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Diversify and digitize to attract younger Muslim travelers, GCC destinations told at ATM 2019

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Gulf hospitality operators looking to increase their share of the growing halal tourism market should diversify and digitize their offerings to suit younger generations of Muslim travelers, according to experts speaking at Arabian Travel Market (ATM) 2019.

With the GDP impact of Muslim travel in the Middle East on course to hit USD 36 billion by 2020 – up from USD 30.5 billion in 2017, according to Salam Standard – halal tourism represents a lucrative prospect for GCC hospitality brands. The segment is expected to create 1.2 million regional direct and indirect jobs by next year.

Representatives from Wego, DinarStandard, Shaza Hotels, Tripfez, Serendipity Tailormade, Mosafer C by Ummah Collaboration, holidayme, Orange County Visitors Association, Cape Town Tourism and Japan National Tourism Organization (JNTO) explored ways to tap into the growing segment of Gen Z and millennial travellers at the Global Halal Tourism Summit 2019, which took place on ATM’s Global Stage.

Mamoun Hmedan, Managing Director – MENA and India, Wego, said: “There are new destinations popping up out of nowhere. Developers are building properties from scratch, with halal-friendly offerings that are designed to appeal to younger generations of Muslim travelers.

“Wego does a lot of work on social media and collaborates with tourism boards to educate people about the opportunities available to them when they travel. We make sure we always have options for our customers to look for properties near to mosques or attractions that may be of interest to Muslim travelers.”

Approximately 41 percent of Muslim travelers’ global outbound spending comes from the UAE and Saudi Arabia, according to figures released by Salam Standard. The Middle East’s total outbound spend is projected to grow to USD 72 billion by 2020.

In addition to emerging trends such as eco, ethical, all-female, experiential, gastro and adventure tourism, panelists also discussed digitization and success stories from ‘non-Muslim’ destinations such as Orange County, Cape Town and Japan.

Chris Nader, Vice President, Shaza Hotels, said: “Gen Z and millennial travelers are setting the trends in halal tourism. The biggest challenge for us involves the resort side of the market – providing the privacy and facilities that Muslim guests need while delivering the entertainment they are looking for. It can be a challenge to create that mix.

“Whenever we create a resort, we have to develop something that is culturally relevant to the location. Travelers are no longer looking for ‘just a hotel’; they want to know what we can offer in terms of experiences. So, Muslim travelers don’t necessarily need to see halal branding but they do need to know that halal services are available.”

Industry-wide investment in halal tourism-related travel technology currently stands at approximately USD 40 million, according to research conducted by DinarStandard. Panelists agreed that this figure is likely to grow further in the future, as younger Muslim travelers continue to drive innovation in online services.

Faeez Fadhlillah, CEO, Tripfez, said: “If you look at the distribution of millennials globally, many of them are living in Muslim-majority countries. In the next 10 years, the youth in this region are going to play a significant role in driving tourism trends. That’s why online travel agencies are so interested in meeting demand from Muslim travelers. Companies are doing everything they can to capture this market.”

Running until Wednesday, 1 May, ATM 2019 will see more than 2,500 exhibitors showcase their products and services at Dubai World Trade Centre (DWTC). Viewed by industry professionals as a barometer for the Middle East and North Africa (MENA) tourism sector, last year’s edition of ATM welcomed 39,000 people, representing the largest exhibition in the history of the show.

For more information about ATM 2019, visit https://arabiantravelmarket.wtm.com.

MEDIA CONTACT: NATHALIE VISELE, Director, Shamal Communications, Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711 | Mobile: +971 50 457 6525, E-mail: nathalie.visele@shamalcomms.com , Website: www.shamalcomms.com

GCC produces 1.8 million overnight stays in Germany during 2018

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The German National Tourist Board (GNTB) has announced that it will be showcasing a range of key destinations at Arabian Travel Market (ATM) 2019, which takes place at the Dubai World Trade Centre from 28th April to 1st May.

Participants from Germany partnering with the GNTB this year include the ‘Hotel Palace Berlin’; ‘Frankfurt Tourist and Congress Board’; ‘Baden-Baden Tourism Board’; ‘OUTLETCITY METZINGEN’, the State Tourist Board SouthWest-Germany (Baden-Württemberg Tourismus) and the Black Forest Highlands (Hochschwarzwald Tourismus).

The GNTB’s tourism partners covering local tourist boards, luxury hotels, hospitality, retail, spas and theme parks, each has its own unique proposition, whether spring, summer, autumn or winter, emphasising that Germany is a diverse and unique all year-round travel destination.

Underscoring the relevance of ATM to ‘Destination Germany’, Sigrid de Mazieres, Director for the Gulf countries at the German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB), commented:

“ATM presents us with an ideal opportunity to showcase our wide-ranging tourism offering from dynamic cities to breathtaking countryside with fairytale castles, lush forests and mountains. In addition, there are great family attractions, excellent shopping centres and superb sightseeing opportunities – visitors will be fascinated by the incredible diversity that Germany has to offer.”

The GCC market is Germany’s third-largest non-European source market behind China and the US and is important for Germany. GCC travellers tend to stay an average of 11 nights and spend on average $5,300 per person per trip, significantly more than other international travellers.

According to the latest forecast from the GNTB, GCC nationals visiting Germany are expected to grow to 3.6 million overnight stays by 2030, compared with 1.8 million guest nights from Gulf nationals recorded in 2018, with key markets being UAE, Saudi Arabia and Kuwait.

The forecast increase is being attributed to the collective efforts of all German Tourism stakeholders identifying and accommodating the travel requirements of GCC nationals, not to mention the excellent connectivity provided through flights from the GCC to Frankfurt, Munich, Dusseldorf, Hamburg and Berlin. In Germany’s hospitality and retail sectors, it is common to meet Arabic speaking staff, familiar with Islamic culture and tradition. Hotels offer copies of the Quran and prayer mats on demand, connecting family rooms, plus restaurants serving halal food are easy to find.

Germany’s attraction as a destination of choice for tourists, is further illustrated by the number of visitors recorded in 2018. Last year, Germany’s inbound tourism figures reached record levels for the ninth year in a row. According to the German Federal Statistical Office, there were 88 million international overnight stays recorded (in accommodation establishments with at least ten beds) – an increase of 5% compared with 2017.

According to IPK World Travel Monitor’s annual survey, in 2017, Germany was the top ranked country among European tourists for cultural trips and with 13.1 million inbound business travellers from Europe, it ranked number one as a business destination in 2018.

The German National Tourist Board (GNTB) will be at ATM 2019 stand no. EU5930.

 

Travel News | eTurboNews

Bots, A.I, wearables and VR to create billion-dollar savings in the tourism industry

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The impact of disruptive technologies on the tourism industry is set to create multi-billion dollar savings through the use of IoT, robotics, artificial intelligence (A.I), Virtual Reality (VR) and wearable technology according to data published ahead of Arabian Travel Market (ATM) 2019, which takes place at Dubai World Trade Centre from 28 April – 1 May 2019.

The latest research from Colliers International, in partnership with ATM 2019, reveals that in addition to vast cost savings, the customer experience is set to be more streamlined with travel set to become better, smoother and more personalised with travel bookings on VR platforms, AI chatbots guiding customers through the booking process and IOT providing internet based inter-connectivity between everyday devices.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Technology, and the use of technology, is evolving every day. The tourism industry is at the very forefront of tech innovation with companies investing huge sums of money to improve the customer journey and experience.

“Airports and airlines accounted for US$30 billion of investment in IT in 2018, however this will be offset by the implementation of technology that will see fuel savings alone top US$30 billion in the next 15 years.

“We’ve seen incredible developments in recent years, SITA, the multinational tech company to the air transport industry for example, is using robots to check travelers onto flights and to transport their luggage, while, although in the infancy stage, robots have been used in some hotels to welcome guests and show them to their room.”

ATM 2019 has adopted cutting-edge technology and innovation as its main theme and this will be integrated across all show verticals and activities, including focused seminar sessions.

Running throughout the event, professionals from across the industry spectrum will discuss the ongoing unprecedented digital disruption, and the emergence of innovative technologies that will fundamentally alter the way in which the hospitality industry operates in the region.

Discussing the defining evolutions of hospitality technology, the Travel Tech Show will return to ATM 2019 with 45 dedicated international exhibitors and an influential agenda of discussion and debate in the Travel Tech Theatre – sponsored by Sabre Corporation.

Launching this year will be the inaugural Arabian Travel Week, an umbrella brand which comprises four co-located shows: ATM 2019; CONNECT Middle East, India and Africa – a new route development forum, ILTM Arabia and new consumer-led event – ATM Holiday Shopper.

Curtis said: “The success of both ATM and ILTM Arabia has provided us with the platform to not only introduce two new events for 2019 – but to create a travel week which encompasses the Middle East’s inbound and outbound markets for general leisure tourism and luxury travel as well as providing a dedicated networking forum, CONNECT  Middle East India & Africa 2019 for the region’s top airline specialists, aviation authorities, tourism boards, airports and tour operators.”

Another debutant this year is the Arabia China Tourism Forum at ATM which takes place on the Global Stage on Sunday 28th April. With China set to account for a quarter of international tourism by 2030, an expert panel will discuss how destinations around the world can capitalise on this growth. The forum will also include a 30-minute networking session with over 80 Chinese buyers.

Once again, we are delighted to be working with our partners UNWTO and welcoming back the UNWTO Ministers Summit which will also take place on the Global Stage on Sunday 28th April.

Other Global Stage highlights will include a focused seminar on Saudi Arabia’s tourism potential, the Global Halal Tourism Summit and the debut ATM Hotel Industry Summit which will host various expert panels to debate and provide an insight on the latest hotel developments and innovative digital infrastructure shaping the future of the hospitality sector.

Following a successful launch last year, the second edition of ATM Student Conference – ‘Career in Travel’ will return on the final day of ATM. This programme allows students and graduates to listen to a range of guest speakers and travel industry leaders. It will also help provide a greater understanding of the industry and potential career paths.

As well as the ultra-innovative Travel Tech Show at ATM, other features returning to the show repertoire this year include the Digital Influencers and Buyers’ Speed Networking Events which will feature 20 Chinese buyers for the first time, the ATM Best Stand Awards and the Travel Agents Academy.

ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed over 39,000 people to its 2018 event, showcasing the largest exhibition in the history of the show, with hotels comprising 20% of the floor area.

For more information on Arabian Travel Market 2019, please log on to:  https://arabiantravelmarket.wtm.com/.

 

Travel News | eTurboNews