• Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

  • Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

The Development and Promotion of MICE in Thailand

April 24, 2019 by Forimmediaterelease

The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
​Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE –  between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.
It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.
With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:
• The sharing of MICE statistics and events
• MICE business development
• MICE market promotion
• MICE business research
• MICE personnel development.
Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.
“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.
“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

​He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well  as the draft of a national strategy of NESDB (National Economic and Social Development Council).
​Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

​“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: amp, and, ASEAN, Asia, attract, Australia, bangkok, benefit, Breaking Travel News, bureau, Business, Business Development, businesses, businessmen, Centres, chamber, Chambers, Chiang, Chiang Mai, city, collaboration, commerce, communities, competition, competitiveness, Completion, concluded, connecting, construction, continue, contribution, convention, Convention Centres, Corporate News, Corridor, council, countries, country, course, customs, Destination, development, dimension, direction, Discuss, Distribution, doing, door, draft, earlier, ease, Eastern, economic, Economy, embrace, Endeavour, entrepreneurs, establish, establishment, Europe, Events, exchange, exhibition, explained, extend, first, foreign, framework, gateway, Germany, Global, global competition, government, Government Affairs, greater, Group, groups, grow, Growing, held, help, high, hospitality, Hotels, immigration, importance, important, in, included, including, income, increase, industrial, Industries, Industry, information, infrastructure, International, international markets, international standards, Investment, investors, invited, IT, join, joining, joins, key, Khon, khon kaen, knowledge, leading, leading destination, line, Main, Market, Marketing, markets, Marriott, Marriott hotels, meetings.travel, members, mice, mice business, MICE City, mice events, MICE industry, MICE Industry News, MICE market, mining, Minor, minor hotels, MOU, Mr, NA, national, national economy, Nationwide, New, News articles, offering, Oil, one-stop, only, open, operate, operation, opportunities, opportunity, order, organization, participate, particularly, parties, partner, Pattaya, People in Travel, personnel, Phuket, plan, planned, policy, potential, president, Primary, procedures, project, promote, promoting, promotion, proposals, provinces, public, purpose, raise, reason, records, regions, relate, related, representing, represents, research, role, running, s, said, scheme, sector, sectors, serve, service, serving, Set, sharing, short, signed, Signing, social, standards, statistics, stop, strategic, strategic plan, strategy, study, support, synergy, target, TCEB, Technology, Thai, thailand, Thailand convention, Thailand Travel News, The National, The World, through, time, to, TO BE, tourism, Tourism Industry, tourism sector, transfers, Transportation, Travel & Tourism Organizations News, Travel Destination News, Travelwire News, turn, UK, US, USA, using, vice, vice president, voice, We, went, WHO, work, World, years

Search




Recent Articles

  • Minister Bartlett Welcomes Resurgence of Villas Sub-Sector
  • Tourism Seychelles Principal Secretary shares industry successes at 10th Arab Aviation Summit
  • Speed Networking Events Generate Over $650 Million in Revenue for Small Businesses Supplying Tourism Sector, says Bartlett
  • Enjoying the Suite Life at Sandals Resorts
  • Farmers Reap $108 Million in Revenue in first Two Months of 2023 through Revolutionary ALEX Platform
  • SAUDIA Signs an Agreement with Boeing to Order 49 Boeing 787 Dreamliners
  • Recovery Continues: Fraport’s 2022 Fiscal Year Marked by Strong Demand
  • Fraport Traffic Figures – February 2023: Passenger Growth Remains Strong
  • Seychelles Dazzles Partners at ITB Berlin With Promise of Endless Summer
  • SAEI Finds Perfect Partner to Expand MRO Reach to Helicopters

Subscribe to daily email update

RSS eTN Articles

  • Half a Billion Ultra Rich Make for Luxury Tourism Treasure
  • Minister Bartlett Welcomes Resurgence of Villas Sub-Sector
  • New Appointment to Royal Caribbean Group’s Board of Directors
  • WestJet Cargo 737-800 Boeing Converted Freighters Certified
  • Air Canada Registers with Office Québécois de la Langue Française
  • Airbus reports share buyback transactions 13-17 March
  • Urgent Demand for US Air Travel Upgrades
  • Cagliari Airport Readies for Record Summer
  • 5 Million Euros for Caravaca De La Cruz for Religious Tourism
  • Bridge Over Strait of Messina Gets the Green Light

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • November 2016
  • October 2016
  • August 2016

Content

and Breaking Travel News Business CEO experience first free hotel Hotels in including Industry International International Travel News IT minister most New News articles only over People s said sandals The World through time to TO BE tourism Tours Transportation News Travel Travel & Tourism Organizations News Travel Destination News Travelwire News up We were WHO World World News year years

Copyright © 2023 · Metro Pro on Genesis Framework · WordPress · Log in