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IMEX to deliver surprise and creativity with new Discovery Zone

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Holograms, robots, magic, music and art are among the surprises set to inspire and delight attendees at IMEX in Frankfurt, taking place 21- 23 May.

The show’s new Discovery Zone is packed with education and experiences to fire up the imagination of event planners and exhibitors alike. It’s designed to help them to question the conventional and explore fresh approaches to business events, with a strong emphasis on ‘experiential’.

Carina Bauer, CEO of the IMEX Group, explains: “There are some surprises in store for attendees this year! We don’t believe in ‘business as usual’ and are always evolving and looking for new and engaging ways to encourage innovation in the industry – our new Discovery Zone is the perfect way to do this.”

Robots and holograms

Many innovations at the Discovery Zone turn conventional thinking on its head. Think a piano is played using hands? Think again! ‘Mister Piano’ is a walking piano played using the feet and attendees can put their fancy footwork to the test to hit the right notes. Attendees can also go hands-on and tap into their inner artist at a painting party, craft their own bespoke luggage tags and even take part in fire-infused magic tricks. A talking robot, holographic show and 360degree photography booth are also among the engaging experiences this year.

Practical applications of event tech, diversity and a firm focus on future-thinking all form part of a packed program of sessions at The ZEUS Innovators Club. Attendees will also find the Inspiration Hub – the show’s learning powerhouse – in the Discovery Zone, with sessions covering hot topics such as sustainability and diversity to business skills and creative learning.

Tap into your creative streak at the new Discovery Zone

Fresh green grass and a swing

Prepare for sensory overload and explore the great outdoors while dining indoors at the show’s food court – this has been transformed into Central Park, complete with trees, grass and even a swing! Attendees can also kick back with table football, table tennis and other games for some purposeful rest and relaxation.

Carina Bauer continues: “We know our show delivers significant business benefit to buyers and exhibitors. We also know it’s important for them to have the time and space to experiment, discover new experiences and gather fuel for fresh, innovative ideas. Our new Discovery Zone is set to deliver a huge dose of creativity, with a few surprises along the way. Inspired by this year’s Imagination Talking Point, we asked….what if we wove more experiential and fun elements into the show? What if that translated into more business benefit for everyone attending?”

As well as exploring the new corners of the show, attendees can explore new corners of host city, Frankfurt, thanks to a new interactive accommodation booking map. The map on the IMEX website, powered by Stay 22, provides a simple and efficient overview of many of the independent accommodation options in and around the German city.

Some of the IMEX team took an extended day trip to Frankfurt earlier this year to sample hidden coffee shops, bars, museums and parks in the city. They share memories and tips here.

IMEX in Frankfurt takes place 21 -23 May 2019. Registration for the show is free of charge and open to all who work in the meetings, events and incentive travel industry. EduMonday, its pre-show day of learning and development, is on 20 May (no charge to attend) at Kap Europa next to Messe Frankfurt. 

 

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IMEX America returns this September powered by imagination

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Hello September! Registration is now live for IMEX America taking place September 10 – 12, 2019 at the Sands Expo and Convention Center at The Venetian® | The Palazzo®. With the show hitting the Strip a whole month earlier than previous editions, planners and exhibitors alike are encouraged to prepare for three days of premium business, learning and networking opportunities. IMEX America is again preceded by the popular Smart Monday, a dedicated day of learning powered by Meeting Professionals International, on September 9.

Imagination, IMEX’s Talking Point for this year, underpins the show, informing its content and education, and delivering fresh and surprising experiences along the way.

Carina Bauer, CEO of the IMEX Group, explains: “Our experience of delivering the show year after year shows that the magic happens in between the cracks – an unexpected business connection, piece of advice or new supplier that’s truly a result of meeting face to face. IMEX America allows planners to dive into the heart of the events industry, do business, update their skillset and make new discoveries along the way.”

Seeking bold, brilliant speakers

Expert speakers and presenters from around the world are now invited to apply to present an education session at IMEX America. The IMEX team uses a stringent blind-review process to ensure that all sessions that make the cut are relevant, relatable and deliver actionable insights.

This year the team is particularly interested in submissions relating to diversity & inclusion, imagination & curiosity, negotiating skills & difficult conversations, crisis management & contingency planning, networking and technology including Artificial Intelligence.

For more details and to see the speaker application criteria, see here. The deadline for applications is Monday, June 3.

IMEX America takes place September 10 – 12, 2019. Registration for the show is free of charge and open to all who work in the meetings, events and incentive travel industry.

eTN is a media partner for IMEX.

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Beverly Hills SLS Hotel appoints new sales leader

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The SLS Hotel, a Luxury Collection Hotel, Beverly Hills welcomed Jake Megrikian as director of sales and marketing, following the property’s $22 million investment in redesign timed to its 10-year anniversary in 2018. Megrikian will oversee revenue production for the hotel’s newly-upgraded guestrooms and suites; meetings and events across 30,000 square feet of indoor and outdoor space, including the refreshed Garden Terrace; and the hotel’s critically-acclaimed restaurants, including The Bazaar by José Andrés and Somni.

“Mr. Megrikian joins our team during a new chapter for the hotel, and we are thrilled to have him at the helm of our new identity in luxury,” says General Manager Christophe Thomas. “His understanding of the inner workings of a high-profile hotel, coupled with an innate marketing prowess will continue to position the SLS Beverly Hills as the city’s premier modern luxury destination on a global scale.”

Megrikian’s experience in hospitality began at age 15, working from the ground up in the food & beverage and banquet departments at the Hotel Marriott Armenia Yerevan. Within eight years of moving to the United States, Megrikian acquired management positions in room operations as well as events and sales across Marriott International and Hilton brands.

In 2011, Megrikian joined the InterContinental Los Angeles Century City at Beverly Hills team as a senior sales manager. As the youngest director of sales & marketing across InterContinental Hotels & Resorts worldwide when appointed, Megrikian proved an invaluable asset with record-breaking revenue production for both leisure and business bookings at InterContinental Los Angeles. By working closely with the Los Angeles and California tourism boards, Megrikian emphasized and positioned the hotel as a destination to major international markets.

Earning numerous accolades for leadership and development throughout his career, Megrikian received the 2014 SITE (Society for Incentive Travel Excellence) Kevin Forde Spirit Award and served as co-chair of SITE’s Young Leaders program, which brings together future leaders of the incentive and meetings industries. In 2017, Meetings Today Magazine spotlighted him on a list of “Meetings Trendsetters,” highlighting his passion and dedication to exceptional service in meetings and events.

His personal interests are in travel, aviation, and of course, spending time with his family. Megrikian’s global perspective is underscored by travel to over 33 countries and proficiency in three languages. He currently serves on the Los Angeles Tourism & Convention Board’s international sales committee.

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IMEX Policy Forum puts future city development front and center

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Policy makers from national and regional governments worldwide will explore The Business of Placemaking with leading business events industry professionals at this year’s IMEX Policy Forum.

This year the annual Forum will take place at the InterContinental Hotel Frankfurt on Tuesday 21 May, the first day of IMEX in Frankfurt 2019.

The IMEX Policy Forum is where the business events world and public policy makers annually connect and share insights into how events such as conferences, meetings and incentive travel can make a major contribution to national and regional economies.

The enormity of this contribution has now been quantified. According to the Global Economic Significance of Business Events, the first ever worldwide study from the Events Industry Council (EIC) and conducted by Oxford Economics, the direct spend of the meeting and event industry worldwide in 2017 was more than US$1.03 trillion, matching the consumer electronics sector in size.

Leveraging the link between business events and the innovation economy

All participants have the opportunity to visit the IMEX exhibition in the morning. In the afternoon, invited ministers and senior political representatives will take part in a national government discussion in collaboration with the United Nations World Tourism Organization (UNWTO) chaired by Martin Sirk of Sirk Serendipity. At the same time Professor Greg Clark CBE, the world-renowned advisor on cities will facilitate a city workshop specifically designed for local, municipal and regional policy makers and destination representatives, exploring ‘business meetings and the innovation economy.’

Analyzing the business opportunity for urban placemaking

The Business of Placemaking will be put into the spotlight when the keynote speech is presented by Dr Julie Grail, a leading expert and commentator on partnership and place management and a special adviser on Business Improvement Districts at the Institute of Place Management at Manchester Metropolitan University. Julie, who has been involved in managing places for two and a half decades, has in recent years worked on international assignments in Australia, New Zealand, South America, Europe and the United States.

New this year, the interactive Leadership Discussion will feature an invited panel who will present case studies from the perspective of political, urban planning and destinations stakeholders who have all played influential roles in placemaking success stories. The discussion will be moderated by leading business journalist and media advisor Ursula Errington and will provide plenty of opportunity for everyone present to contribute to the discussions.

Each year the political representatives who take part acclaim the event, saying how valuable it is to learn from their peers in other countries and from the meetings industry experts about the benefits to economic development and business tourism that investment in business events can bring.

Carina Bauer, CEO of the IMEX Group commented; “Placemaking is a concept that’s long been understood and embraced by some city planners and developers alike but now the meetings and events industry understands the power and importance of being part of these conversations. This year’s agenda reflects what feels like a tipping point: a recognition that the business events industry can – and should – speak up to influence any city planning or placemaking decisions. This year’s Forum will guide by example and show the way. With its new format everyone can contribute fully to a lively discussion and gain valuable insights from the case studies.”

Organized under the auspices of the Joint Meetings Industry Council (JMIC), the IMEX Policy Forum’s advocacy partners are Association Internationale des Palais de Congres (AIPC), European Cities Marketing (ECM), ICCA, The Iceberg and UNWTO. The Forum is sponsored by Turisme de Barcelona, Business Events Sydney, German Convention Bureau, Geneva Convention Bureau, Messe Frankfurt and the Meetings Mean Business Coalition.

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