For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

“See” Malta Now, Travel Later

by

The Mediterranean archipelago of Malta is inviting people to virtually explore their culture and 7,000 years of rich history. Heritage Malta is Malta’s national agency for museums, conservation practice and cultural heritage. Heritage Malta has collaborated with Google to give people the unique opportunity to virtually visit several of the agency’s national museums and sites through the online platform Google Arts & Culture. 

Heritage Malta Virtual Tours

Heritage Malta currently has 25 sites available to virtually tour. This includes various museums, temples, forts, and archaeological sites. Malta is also home to three UNESCO Heritage sites that can be explored virtually: the city of Valletta, the Ħal Saflieni Hypogeum and the Megalithic Temples.

Grandmaster’s Palace

  1. In the city of Valletta, one can view the Grandmaster’s Palace where today it seat’s the Office of the President of Malta. The Palace itself was one of the first buildings in the new city of Valletta founded by Grand Master Jean de Valette in 1566 a few months after the successful outcome of the Great Siege of Malta in 1565. The Palace Armoury is one of the world’s largest collections of arms and armor that is still housed in its original building. The website offers four online exhibits one can look through, photo galleries and two museum views as if one were standing inside the museum. 

Fort St Elmo

Also in Valletta, one can virtually visit Fort St. Elmo National War Museum. Artifacts are displayed in chronological order, commencing from the early phases of the Bronze Age around 2,500 B.C. Two halls are dedicated to Malta’s important role in WWI, the Inter-War Period and Malta’s historical role in the Second World War where the Gloster Sea Gladiator N5520 FAITH, Roosevelt’s Jeep ‘Husky’ and Malta award for gallantry, the George Cross are displayed. This site includes one online exhibit, a photo gallery and 10 museum views that viewers can explore. 

Ħal Saflieni Hypogeum

  1. Ħal Saflieni Hypogeum is located in Raħal Ġdid. This Hypogeum is a rock-cut underground complex that was used both as a sanctuary as well as for burial purposes by the temple builders. It was discovered during construction in 1902. There are three underground levels that date from around 3600 to 2400 BC. There is one online exhibit unveiling an underground prehistoric cemetery, a photo gallery and one museum view. 

Ġgantija Temples

  1. There are seven Megalithic Temples found on the islands of Gozo and Malta, each a result of individual development. Five out of the seven can be virtually visited. The Ġgantija Temples in Xagħra, Gozo are the oldest, free-standing monuments in the world and are a testament to the Island’s inhabitation for at least 1,000 years before the famous Egyptian pyramids of Giza were constructed. On the website viewers can look at one online exhibit, a photo gallery and three museum views. 

Joseph Calleja Video

Musicians and singers in Malta are following suit in the wake of the coronavirus pandemic and sharing their performances online for all to appreciate. Malta’s tenor, Joseph Calleja asked his fans to request songs and arias they would like to hear him sing on his Facebook page. 

Heritage Malta Spring Equinox Live Stream

Heritage Malta is also known for organizing yearly events for the public to witness the Spring equinox and this year it was canceled due to COVID-19. Instead, they live-streamed the event on their Facebook page so no one would miss out! The event marks the special relationship between the temples and the seasons. As the first rays of the sun projected themselves through the main doorway of the southern Mnajdra temples, viewers were able to witness the spring equinox online. 

About Malta

The sunny islands of Malta, in the middle of the Mediterranean Sea, are home to a most remarkable concentration of intact built heritage, including the highest density of UNESCO World Heritage Sites in any nation-state anywhere.  Valletta built by the proud Knights of St. John is one of the UNESCO sights and the European Capital of Culture for 2018. Malta’s patrimony in stone ranges from the oldest free-standing stone architecture in the world, to one of the British Empire’s most formidable defensive systems, and includes a rich mix of domestic, religious and military architecture from the ancient, medieval and early modern periods. With superbly sunny weather, attractive beaches, a thriving nightlife and 7,000 years of intriguing history, there is a great deal to see and do. For more information on Malta, visit www.visitmalta.com.

MEDIA CONTACTS:

Malta Tourism Authority – North America 

Michelle Buttigieg

P 212 213 0944

F 212 213 0938

E-mail: [email protected]

MTA US/Canada Editorial Contact:

The Bradford Group

Amanda Benedetto/ Gabriela Reyes

Tel: (212) 447-0027

Fax: (212) 725 8253

E-mail: [email protected]

—

Gabriela Reyes

Account Manager 

The Bradford Group

347 Fifth Ave. Suite 1205

New York, New York 10016

T (212) 447-0027

F (212) 725-8253

[email protected]

www.bradfordglobalmarketing.com

Indian travelers expected to spend $136 billion by 2021

by

The Indian traveler has come of age, spending approximately $94 billion in 2018, on around 2 billion domestic and international trips, helping the Indian travel and tourism industry achieve unprecedented scale.

The momentum is expected to continue and the industry will grow at a 13 percent CAGR to $136 billion by 2021, according to a report, ‘How Does India Travel’. The report outlines how India spends on travel, the influence of online channels in their purchase journey and potential growth opportunities for travel businesses till 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing. The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travellers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalised marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorised each against their online research behavior:

Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.

Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.

Experience-oriented traveler: Around 70 percent of their bookings were done online and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.

Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.

Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

Travel News | eTurboNews

How does India travel? Let us count the 94 billion ways

by

Bain & Company and Google India are together launching a report on “How Does India Travel.” According to the report, the Indian traveler has come of age, spending approximately $94 billion in 2018 on around 2 billion domestic and international trips. This has helped the Indian travel and tourism industry achieve unprecedented scale, and the momentum is expected to continue with the industry growing at a 13 percent CAGR to $136 billion by 2021, according to a report.

Fueled by digital, Indian travelers are expected to spend an additional $24 billion on online travel bookings over the next 3 years. The report outlines how India spends on travel, the influence of online channels in their purchase journey, and potential growth opportunities for travel businesses until 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing.  The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travelers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalized marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorized each against their online research behavior:

  • Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.
  • Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.
  • Experience-oriented traveler: Around 70 percent of their bookings were done online. and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.
  • Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.
  • Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

However, challenges remain in meeting the expectations of these travelers. Customers perceive online channels geared towards premium cohorts (frequent flyer and experience-oriented traveler), while mass cohorts, with $55 billion in spending, remain underpenetrated. There are about 160 million non-transacting active Internet users in India with only 5 percent of online travelers from Tier-2 or Tier-3 cities. There is a significant (20 percent) difference between the booking rates of premium cohorts and mass cohorts, the latter being also dissatisfied with online channels (~33 percent satisfied) vs. premium cohorts (~42 percent). The second challenge is in penetrating existing users who exhibit a marked distrust in use of online channels to make bookings, especially around payment and pricing terms and booking experience compared with offline channels. Consequently, their online usage drops between the research (>86 percent online influence) and booking phases (~40 percent offline bookings).

How travel businesses need to adapt to the needs of online consumers

The report cites five major shifts that marketers need to make to market to the online travelers – First, alleviate consumer concerns by improving the booking and payment experience to build a trusted brand and increase adoption. Second, they need to address the negative customer perception issues by mass customization to drive higher share in the segment. They also need to utilize consumer technology to penetrate mass segments (standardize, enable sharing), reach non-transactors (build offline presence), and create new user access.  Moreover, they need to find innovative and frugal ways to package the experience to increase both adoption and retention.  Finally, they need to create a robust digital backend to adapt to customer needs across the purchase journey.

“The contribution of travel and tourism’s spend in India has reached developed market levels, from 6.7percent of GDP in 2013 to 9.4 percent in 2018. This growth, combined with a rapidly growing internet user base and adoption of online bookings will lead to $24 billion in incremental revenues through online channels by 2021. In order to benefit from this trend, businesses need to actively increase new user adoption and increase penetration in the existing user base across the purchase journey.” Joydeep Bhattacharya, partner Bain & Company said.

Travel News | eTurboNews

The perplexing search for purplicious luggage and the perils of windmills

by

April is Stress Awareness Month, but it is also National Humor Month, so I thought I’d go out on a limb and talk about something that stresses a travel bargain’s aficionado. I have Scandinavian blood, so just like the Vikings, I have a natural inclination to go out and explore the world. But I’m part Scottish, so I don’t want to pay for it.

I watch google flights like a hawk – I grab dirt-cheap first-class tickets when I see the price drop to the $500 range from Honolulu to anywhere in the Great Lakes region. First class comes with 2 bags per person, up to 70 pounds per suitcase. I have 400 Aloha-themed Christmas cards I bought for 75 to 90 percent off in January, plus all kinds of other Hawaiiana treasures to take back to the mainland.

My perplexing search for Parisian goods at Scottish prices yielded over 100 possibilities on Facebook Marketplace; however, every single seller I encountered was a scam artist. Everything I looked at was counterfeit Louis Vuitton brought over from Shanghai where the seller probably paid $20 for each piece. The Facebook ads read “Authentic Louis Vuitton,” but upon inspection, it only took 30 seconds to see these were illegal knockoffs. Realistically, what real person buys 10 Louis Vuitton suitcases for $2,700 each, then turns around and sells them for $1,000 each on Marketplace before even using them once? Nobody does that. But people do buy $20 counterfeit Louis Vuitton items in China, then illegally sell them to unsuspecting Facebook buyers in Hawaii – at an obscene mark up.

So I turned to a reputable store, one which is very popular in the American South, called Belk. They specialize in products that Baptist women with really big hair love to purchase. At least that’s what my Baptist aunts with 3-feet tall hair told me. You know, the taller the hair, the closer to God.

I found a great bargain: purple luggage set of 3, regularly $160, on clearance for $19.99. The description says the luggage “is featured in a vibrant purple hue so you never have to worry about your belongings or loosing [sic] your luggage on the baggage claim belt.” What exactly does that imply? Is it such a hideous shade of purple that nobody would caught dead with it? I don’t mind purple – the symbol of Scotland is the purple thistle, so with a few decals and gaudy embellishments they would make the perfect accessory for a red hat lady or a gay Scot.

I know a lot of women who love purple. The last time I bought a suitcase from the Aloha Swap Meet, it was purple, with hibiscus, and had the words “Aloha” and “Hawaii” printed on it. After using it to fly to Detroit, I placed an ad to sell it online – and it sold in under one minute.  So maybe purple suitcases would be something I should carefully reconsider, especially if they are prone to getting brodied by big-haired women.

When I read Belk’s small print for this item I noticed the warning: “This product may contain chemicals known to the State of California to cause Cancer and Reproductive Harm.” Are they referring to pregnant women, or are they referring to my little soldiers under the category of “reproductive harm”?  I have to keep my little soldiers unharmed just in case Dolly Parton asks me to marry her. I know she’s 73 and probably has no plan to reproduce with me, but she’s got big hair and she would really appreciate my Pride of Dixie Belk luggage. And she’s the only woman on the planet who could turn me straight. Well, maybe Jane Seymour could, but I’d need to consult my shrink first. The $64,000 question, or the $19.99 question: are the purple suitcases worth getting cancer?

There has been much buzz about Mr. President’s announcement that windmills cause cancer. I guess that’s why all the people in Holland are dead. He said it had something to do with the spinning motion.  Now, these suitcases are “spinners” meaning you can spin them 360 degrees.

I’m Scottish by culture, but my DNA is Scandinavian. Scandinavians always place a high value on safety, which is why I bought a Volvo C70 convertible. Being both Scandinavian and Scottish led me to a great existential crisis – who am I – a cheap Scot or a safety-conscious Scandinavian? Is the bargain worth the stress of possibly getting cancer?

For a few minutes I pondered the issue. Maybe the cancer was caused by the spinning action. I thought, well, if I spin them backwards, would it cure cancer?

Having lost both grandmothers to cerebral tumors, I have a lot of emotional baggage when it comes to that topic. Except for basal cell carcinoma (a common problem for blue-eyed blond Scandinavians living in Hawaii) I have lived pretty much unscathed by cancer’s evil.

In the end, the Scandinavian “safety first” side of me won out. As much as I love bargains, I might have gotten more than I bargained for from this luggage set. There is always the Aloha Stadium Swap Meet to top off my 280 pound (4 suitcases) first-class checked-baggage allowance.  Any excuse to go to the Swap Meet is a Scot’s delight.

Travel News | eTurboNews

Visitors to Walter E. Washington Convention Center encouraged to ask Alexa

by

Through a strategic partnership between Events DC, the official convention and sports authority for the District of Columbia, and Volara, the voice hub for the hospitality industry, visitors to the Walter E. Washington Convention Center are finding their way around the facility and hosted events easier than ever before through an ever-familiar voice.

The new voice-based wayfinding solution atop Amazon Alexa is powered by Volara’s market-leading enterprise-grade conversation management technology. Inside the 2.3 million-square-foot building sits wayfinding kiosks that host the voice assistant. Visitors are encouraged to ask Alexa about happenings within the convention center and ask where to find meeting spaces, food-and-beverage outlets, the closest shoe shine, the business center and more. More than 50 kiosks featuring the Volara-powered solution on Amazon Alexa will greet visitors, and voice commands will extend outside the facility to local businesses, services and attractions.

“At the Walter E. Washington Convention Center, we aim to provide our customers with a memorable experience,” said Samuel Thomas, senior vice president and general manager of Events DC. “Most people are tech savvy, and they want to have real-time access to the information they need in a format they are most accustomed to using. We partnered with Volara to provide wayfinding on voice command. Now event goers can get their questions answered quickly without having to seek out staff; it’s quick and efficient. We aren’t replacing face-to-face employee interaction – customer service is our core value and the reason we engaged in this project. This voice technology enables us to scale personal service and gives our customers the option to get information their way. It’s exciting.”

Wayfinding is just the first step. Thomas said his team is working with Volara to add more commands to the voice assistant with the goal of personalizing experiences for visitors. Show organizers can customize or brand kiosks strategically placed in their event locations. Volara’s conversation management engine will then be leveraged to respond to voice prompts for each event. The convention center is considering selling kiosk sponsorships as a value-added service. An automobile manufacturer, for example, may want to sponsor all kiosks in the Convention Center during The Auto Show, providing a good revenue stream for the facility and making the event more interactive, informative and fun.

“When we tell customers about this voice initiative, they get really excited,” Thomas said. “We are always trying to find ways to reinvent ourselves and provide better services for customers, and technology is at the core. Recently we added smart furniture to the public areas that contain USB ports or standardized plugs to keep people connected. We are one of the first convention centers to offer free WiFi. And, through our strategic partnership with Digital Conventions, we now have the most robust digital signage program in the country. This voice project with Volara is yet another added service that we are providing to our customers. With the flexibility of Volara’s software, the sky is the limit.”

Lasan Coger, general manager of Digital Conventions, said he was intrigued when Thomas approached him about the wayfinding by voice command initiative. “A collaborative team from Events DC, Digital Conventions and Volara met and put our minds together to see how we could launch this program. It was challenging to get to where we are today, but everyone involved loved the challenge, and more importantly, we love the product. When we see the responses from attendees at our events, it validates what we are doing, and we can’t wait to expand this program.”

Volara provides platform agnostic voice-based conversation management software and a secure integrations hub to the hospitality venues. Its software turns the leading consumer voice assistants (Amazon Alexa, Google Assistant and IBM Watson) into a business tool that drives more efficient customer service, influences visitors’ behaviors, and improves net promoter scores. Volara is a launch partner for both Google Assistant Interpreter Mode and Alexa for Hospitality.

“We are thrilled to bring wayfinding on voice command to the Walter E. Washington Convention Center,” said David Berger, Volara CEO. “We see Convention Centers, Casinos, Malls, Stadiums, Amusement Parks or any venue that can benefit from wayfinding as an exciting vertical for Volara. This successful deployment is proof that Volara-powered voice assistants can make a venue more visitor friendly, easier to navigate and more efficiently operated. Today we have a waiting list of convention centers that are eager to deploy our solution. The interest is overwhelming.”

To learn more about Volara-powered voice assistant programs, visit volara.io.

Travel News | eTurboNews