• Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

  • Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

Puerto Rico Tourism: Out with the old, in with the new

April 25, 2019 by Forimmediaterelease

“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: American Travel News, and, announced, arms, art, assets, attract, attractions, beautiful, brand, brand repositioning, Breaking Travel News, campaign, capitalize, Caribbean, celebrate, CEO, chandler, channels, CMO, collection, coming, creative, crews, cuisine, cultural, culture, debut, Delicious, Destination, Destination marketing, Destinations, digital, dmo, door, dreams, eager, Economy, effort, established, even, exotic, expected, exposed, extensive, factors, fall, festive, follow, following, food, found, ground, help, highlights, hit, iconic, identity, immediately, in, inspiration, island, IT, key, key markets, last, launch, launches, leading, LED, life, live, local, Lookout, love, mainland, Make, Marketing, markets, meet, met, named, natural, nature, neutral, New, new brand, new campaign, new york, New York Times, newly, News articles, ocean, offer, offerings, officially, online, open, organization, out, over, People, Place, places, posing, Pre, product, production, publicity, Puerto, Puerto Rico, Puerto Rico Tourism, ranging, research, rich, RICO, running, s, said, scenery, season, Set, showcase, social, soon, South, Spirit, strong, summer, summer travel, support, The Island, The World, thousands, through, times, to, today, top, tourism, tourism economy, tourism product, Travel, Travel & Tourism Organizations News, Travel Destination News, travel season, traveled, Traveler, travelers, Travelwire News, TV, unique, up, US, view, visit, visitors, We, website, weeks, welcome, welcomes, welcoming, were, WHO, World, year, York, YouTube

Drink like a New Yorker

April 20, 2019 by Forimmediaterelease

If you live in New York, work in New York or are doing business in New York – there is only one appropriate drink to order…New York State wines.

New York State of Wine

The New York grape, grape juice and wine industries generate more than $4.8 billion in economic benefits annually for New York State. There are 1,631 family vineyards, over 400 wineries, producing 175,000,000 bottles of wine, generating $408 million in state and local taxes (www.newyorkwines.org). New York’s wineries also contribute to New York State’s exports and in 2012, 19.8% of the wine produced in the state was exported.

Wineries and satellite operations attracted more than 5.9 million tourist visits in 2012, spending $401+ million. The tourism industry (including wineries, hotels, restaurants, retailing, transportation) contributes over 6400 jobs to the state, for a total of $213+ million in wages. The tourist is particularly important to the farm wineries, with sales direct to consumers representing approximately 60 percent of total wine sales volume.

The winery industry directly employs approximately 62,450 people and generates an additional 14,359 jobs in supplier and ancillary industries which supply goods and services to the industry and whose sales depend on the wine industry’s economic vitality.

In excess of 101,806 jobs can be linked to the wine industry and these positions average $51,100 in annual wages and benefits. The total wages generated by direct, indirect and induced economic activity driven by the wine industry – $5.2 billon.

New York State Wines and Wineries (Curated)

At a recent Rockefeller Center/ Rainbow Room wine event sponsored by the Wine & Grape Foundation, Sam Filler, the Executive Director of the organization stated, “New York is home to the first bonded winery in the United States, making our state one of the oldest wine regions in the country.” The objective of the NY Drinks NY Grand Tasting, “…is to showcase the diversity, artistry and accessibility of New York’s wine and food landscape.”

The 8th Annual NY Drinks NY Grand Tasting offered access to over 200 wines from approximately 50 wineries across the state.

  1. Keuka Lake Vineyard. 2017. Turkey Run. Vignoles (Finger Lakes)

Located on the slopes above the southern end of Keuka Lake this winery showcases young vinifera and old hybrid plantings that range from 3-years (representing Cabernet Franc and Vignoles), to vines over 50-years of age (representing Leon Millot and Delaware vines).

Thanks to the Finger Lakes, the vineyard produces excellent fruit. The heat of the summer is retained by the lakes and moderates the extreme cold temperatures of the vineyards in winter. As spring approaches, the frigid waters moderate the warming air temperatures and act as a delay for bud break and lower the risk of frost damage.

The terroir is a glacial mix of glacially laid rocks, sand, silt and clay that has been deposited on the lower slopes above Keuka Lake providing for water drainage that is essential for vine balance and health.

Staci Nugent

The owner is Mel Goldman and the winemaker is Staci Nugent. Nugent attended Cornell and did graduate work in California in genetics. Making a career switch, she enrolled in the wine program at the University of California at Davis, receiving a Master’s degree in Viticulture and Enology. Nugent has worked with highly regarded wineries that include Ornellaia, Italy; Hardy’s Tintara Winery, South Australia; and William Selyem, Sonoma, California. Before joining Keuka Lake Vineyards (2008), she was a winemaker at Lamoreux Landing Wine Cellars.

Sustainable farming practices brings the Vignoles to our attention. The grape is made by crossing Seible and Pinot de Corton, is associated with the Finger Lakes and grows well in the gravel soils (glacial till).

Notes: Keuka Lake Vineyards. 2017 Turkey Run Vignoles

Light bright blonde to the eye, the nose is rewarded with lemons, honey, green grapes and sweet oranges, (lemons and oranges) while the palate enjoys citrus and other fruits with the sweetness tempered by a light acidity. Pair with seafood curry, Buffalo chicken wings, pepper and Swiss cheese.

  1. Red Newt Cellars. 2006. Legacy. Niagara Cream Sherry (Hector, New York)

Located on the east side of Seneca Lake (Hector, NY) in the Finger Lakes region, the winery started in 1998 by David and Debra Whiting and the 1998 vintage produced 1200 cases of Chardonnay, Riesling, Vida, Cayuga, Cabernet Franc, Cabernet Sauvignon and Merlot. The first white wines were released in July 1999.

Whiting is considered to be one of the top winemakers in the Finger Lakes Region. Current production of Red Newt Cellars is apprximately 20,000 cases with a white wine focus on aromatic varities: Riesling, Gewurztraminer and Pinot Gris. CIRCLE Rielsing is the most popular and widely distributed wine, made in a classic Finger Lakes style, with hints on tangerine and honeysuckle, citrus and peach on the palate.

Kelby Russell

Kelby Russell is the head winemaker at Red Newt and considered an expert in the art of cold-climate white wines. Thanks to the variable climate of the East Coast, he recognizes that the search for the “perfect wine” is a “false idol, “ finding that the role of the winemaker is to, “…artfully direct what comes into the winery into the best thing and the  most honest expression of the year that you possible can.”

At Harvard (Class of 2009) Russell majored in government and minored in economics, was a member of the Glee Club and thought his career would follow a path that would lead to orchestra management. During a study abroad experience in Tuscany he discovered the art and science of making wine.

After graduation, when a job with Jazz at Lincoln Center did not materialize, he visited Fox Run Vineyards and thought he had an interview. The staff was busy with the harvest so he was handed a shovel and offered the opportunity to help on the “crush pad.” This was the begnning of his unpaid internships and he got to spend winters in New Zealand and Australia and autumns in the Finger Lakes as an intern.

His first salaried position in 2012 was with Red Newt as an assistant winemaker. David Whiting, the co-founder and winemaker, promoted Russell to head winemaker and the rest is history. He currently directs the Red Newt house styles and reserves and develops his own Kelby James Russell label with a focus on small-batch wines, from dry rose to Australian-style dry Riesling.

Notes: Red Newt Cellars. 2006 Legacy. Niagara Cream Sherry (Niagara grapes)

The Niagara grape develops into a long-aged solera sherry, creating a complex palate experience.

Bright golden yellow to the eye (think daffodils) with the nose picking up hints of honey, raisins, oranges, apricots, yellow apples, and spices. The finish to absolutely delicious, delivering honey, lemons and spices. Perfect as a dessert course or pair with Blue cheese and pate.

  1. Damiani Wine Cellars (DWC)

DWC was started by Lou Damiani, a Cornell engineer specializing in energy conservation, and Phil Davis. Damiani had an interest in winemaking and his education started in the field of food science before switching to engineering. In the 1990s he returned to study winemaking and mentored under Phil Hazlitt.

In 1996 Damiani wanted to plant Cabernet Franc and Merlot and visited an old friend and college friend, Phil Davis, who was also a viticulturist. They started the project and in 1997 Hazlitt pulled out a hybrid vineyard and planted Cabernet Sauvignon, Pinot Noir and Merlot. When their vineyards started producing in 2003 the next step was to make world class red wines.

Damiani was the head winemaker from 2003 – 2011 and he trained Phil Arras to continue and improve the DWC tradition. In 2007 Glenn Allen joined as a Business Consultant and later became a partner in the enterprise. Today DWC has four main vineyard sites with approximately 40 acres of land under vine and a new tasting room that hosts events and is the retail outlet.

Phil Arras, originally from Philadelphia, moved to the Finger Lakes in 2003 to attend Cornell University and majored in philosophy and political science. Inspired by a class on wine appreciation, Arrras changed his career focus to winemaking. He was hired by Damiani Wine Cellars in 2009 as the assistant winemaker and began “on the job” training. In 2012, Arras became head winemaker.

Notes: Damiani Wine Cellars. NV Marechal Foch “Vino Rosso” Finger Lakes. (Varietal may be a cross between Goldriesling and a Vitis riparia/Vitis rupestris or a cross between Gamay Noir and Vitis riparia – Oberlin 595).

Deep ruby color to the eye, an undertone of tomatoes runs alongside notes of plums and apricots and the tannins are so soft as to be obscure. Pairings might include pasta, barbeque and smoked gouda cheese.

  1. Thirsty Owl Wine Company. 2017. Traminette

Ted Cupp purchased 150 acres of frontage on Cayuga Lake from Robert and Mary Plan, trailblazers who started the Cayuga Wine Trail in 2001. During 2001 and 2002 he began construction on the winemaking facility and tasting room for the Thirsty Owl. In 2002, in cooperation with Shawn Kime, he planted Cabernet Sauvignon, Syrah, Pinot Noir and Malbec. When the doors to the winery opened in 2002, Thirsty Owl had produced 1200 cases.

Jon Cupp, President

Today, the Thirsty Owl is synonymous with award winning wines, including the Governor’s Cup and the John Rose award for Rieslings. The Pinot Noir had the highest rated North American Pinot at the Taster’s Guild International Competition. Thirsty Owl produces Malbec and Syrah as well as blends, reds, whites and ice wine.

Shawn Kime

The winemaker and vineyard master, Shawn Kime, is originally from Romulus, New York and attended Morrisville College and Cornell University. Kime started to work in agriculture at the age of 14 and started winemaking after spending 2 years working with one of the earliest Finger Lake Vinifera growers.

The goal of the Thirsty Owl is to “…make changes in the vineyard and winemaking based on the year to produce wines that not only reflect our region but the growing season…. As a Finger Lakes native, I am proud of the fact that we are producing cool climate varietals that are on par with any region in the world.”

Notes: Thirsty Owl Wine Company. 2017 Traminette (cross between Gewurztraminer and Joannes Seyve 23.416).

To the eye, highlights of golden yellow. The nose finds apricots, peaches, pears, honey and fresh lemons as well as florals (especially roses and tulips) and a bit of spice. The palate is entertained with citrus and lemons, oranges and a bit of earth. The finish brings light acidity making it an interesting dessert wine.

Pair with spicy/sweet and sour sauces on chicken, pork and veal and Cheddar, Fontina and Gruyere cheese.

  1. Benmarl Winery. 2015 Baco Noir. Hudson River Valley

Benmarl (slate hill) Winery is located in Marlboro, NY and covers 37-acres and is considered to be the oldest vineyard in America (it holds New York Farm Winery license no.1). It was owned by magazine illustrator turned vintner Mark Miller from 1957 -2003. In 2006 Victor Spaccarelli purchased the vineyard and Matthew Spaccarelli is currently the winemaker

In the 17th century, wine was being made by the French Huguenots in New Paltz, New York. Andrew Jackson Caywood started his vineyard in the early 1800s. The community was incorporated as the Village of Marlborough, a cluster of grapes carved in its seal commemorated its major crop (1788).

Caywood became an important viticulturist and leading authority in the development of new grape varieties. The Miller family bought the Caywood property in 1957 and renamed it Benmarl. It was purchased in 2006 by the Spaccarelli family. They replanted many abandoned vineyards, refurbished the estate and carry on the tradition of experimentation, planting new hybrid varieties like Traminette as well as Old World vinifera.

Notes: Benmarl Winery. 2015 Baco Noir. Hudson River Valley

The Baco Noir, made from estate-grown fruit, brings dark plum hues to the eye, and delivers the aromas of dark plums, cedar and sage to the nose. On the palate are flavors of blackberry with hints of spice.  Tannins give it a structure that is delicious and the finish delivers spice and black berry fruits. Benmarl has been producing Baco Noir for 50 years.  Pair with pork roast, pasta with meat sauce, beef burgers with blue cheese.

The NY Drinks NY Event

The elegant Rainbow Room @ Rockefeller Center was the venue for the New York Drinks New York event. As an important wine trade events, many hundreds of wine buyers, sellers, sommeliers, wine educators, and writers convened to experience a wine-range of quality wines produced in New York State.

Wines of Distinction included:

Brotherhood Winery

Brotherhood Winery is the oldest continuously operating winery in America, producing wine for 180 years in Hudson Valley. It features one of the most modern bottling facilties for wine on the East coast, with a capacity of 1.5 million cases er year. A wine current featured focuses on low calories (approximately 90 calories per glass).

Glenora Wine Cellars

Glenora Wine Cellars produces award-winning Finger Lakes wines for over 40 years with a focus on sparkling wine and Riesling, sourcing grapes from 13 growers across four of the Finger Lakes. Glenora opened the first winery on Seneca Lake (1977).

Saltbird Cellars

Robin McCarthy is the owner and winemaker at Saltbird Cellars that started in 2014 and, based on the unique maritime terroir, developed Stainless Steel Sauvignon Blanc, Migratus Barrel Fermented Sauvignon Blanc and Stainless-Steel Chardonnay.

Hosmer Winery

Hosmer Winery is located on Cayuga Lake in the Finger Lakes. Grapevine plantings date back to the 1970s and early experiments with plantings of classic Vinifera started in 1985. The 70-acre estate includes Rieslings, Chardonnays, Cabernet Francs as well as French-American hybrid varieties.

For additional information: @NYWineGrapeFdn and NYWineGrapeFdn

© Dr. Elinor Garely. This copyright article, including photos, may not be reproduced without written permission from the author.

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: American Travel News, amp, ancillary, and, annual, appreciation, art, Assistant, attend, Australia, Australian, author, authority, average, award, award-winning, balance, based, benefits, best, billion, Bit, black, BlackBerry, break up, Breaking Travel News, Business, busy, buyers, California, capacity, caption, Career, carry-on, center, Century, changed, changes, cheese, chicken, Circle, class, classic, climate, club, Cluster, co-founder, coast, cold, College, Color, community, company, competition, complex, conservation, construction, consultant, consumers, continue, contributes, cooperation, Cornell, country, course, crossing, crush, current, currently, curry, damage, dark, date, Delaware, delay, Delicious, Dessert, development, direct, directly, director, diversity, doing, Dr, drink, drinks, Drinks NY, early, Earth, East, east coast, economic, economics, Education, elegant, end, energy, energy conservation, Engineering, enterprise, ER, essential, estate, event, Events, Excellent, excess, executive, Executive Director, experience, expert, exports, extreme, facility, false, Family, farming, Feature, Features,, finding, first, follow, food, Food Travel News, foundation, founder, FOX, French, Fresh, Friend, fruit, glass, Glee, goal, golden, goods, Got, government, Governor, graduate, graduation, Grand, grapes, green, Growing, Harvard, harvest, head, HEALTH, Heat, help, highest, highlights, history, home, hosts, Hotels, house, Hudson, Hudson River, ice, ID, important, improve, in, included, includes, including, indirect, Industries, Industry, information, inspired, interest, International, Interview, IT, Italy, Jazz, job, Jobs, John, joined, joining, Land, landing, landscape, later, lead, leading, legacy, license, light, like, linked, live, local, located, low, lower, magazine, Main, major, Make, malbec, management, maritime, Master, materialize, May, meat, member, million, modern, most, most popular, moved, New, new york, New York State, New Zealand, News articles, Niagara, North, North American, notes, NY, NY Drinks, only, opened, Operating, operations, opportunity, order, organization, out, over, owner, PAR, particularly, partner, path, People, percent, permission, Phil, Philadelphia, philosophy, photos, plan, plant, planted, political, popular, position, positions, practices, president, production, program, project, promoted, property, proud, pulled, purchased, quality, range, rated, receiving, recent, recognizes, Red, refurbished, region, regions, released, renamed, representing, reserves, restaurants, retail, Risk, river, Robert, rockefeller, rocks, role, Romulus, room, rose, s, Sales, sand, satellite, science, seafood, search, season, services, Sherry, showcase, sites, slopes, small, South, South Australia, Southern, sparkling, spending, Spice, spring, staff, started, State, stated, states, structure, study, Style, summer, supplier, supply, sustainable, Sweet, SWISS, switch, tasting, taxes, TED, temperatures, the United States, The World, think, to, TO BE, today, tomatoes, top, total, tourism, Tourism Industry, tourist, Trade, tradition, trail, training, Transportation, Travel Destination News, Travelwire News, Turkey, Tuscany, unique, United, United States, university, unpaid, up, valley, venue, victor, village, vine, vineyards, vino, visited, visits, wages, warming, water, waters, We, were, white, whites, WHO, wine, Wine News, Wine Trail, Winemakers, winery, wines, Wings, winter, work, worked, working, World, writers, year, years, Yellow, York, young, Zealand

UK Foreign Office urged to update UAE travel warnings

April 12, 2019 by Forimmediaterelease

British legal group Detained in Dubai has urged the UK Foreign and Commonwealth Office (FCO) to update its UAE travel warnings to UK tourists in an open letter penned by the organization’s head, Radha Stirling.

“We have frequently called upon the FCO to provide more accurate information to Britons about the many risks they face in the UAE which the current advisory does not cover,” Stirling said. “It is simply not enough to warn people to obey the laws and customs, when very often the legal system itself poses a threat even to law-abiding tourists who may be subjected to false arrests, fabricated cases, forced confessions, torture, and lack of representation.”

Stirling’s letter specifically highlights the dangers inherent in the UAE’s Cybercrime laws, under which Laleh Shahravesh was prosecuted. In the letter to Permanent Under Secretary of State Sir Simon McDonald, head of the FCO, Stirling said:

“This warning is insufficient in light of the Shahravesh case, insofar as it does not explain that a British citizen can, in fact, be prosecuted if they ever visit the UAE, for posting material online in the UK which anyone inside the UAE may deem offensive.

It is vital for British citizens to be aware before traveling to the UAE that their entire social media history must adhere to UAE standards of acceptable content before they risk entering the country.”

The Cybercrime laws, she says, are irresponsibly vague and can easily be misapplied, as in Laleh’s case, in matters that have nothing to do with public endangerment, hate speech, or incitement to violence. “UAE Cybercrime laws subordinate the police, prosecutors, and courts to the tyranny of individual egos,” Stirling explained.

“If anyone in the UAE is offended by someone’s online content, even if they do not know that person, and even if that person posted the content in a different country; a criminal case can be made and an arrest warrant issued. It is an enormous threat to free speech well beyond the borders of the UAE.”

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: and, arrest, arrests, Aware, Borders, Breaking Travel News, British, British citizens, britons, case, citizen, citizens, commonwealth, Content, country, courts, cover-up, criminal, current, customs, Cybercrime, dangers, Deem, detained, different, Dubai, even, explained, face, false, fco, Feature, forced, foreign, Foreign and Commonwealth Office, Foreign Office, free, Free Speech, Government Affairs, Group, hate, head, highlights, history, Human Rights news, in, individual, information, inside, International Travel News, issued, IT, lack, law, laws, legal, letter, light, May, media, News articles, office, online, open, open letter, organization, People, People in Travel, permanent, police, posted, public, representation, Risk, risks, s, said, says, Secretary, Sir, social, social media, speech, standards, State, Stirling, system, threat, to, TO BE, TO DO, torture, tourism, tourists, Travel, Travel & Tourism Organizations News, Travel Destination News, travel warnings, traveling, Travelwire News, UAE, UAE Cybercrime, UAE travel news, UK, UK tourists, UK Travel News, update, violence, visit, Vital, warning, warnings, We, WHO

Oxford Economics: Brand USA’s marketing initiatives drove record international visitor spending

April 11, 2019 by Forimmediaterelease

Today, Brand USA, the destination marketing organization for the United States, announced that a study by Oxford Economics shows Brand USA’s marketing efforts are generating a high return on investment (ROI) and driving significant incremental international visitation and spend, which is helping to fuel the nation’s economy. The report shows Brand USA has consistently driven strong results over the past six years, including record results in Fiscal Year 2018 (FY2018) for incremental international visitor spending, tax revenues generated, and total economic impact.

Highlights of the study show Brand USA’s marketing efforts in FY2018 alone (October 1, 2017 – September 30, 2018) helped drive:

• 1.13 million incremental international visitors to the USA who spent
• $4.1 billion on travel and fare receipts with U.S. carriers, and generated
• $1.17 billion in federal, state, and local taxes and
• $8.9 billion in total economic impact, and supported
• 52,305 incremental U.S. jobs

The resulting FY2018 marketing ROI was 32:1—meaning that every $1 Brand USA spent on marketing generated $32 in spend by international visitors.

The study also shows that the cumulative results of Brand USA’s marketing efforts over the past six years (FY2013 through FY018) has helped bring:

• 6.6 million incremental visitors to the USA who spent
• $21.8 billion on travel and fare receipts with U.S. carriers, and generated
• $6.2 billion in federal, state, and local taxes, and
• $47.7 billion in total economic impact, which has supported, on average,
• Nearly 52,000 incremental U.S. jobs each year

The six-year results equate to an average marketing ROI of 28:1.

“International visitation is an important driver for the nation’s economy—benefiting a wide range of industries well beyond travel and tourism,” said Christopher L. Thompson, president and CEO of Brand USA.

According to the U.S. Department of Commerce, international travel to the United States is the nation’s top services export and represents 11 percent of all U.S. exports, contributing a $77.4 billion trade surplus.

“The FY2018 ROI study reinforces the effectiveness of our promotional campaigns and how our efforts are supporting communities and employment throughout the country. The United States provides international travelers more value in its diversity of experiences than any other place in the world, and we look forward to continuing to work with our partners to market the USA as the ultimate travel destination,” added Thompson.

Each year, Brand USA deploys a number of market-driven platforms and programs as part of its mission to increase incremental international visitation, spend, and market share for the United States in order to fuel the U.S. economy and enhance the image of the USA with worldwide travelers.

Brand USA also collaborates with federal partners to communicate U.S. visa and entry policies and correct misperceptions about those policies as required by the Travel Promotion Act.

The Oxford Economics study includes an analysis of Brand USA’s work in nine markets – Australia, Brazil, Canada, China, Germany, Japan, South Korea, Mexico, and the United Kingdom—and also considers the organization’s total impact in other international markets where Brand USA’s marketing was active during the year via consumer, trade outreach, and cooperative marketing programs.

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: American Travel News, and, announced, Australia, average, billion, brand, Brand USA, Brazil, Breaking Travel News, campaigns, Canada, carriers, CEO, China, commerce, communities, contributing, cooperative, country, department, department of commerce, Destination, Destination marketing, diversity, drive, driver, driving, economic, economic impact, economics, Economy, efforts, employment, entry, experiences, export, exports, federal, fiscal year, Forward, free, fuel, Germany, Government Affairs, Helping, high, highlights, Hospitality News, image, impact, important, in, includes, including, increase, Industries, initiatives, International, international markets, international travel, international travelers, international visitors, Investment, japan, Jobs, Kingdom, Korea, l, local, Market, Market Share, Marketing, marketing initiatives, markets, meaning, Mexico, million, mission, nation, nearly, News articles, number, October, order, organization, over, Oxford, Oxford Economics, partners, past, percent, Place, platforms, policies, president, president and CEO, programs, promotion, promotion act, provides, range, receipts, record, record results, report, represents, results, return, revenues, ROI, s, said, September, services, Share, show, shows, significant, South, South Korea, spending, State, states, strong, study, supported, supporting, surplus, tax, taxes, the United States, The World, Thompson, through, to, today, top, total, tourism, Trade, Travel, Travel & Tourism Organizations News, travel and tourism, travel destination, Travel Destination News, Travel Promotion, Travel Promotion Act, travelers, Travelwire News, U.S. Department of Commerce, U.S. visa, United, United Kingdom, United States, USA, value, visa, visitor, visitor spending, visitors, We, WHO, work, World, worldwide, year, years

Ottawa Tourism launches ThinkOttawa ambassador program

April 11, 2019 by Forimmediaterelease

Ottawa Tourism, Shaw Centre and Invest Ottawa are collaborating to launch a program to bring more conferences and conventions to Canada’s capital city through the creation of local ambassadors. In addition to attracting potential ambassadors, the ThinkOttawa program also offers a number of solutions and support services to help win and deliver events across the city.

The program appeals to potential ambassadors by asking if they are trailblazers in their industry and wish to be the sort of leader that leaves a legacy. In particular, to increase engagement, ThinkOttawa highlights four key benefits to becoming an ambassador:

• Raised Profile – hosting an international conference can heighten the visibility of an ambassador’s work – whilst potentially generating additional research funding.

• Impact an Industry – with many international events only ever visiting a city once, it is an opportunity to leave a legacy in the ambassador’s industry and the city as a whole.

• Networking – ambassadorship provides a unique opportunity to expand networks, develop relationships and build research partnerships locally and across the world.

• Recognition – be recognised for their efforts in championing an event at annual awards attended by peers, government leaders and other industry experts.

The program also demonstrates how much support Ottawa Tourism, Shaw Centre and Invest Ottawa can offer ambassadors throughout the organising process:

• Bid Development – ThinkOttawa will work with ambassadors to prepare a customised and polished bid document and presentation.

• Venue and Accommodation – as destination experts the ThinkOttawa team will recommend and source proposals from venues and accommodation providers.

• Government, Community and Partnership Support – letters of support can be obtained from key stakeholders, partners and municipal government where applicable to help both the bid and organising process.

• Marketing and Promotional Materials – access to promotional photos and videos that showcase the city and its unique offerings will help in the initial bid process as well as securing attendance at the event itself.

• Financial Support – Ottawa Tourism offers funding programs designed to assist eligible organisations with exhibition and meeting space rental costs as well as other areas of expenditure.

“Ambassador programs are not unusual in the world of association conferences and congresses but we wanted to go the extra mile and create a truly bespoke offering for those individuals wanting to get involved,” comments Ottawa Tourism’s Vice President, Meetings and Major Events, Lesley Mackay.

“Specifically, we are looking to help those individuals become leaders, share knowledge, connect, introduce ThinkOttawa and identify opportunities for the city. As Canada’s capital we are home to national and international association representatives all looking to host events in creative and inspiring spaces. We want to show them why Ottawa is the perfect destination and how easy it is to hold events here.”

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: and, annual, annual awards, appeals, areas, assist, association, attendance, attracting, Awards, benefits, bid, Breaking Travel News, build, Canada, Canada Travel News, capital, capital city, Centre, city, comments, community, conference, conferences, congresses, connect, conventions, costs, create, creation, creative, Cultural Travel News, deliver, designed, Destination, development, document, efforts, engagement, event, Events, exhibition, expand, experts, extra, financial, financial support, free, funding, GO!, government, help, highlights, home, Hospitality News, host, hosting, impact, in, increase, Industry, industry experts, inspiring, International, international conference, International Travel News, introduce, invest, Invest Ottawa, IT, key, knowledge, launch, launches, leader, leaders, leave, legacy, local, locally, looking, major, Marketing, materials, meeting, meetings, MICE Industry News, national, networking, networks, News articles, number, offer, offering, offerings, offers, only, opportunities, opportunity, Ottawa, partners, partnership, partnerships, People in Travel, photos, potential, presentation, president, Profile, program, programs, proposals, provides, raised, recognition, recommend, relationships, rental, research, s, services, Share, show, showcase, solutions, Source, space, spaces, stakeholders, support, team, The World, ThinkOttawa, through, to, TO BE, tourism, Travel & Tourism Organizations News, Travel Destination News, Travelwire News, unique, unusual, venue, venues, vice, vice president, videos, visiting, wanting, We, Why, win, work, World

Airbus launches “Skywise Health Monitoring” with Allegiant Air

April 10, 2019 by Forimmediaterelease

Airbus has launched first operations of a new Skywise service – Skywise Health Monitoring (SHM) – with Allegiant Air on its A320s. Dynamically coupled with Skywise Reliability Services (SRS) and Skywise Predictive Maintenance (SPM), SHM is hosted on Skywise, gathering live diagnostic feeds from the aircraft through its *ACARS link to the airline’s information system.

Using the power of the Skywise aviation data platform, SHM collates and centralises the alerts, flight-deck effects, maintenance messages etc., prioritizes them, correlates any faults with the relevant troubleshooting procedures, highlights operational impacts, provides the maintenance history of the system (from the logbook and **MIS information collected through Skywise Core and stored in the data lake), allowing effective tracking of the alerts.

When fully deployed, and following the in-service feedback from Allegiant Air and other ‘early adopters’, SHM will support airlines’ Maintenance Control Centers, Line Maintenance and Engineering departments in identifying, prioritizing, analyzing and handling in-service events, enabling quicker decision-making and preparation of the optimal solution to ensure aircraft on-time dispatch and minimizing AOG risks.

Overall, SHM saves airlines time and decreases the cost of unscheduled maintenance. Natively interfaced with SPM and SRS to provide an integrated user-experience, and also ready to harness the new on-board Flight Operations and Maintenance Exchanger (“FOMAX”) data router which can capture over 20,000 real-time aircraft parameters, SHM enables end-to-end unscheduled event management/fixes for example by anticipating tools and parts’ availability closest to the aircraft. More early adopters will join in the months to come to pilot SHM for other Airbus aircraft, including A330, A350 and A380.

*ACARS = Aircraft Communication Addressing and Reporting System
**MIS = Maintenance Information System

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: American Travel News, and, AOG, aviation, Aviation News, aviation-website, board, Breaking Travel News, Centers, come, Communication, control, Corporate News, cost, Data, data platform, decision, early, effects, end, Engineering, etc, event, Events, experience, first, flight, flight operations, following, free, gathering, handling, HEALTH, Health Monitoring, highlights, history, impacts, in, including, information, integrated, join, launched, launches, line, line maintenance, link, live, maintenance, management, messages, monitoring, months, New, News articles, on-time, operational, operations, over, platform, power, procedures, provides, ready, real, reporting, risks, s, service, services, SHM, Skywise, Skywise Health Monitoring, Solution, SPM, support, system, through, time, to, tools, tourism, Tourism Investment News, tracking, Transportation News, Travel Technology News, Travelwire News, using, World News

Skate & Style event coming to Munich Airport

April 9, 2019 by Forimmediaterelease

Top-flight professional skateboarding is a breathtaking spectacle. At the new Skate & Style event, now coming to Munich Airport, spectators will witness dazzling displays of tricks, spins and jumps. From April 24-28, the airport’s MAC Forum will be turned into a skateboarding hotspot as it hosts the South German championships in this exciting sport.

In the Club of Skaters (COS) Cup, competitors will face off in three categories, with the winners qualifying for the national final at the end of November at Europapark Rust, Germany’s biggest theme park. Spectators at Skate & Style who are up to the challenge are also welcome to grab a board and test their own skills on the 800 square meter park terrain.

The four-day event will feature numerous highlights, including a program of entertainment and fun activities. As fans watch, Germany’s skateboarding elite will attack the ramps and obstacles and showcase their best moves. And between rounds of the 2019 COS Cup, local heroes will go head to head in the Titus Locals Only Competition (LOC) Cup.
Registration for COS and LOC contestants will take place during the first open practice sessions on Friday April 27.

On Saturday, starting at 1 pm, things will then heat up as participants start vying for spots in the final. The semifinal and final rounds will take place on Sunday starting at 11 am. Before the awards ceremony, a special attraction awaits at 5 pm: the Ravenol Barrel Jump. In this test of skill, skateboarders accelerate towards a row of barrels, jump off at the last second, and try to make a clean landing on a board positioned at the other end.

On all four days of the event, the park terrain will be open not only to competitors, but also to passengers and airport visitors keen to give this exciting sport a try. Every day from 10 am to 6 pm, Skate & Style will host free open sessions and workshops, with instructors offering tips for the parcours or miniramp. Skateboards, helmets and pads can be borrowed at no cost. Visitors to Skate & Style can park free of charge for up to five hours in the P20 car park.

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: and, April, attack, attraction, Aviation News, aviation-website, Awards, best, biggest, board, Breaking Travel News, car, ceremony, challenge, charge, clean up, club, coming, competition, competitors, Corporate News, COS, cost, day, Days, elite, end, entertainment, event, face, fans, Feature, first, flight, forum, free, fun, German, Germany, Germany Travel News, GO!, head, Heat, heroes, highlights, host, hosts, hotspot, hours, in, including, instructors, International Travel News, IT, jump, landing, last, LOC, local, locals, locals only, Make, Munich, Munich Airport, national, New, News articles, November, numerous, offering, only, open, park, participants, passengers, Place, PM, professional, program, registration, row, s, second, sessions, showcase, skateboarding, Skaters, skills, South, Special, sport, Sports news, spots, Square, start, Style, test, The Awards, The National, theme, theme park, things, Tips, Titus, to, top, tourism, Transportation News, Travel Destination News, Travelwire News, up, visitors, welcome, WHO, winners, witness, workshops, World News

AIDS/HIV research supported by design community

April 6, 2019 by Forimmediaterelease

Members of the Design Industries have supported AIDS research since 1984 through the Design Industries Foundation Fighting Aids (DIFFA), a 501 (c)(3) charitable organization incorporated in New York State.

DIFFA started as a grassroots organization and today is a national foundation headquartered in New York City with chapters in Chicago, Dallas, San Francisco and the Pacific Northwest. The organization also partners with gift and home industries and other organizations throughout the USA. DIFFA and its partners have raised over $44 million for hundreds of HIV/AIDS organizations nationwide providing education and prevention programs that run the gamut from condom distribution and needle exchanges to protection of legal rights and security for people living with HIV/AIDS.

Every March, DIFFA invites local and international designers to take raw space and morph it into a showcase of WOW dining table-top environments. It is co-located with the Architectural Digest Design Show and thousands of designers, architects, buyers, sellers, media and design educators support this unique event held at Pier 92 in Manhattan.

Dining by Design attracts over 40,000 guests who view dining installations by more than 30 designers, architects, manufacturers and brands. Designers include: Black Designs + Artists Guild, Sheila Bridges, Mikel Welch, Stacy Garcia, Damour Drake, Kingston Design Connection, Joshua David Home, Inc. Architecture, Lucina Loya, Patrick Mele for Benjamin Moore, Roric Tobin for Modern Luxury and David Scott Interiors for Roche Bobois and Stonehill Taylor for Ultrafabrics.

Curated Design-Inspired Table-Scapes

  • Patrick Mele for Benjamin Moore

This table-scape celebrates glamour from an earlier decade and another world. It is presented in a contemporary format with a mélange of berry, cream, gold and silver giving the space an airy and spring-like ambiance that enhances the trompe l’oeil details and highlights its creativity.

  • Rockwell Group

This table-scape is inspired by The Peacock Room, James McNeill Whistler’s masterpiece of interior decorative art. The tableau features digital wallcovering and a custom handmade peacock-feather tablecloth, creating an abstract, modern interpretation of luxuriously – decadent space.

  • Stonehill Taylor for Ultrafabrics

“Journey” links nearly 4 decades of research and human achievement in the fight against AIDS. The colors and patterns suggest the body and being, while the swirling, layered centerpiece addresses hope and optimism thanks to ongoing advances in science and technology.

  • Mckenzie Liautaud/Robert Verdi

Inspired by water and the nexus between the river and the sea, jewelry designer @Mckenziel and tastemaker @RobertVerdi present a table-scape that features pearls and their origin. Dinner guests are seated on pearl-like stools at a table set with silver and crystal under the stars.

Auction (Curated)

Dining by Design features a silent auction that presents innovative products, original works of art and unusual, quirky experiences.

  • Infiore Floor Lamp by Estiluz

The lamp was designed by the Lagrania Studio. Fiore means flower in Italian, and this is an original elegant lamp that opens it petals and shines it unique light wherever it is placed. The bi-injected polycarbonate petals provide a two-color lighting effect. A halogen bulb is hidden within and is protected by satinized glass that delivers a warm, pleasant light that presents different tones and color effects.

  • Izmir Filo Table Lamp

This playful table lamp was designed by Andrea Anastasio for Foscarini. The lamp and its cord land casually on a tripod, and on the cord are large, effective glass beads. The Filo Lamp is an artistic masterpiece that will be admired forever.

For additional information: diffa.org

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: and, architectural, Architecture, art, artistic, auction, Benjamin Moore, Benjamin Moore This, black, body, brands, Breaking Travel News, bridges, buyers, c, celebrates, charitable organization, Chicago, city, Color, community, connection, creativity, Cultural Travel News, Dallas, decade, decades, design, designed, designer, designers, designs, DIFFA, different, digital, dining, Dinner, Distribution, earlier, Education, effect, effects, elegant, event, exchanges, experiences, Feature, Features,, fight, fighting, floor, foundation, Francisco, gift, giving, glass, gold, grassroots organization, Group, guests, held, hidden, highlights, HIV, HIV/AIDS, home, hope, Human, in, Inc, Industries, information, innovative, innovative products, inspired, interior, International, IT, Italian, izmir, jewelry, journey, Kingston, l, lamp, Land, legal, light, like, links, Living, local, Luxury, Manhattan, Manufacturers, march, media, members, million, modern, national, Nationwide, nearly, New, new york, New York City, New York State, News articles, Northwest, ongoing, optimism, organization, organizations, original, over, Pacific, Pacific Northwest, partners, Peacock, pearl, People, pier, present, prevention, products, programs, protected, protection, quirky, raised, research, research supported, rights, river, Robert, room, s, San Francisco, science, sea, Security, Set, show, showcase, space, spring, Stars, started, State, Studio, support, supported, supported AIDS, Technology, thousands, through, to, today, top, Travelwire News, Ultrafabrics, unique, unusual, USA, Verdi, view, water, Whistler, WHO, works, World, WOW, York, York City

2nd annual Africa Business and MICE Tourism Master Class to be held in Johannesburg this June

April 3, 2019 by Forimmediaterelease

The 2nd edition of the Africa Business and MICE Master Class will be held in Johannesburg at the BDO South Africa offices from June 10-12, 2019. The African Tourism Board is a supporting partner for this event. This program will grant industry professionals and practitioners from across Africa an opportunity to learn from renowned industry experts, connect with like-minded individuals and benefit from first-hand advice on how to advance growth in their organisations, businesses and destinations. This class will be presented by Africa Tourism Partners and its lead strategic partners, BDO South Africa and South Africa Conference Association Industry (SAACI). “Collaboration is integral to the growth of the MICE industry across Africa. BDO is proud to be associated with the Africa MICE Masterclass program where not only newcomers benefit from the expertise of established industry players, but the experts also learn from each other,” highlights Christelle Grohmann, Director, BDO Advisory. “We look forward to hosting you from June 10-12 at our office in Johannesburg,” she adds.

This year’s program has been designed in response to the high interest and recognition that the 2018 Africa Business and MICE Master Class received, making it a sought-after Continuing Professional Development (CPD) and Capacity Building program among practitioners and professionals. The inaugural course was held at the same time last year and featured illustrious industry experts and attendees from 14 African countries including Botswana, Ghana, Madagascar, Lesotho, Malawi, Mozambique, Nigeria, Tanzania, Swaziland, Kenya, Rwanda, South Africa, Zimbabwe and Zambia. “Many attendees at the Africa MICE Masterclass 2018 voiced their satisfaction with the event indicating that the intimate and interactive format and the depth and range of knowledge of the speakers kept them absorbed throughout. Even the speakers commented on it being a well-rounded learning experience that also benefited them. This is industry learning from industry from real working examples,” states Lee-Anne Bac, Director, BDO Advisory & Masterclass 2018 Attendee.

Considering the increased number of African exhibitors and buyers who participated at the 2019 Meetings Africa held in February this year, it is apparent that more countries, tourism boards, convention bureaus, conference facilities, professional conference organizers and the entire African Business and MICE Tourism community now appreciate the significance of the sector. Speaking at the 2019 Meetings Africa, South Africa Minister of Tourism, Mr. Derek Hanekom stated that Business Tourism has earned its place at the economic table. He also revealed that the sector earned R71 billion revenue and contributed R115 billion to South Africa’s Gross Domestic Product (GDP). This buttresses the sector’s relevance in African economies.

The Master Class is a two-and-a-half day CPD program designed with a variety of theory and practical sessions and the opportunity for further engagement in the form of business-to-business meetings. It will be conducted in conjunction with BDO South Africa, and key industry associations, including SAACI. The course is delivered by faculty experts through a practical and interactive Action-Learning methodology. This approach allows attendees to gain fresh industry insights and global best practices, learn from industry experts and connect with executives from across the continent.

To register, for Business-to-Business or sponsorship opportunities please contact: Ms. Aretha Nozipho Bohlela at: aretha@africatourismpartners.com or +27 81 303 7030.

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: amp, and, Anne, annual, association, associations, attendees, BDO, BDO South, benefit, best, best practices, billion, board, boards, Botswana, Breaking Travel News, building, Bureaus, Business, business meetings, business tourism, businesses, buyers, capacity, class, collaboration, community, conference, connect, contact, continent, convention, convention bureaus, countries, course, CPD, day, delivered, designed, Destinations, development, director, domestic, economic, economies, edition, engagement, even, event, executives, exhibitors, experience, expertise, experts, facilities, first, First-hand, form, Forward, Fresh, GDP, Ghana, Global, grant, gross domestic product, Growth, half, hand, held, high, highlights, hosting, in, In February, inaugural, including, increased, Industry, industry experts, Insights, interactive, interest, IT, Johannesburg, June, Kenya, knowledge, last, lead, learn, learning, Lesotho, like, Madagascar., Malawi, masterclass, meetings, meetings africa, meetings.travel, mice, MICE industry, MICE Industry News, MICE Masterclass, minister, Minister of Tourism, Mozambique, Mr, Ms, News articles, Nigeria, number, office, offices, only, opportunity, partner, partners, Place, players, practices, product, professional, professionals, program, proud, range, real, received, recognition, response, revealed, Revenue, Rwanda, s, satisfaction, sector, sessions, South, South Africa, South Africa travel news, speakers, sponsorship, stated, states, strategic, supporting, Swaziland, Tanzania, The Africa, theory, through, time, to, TO BE, tourism, tourism board, tourism boards, tourism partners, Travel & Tourism Organizations News, Travel Destination News, Travelwire News, variety, We, WHO, working, year, Zambia, Zimbabwe

Search



Recent Articles

  • Hyatt Announces Plans for First Hyatt-branded Hotel in Estonia
  • Coronavirus Disease 2019 (COVID-19) situation in Thailand as of 26 January 2021, 11.30 Hrs.
  • Marriott International Announces Release Date for Fourth Quarter 2020 Earnings
  • Malta’s Luxury Product Continues to Expand with New Hotel Openings and Reimagined Luxury Spas at Five-Star Hotels
  • United Launches Industry-Exclusive Technology to Ease the Burden of COVID-19 Travel Restrictions
  • TAT launches virtual tours to 4 top destinations in Thailand
  • TAT launches virtual tours to 4 top destinations in Thailand
  • Hyatt Announces Plans for Hyatt Centric Boulevard Batumi in The Republic of Georgia
  • Coronavirus Disease 2019 (COVID-19) situation in Thailand as of 25 January 2021, 11.30 Hrs.
  • Coronavirus Disease 2019 (COVID-19) situation in Thailand as of 23 January 2021, 11.30 Hrs.

Copyright © 2021 · Metro Pro on Genesis Framework · WordPress · Log in