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Indian travelers expected to spend $136 billion by 2021

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The Indian traveler has come of age, spending approximately $94 billion in 2018, on around 2 billion domestic and international trips, helping the Indian travel and tourism industry achieve unprecedented scale.

The momentum is expected to continue and the industry will grow at a 13 percent CAGR to $136 billion by 2021, according to a report, ‘How Does India Travel’. The report outlines how India spends on travel, the influence of online channels in their purchase journey and potential growth opportunities for travel businesses till 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing. The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travellers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalised marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorised each against their online research behavior:

Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.

Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.

Experience-oriented traveler: Around 70 percent of their bookings were done online and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.

Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.

Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

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How does India travel? Let us count the 94 billion ways

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Bain & Company and Google India are together launching a report on “How Does India Travel.” According to the report, the Indian traveler has come of age, spending approximately $94 billion in 2018 on around 2 billion domestic and international trips. This has helped the Indian travel and tourism industry achieve unprecedented scale, and the momentum is expected to continue with the industry growing at a 13 percent CAGR to $136 billion by 2021, according to a report.

Fueled by digital, Indian travelers are expected to spend an additional $24 billion on online travel bookings over the next 3 years. The report outlines how India spends on travel, the influence of online channels in their purchase journey, and potential growth opportunities for travel businesses until 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing.  The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travelers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalized marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorized each against their online research behavior:

  • Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.
  • Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.
  • Experience-oriented traveler: Around 70 percent of their bookings were done online. and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.
  • Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.
  • Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

However, challenges remain in meeting the expectations of these travelers. Customers perceive online channels geared towards premium cohorts (frequent flyer and experience-oriented traveler), while mass cohorts, with $55 billion in spending, remain underpenetrated. There are about 160 million non-transacting active Internet users in India with only 5 percent of online travelers from Tier-2 or Tier-3 cities. There is a significant (20 percent) difference between the booking rates of premium cohorts and mass cohorts, the latter being also dissatisfied with online channels (~33 percent satisfied) vs. premium cohorts (~42 percent). The second challenge is in penetrating existing users who exhibit a marked distrust in use of online channels to make bookings, especially around payment and pricing terms and booking experience compared with offline channels. Consequently, their online usage drops between the research (>86 percent online influence) and booking phases (~40 percent offline bookings).

How travel businesses need to adapt to the needs of online consumers

The report cites five major shifts that marketers need to make to market to the online travelers – First, alleviate consumer concerns by improving the booking and payment experience to build a trusted brand and increase adoption. Second, they need to address the negative customer perception issues by mass customization to drive higher share in the segment. They also need to utilize consumer technology to penetrate mass segments (standardize, enable sharing), reach non-transactors (build offline presence), and create new user access.  Moreover, they need to find innovative and frugal ways to package the experience to increase both adoption and retention.  Finally, they need to create a robust digital backend to adapt to customer needs across the purchase journey.

“The contribution of travel and tourism’s spend in India has reached developed market levels, from 6.7percent of GDP in 2013 to 9.4 percent in 2018. This growth, combined with a rapidly growing internet user base and adoption of online bookings will lead to $24 billion in incremental revenues through online channels by 2021. In order to benefit from this trend, businesses need to actively increase new user adoption and increase penetration in the existing user base across the purchase journey.” Joydeep Bhattacharya, partner Bain & Company said.

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The perplexing search for purplicious luggage and the perils of windmills

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April is Stress Awareness Month, but it is also National Humor Month, so I thought I’d go out on a limb and talk about something that stresses a travel bargain’s aficionado. I have Scandinavian blood, so just like the Vikings, I have a natural inclination to go out and explore the world. But I’m part Scottish, so I don’t want to pay for it.

I watch google flights like a hawk – I grab dirt-cheap first-class tickets when I see the price drop to the $500 range from Honolulu to anywhere in the Great Lakes region. First class comes with 2 bags per person, up to 70 pounds per suitcase. I have 400 Aloha-themed Christmas cards I bought for 75 to 90 percent off in January, plus all kinds of other Hawaiiana treasures to take back to the mainland.

My perplexing search for Parisian goods at Scottish prices yielded over 100 possibilities on Facebook Marketplace; however, every single seller I encountered was a scam artist. Everything I looked at was counterfeit Louis Vuitton brought over from Shanghai where the seller probably paid $20 for each piece. The Facebook ads read “Authentic Louis Vuitton,” but upon inspection, it only took 30 seconds to see these were illegal knockoffs. Realistically, what real person buys 10 Louis Vuitton suitcases for $2,700 each, then turns around and sells them for $1,000 each on Marketplace before even using them once? Nobody does that. But people do buy $20 counterfeit Louis Vuitton items in China, then illegally sell them to unsuspecting Facebook buyers in Hawaii – at an obscene mark up.

So I turned to a reputable store, one which is very popular in the American South, called Belk. They specialize in products that Baptist women with really big hair love to purchase. At least that’s what my Baptist aunts with 3-feet tall hair told me. You know, the taller the hair, the closer to God.

I found a great bargain: purple luggage set of 3, regularly $160, on clearance for $19.99. The description says the luggage “is featured in a vibrant purple hue so you never have to worry about your belongings or loosing [sic] your luggage on the baggage claim belt.” What exactly does that imply? Is it such a hideous shade of purple that nobody would caught dead with it? I don’t mind purple – the symbol of Scotland is the purple thistle, so with a few decals and gaudy embellishments they would make the perfect accessory for a red hat lady or a gay Scot.

I know a lot of women who love purple. The last time I bought a suitcase from the Aloha Swap Meet, it was purple, with hibiscus, and had the words “Aloha” and “Hawaii” printed on it. After using it to fly to Detroit, I placed an ad to sell it online – and it sold in under one minute.  So maybe purple suitcases would be something I should carefully reconsider, especially if they are prone to getting brodied by big-haired women.

When I read Belk’s small print for this item I noticed the warning: “This product may contain chemicals known to the State of California to cause Cancer and Reproductive Harm.” Are they referring to pregnant women, or are they referring to my little soldiers under the category of “reproductive harm”?  I have to keep my little soldiers unharmed just in case Dolly Parton asks me to marry her. I know she’s 73 and probably has no plan to reproduce with me, but she’s got big hair and she would really appreciate my Pride of Dixie Belk luggage. And she’s the only woman on the planet who could turn me straight. Well, maybe Jane Seymour could, but I’d need to consult my shrink first. The $64,000 question, or the $19.99 question: are the purple suitcases worth getting cancer?

There has been much buzz about Mr. President’s announcement that windmills cause cancer. I guess that’s why all the people in Holland are dead. He said it had something to do with the spinning motion.  Now, these suitcases are “spinners” meaning you can spin them 360 degrees.

I’m Scottish by culture, but my DNA is Scandinavian. Scandinavians always place a high value on safety, which is why I bought a Volvo C70 convertible. Being both Scandinavian and Scottish led me to a great existential crisis – who am I – a cheap Scot or a safety-conscious Scandinavian? Is the bargain worth the stress of possibly getting cancer?

For a few minutes I pondered the issue. Maybe the cancer was caused by the spinning action. I thought, well, if I spin them backwards, would it cure cancer?

Having lost both grandmothers to cerebral tumors, I have a lot of emotional baggage when it comes to that topic. Except for basal cell carcinoma (a common problem for blue-eyed blond Scandinavians living in Hawaii) I have lived pretty much unscathed by cancer’s evil.

In the end, the Scandinavian “safety first” side of me won out. As much as I love bargains, I might have gotten more than I bargained for from this luggage set. There is always the Aloha Stadium Swap Meet to top off my 280 pound (4 suitcases) first-class checked-baggage allowance.  Any excuse to go to the Swap Meet is a Scot’s delight.

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Visitors to Walter E. Washington Convention Center encouraged to ask Alexa

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Through a strategic partnership between Events DC, the official convention and sports authority for the District of Columbia, and Volara, the voice hub for the hospitality industry, visitors to the Walter E. Washington Convention Center are finding their way around the facility and hosted events easier than ever before through an ever-familiar voice.

The new voice-based wayfinding solution atop Amazon Alexa is powered by Volara’s market-leading enterprise-grade conversation management technology. Inside the 2.3 million-square-foot building sits wayfinding kiosks that host the voice assistant. Visitors are encouraged to ask Alexa about happenings within the convention center and ask where to find meeting spaces, food-and-beverage outlets, the closest shoe shine, the business center and more. More than 50 kiosks featuring the Volara-powered solution on Amazon Alexa will greet visitors, and voice commands will extend outside the facility to local businesses, services and attractions.

“At the Walter E. Washington Convention Center, we aim to provide our customers with a memorable experience,” said Samuel Thomas, senior vice president and general manager of Events DC. “Most people are tech savvy, and they want to have real-time access to the information they need in a format they are most accustomed to using. We partnered with Volara to provide wayfinding on voice command. Now event goers can get their questions answered quickly without having to seek out staff; it’s quick and efficient. We aren’t replacing face-to-face employee interaction – customer service is our core value and the reason we engaged in this project. This voice technology enables us to scale personal service and gives our customers the option to get information their way. It’s exciting.”

Wayfinding is just the first step. Thomas said his team is working with Volara to add more commands to the voice assistant with the goal of personalizing experiences for visitors. Show organizers can customize or brand kiosks strategically placed in their event locations. Volara’s conversation management engine will then be leveraged to respond to voice prompts for each event. The convention center is considering selling kiosk sponsorships as a value-added service. An automobile manufacturer, for example, may want to sponsor all kiosks in the Convention Center during The Auto Show, providing a good revenue stream for the facility and making the event more interactive, informative and fun.

“When we tell customers about this voice initiative, they get really excited,” Thomas said. “We are always trying to find ways to reinvent ourselves and provide better services for customers, and technology is at the core. Recently we added smart furniture to the public areas that contain USB ports or standardized plugs to keep people connected. We are one of the first convention centers to offer free WiFi. And, through our strategic partnership with Digital Conventions, we now have the most robust digital signage program in the country. This voice project with Volara is yet another added service that we are providing to our customers. With the flexibility of Volara’s software, the sky is the limit.”

Lasan Coger, general manager of Digital Conventions, said he was intrigued when Thomas approached him about the wayfinding by voice command initiative. “A collaborative team from Events DC, Digital Conventions and Volara met and put our minds together to see how we could launch this program. It was challenging to get to where we are today, but everyone involved loved the challenge, and more importantly, we love the product. When we see the responses from attendees at our events, it validates what we are doing, and we can’t wait to expand this program.”

Volara provides platform agnostic voice-based conversation management software and a secure integrations hub to the hospitality venues. Its software turns the leading consumer voice assistants (Amazon Alexa, Google Assistant and IBM Watson) into a business tool that drives more efficient customer service, influences visitors’ behaviors, and improves net promoter scores. Volara is a launch partner for both Google Assistant Interpreter Mode and Alexa for Hospitality.

“We are thrilled to bring wayfinding on voice command to the Walter E. Washington Convention Center,” said David Berger, Volara CEO. “We see Convention Centers, Casinos, Malls, Stadiums, Amusement Parks or any venue that can benefit from wayfinding as an exciting vertical for Volara. This successful deployment is proof that Volara-powered voice assistants can make a venue more visitor friendly, easier to navigate and more efficiently operated. Today we have a waiting list of convention centers that are eager to deploy our solution. The interest is overwhelming.”

To learn more about Volara-powered voice assistant programs, visit volara.io.

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Things to do when Google not working properly

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There are instances when a Google user gets stuck with Google not working issue and looks for some information that can help you to resolve this issue. Moreover, to make this easier we have brought you a list of steps that will rectify the issue without much of a stretch.

Why Google not working issue appears?

No wonder, you are thinking about why is your Google not working and you are exhausted with the issue after trying hard to get rid of this issue. Then before rectifying Google not working properly issue, you must be aware of the reason why are you seeing this. It has been observed the anti-virus software that you have installed in your PC might be the reason for your Google issue. The anti-virus program may oppose the working or Google due to alteration in files of the security program or to prevent any malicious activity it can stop working of Google.

Or else, it might be possible that installation of any of the program on your device creates an issue which is not letting you access Google.

Possibly, there have been other reasons also for this issue and that can be rectified through some steps which are mentioned in this article you help you out in wrenching off the trouble which doesn’t let you use Google properly.

How would you troubleshoot Google not working properly issue?

Google Chrome Browser

  • The first thing you must do is opening your Google Chrome web browser and open the Settings option by click on the Gear Icon.
  • After that, go to the Show Advanced Settings option.
  • In addition, you will be required to select Clear Browsing Data section in the Privacy section.
  • Thereafter, select all the checkboxes and clear the data stored in the browser.

This is how you would see the issue would not trouble you and you will be using Google services without facing any glitch. Apart from this, if Google not working properly issue still persists, in that case, you can follow the given steps to reset your Firewall settings.

Reset the Firewall Settings

You can resolve Google issue by performing the given steps easily with these steps you will be able to reset the Firewall Settings on default. So simply follow all the instructions as mentioned below.

  • First of all, go to the Control Panel on your device.
  • After that, you have to select the Windows Firewall option and click on the Restore Default option.
  • Thereafter, you will see your Windows Firewall will be restored and you need to restart your Chrome browser and check whether Google is working properly or not.

Once you apply the above steps, the issue will be resolved immediately and you will be able to access all the Google services. Moreover, you need further help to get rid of this issue you can get support from customer service team.

Get instant support for Google not working properly error

Above all, if you see the issue still persists then you need to contact the customer service team of Google and you will be getting a reliable solution for your issue. Moreover, you can get a solution over the phone call by simply dialing the Google helpline number and the support is accessible around the clock. And you will no longer worry about Google not working properly issue.

IGLTA Foundation adds industry leaders from Google & Airbnb to its Board

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The International LGBTQ+ Travel Association Foundation announced today that Dougal Mckenzie, Head of Industry, Travel, at Google, and Maria Cuba, Global Diversity Lead for Airbnb’s Experiences platform have been appointed to its board of directors. The Foundation is the philanthropic arm of IGLTA.

Mckenzie, who holds both law and commerce degrees from his native Auckland, helps companies adapt to changes in consumer behavior resulting from tech advancements. Cuba is one of Airbnb’s earliest employees and the founder of their Latino Employee Group “Juntos.” Her role focuses on creating equitable opportunities and representation for all communities.

“We are honored to welcome these two dynamic additions to our Foundation board,” said IGLTAF Board Chair Reginald Charlot. “Dougal Mckenzie, a leader in advancing travel technology, and Maria Cuba, a champion for diversity in the global marketplace, will bring valuable insights to the table as we focus on our mission: education, research and leadership development to create a more welcoming travel landscape worldwide.”

The new appointees begin their tenure at the board meeting prior to IGLTA’s 36th Annual Global Convention in New York City, 24-27 April. (igltaconvention.org) The current IGLTAF board members are: Reginald Charlot, NYC & Company, Chair; Pamela Herr, Aspen Gay Ski Week, Vice Chair; Tanya Churchmuch, MuchPR, Secretary; Don Richardson, Brand USA, Treasurer; Theresa Belpulsi, Destination DC; Selisse Berry, Founder of Out & Equal; Eddie Canaday, Visit Salt Lake; Rika Jean-François, ITB Berlin; Tom Kiely, Visit West Hollywood; Jim McMichael, Las Vegas CVA; Gary Murakami, MGM Resorts International, Immediate Past Chair; Tom Nichols, Arcus Foundation; Scott Seed, Hospitality Brand Marketing Professional; Carmen Strong, Disney Destinations; and John Tanzella, IGLTA.

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IGLTA Foundation’s new NYC think tank to address key issues in LGBTQ+ Tourism

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The International LGBTQ+ Travel Association Foundation (IGLTAF) inaugural Leadership Think Tank will unite top executives from LGBTQ+ welcoming destinations around the globe at Google during IGLTA’s 36th Annual Global Convention in New York City this April. The invitation-only discussion will focus on responsible tourism through the lens of LGBTQ+ welcoming travel and is presented with support from Miles Partnership and Google.

“IGLTA strives to continuously drive the conversations around LGBTQ+ travel to reflect our ever-evolving industry,” said IGLTA President/CEO John Tanzella. “We’re proud that IGLTAF has assembled for this important dialogue such an influential group of industry veterans from destinations and organizations that value our LGBTQ+ travel community.”

The Leadership Think Tank, organized in collaboration with NYC & Company and NYU’s Jonathan M. Tisch Center of Hospitality, will include leaders from Destination Canada, Los Angeles Tourism & Convention Board, Cape Town Tourism, Destination DC, Italy National Tourist Board, Visit Dallas, Destination Niagara USA, Bermuda Tourism Authority, Discover Puerto Rico, Embratur (Brazil), Visit California, Milano Smart City Association, Greater Boston CVB, Destinations International, Tourism Madrid, Guam Visitors Bureau, U.S. Travel Association, Greater Fort Lauderdale CVB, Barcelona Tourism, Visit Salt Lake City, Thailand Tourism, and Greater Miami CVB.

“Accepting a seat at the leadership table during this invitation-only roundtable is important to affirm Bermuda’s position as a welcoming destination to all travelers, including the LGBTQ+ visitors,” said Kevin Dallas, CEO of the Bermuda Tourism Authority. “We applaud the IGLTA Foundation’s role in convening such diverse destinations to discuss critical issues facing the industry.”

A white paper from the session will be provided to the trade press and IGLTA’s global membership that focuses on five topics:
• Addressing issues of destination overcrowding as it impacts LGBTQ + travelers
• Analyzing the differences between LGBTQ+ travel niches and integration of LGBTQ+ travelers into the “mainstream”
• Diversifying LGBTQ+ products and services
• Examining cultural perspectives that impact LGBTQ+ tourism
• Discussing the challenges facing LGBTQ+ business owners in emerging destinations

“It’s a privilege to work with IGLTAF and to be a part of this special event, which is pondering some of the key forward-looking issues facing travel and tourism,” said U.S. Travel Association President/CEO Roger Dow. “This will be a terrific lineup engaging one of the most valuable practices we can undertake as an industry: anticipating and planning for challenges, which will better enable us to sustain our strength as an economic engine and job creator.”

Daniela Wagner, Group Business Development Director, Jacobs Media Group & Director EMEA, Pacific Asia Travel Association, and Fred Mayo, MBA, PhD, CHE, CHT, Founder, Mayo Consulting Services and Clinical Professor of Hospitality and Tourism Management, Jonathan M. Tisch Center of Hospitality, NYU, will co-moderate the Leadership Think Tank.

The 36th Annual IGLTA Global Convention would not be possible without the generous support of our convention sponsors: Presenting Level – NYC & Company, Delta Air Lines, Disney Destinations©, Italian National Tourist Board; Official Level – AIG Travel, Inc., Airbnb, Guam Visitors Bureau, Greater Fort Lauderdale Convention & Visitors Bureau, Italian National Tourist Board, Malta Tourism Authority, Visit Philadelphia®; Conference Level – Inprotur Argentina, Visit Britain, VisitDallas, International Experience Canada/Government of Canada, Las Vegas Convention and Visitors Authority, Miles Partnership, Q.Digital, Visit St. Pete/Clearwater, Visit West Hollywood.

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Iberostar Hotels & Resorts launches voice bookings with ‘Google Assistant’

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Iberostar Hotels & Resorts has launched an innovative option enabling guests to book rooms through voice commands thanks to an integration with Google Assistant. This is a major step forward for customers, who, from now on, will be able to explore this option from their assistant-enabled devices using voice search. When a customer says, “Hey Google, I want to book a room at,” followed by the name of an Iberostar hotel, its location and the desired dates, Google will provide the details of that hotel’s availability and rates and finalize the booking using Google Pay credentials. In turn, the hotel will be notified of the booking via the channel selected by the user.

Voice bookings through Google Assistant is the latest addition to Iberostar’s innovation plan to provide its guests a great experience, even before their stay. The feature is already available in English for users in the US on Android and Apple smartphones, as well as household devices. During the initial stage, customers will be able to book the following Iberostar city hotels immediately with no advance reservation restrictions in various locations around the world: Iberostar Las Letras Gran Vía (Madrid), Iberostar Lisboa (Lisbon), Iberostar 70 Park Avenue (New York), Iberostar Paseo de Gracia (Barcelona), Iberostar Grand Budapest (Budapest), Iberostar Grand Mencey (Santa Cruz de Tenerife) and the Iberostar Berkeley (Miami).

“We strive to provide our guests not only with a platform to create great memories during their stay at any of the destinations where we operate, but also with services that cater to their needs,” said Javier Delgado Muerza, Iberostar Group’s Chief Digital Officer. “We are working on connecting with them and facilitating their experience with us. This is a step forward in the company’s current digitalization plan, which is centered on users and innovation, while remaining committed to providing an outstanding hotel experience”.

Iberostar has entered into a strategic alliance with Mirai for the development of this project, aimed at boosting sales thanks to multi-channel connectivity, which includes this cutting-edge voice recognition-based solution that positions the brand amongst the world’s leading international chains.

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