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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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Mr. C Coconut Grove: South Florida’s newest boutique hotel officially opens

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Mr. C Coconut Grove, the first Mr. C hotel to debut in Florida, has officially opened its doors to begin welcoming guests. Mr. C Coconut Grove is the third property operated by the Cipriani brothers, who currently operate a 138 key luxury property in Beverly Hills, California and a 66 key luxury property located in the lower Manhattan neighborhood of the Seaport District New York.

“We are excited to officially welcome guests to experience Mr. C Coconut Grove and Bellini in the heart of one of Miami’s most culturally-rich neighborhoods,” said Ignazio Cipriani, Founder/President of Mr. C Hotels. “Our partners, staff, and management are proud to contribute to the revitalization of the Coconut Grove community.”

Accommodations at the well-appointed hotel include 100 guestrooms and suites with unmatched views of Biscayne Bay and the Coconut Grove skyline from the furnished room terraces. From its interior, the hotel draws inspiration from Italy’s iconic coastal style and hints at the aesthetic elements of a classic yacht. Interior design includes high gloss timber paneling, leather-upholstered blue and caramel headboards, nautical style dressers, playful and comfortable sofas and armchairs in a range of soft and airy blue and white fabrics throughout the space. Acclaimed architecture and design firm, Arquitectonica, in conjunction with the Martin Brudnizki Design Studio, combined the stylish European glamour and nautical aesthetic Mr. C Hotels are best known for with the tropical surroundings of South Florida.

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Tallest modular hotel in the world will be built in New York City

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The world’s tallest modular hotel – which will carry a brand of Marriott International – is on track to be stacked in late fall in New York City with prefabricated and pre-furnished guestrooms. Once erected over a 90-day period, the 360-foot-tall tower will represent a milestone for Marriott’s ongoing initiative to encourage hotel developers in North America to embrace modular for new construction projects. To be topped with a modular roof and modular rooftop bar, the world’s tallest modular hotel is expected to open in late 2020 as the AC Hotel New York NoMad.

“In North America, the construction process hasn’t changed significantly in 150 years and it’s ripe for innovation,” said Eric Jacobs, Marriott International, Chief Development Officer, North America, Select and Extended Stay Brands. “The world’s tallest modular hotel in one of the world’s greatest destinations will act as a game-changing symbol to ignite even greater interest in modular among the real estate and lending industries.”

Fully finished guest rooms

The 168-room, 26-story AC Hotel New York NoMad is scheduled to rise at 842 Sixth Avenue with prefabricated guestrooms arriving at the hotel site fully constructed, inside and out. Besides finished, painted walls, each “module” will contain a fully outfitted guest room – with beds, sheets, pillows, flooring and even toiletries. The hotel’s roof and rooftop bar are expected to be produced using modular construction, and its more customized public areas such as the restaurant and lobby are expected to be constructed using traditional methods.

Prefabrication is a process that Marriott has found typically reduces the construction timeline, curbs site waste and noise, and results in a higher-quality product produced with factory level precision. The time savings comes from the ability to perform two crucial functions simultaneously – building the public spaces on site while manufacturing the guest rooms offsite.

“This is the moment where modular construction takes center stage,” says Danny Forster, a leading modular building advocate whose firm, Danny Forster & Architecture, designed the project. As he explains it, “This hotel takes every advantage of off-site manufacturing, as you might expect. But it does so in a way that defies expectation. We wanted to demonstrate that modular building can do more than just harness the efficiencies of the factory. It can produce a graceful and iconic tower. And yes, it can do so at the rate of an entire floor a day.”

Marriott sees a modular future

Marriott, which has the largest pipeline of hotels in North America, began researching modular construction in 2014 to offset lengthening hotel construction times – a trend attributed to the nation’s building boom and resulting labor shortages. Since 2011, Marriott has seen the average time to build and open a hotel in North America increase by as much 50 percent, depending on factors such as location and size of property.

Since 2015, Marriott has been educating owners, franchisees, architects, lenders, consultants, general contractors and other stakeholders across the industry about the benefits of modular by hosting town halls, factory tours and stacking events. The company also worked with leading modular manufacturers to help them better understand the untapped demand that hotel development companies represent.

Since the launch of Marriott’s initiative, the company’s development partners in North America have opened 31 Marriott-brand hotels – all low-rise structures – that incorporate prefabricated guestrooms and/or bathrooms, including a Fairfield by Marriott Inn & Suites in Folsom, Calif.; a Courtyard by Marriott in Pullman, Wash., and three AC Hotels in Oklahoma City, Louisville, Ky., and Chapel Hill, N.C. To date, the largest Marriott-branded modular-built to open is the 354-room, dual-brand Courtyard and TownePlace Suites by Marriott property in Hawthorne, Calif., while the first to also incorporate a prefabricated elevator bank was the Fairfield by Marriott Inn & Suites in Prairie, Wisc. Later this year, a developer will start stacking the first modular-built Moxy hotel in the United States in downtown Oakland, Calif.

The company continues efforts to support developers interested in leveraging prefabrication, most recently launching modular versions of its prototypes for four of its higher-volume brands: Courtyard by Marriott, Fairfield by Marriott, SpringHill Suites by Marriott and TownePlace Suites by Marriott. Underscoring its commitment to igniting demand for modular construction, Marriott this year is offering an incentive to development companies that leverage prefabrication for guestroom construction.

Travel News | eTurboNews

Malta, where Game of Thrones all began, plays host to the 5th Annual Valletta Film Festival

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Malta, the first location for Season One of  Game of Thrones, plays host to the annual  Valletta Film Festival (VFF), June 14-23, presented by the Film Grain Foundation. This year will mark the Fifth Anniversary of this exciting film lovers’ event. During the ten-day event, Valletta will be transformed into a live cinema with screenings and events taking place in historic buildings and outdoor venues including Pjazza Teatru Rjal and Pjazza San Ġorġ. Over the years, the streets of Valletta hosted various international productions like World War Z, Assassin’s Creed, The Count of Monte Cristo, Game of Thrones and Murder on the Orient Express.

Pjazza Teatru Rjal/Photo courtesy of Film Grain Foundation – Ali Tollervey

The VFF attracts more than 10,000 visitors and is the largest cinematic event in Malta. “What makes Malta a unique setting for a film festival is that the Maltese Islands themselves are world famous for film production,” said Oliver Mallia, Co-Founder and Co-Director with Slavko Vukanovic, both film producers in their own right. “Movie buffs can visit locations used for the sets of such headliners as the Game of Thrones, and blockbuster films including Gladiator and Troy.”

Malta offers Valletta Film Festival goers a transformative experience, witnessing where major blockbusters have been filmed while at the same time watching a number of Europe’s newest films. The festival will screen over forty feature films, twenty-four short films, and organizes many different master classes and workshops.

Pjazza San Ġorġ/Photo courtesy of Film Grain Foundation – Ali Tollervey

VFF 2019 will introduce the first Cinema of Small Nations Competition open to feature-length and short films from small countries in Europe and the Middle East. This competition will put a spotlight on the reality of cinema in small nations, and will highlight the abundance of talent and creativity that is often seen in films produced by filmmakers in these countries.

Michelle Buttigieg, Malta Tourism Authority representative in North America, noted “Film Tourism is trending and very popular with American and Canadian tourists who love to travel for film festivals as well as visit the locations of their favorite movies or TV Series. Malta’s movie sets include the iconic Popeye’s Village which is still one the Islands’ most popular tourist attractions, to the hottest HBO show, Game of Thrones, which started in Malta.”

For the VFF 2019 #VFF5 program visit https://www.vallettafilmfestival.com/

To purchase VFF 2019 passes visit https://www.vallettafilmfestival.com/2019-festival-pass-tickets/

About Malta

The sunny islands of Malta, in the middle of the Mediterranean Sea, are home to a most remarkable concentration of intact built heritage, including the highest density of UNESCO World Heritage Sites in any nation-state anywhere.  Valletta built by the proud Knights of St. John is one of the UNESCO sites and was the European Capital of Culture for 2018. Malta’s patrimony in stone ranges from the oldest free-standing stone architecture in the world, to one of the British Empire’s most formidable defensive systems, and includes a rich mix of domestic, religious and military architecture from the ancient, medieval and early modern periods. With superbly sunny weather, attractive beaches, a thriving nightlife and 7,000 years of intriguing history, there is a great deal to see and do.

MTA US Editorial Contact:

The Bradford Group

Karen Hoffman/ Bianca Pappas

Tel: (212) 447-0027

Fax: (212) 725 8253

E-mail: info@bradfordglobalmarketing.com

Seychelles receives honor of hosting FINA CNSG Open Water World Series 2019

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The excitement was palpable at Beau Vallon Beach on Saturday, April 13, 2019, almost a month before the Seychelles hosts for the second consecutive year the FINA CNSG Open Water World Series 2019.

This year’s event is being held in collaboration with Chinese based company CNSG and Seychelles is once again the second leg in the series of eight.

The organizing committee’s partners including the Seychelles Tourism Board (STB), officials and local swimmers gathered at Beau Vallon Beach where a trial run was organized to test out the facilities, the technical requirements and of course, the local swimming talents.

Principal Secretary for Sports, Fabien Palmyre present at the trial run mentioned his satisfaction to see that the FINA CNSG Open Water World Series 2019 is materializing with the support of all local partners.

“I am excited to again, be part of such an event. I am proud of all our young swimmers who have made an effort to be present today. I am grateful to all the partners and volunteers and I am definitely looking forward to this year’s event,” said PS Palmyre.

15 swimmers competed in the Beau Vallon waters in three main races, 2.5 km, 5 km and 7.5 km. According to the Seychelles Swimming Association (SSA) officials, the reasoning behind the distances selected is to enable the swimmers to test out their abilities to see which category would suit them best for the May 11, 2019 event, which will be opened for the public and other swimming enthusiasts.

The 2019 Mass Open Water event will take place on Saturday May 11, one day prior to the Elite event.

The May 11 Mass event will comprise of four distances, Group A (500 m), Group B (1 km), Group C (3 km) and Group D (5 km). The only age restriction will be for Group A where students aged 13 years and under can participate. The others will be open to all ages and there will be two races, a male and a female race for each distance.

“Mass participation is crucial in making the Mass event a success and the Seychelles Swimming Association is calling on all swimmers to register for the event,” said David Vidot, SSA Chairperson.

Mr. Vidot indicated that the forms for registration are available on the SSA Facebook page and website. The deadline to return the registration form to the Swimming Association is May 1, 2019.

The Seychelles is honored this year to have four Seychellois swimmers qualified to take part in the Elite 10 km race, which will take place on Sunday May 12, 2019.

Joining the 2018 swimmers, brothers Bertrand and Damien Payet, will be Matthew Bachmann and Alain Vidot, both of whom completed the 7.5 km race finishing second and third consecutively behind Damien who crossed the finishing line on Saturday first.

The Elite event which is broadcast to a global audience via the FINA network, exposes Seychelles in another light, similar to that of the annual Eco-Marathon event, which strengthens Seychelles’ potential as a Sports Tourism destination.

“It is such a privilege to be hosting the event again on our shores; as announced earlier this year, STB is committed to promote Seychelles as an ideal sports destination. Our collaboration with Seychelles Swimming Association and other partners for FINA CNSG Open Water World Series 2019 is an ideal platform for us to showcase our beautiful destination and its pristine waters,” said Mrs. Sherin Francis, Seychelles Tourism Board Chief Executive.

In May 2018, open water swimming made its debut in Seychelles, as the small island nation became the second host in the FINA World Cup Series 2018. The iconic Beau Vallon beach was the chosen venue to launch Seychelles in the open water swimming world, making it the first country in Africa to host an event of this caliber.

As part of the FINA mandate, the host country is required to host a mass event alongside the elite 10k m event, in order to encourage and mobilize the local community to appreciate and take part in the sport.

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Notre Dame cathedral inferno: Paris iconic tourist attraction on fire

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Smoke and fire is seen leaping from the top of Notre Dame, the iconic Paris cathedral. Videos shot by people show the blaze engulfing the spire between its bell towers.

The fire broke out in the cathedral on Monday afternoon, a Paris fire department confirmed, adding that a major operation to tackle the fire is underway.

The causes of the incident remain unknown so far.

The Medieval cathedral is one of the main attractions of the French capital, seeing 12 million tourists a year.

The incident took place as the jewel of the Gothic architecture was undergoing a major overhaul costing € 11 million ($ 12.43 million), with the renovation works being expected to be finished around 2022.

Last week, 16 bronze statues representing 12 apostles and four evangelists from the New Testament were lifted off the spire of the cathedral by crane. Some scaffolding can now be seen close to the flames leaping out near the cathedral’s spire.

The spire itself was made of wood and covered with lead has long been in a bad shape as the elements of the construction dating back to the mid-nineteenth century have been damaged by weather, pollution and time.

The cathedral was being built from 13th to 15th century.

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Four Seasons Hotel Madrid welcomes new General Manager

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In advance of the highly anticipated opening of the first Four Seasons hotel in Spain, Christoph Schmidinger has been appointed opening General Manager to oversee the new luxury hotel set to open in late 2019. Four Seasons Hotel and Private Residences Madrid will be located in the heart of the historical city center, converting several spectacular heritage buildings into a 200-room hotel and 22 Private Residences.

Schmidinger started his Four Seasons career 25 years ago, and after a series of international assignments in Singapore, Chicago, Atlanta, Jakarta and Kuala Lumpur, he assumed leadership at the landmark Four Seasons Hotel New York in Midtown Manhattan, overseeing several other properties as Regional Vice President. His ascent in the company continued when he was appointed General Manager and Regional Vice President to the company’s flagship property in Asia, Four Seasons Hotel Hong Kong, where he has been since 2014.

Under his leadership, Four Seasons Hotel Hong Kong, home to the first Cantonese restaurant in the world to earn three Michelin stars, set the global record for the most Michelin stars at a single hotel. The Hotel has also been widely regarded as one of the finest luxury hotels in China, and around the globe.

“Christoph is an incredibly experienced and talented hotelier, and we are very lucky to have had him lead some of our most notable properties around the world,” said Simon Casson, President, Hotel Operations, Europe, Middle East and Africa, Four Seasons Hotels and Resorts. “His experience and expertise are what make him the perfect candidate for our new hotel in Madrid, a project that is incredibly important to Four Seasons growth as it will mark our entry into Spain in a thriving international city, and a key destination for luxury travelers.”

“I am very proud to be part of such a significant milestone in our company’s history, and to lead the team as we introduce the Four Seasons brand to Spain with this exquisite hotel,” said Schmidinger. “This project is exceptional in every way, from its location to the destination, the product and our partners at OHL Desarrollos and Mohari Hospitality, and I cannot wait to welcome guests to see for themselves and to experience this great city in a new way together with Four Seasons.”

Truly an international individual, Schmidinger has travelled extensively, starting at a young age with his family, and speaks four languages. Combining his love for travel and hospitality, he studied at the Certificate of Hotel and Tourism Administration Academy in Salzburg, Austria before holding managerial positions at renowned hotels around the world, and then joining Four Seasons.

Casson continues, “Christoph is already hard at work preparing for the upcoming opening of Four Seasons Hotel and Private Residences Madrid, and I have no doubt that he is the ideal leader to introduce the Four Seasons culture, brand, and people to this great city, positioning yet another iconic Four Seasons property for great success.”

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Genting Cruise Lines welcomes Explorer Dream to its fleet

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Genting Cruise Lines welcomed the third member of its Dream Cruises’ fleet with the christening and inaugural homeport deployment of Explorer Dream in Shanghai Wusongkou International Cruise Terminal. Explorer Dream is the first newly-launched cruise ship of the post-recalibration period in the Chinese cruise industry and her arrival also marks Dream Cruises’ debut in Eastern China, with the cruise liner purposely-built and recently renovated for the Asian and Chinese luxury market. Leveraging on the deployment of Explorer Dream, Dream Cruises’ first 200,000-tonne Global Class ship, set to debut in 2021, will also celebrate her inaugural deployment in Shanghai as the largest cruise ship to homeport in the Asia-Pacific.

Honorable guests Mr. Su Ping, Vice Magistrate of Shanghai Baoshan District Government and Mr. Hui Lim, Deputy Chief Executive Officer and Executive Director of Genting Hong Kong were joined by management executives and over 500 guests at the ceremonial launch event. The christening ceremony featured Ms. Grace Chen, the godmother of Explorer Dream and one of the most influential fashion innovators in China. The innovative christening was activated by her magic wand of dreams and aspirations and the spirit of exploration was symbolised by a majestic unicorn that led the iconic Dream Cruises’ mermaid out of the ocean and into a new realm, where she will embark on the quest to discover new horizons across the seas. With the traditional breaking of the champagne bottle against the bow of the ship, Explorer Dream officially begins her journey with Dream Cruises.

“Dream Cruises is the most recognized cruise brand in Southern China due to World Dream being positioned in the dual homeports of Guangzhou and Hong Kong. However, as we all know, the Eastern and North Chinese market is five times larger than the south and Dream Cruises will be building two 204,000 gross ton “Global Class” ships to be launched starting early 2021 in Shanghai and Tianjin to accommodate this market. These two ships, being built in our own shipyards Germany, are also designed to be the most advanced and intelligent cruise ships ever to be constructed,” said Mr. Hui Lim, Deputy Chief Executive Officer and Executive Director of Genting Hong Kong. said, “In order to prepare the foundations and increase Dream Cruises’ brand awareness in East and North China, we are pleased today to welcome “Explorer Dream” in Shanghai as the third ship in our Dream Cruises fleet.”

Explorer Dream is the second cruise ship of Genting Cruise Lines to homeport in Shanghai, made possible by the tremendous support of the Shanghai Baoshan District Government. Mr. Su Ping, Vice Magistrate of Shanghai Baoshan District Government said, “In July 2017, Genting Cruise Lines launched the Golden Sea Route 7-night itinerary in Shanghai, which garnered the Best Itinerary Award during the Shanghai Cruise Tourism Festival. In October 2018, a strategic Memorandum of Understanding was signed between the Baoshan District Government and Genting Cruise Lines to forge a new partnership. Now, the inaugural arrival of Explorer Dream, the newest member of Dream Cruises in Shanghai, will bring forth distinctive and premium cruise travel products to propel the optimal development of the cruise industry in China.”

After the inaugural ceremony, Grace Chen presented a spectacular fashion show at sea aboard the ship. Eighteen models showcased her Voyage collection and walked the runway on the Palace Pool Deck, where guests enjoyed a visual feast inspired by the spirit of exploration and discovery, both of which are the brand essence of Dream Cruises.

Since its launch two years ago, Dream Cruises has garnered numerous accolades for its two cruise ships, Genting Dream which debuted in 2016 and World Dream in 2017, including Star Performer Top Ten Ratings in the Large Resort Category, “Most Popular Family Cruise Brand in China 2018” by Global Times, Top 5 Cruise Lines in the Large/Medium sized cruise ship category by Conde Nast Traveler’s Gold List and more.

Built with German craftsmanship, Explorer Dream measures 268 meters in length and 32 meters in width. She has a total gross tonnage of 75,338 tons, 928 cabins and lower berth capacity of 1,856 passengers. The signature, luxury “ship within a ship” enclave of Dream Cruises – The Palace, provides an unprecedented “True Asian Luxury” experience to discerning travelers in China and Asia, boasting an industry leading staff to guest ratio, a majority of its suites at over 40 square meters, as well as Proprietary Butler Training endorsed by affiliated company Crystal Cruises – The World’s Most Awarded Luxury Cruise Line.

A generous variety of culinary options will also be available to cater for every taste – from inspired Asian flavours to exquisite Western delicacies. Acclaimed Australian Chef Mark Best will extend his influence on to Explorer Dream with his Seafood Grill by Mark Best serving up the ocean’s bounty in a spectacular al fresco setting. Signature Dream dining favorites will also take pride of place on the new ship including Umi Uma for Japanese delights, Silk Road for traditional Chinese fare, Blue Lagoon for Southeast Asian comfort food and Palm Court for informal refreshments and breath-taking views. For adventurous foodies, the all new Mozzarella Ristorante e Pizzeria will tantalize with a modern fusion of classic Italian dishes and pizzas with a Japanese twist.

Guests of Explorer Dream can also enjoy thematic programs on their journeys at sea including “The Connoisseurs Circle” bespoke enrichment program, featuring inspirational talks and events that are especially curated for guests of The Palace, such as a fashion talk by Grace Chen, the godmother of Explorer Dream.

As the fastest cruise ship in Asia, Explorer Dream offers a great variety of itineraries and flexibility. Sailings from Shanghai homeport will take guests on cruises to popular destinations in Japan that range from 3-night to 6-night itineraries, such as the 3-night cruises to Kyoto, Osaka or Kobe, or the 2-night round-trip cruise to Okinawa. In the month of April, when cherry blossoms in Japan are in bloom, guests can enjoy the dazzling floral display on shore, complemented by authentic Japanese experiences on the cruise, such as specialty dishes featuring Japanese Wagyu beef and pork, tuna cutting performances, Yukata trials, poolside festivals and more.

Starting from 1 July, Explorer Dream will begin her homeport deployment in Tianjin with more summer cruise options for family travelers, who will enjoy the renowned stage productions of Kaixin Mahua at sea. Taking the first step to evolve Dream Cruises into “Asia’s Global Cruise Line” by sailing outside Asian waters, in October 2019, Explorer Dream will homeport in Sydney and Auckland where she will embark on a variety of seven-night weekly itineraries to “Down Under” destinations.

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Lennox Hotels to opens its first US property this summer

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A new modern hotel, combining contemporary design with original Art Deco design, is on the horizon in South Florida hotspot, Miami Beach. Lennox Hotel Miami Beach will be a bold luxury boutique property offering stylish accommodation and an authentic Miami experience.

Located in what was once the Peter Miller Hotel, the property is a protected building in heart of the area’s Historic District. Lennox Hotels has undertaken a complete transformation of the building, maintaining its legacy by retaining its original Art Deco and Mediterranean Revival architectural style exterior and transforming it into a living landmark.

The hotel – located on Miami’s iconic Collins Avenue – will offer 119 contemporary guestrooms, each unique in keeping with the original form of the building. The rooms are enhanced by natural elements, handcrafted furnishings, and eco-friendly and upcycled materials meticulously curated by acclaimed Argentinian interior designer Juan Ciavarella. Soft neutral tones and unique textiles combine in rooms that will range in categories from Terrace Poolside with direct pool access, to Balcony King with private balcony overlooking the colourful streets of Miami Beach.

At the centre of the property’s four interconnected buildings, a Mediterranean-style courtyard features an intimate swimming pool and poolside bar offering al fresco dining and serving innovative cocktails.

Lennox Hotels is an Argentinian hotel group with properties in Buenos Aires and Ushuaia. CEO of Lennox Hotels, Diego Agnelli, said:

“We are thrilled to be expanding the Lennox Hotel brand to the U.S. with the opening of Lennox Hotel Miami Beach. Our reasons for choosing this area were as much because of the area’s vibrancy and liveliness as it was because of the welcoming spirit of its people and the friendliness they express toward travellers. Our vision for Lennox Hotel Miami Beach is to provide a sophisticated and inviting setting for travellers to live an authentic Miami experience, one that not only provides a place to mingle with the locals, but also allows them to feel like locals and enjoy the area, its culture and vivacity through the lens of a local.”

Transforming a historical landmark

The historic structure was designed by architect Russell Pancoast in 1934. Pancoast is known for much of Miami Beach’s most celebrated buildings, including the Surf Club, the Church by the Sea and the Miami Beach Auditorium.
The property has the notable distinction of being among the 300 Miami Beach buildings that were leased by the U.S. Army for the Air Forces Technical Training Command during World War II. The buildings returned to civilian use in 1943 and remained a military property until 1944. The structure is now part of the Historic District.
The transformation of the hotel’s original structure into Lennox Hotel Miami Beach is the work of veteran Miami architect Beilison Gomez.

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