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UNWTO Convenes Cities in Lisbon to Cooperate on a Sustainable and Inclusive Urban Tourism Agenda

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The first UNWTO Mayors Forum for Sustainable Urban Tourism, co-organized by the World Tourism Organization (UNWTO), the Ministry of Economy of Portugal and the Lisbon Municipality concluded Friday in Lisbon, Portugal. The event gathered Mayors and high-level city representatives from around the world, UN agencies and the private sector, to design a shared leadership aimed at ensuring that tourism helps creating cities for all.


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Under the theme ‘Cities for all: building cities for citizens and visitors’, the forum explored issues and solutions for developing and managing tourism in cities in a way that promotes economic growth, social inclusion and environmental sustainability.

In a time of intense debate over the growing number of tourists and the livability and sustainability of cities, the forum exchanged ideas and good practices on urban tourism and destination management, discussed innovative tools and public policies on urban tourism at the national and local levels and way of promoting the integration of tourism into wider national and local urban development agenda.

“The income generated from tourism contributes significantly to the socio-economic and cultural development of many cities and its surroundings. Yet, the growth of urban tourism also creates important challenges in terms of the use of natural resources, socio-cultural impact, pressure on infrastructure, mobility, congestion management and relationship with host communities. Tourism policies should thus be designed as integrated urban policies that promote a well-balanced city economically, socially and environmentally” said UNWTO Secretary-General Zurab Pololikashvili opening the event.

The Portuguese Minister of Economy, Pedro Siza Vieira, acknowledged that “tourism is a major driver for the Portuguese economy. Portugal welcomes this first Mayors Forum as an international stage for discussing the challenges that urban tourism faces and how local communities can benefit the most from tourism. The Lisbon Declaration is a firm commitment from all participants so that tourism contributes materially to the Sustainable Development Goals”.

The Portuguese Secretary of State for Tourism, Ana Mendes Godinho, added that “social sustainability in tourism is one of the main priorities in our 2027 Tourism Strategy. We launched a Sustainability Program for the development of projects by the civil society that involve local populations and tourists so that tourism leaves value in the territories”.

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The Mayor of Lisbon, Fernando Medina, said “The growth of tourism has important and positive economic impacts. Yet for managing such growth, ensuring sustainability and safeguarding the quality of life of Lisbon’s citizens requires more investment in infrastructure. In Lisbon, we are implementing measures such as increasing transport capacity and investment in urban infrastructure catering for residents and tourists.”

Issues discussed include big data and innovative solutions, new business models, creative cities and events, infrastructure, resources and planning, local community engagement and empowerment and how to ensure the full inclusion of tourism in the wider urban agenda.

Participating in the Forum were Gustavo Santos of Argentina, Secretary of State for Tourism of Argentina, Ana Mendes Godinho, Secretary of State for Tourism of Portugal, Isabel Oliver, the Secretary of State for Tourism of Spain, Mayors and Vice Mayors of 16 cities around the world (Barcelona, Bruges, Brussels, Dubrovnik, Helsinki, Lisbon, Madrid, Moscow, Nur-Sultan, Paris, Porto, Prague, Punta del Este, Tbilisi, Sao Paulo and Seoul), UNES>CO, UN Habitat, the World Bank, the European Committee of the Regions as well as Amadeus, Airbnb, CLIA, Expedia, Mastercard and Unidigital.

The Forum adopted the Lisbon Declaration on Sustainable Urban Tourism, in which participants reinforced their commitment to align urban tourism policies with the United Nations New Urban Agenda and the 17 Sustainable Development Goals, namely Goal 11 – ‘Make cities and human settlements inclusive, safe, resilient and sustainable’.

The Lisbon Declaration on Sustainable Urban Tourism will be presented at the twenty-third session of the General Assembly of UNWTO, to be held this September in St. Petersburg, Russia.

During the event, UNWTO Secretary-General and the Mayor Bakhyt Sultanov of Nursultan (Kazakhstan) signed an agreement for the hosting of the 8th UNWTO Global Summit on Urban Tourism, to be held on 9 to 12 October 2019.

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WTTC Global Summit: Next stop San Juan

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Discover Puerto Rico, the Island’s first-ever and new Destination Marketing Organization, today announced that island will serve as the host for the World Travel & Tourism Council 2020 Global Summit, following the formal announcement made by WTTC at today’s closing ceremony of the 2019 Summit in Seville, Spain. Representing the global private sector of travel & tourism, the Global Summit is regarded as the most important worldwide event in the sector, and gathers significant global business leaders, yearly.

“We’re honored to have been chosen as host destination for the upcoming World Travel and Tourism Council 2020 Global Summit. Puerto Rico is a place where rich culture and natural wonders lay the foundation for an immense bounty of one-of-a-kind experiences. We’re thriving as a destination of global importance and hosting this Summit will elevate even further our tourism offering, positively impacting the local economy. We look forward to welcoming the global tourism industry next year to discover all that Puerto Rico offers,” said Brad Dean, Chief Executive Officer of Discover Puerto Rico.

In Puerto Rico, the travel industry employs roughly 77,000 people, contributes 6.5% to the Island’s GDP and impacts a noteworthy 17 additional sectors of the economy. This, on the rise given the Island’s increasing popularity as a must-visit destination on a global scale, and validated given the selection by the WTTC, as the first U.S. Island territory to host the respected event.

“We are delighted to bring next year’s Global Summit to the beautiful tropical Caribbean island of Puerto Rico, a welcoming and diverse destination that is attracting travelers from all over the world,” said Gloria Guevara Manzo, President and CEO of WTTC. “We’re particularly excited because the destination provides ease in traveling and doing business since Puerto Rico is a US territory yet has the allure of the Caribbean.”

The WTTC Global Summit will be held from April 21-23, 2020 at the District San Juan, a five-acre hospitality and entertainment district opening later this year. The complex is currently being designed and poised to be the most vibrant and popular setting for events, conventions and performances in the Caribbean.

Puerto Rico’s unique history and offerings set it apart as a global destination, including a fusion of Taino Indian, Spanish and African cultures, seen vividly in the food, music and architecture. Found on the Island is El Yunque, the only tropical rainforest in the U.S. forest system; three of the world’s five bioluminescence bays; and El Monstruo, the longest zip line in the Americas. Visit DiscoverPuertoRico.com for more information on the destination and its variety of offerings and lodging options.

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Global Champion Awards announced by WTTC

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The countries and leaders who have made a difference to increase the competitiveness of the Travel & Tourism sector within their countries have been recognized at the World Travel & Tourism Council (WTTC) Global Champions Awards at the WTTC Global Summit in Seville this week.

The inaugural WTTC Global Champions Awards recognizes those countries from 185 around the world which have used policy initiatives to create the conditions to promote the long-term sustainable growth of our sector.

The categories of awards and the recipients are as follows:

Security & Seamless Travel Experience which recognizes leadership in transforming border security and the traveler experience through the use of technology and facial recognition systems – awarded to Kevin McAleenan, Commissioner, Customs and Border Protection, USA.

Resilience which recognizes leadership by a country which has demonstrated success in recovery from adverse events – H.E. Dr. Rania Al-Mashat, Minister of Tourism, Arab Republic of Egypt.

Social Impact which recognizes leadership in enabling gender equality and diversity; engaging local communities and making the sector more attractive for future generations – awarded to Hon. Najib Balala, Cabinet Secretary for Tourism & Wildlife in the Government of Kenya.

Destination Stewardship which recognizes leadership for work undertaken to overcome seasonality as a way of improving the year-round tourism experience – H.E. Elena Kountoura, Minister of Tourism, Government of Greece.

Crisis Preparedness, Management & Recovery which recognizes leadership in disaster preparedness and having effective response systems at both national and local levels – H.E. Keiichi Ishii, Minister of Land, Infrastructure, Transport and Tourism, Government of Japan.

Innovation and Technology recognizes leadership in innovation and the implementation of technology that meets the needs of tomorrow’s travelers and fosters sustainable tourism growth – awarded to H.E. Maria Reyes Maroto Illera, Minister of Tourism, Government of Spain.

The awards ceremony took place at the Gala Dinner of the WTTC Global Summit which was held in Seville, Spain, and hosted by Ayuntamiento of Seville, Turismo Andaluz and Turespana.

Gloria Guevara, President & CEO, commented: “The WTTC Global Champions Awards are designed to recognize those countries and individuals whose policies or initiatives have made a significant contribution to the creation of jobs in our sector in a range of different ways.

“Promoting the long-term sustainable growth of our sector is critical and the winners will help those countries and individuals whose actions have had the greatest impact.”

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Tourism for Tomorrow Awards: WTTC makes the 2019 announcement

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The World Travel & Tourism Council (WTTC) is delighted to announce the 2019 leaders in sustainable tourism at the Tourism for Tomorrow Awards ceremony. The Awards, now in their 15th year, took place at a special ceremony during the WTTC Global Summit in Seville, Spain, to celebrate inspirational, world-changing tourism initiatives from around the globe.

The 2019 WTTC Tourism for Tomorrow Award Winners are highly commended and recognized for business practices of the highest standards that balance the needs of ‘people, planet and profits’ within the Travel & Tourism sector. Our 2019 Winners promote inclusive growth and illustrate a strong commitment to supporting change and transformation in business practices and consumer behavior towards a more environmentally conscious sector.

The Winners of the 2019 Tourism for Tomorrow Awards are:

  • Climate Action Award – Bucuti & Tara Beach Resort, Aruba
  • Investing in People Award – Lemon Tree Hotels Limited, India
  • Destination Stewardship Award – St. Kitts Sustainable Destination Council, St. Kitts and Nevis
  • Social Impact Award – Awamaki, Peru
  • Changemakers Award – SEE Turtles, USA

The Awards are judged by a panel of independent experts, led by Prof. Graham Miller, Executive Dean, Professor of Sustainability in Business, University of Surrey.  The panel included academics, business leaders, NGO and governmental representatives who narrowed down the list of 183 applications to just fifteen finalists. The three-stage judging process included a thorough review of all applications, followed by on-site evaluations of the Finalists and their initiative.

The Winner of each category was determined by the WTTC Tourism for Tomorrow Awards 2019 Winners’ Selection Committee, chaired by Fiona Jeffery OBE, Founder & Chairman, Just a Drop, and composed of Wolfgang M. Neumann, Non-Executive Director and Strategic Advisory, Global Hospitality, Travel & Tourism Sector; John Spengler, Akira Yamaguchi Professor of Environmental Health and Human Habitation, Harvard T.H. Chan School of Public Health; and Louise Twining-Ward, Senior Private Sector Specialist, Global Tourism Team, World Bank.

WTTC represents the global private sector of Travel & Tourism. Its Global Summit is the most important event in the sector worldwide each year.

Gloria Guevara, President & CEO, WTTC, commented: ‘The finalists in this year’s Tourism for Tomorrow Awards showcase the many ways in which our industry is dedicated to sustainable growth. In 2018, the Travel & Tourism sector contributed 10.4% of global GDP and supported 319 million jobs across the world. It is therefore essential that we continue to grow in the most sustainable and responsible way possible. The new award categories for this year are aligned with WTTC strategic priorities and illustrate that all members of this industry play a key role in driving the sector forward to a more responsible future. I congratulate them all on their fantastic accomplishments and leadership.’

 Fiona Jeffery, OBE, Chair, WTTC Tourism for Tomorrow Awards, said: ‘The aim of the WTTC Tourism for Tomorrow Awards is to showcase some of the most exceptional examples of sustainable tourism practices in the world, and inspire and encourage our industry to make a positive impact for both current and future generations. Over 15 years, we have seen the industry make great strides towards achieving these goals and we can see positive change happening. Our recent survey results show that 67% of travellers would consider a travel company’s sustainability agenda when booking a trip, whilst 48% of travellers would now pay more money to travel sustainably. Whilst there is still more to be done, we must harness the momentum for change to protect the product that sustains our very own industry.’

Jeff Rutledge, President and CEO, AIG Travel, Headline Sponsor of the Awards, stated: ‘From socially-inclusive employment initiatives to establishing one of the first rewilding projects in the Philippines, this year’s WTTC Tourism for Tomorrow Awards finalists have proved to be an incredibly diverse group of changemakers from around the world. They have demonstrated that, regardless of the size or purpose of business, all members of the Travel & Tourism industry can afford to make sustainability a priority, and become part of our collective journey towards a greener future.’

For more information on the Tourism for Tomorrow Awards and all the Winners, please visithttp://wttc.org/t4tawards

Full list of Winners and Finalists:

Climate Action Award, for organisations undertaking significant and measurable work to reduce the scale and impact of climate change:

  • WINNER: Bucati & Tara Beaach Resort
  • FINALIST: The Brando, Tetiaroa Private Island, French Polynesia
  • FINALIST: Tourism Holdings Limited, New Zealand

Investing in People Award, for organisations demonstrating leadership in becoming an exciting, attractive, and equitable employer in the sector:

  • WINNER: Lemon Tree Hotels Limited, India
  • FINALIST: Reserva do Ibitipoca, Brazil
  • FINALIST: Shanga by Elewana Collection, Tanzania 

Destination Stewardship Award, for organisations helping a place to thrive and bring forward its unique identity for the benefit of its residents and tourists: 

  • WINNER: St. Kitts Sustainable Destination Council, St. Kitts and Nevis
  • FINALIST: Grupo Rio da Prata, Jardim and Bonito, Brazil
  • FINALIST: Masungi Georeserve, Philippines

Social Impact Award, for organisations working to improve the people and places where they operate:

  • WINNER: Awamaki, Peru
  • FINALIST: Intrepid Group, Australia
  • FINALIST: Nikoi Island, Indonesia

Changemakers Award, this year focused on organisations fighting the illegal wildlife trade through sustainable tourism: 

  • WINNER: SEE Turtles, USA
  • FINALIST: Kelompok Peduli Lingkungan Belitung (KPLB), Indonesia
  • FINALIST: The Cardamom Tented Camp, Cambodia

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Climate Resilience Program for Travel & Tourism announced at WTTC Global Summit

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Speaking today at the WTTC Global Summit in Seville, Professor Geoffrey Lipman, SUNx Co-founder and President of the International Coalition of Tourism Partners (ICTP), a travel and tourism coalition of global destinations committed to quality service and green growth, announced the launch of a Lifetime Learning program to support the Tourism sector as it transforms to Climate Friendly Travel. He said:

“Deep down, most people know, Travel & Tourism must respond to the eXistential challenge of Climate Change, must fully align with the Paris Agreement targets, and must play a leading role in the Green New Deal paradigm shift. Our sector is a central part of the human activity – social, economic and environmental: its influence and impact are growing: its role in development is fundamental. Mobility is a part of our DNA.”

SUNx – a legacy program for Maurice Strong, the father of sustainable development – has crafted the start of a response. “Plan For Our Kids” will create 100,000 STRONG Climate Champions in all UN States by 2030.”

Alongside Professor Lipman were program partners Robin Ingle CEO of leading Canadian-based global travel risk management and travel insurance provider Ingle International Inc., and Hamish Keith, CEO of South Asia Travel specialist EXO Travel Group.

Working with Ingle International as its first global sponsor and EXO Foundation as the first regional sponsor, SUNx want to help prepare the next generation of decision makers, as well as help companies and communities connect with them.

Just 50 STRONG Climate Champions in each State, every year for the next decade will see a global movement of 100,000 by 2030. They will be from the Greta Thunberg generation. They will have the same vision, commitment and tenacity.  They will help to build the thinking; drive the behaviour, identify innovations and influence the fundamental government and industry actions needed to deliver Climate Friendly Travel.

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