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Puerto Rico Tourism: Out with the old, in with the new

April 25, 2019 by Forimmediaterelease

“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

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“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.” The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

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Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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Gold is out, blue is in: United Airlines unveils new fleet paint design

April 24, 2019 by Forimmediaterelease

Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United’s ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.

“As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit,” said Oscar Munoz, CEO of United Airlines. “Each improvement we’ve added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”

The next iteration of United’s livery prominently features the color most connected to the airline’s core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United’s heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier’s expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United’s Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United’s name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United’s mission of “Connecting people. Uniting the world.” will also be painted near the door of each aircraft.

The new design features core colors from United’s updated brand palette, which was introduced last year as a step toward updating the brand’s visual identity. Blue continues to be the airline’s primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline’s new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United’s new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.

On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.

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Excellence Group Luxury Hotels & Resorts rebranded

April 15, 2019 by Forimmediaterelease

With a mission to exceed guests’ highest expectations in every aspect possible, Excellence Group Luxury Hotels and Resorts has become the Caribbean’s most trusted name in all inclusive luxury travel. The family-owned and -operated group, which owns and manages five-star, award-winning resorts in Mexico, the Dominican Republic, and Jamaica, will continue to deliver stunning properties and unmatched service as it enters its next chapter with The Excellence Collection.

The Excellence Collection will encompass the group’s three high end brands: the adults-only Excellence Resorts with all inclusive properties in Cancun, the Riviera Maya, Punta Cana, and Montego Bay; Beloved Hotels for boutique adults-only all inclusive escapes; and Finest Resorts offering modern all inclusive luxury for all ages.

With last year’s opening of Excellence Oyster Bay and plans for a Finest Punta Cana in 2020, the company has focused on new ways to meet the ever-changing needs of the market, and has created The Excellence Collection to do so. The Excellence Collection brings a new brand identity with modern, updated logos and dedicated hyperfocus on the unique offerings of each of group’s properties.

These new elements mark an important milestone for the hospitality group, which has been experiencing rapid growth in the last decade. With three key pillars of Bespoke Service, Extraordinary Moments, and Innovative Curation at the core of The Excellence Collection, the parent brand is a promise made to each and every Excellence Collection guest.

“The Excellence Collection is an evolution of Excellence Group Luxury Hotels & Resorts. Our three pillars have been thoughtfully defined, with the end goal to deliver an authentic experience that lasts well beyond the guests’ stay. We do so through a personal and curated approach to luxury,” said The Excellence Collection’s Vice President of Sales & Marketing, Mr. Domingo Aznar.

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Vietjet launches new service to Indonesia with Ho Chi Minh City-Bali route

April 12, 2019 by Forimmediaterelease

Vietjet today opens ticket sales for its new international route connecting the biggest city of Vietnam, Ho Chi Minh City with Bali (Indonesia). Vietjet is the first and only airline to operate this route, which will better link the two tourist-attraction cities to meet the increasing travel demands of local people and tourists as well as boosting the regional trade promotion and integration. Hongkognese will be more convenient to travel these two cities.

The Ho Chi Minh City– Bali route will operate five return flights per week, on every Monday, Wednesday, Thursday, Friday, Sunday starting from May 29, 2019. Flying time is around 4 hours per leg. The flight departs from Ho Chi Minh City at 08:05 and arrives in Bali at 13:05. The return flight takes off from Bali at 14:05 and lands in Ho Chi Minh City at 17:05 (All in local times).

Vietjet Vice President Nguyen Thanh Son said: “Vietjet has the advantages of an expanding flight network and comfortable, friendly aviation services; therefore, I believe that the new route will not only create opportunities for people to travel by safe, civilized and modern air transport, but also connect two cities as known as two economic, cultural centers of Vietnam and Indonesia. The route will contribute to promoting tourism and economic integration in the region as well as introduce the images of Vietnam to the world.”

Bali – the popular tourist island of Indonesia and Asia is often called among travelholics as ––“Island of the Gods”, “Tropical Paradise” or “Dawn of the World”. Voted as the best tourist island in the world, Bali is a wonderful blend between the pristine, beautiful landscape with the local cultural, artistic and religious quintessence. Besides visiting Ubud Palace, discovering the famous town Bedugul with large Bratan lake, tourists can go surfing, ‘snorkeling’ diving or visiting endless terraced fields.

Vietnam, the country of thousand years of culture was always a favorite destination of many international tourists. If Hanoi capital is a representative of ancient culture, bold identity; Hue ancient capital is dreaming or Da Nang, Quang Binh are impressive wonders, Ho Chi Minh City is Vietnam’s largest economic, financial central, vibrant and modern travel destination. The culture exchange trend and retaining characteristics make image and beauty of one of the most dynamic cities of the S-shaped country.

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Qatar Airways: Investment in Air Italy fully compliant with US-Qatar Open Skies Agreement

April 11, 2019 by Forimmediaterelease

Following recent false accusations relating to Qatar Airways’ shareholding in Air Italy, such baseless statements and consistent inaccuracies need addressing as a matter of urgency.

Qatar Airways holds a 49 percent stake in Air Italy’s parent company, AQA. This minority investment is at the same level that Delta holds in both Virgin Atlantic and Aeromexico, and that Etihad held in Alitalia.

Qatar Airways’ investment in Air Italy, and operations to the United States, are fully compliant with the U.S.-Qatar Open Skies Agreement, the January 2018 U.S.-Qatar Understandings, and a side letter that accompanied the discussions.

Unfounded claims that Qatar Airways’ investment in Air Italy violates the Understandings are entirely false.

As a factual matter, the investment preceded the January 2018 U.S.-Qatar Understandings.

· The investment was announced in a July 2016 press release and was approved in writing by the European Commission (DG Competition) in March 2017.

· The transaction was closed in September 2017.

· The discussions surrounding the Understandings took place in December 2017 and January 2018.

Qatar Airways’ investment in Air Italy was a matter of public knowledge (as were Qatar Airways’ investments in other airlines) at the time of the U.S.-Qatar discussions; airline investments were not raised as a point of concern during those talks. The Understandings do not mention or prohibit cross-border investments of any type.

Furthermore, Qatar Airways does not codeshare on any of Air Italy’s flights to the United States, and has no plans to do so. Qatar Airways is not operating any Fifth Freedom scheduled air services to the U.S.

The “Big 3” U.S. carriers have consistently demonstrated their hostility to new entrants into the U.S.-Europe market, and their attacks on Air Italy based on the identity of its minority shareholder are just another manifestation of this hostility. Air Italy, the carrier the “Big 3” cite as a major “threat” to their survival, has a fleet of just 15 aircraft and only serves one U.S. city – New York – with a daily service while other routes, Miami, Los Angeles and San Francisco are operated at a lower frequency.

The U.S.-Qatar Open Skies Agreement has brought enormous benefits to U.S. and Qatari consumers, businesses and communities. Qatar Airways’ services to the United States contribute to U.S. tourism and business. Qatar Airways is a long-term and loyal customer of Boeing, Gulfstream and General Electric, helping to secure tens of thousands of U.S. jobs through our continued investment in their products and is a valued partner to many other U.S. businesses.

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