-tourism attraction that will rake in the quantum of money the government is claiming bauxite mining will bring and even bring more in a sustainable way,” he said.

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