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For Immediate Release | Official News Wire for the Travel Industry

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SriLankan Airlines’ new plan to be like Emirates

April 16, 2019 by Forimmediaterelease

In a bid to turn the loss making airline into a profitable venture, SriLankan Airlines has come up with a five-year strategic plan. Part of the plan will see them emulating industry leader Emirates, with a new hub and spoke network model.

In a statement SriLankan Airlines said:

“SriLankan Airlines has formulated a new five-year Strategic Business Plan for the period 2019-24 with the objective of transforming itself into a financially viable organization airline group with high brand visibility and a global reputation for excellence,”

They went on to say that the national carrier had an ‘enormous contribution’ to make to the GDP of Sri Lanka, including import, export and tourism.

What is SriLankan Airlines planning?

Their latest five year strategic business plan includes major development of the Colombo hub to make it a key connecting point for a variety of markets. SriLankan are targeting passengers connecting through Africa, Asia and the Middle East, in a bid to grow as big as rival airline Emirates.

As a member of Oneworld, SriLankan are hoping to leverage their membership to develop their network for the future. In contrast to their current point to point model, they plan to work on more of a hub and spoke model to develop new opportunities.

The plan is to be presented to the Government of Sri Lanka for approval shortly.

New routes and fleet

Currently, SriLankan Airlines operate with a fleet of 27 Airbus aircraft. Specifically, these are 13 A320 family aircraft and 14 A330s. As part of the five year plan, the carrier intends to select new fleet inclusions which match the requirement of their developing route network. They have also said they want to reconfigure their existing fleet to offer an enhanced business class service.

Already, the airline has announced a fifth weekly service between Colombo and Tokyo from July onwards, using its Airbus A330-300s. If the plan is formalized by the government, we expect to see many more new route announcements over the coming weeks.

As well as routes and fleet, the plan specifies that it will:

  • Enhance the customer experience by improving customer-centricity throughout the airline
  • Adopt best practices to improve productivity
  • Grow online sales to reach a wider market in a more cost effective manner
  • Improve employee engagement
  • Implement a competitive cost structure through a greater cost consciousness throughout the company

The plan is being headed up by Group Chief Executive Officer Vipula Gunatilleka, who was appointed to the airline in mid-2018. Prior to joining SriLankan, Gunatilleka was a board member and CFO of TAAG Angola. There, he worked closely with Emirates while they were managing TAAG, so no doubt knows his hub and spoke business very well already.

A loss-making airline

The airline is undergoing a major shakeup with a view to turning a profit. Over the last nine months, the carrier’s net loss more than doubled to a total loss of $135m. It is hoped that the five year strategic plan being tabled today will transform the airline by 2024.

 

Travel News | eTurboNews

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Etihad Airways signs codeshare with Gulf Air

March 26, 2019 by Forimmediaterelease

Following the signing of a Memorandum of Understangin (MOU), Etihad Airways and Gulf Air have announced the signing of a codeshare partnership for travel commencing with the summer schedule.

The announcement was made at a signing ceremony held at Etihad Airways Headquarters in Abu Dhabi, attended by Tony Douglas, Group Chief Executive Officer of Etihad Aviation Group, and Krešimir Kučko, Chief Executive Officer of Gulf Air.

The agreement will see Etihad place its EY code on Gulf Air flights from Bahrain to and from Abu Dhabi, Baghdad, Casablanca, Dhaka, Faisalabad, Larnaca, Malaga, Multan, Najaf, Peshawar, Sailkot and Tbilisi. Gulf Air will place its GF code on Etihad flights from Abu Dhabi to and from Bahrain, Brisbane, Chicago O’Hare, Jakarta, Lagos, Los Angeles, Melbourne, New York JFK, Sydney and Washington.

Douglas said, “We are thrilled to be signing this codeshare agreement today with our long-time partner, Gulf Air. The signing today is a great example of how two flag carriers can enhance the experience of our guests by providing a greater choice of destinations and world-leading inflight service and Arabian hospitality.”

Kučko added, “This is a remarkable event for both Gulf Air and Etihad Airways and we take pride in elevating this relationship further with the signing of this codeshare agreement.”

Travel News | eTurboNews

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