For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

MSC Cruises partners with Martha Stewart

by

MSC Cruises – the Swiss-based world’s largest privately-owned cruise line – is partnering with internationally acclaimed home and lifestyle expert Martha Stewart on new, exclusive culinary and discovery experiences on board and ashore to make MSC Cruises’ guests vacation moments even more special and memorable. The partnership — themed Celebrate, Discover, Experience — includes specially curated shore excursions, celebration surprise gift packages, and onboard special holiday dinner menus and recipes.

“MSC Cruises is committed to developing enriching guest experiences and as such we partner with world-class experts in their field to create together something truly unique,” said Gianni Onorato, CEO, MSC Cruises. “Martha Stewart’s philosophy and passion for discovery is a perfect match for MSC Cruises and we are excited to bring her innovation, style and expertise to life in this special partnership designed to help our guests create memorable vacation moments with friends and family.”

“I’ve always enjoyed introducing people to new experiences, and I’m thrilled to be working with MSC Cruises on a partnership that embodies the true celebratory nature of travel, exploration and discovery,” said Martha Stewart. “The excursions showcase some of my favorite activities and help MSC Cruises’ guests discover some of the authentic and hidden treasures of destinations throughout the Caribbean. The holiday dinner menus and surprise gift packages encompass what I believe celebrations should include: good food, good company and commemorating great adventures and inspiration wherever we are.”

Travel News | eTurboNews

AIDS/HIV research supported by design community

by

Members of the Design Industries have supported AIDS research since 1984 through the Design Industries Foundation Fighting Aids (DIFFA), a 501 (c)(3) charitable organization incorporated in New York State.

DIFFA started as a grassroots organization and today is a national foundation headquartered in New York City with chapters in Chicago, Dallas, San Francisco and the Pacific Northwest. The organization also partners with gift and home industries and other organizations throughout the USA. DIFFA and its partners have raised over $44 million for hundreds of HIV/AIDS organizations nationwide providing education and prevention programs that run the gamut from condom distribution and needle exchanges to protection of legal rights and security for people living with HIV/AIDS.

Every March, DIFFA invites local and international designers to take raw space and morph it into a showcase of WOW dining table-top environments. It is co-located with the Architectural Digest Design Show and thousands of designers, architects, buyers, sellers, media and design educators support this unique event held at Pier 92 in Manhattan.

Dining by Design attracts over 40,000 guests who view dining installations by more than 30 designers, architects, manufacturers and brands. Designers include: Black Designs + Artists Guild, Sheila Bridges, Mikel Welch, Stacy Garcia, Damour Drake, Kingston Design Connection, Joshua David Home, Inc. Architecture, Lucina Loya, Patrick Mele for Benjamin Moore, Roric Tobin for Modern Luxury and David Scott Interiors for Roche Bobois and Stonehill Taylor for Ultrafabrics.

Curated Design-Inspired Table-Scapes

  • Patrick Mele for Benjamin Moore

This table-scape celebrates glamour from an earlier decade and another world. It is presented in a contemporary format with a mélange of berry, cream, gold and silver giving the space an airy and spring-like ambiance that enhances the trompe l’oeil details and highlights its creativity.

  • Rockwell Group

This table-scape is inspired by The Peacock Room, James McNeill Whistler’s masterpiece of interior decorative art. The tableau features digital wallcovering and a custom handmade peacock-feather tablecloth, creating an abstract, modern interpretation of luxuriously – decadent space.

  • Stonehill Taylor for Ultrafabrics

“Journey” links nearly 4 decades of research and human achievement in the fight against AIDS. The colors and patterns suggest the body and being, while the swirling, layered centerpiece addresses hope and optimism thanks to ongoing advances in science and technology.

  • Mckenzie Liautaud/Robert Verdi

Inspired by water and the nexus between the river and the sea, jewelry designer @Mckenziel and tastemaker @RobertVerdi present a table-scape that features pearls and their origin. Dinner guests are seated on pearl-like stools at a table set with silver and crystal under the stars.

Auction (Curated)

Dining by Design features a silent auction that presents innovative products, original works of art and unusual, quirky experiences.

  • Infiore Floor Lamp by Estiluz

The lamp was designed by the Lagrania Studio. Fiore means flower in Italian, and this is an original elegant lamp that opens it petals and shines it unique light wherever it is placed. The bi-injected polycarbonate petals provide a two-color lighting effect. A halogen bulb is hidden within and is protected by satinized glass that delivers a warm, pleasant light that presents different tones and color effects.

  • Izmir Filo Table Lamp

This playful table lamp was designed by Andrea Anastasio for Foscarini. The lamp and its cord land casually on a tripod, and on the cord are large, effective glass beads. The Filo Lamp is an artistic masterpiece that will be admired forever.

For additional information: diffa.org

Travel News | eTurboNews

WTTC 19th Global Summit final program: Changemakers including President Obama meet in Seville

by

The World Travel & Tourism Council’s (WTTC) will be heading to Seville, Spain this week to attend the  19th Global Summit of WTTC on April 3 and 4. WTTC members are the chief executives, presidents, or chairs of the 100 largest companies from different sectors and regions within the travel and tourism industry. This year non-members are able to attend for a $4,000.00 ticket per delegate.

The event will be centered on the theme of ‘Changemakers’, harnessing the 500th anniversary of the first circumnavigation of the world from Seville and the world-changing impact of that achievement.

WTTC aims to inspire delegates with change-making individuals and ideas to craft the future vision of Travel & Tourism. Entrepreneurship, creativity, innovation, diversity, and inclusivity will drive the conversation. Delegates invested heavily to bring one of the “changemakers” to the summit. He is former U.S. President Barack Obama.

This is the final version of the program as it stands today:

DAY 1: Wednesday 3 April

0930 OPENING CEREMONY

Christopher J. Nassetta, Chairman, World Travel & Tourism Council (WTTC) & CEO, Hilton

Hon Pedro Sánchez, President, Spain

Juan Espadas, Mayor, Seville

Juan Manuel Moreno, President, The Regional Government of Andalusia

Zurab Pololikashvili, Secretary-General, UNWTO

1010 Opening speech: ‘Shaping the Future’

Gloria Guevara, President & CEO, WTTC

1025 The Future is …

Three leaders will give short presentations followed by rapid-fire Q&A. The leaders will give their perspectives on what’s next in the world of communications, technology, and sustainability and the challenges and opportunities for Travel & Tourism as a leading force for change.

Keynote: José María Álvarez-Pallete, Chairman & CEO, Telefónica S.A.

Keynote: Michael Froman, Vice Chairman and President, Strategic Growth, Mastercard

Keynote: Gary Knell, Chairman, National Geographic Partners

Q&A: Kathleen Matthews, Journalist & Presenter

1115 In the Hotseat

Back to back interviews with industry leaders who will share their vision of the future and what it will take for the Travel & Tourism sector to keep ahead of the curve

Hotseat 1: Mark Okerstrom, President & CEO, Expedia Group

Interviewer: Glenda McNeal, President, Enterprise Strategic Partnerships, American Express Company

Hotseat 2: Keith Barr, CEO, IHG

Interviewer: Tanya Beckett, Journalist & Presenter, BBC

1145 BREAK

1215 PREPARING FOR THE FUTURE: Seamless Traveller Journey

WTTC’s Seamless Traveller Journey initiative aims to revolutionise travel security and facilitation by providing a seamless end-to-end journey which incorporates not only airports and airlines but cruise, hotel, car rental and other elements of the journey. Now in its second phase, the focus of Seamless Traveller Journey is on how the private sector and governments can work together to ensure increased security and less friction go hand in hand.

Scene setter: Kevin McAleenan, Commissioner, Customs and Border Protection, US Government

Panelists: Sean Donohue, CEO, Dallas Fort Worth International Airport

Richard D Fain, Chairman, and CEO, Royal Caribbean Cruises

Tadashi Fujita, Executive Vice President, Japan Airlines

Tony Smith, Former Director General, UK Border Agency

John Wagner, Deputy Commissioner, Customs and Border Protection, US Government

Manel Villalante, CEO, Renfe Operadora

Moderator: Isabel Hill, Director, National Travel and Tourism Office, US Department of Commerce

1300 The View from Spain

Reyes Maroto, Minister of Industry, Trade and Tourism, Spain

1310 In the Hotseat

Back to back interviews with industry leaders who will share their vision of the future and what it will take for the Travel & Tourism sector to keep ahead of the curve

Hotseat 3: Fritz Joussen, CEO, TUI Group

Hotseat 4: Luis Maroto, President & CEO, Amadeus

Interviewer: Tanya Beckett, Journalist & Presenter, BBC

1335 The Speed of Change…

Geoffrey J W Kent, Founder, Chairman & CEO Abercrombie & Kent, in conversation with Formula One racing legend Sir Jackie Stewart.

1400 LUNCH

Special Lunch Session: Innovating the Traveller Experience

The reality of an integrated, frictionless traveler journey is upon us, paving a path to a seamless experience, improved facilitation and security, operational efficiency for travel providers, and the opportunity for elevated and personalized service throughout the journey. Our panelists are leaders in the fields of biometrics, digital identity, security, and travel technology. They will provide their views on the current state of biometrics and digital identity, paths to implementation broadly across the travel journey, and opportunities that this new technology presents to the future of travel and tourism.

Panelists: Diana Robino, Senior Vice President, Global Tourism Partnerships, Mastercard

Virginie Vacca Thrane, Head of Strategic partnerships – Digital Traveller ID, Amadeus

John Wagner, Deputy Commissioner, Customs and Border Protection, US Government

Gordon Wilson, President, WorldReach Software

Moderator: Jimmy Samartzis, Senior Principal, Oliver Wyman

1515 A Conversation with President Barack Obama

Barack Obama, 44th President of the United States of America

A global political leader will give their perspective on the current state of the world and the important role Travel & Tourism plays as one of the world’s largest economic sectors.

Interviewer: Christopher J. Nassetta, Chairman, WTTC & CEO, Hilton

1615 Ahead of the Curve: The Consumers of Tomorrow

This session will look at different spectrums of the new global consumer and how T&T companies can ensure they are preparing for the consumer of tomorrow.

Part 1: How Young China and its Millennials want to see and feel the world

Zak Dychtwald, Founder & CEO, Young China Group

Part 2: The New Boomer Experiential Consumer

Ken Dychtwald, Founder & CEO, Age Wave

Moderator: Matthew Upchurch, CEO, Virtuoso

1710 PREPARING FOR THE FUTURE: Are Cities Future Ready?

Destination Stewardship is a strategic priority for WTTC. Huge tourism growth in cities over recent years has shone the spotlight on the need for good planning and management. WTTC has partnered with Jones Lang Lasalle on new research on cities and their preparedness for future growth. This session will look at the report’s findings and how cities around the world are planning and engaging communities in future growth.

Keynote: Dan Fenton, EVP, JLL Hotels & Hospitality Group

Panellists:

H.E. Ahmed Al-Khateeb, President, Saudi Commission for Tourism and National Heritage (SCTH)*

H.E. Elena Kountoura, Minister for Tourism, Greece

Steffan Panoho, Head of Tourism. Auckland Tourism, Events and Economic Development

Enrique Ybarra, CEO, City Sightseeing

Moderator: Mark Wynne Smith, Global CEO, JLL Hotels & Hospitality Group

1745 CLOSE

DAY 2: Thursday 4 April

0900 OPENING

0905 PREPARING FOR THE FUTURE: Today’s Traveller: Authenticity, Values and Instagram

This session will explore what iconic landmarks and destinations can and are doing to ensure they connect with the consumers of the future. Today’s traveller has standards for authenticity, wants to do more than just consume, and then wants to Instagram about it. How do destinations adjust to satisfy the market? The discussion will highlight examples of engagement from retail to destination attractions and also cover how sustainability initiatives help tell a compelling story and elevate authenticity in the traveller’s experience.

Keynote: Anthony Malkin, Chairman & CEO, Empire State Realty Trust, Inc

Panellists: Desiree Bollier, Chair, Value Retail

Jean-François Clervoy, ESA Astronaut & CEO Novespace

Jeremy Jauncey, CEO, Beautiful Destinations

Anthony Malkin, Chairman & CEO, Empire State Realty Trust, Inc

Kike Sarasola, President & Founder, Room Mate Hotels & Bemate.com

Moderator: Jacqueline Gifford, Editor in Chief, Travel + Leisure

1000 Africa on the Rise

H.E. Margaret Kenyatta, First Lady of the Republic of Kenya

1015 Tourism for Tomorrow Awards Ceremony

WTTC’s annual Tourism for Tomorrow Awards ceremony will showcase and celebrate the very best in sustainable tourism from around the world.

Fiona Jeffery, Founder & Chairman, Just a Drop and Chair, Tourism for Tomorrow Awards

Jeffrey C. Rutledge, CEO, AIG Travel

1100 BREAK Draft as at: 27 March 2019 (Please note all sessions, times, and speakers may change *=tbc)

1130 Strategic Insight Sessions PART 1

In recent years, the global Travel & Tourism industry has been redefined by changemakers who are constantly evolving and shaping our travel experience. In a special series of Strategic insight sessions, we explore just what these changemakers are doing to shape the industry and what our direction of travel might be in the future.

1) Embracing product diversity and inclusion – making business sense

2) Cyber-threat: you are compromised

3) What does it take to build successful future destinations?

4) The business case for sustainability

Alberto Durán, Executive Vice President, ONCE

Billy Kolber, Founder, HospitableMe

Deepak Ohri, CEO, lebua Hotels & Resorts

Stacy Ritter, CEO, Fort Lauderdale

Moderator:

Prof Graham Miller, Executive Dean, Faculty of Arts and Social Sciences, University of Surrey

Suzan Kereere, Global Head, Merchant Sales & Acquiring, Visa

Daniel Richards, CEO, Global Rescue

Jeffrey C. Rutledge, CEO, AIG Travel

Earl Anthony Wayne, Public Policy Fellow, Woodrow Wilson International Center for Scholars

Moderator:

Paul Mee, Partner, Oliver Wyman

Fred Dixon, President & CEO NYC & Company

Aradhana Khowala, Managing Director, Tourism, NEOM

Desiree Maxino, Group Head – Government Policy and ASEAN, Air Asia

Aoife McArdle, Global Head of Business Affairs and Social Impact – Experiences, Airbnb

Eric Resnick, CEO, KSL Capital Partners

Moderator:

Peter Greenberg, Travel Editor, CBS News

Katie Fallon, EVP Global Head of Corporate Affairs, Hilton

Ana Gascón, Director of Corporate Responsibility,

Coca Cola (Spain)

Philippe Gombert, President International, Chairman of The Board, Relais & Châteaux

Simon Heppner, Director, The SRA (Sustainable Restaurant Association)

Geoff Townsend, Industry Fellow, Ecolab

Moderators:

Wendy Purcell and John D. Spengler, Harvard

 

1315 LUNCH

1415 WTTC FOCUS: Climate & Environment Action in Progress

Felipe Calderón Hinojosa, President of Mexico, 2006-2012

1430 WTTC FOCUS: Social Responsibility

This session will feature the latest updates on the WTTC Buenos Aires Declaration & action against the Illegal Wildlife Trade (IWT) followed by the launch of a new human trafficking initiative.

1450 PREPARING FOR THE FUTURE: The Future of Jobs in the Age of Automation

As more and more jobs are at increasing risk of being automated or rendered obsolete by other technological changes in the next twenty years, this session will look at the opportunities and challenges around employment within the sector and wider society.

Keynote: Andrés Oppenheimer, Author & Presenter, CNN

Panellists: Greg O’Hara, Founder &, Managing Partner, Certares

Andrés Oppenheimer, Author & Presenter, The Miami Herald / CNN

Hiromi Tagawa, Chairman of the Board, JTB Corp

Claudia Tapardel, Member of the Committee on Transport and Tourism, European Parliament

Joan Vilà, Executive Chairman, Hotelbeds

Moderator: Kathleen Matthews, Journalist & Presenter

1545 Vision of the Future

A special stream of keynotes will outline their vision of the future from high-speed transport to pushing the boundaries of disruption and innovation

Keynote: Dirk Alhborn, CEO, Hyperloop Transportation Technologies

Keynote: Chandran Nair, Founder & CEO, The Global Institute for Tomorrow (GIFT)

Keynote: Matthew Devlin, Head of International Affairs, Uber

1630 Closing Ceremony

1645 End

eTurboNews is a media partner with the Summit and will be represented by Elisabeth Lang, who is based in Munich, Germany.

Travel News | eTurboNews

Rosewood Hong Kong opens its harborfront doors

by

Rosewood Hong Kong opens as a new ultra-luxury property in the heart of the Victoria Dockside district on the shores of Victoria Harbour. Situated on one of Hong Kong’s most significant waterfront locations in Tsim Sha Tsui – Kowloon’s dynamic, culturally compelling heart – the property is set to become a grand icon for the city, celebrating the area’s role as Hong Kong’s new creative and cultural epicenter.

The opening of Rosewood Hong Kong is a defining milestone for the group, solidifying its stature as one of the world’s most dynamic hotel brands and a leader in global style. This showpiece of the brand’s highest aspirations epitomizes Rosewood’s essence and represents the complete manifestation of a differentiated and modern expression of ultra-luxury hospitality.

From the brand’s inception 40 years ago as a fine private home that opened its doors to guests, each Rosewood hotel continues to be guided by A Sense of Place® philosophy and the concept of the hotel as a living canvas celebrating artistry in all its forms. This spirit reaches its zenith at Rosewood Hong Kong. Guests can experience the first urban outpost of the brand’s pioneering wellness concept; gastronomic innovation showcasing locally grown and artisanal ingredients; masterworks by the world’s most highly acclaimed artists; and supremely stylish, residentially natured gathering and living spaces – all within a masterfully designed and meticulously curated journey in architecturally bold environs commanding the harbor.

Rosewood’s opening in Hong Kong marks the evolution of another meaningful historic legacy. The site is the former Holt’s Wharf, dating back to 1910, which subsequently became New World Centre, a lifestyle magnet for the city in the 1980s, which holds a unique place in the hearts and minds of local residents as a place of discovery and wonderment. New World Centre – a proud expression of Hong Kong’s evolution – was the creation of Dr. Cheng Yu-tung and Dr. Henry Cheng, the grandfather and father (respectively) of Rosewood Hotel Group Chief Executive Officer, Sonia Cheng.

“With Hong Kong evolving from a business and financial center to become a true global cultural capital, I wanted to create an iconic property that not only showcases the city’s rich history but also reflects its bright future,” says Sonia Cheng. “New World Centre was conceived as my grandfather’s ultimate gift to Hong Kong, a celebration of its progress, vibrancy and spirit. I hope that Rosewood Hong Kong enhances this legacy and helps fulfill his and my father’s vision for the city that they loved. Rosewood Hong Kong sets bold new benchmarks for design, guest experience, cuisine, and culture. Our ambition is to create a new world standard for ultra-luxury hospitality and a focal point of the vibrant Hong Kong lifestyle, reflecting its incredible dynamism, style and diversity.”

Travel News | eTurboNews

Centara celebrates Grand Opening of Centara West Bay Residences & Suites Doha

by

Centara Hotels & Resorts, Thailand’s leading hotel operator, has celebrated the grand opening of its dramatic new waterfront hotel in Doha, introducing the company’s elegant Thai hospitality to the State of Qatar for the first time.

eTN Chatroom: Discuss with readers from around the world:

The 265-key Centara West Bay Residences & Suites Doha is a striking new hotel located in the city’s West Bay district, which is home to many of downtown Doha’s most stunning skyscrapers. Overlooking the Arabian Gulf, the hotel is just moments away from the lively Doha Corniche and 25-minutes’ drive from Qatar’s Hamad International Airport.

The launch of this new landmark marks a major milestone for Centara, as the company continues to expand its international footprint. One of the Middle East’s most eagerly-anticipated new hotels, Centara West Bay Residences & Suites Doha harmoniously blends luxurious interiors and facilities with the timeless charm of Thai hospitality, while also showcasing authentic Qatari culture.

The grand opening event featured traditional Thai and Qatari performances, including a falconry show, plus executive speeches, a ribbon-cutting ceremony and VIP dinner created by Michelin starred chef, Alfred Prasad.

“Doha is one of the most dynamic destinations in the world today, and we are delighted to enter this important market with such a spectacular new hotel. Centara West Bay Residences & Suites Doha is an iconic addition to the city’s skyline. With spacious accommodation, luxurious facilities and gracious Thai service, this hotel will cater for all types of guest, from leisure visitors and large family groups to long-stay business travellers. We look forward to welcoming all guests to Doha in the future, as the city embarks on an exciting new era of international prominence and prosperity,” commented Thirayuth Chirathivat, Chief Executive Office, Centara Hotels and Resorts.

Guests have a choice of stylish and spacious accommodation, comprising studios, suites, one- to three-bedroom apartments and four-bedroom penthouses, all featuring floor-to-ceiling windows with breath-taking views of the Gulf. Residences range in size from a generous 45 square metres to an opulent 365 square metres and come fully equipped with comfortable bedrooms, separate living and dining areas, kitchens, and cutting-edge technology, including Smart TVs.

Centara West Bay Residences & Suites Doha features a collection of contemporary F&B outlets, including Caprice, a café-inspired restaurant showcasing exquisite Thai cuisine and international fare; Dalchini, which promises progressive Indian from creative Chef Alfred Prasad cuisine; plus a chic Lobby Lounge and a refreshing Pool Bar. In-room dining is also available and residences have their own cooking and dining facilities.

There are many opportunities for relaxation, including an indoor pool with panoramic views of the Gulf, a spacious fitness centre and aerobics studio. There is also a kids’ club and children’s pool for younger guests, plus a gift shop, prayer room and two flexible meeting rooms.

A key cultural and economic hub for the entire Middle East region, Doha is home to a wealth of cultural attractions including the historic Souq Waqif market, Museum of Islamic Art and State Grand Mosque, plus major shopping malls and soft sandy beaches. It is also rapidly emerging as a global sporting destination, hosting the annual season-opening Qatar Open tennis tournament, the 2019 IAAF World Athletics Championships and of course, the 2022 FIFA World Cup.

The Middle East is a key strategic part of Centara’s five-year development plan, which aims to double the company’s global portfolio of hotels and resorts by 2022. Centara Muscat Hotel opened in 2017, and following this week’s grand opening of Centara West Bay Residences & Suites Doha, the group further plans to launch Centara Grand Hotel Doha in the first half of 2020.

For more information about Centara Hotels & Resorts, please visit www.centarahotelsresorts.com. Alternatively, to book your stay at Centara West Bay Residences & Suites Doha, please visit www.centarahotelsresorts.com/centara/cwq.

Chinese Celebrity Xu Haiqiao brought diversity of Seychelles to Chinese audiences via social media

by

The Seychelles Tourism Board (STB) office in China collaborated with famous reality show actor, Mr. Xu Haiqiao, to increase the visibility of the exotic island paradise among the young Chinese audience.

“Follow Xu Haiqiao to explore the Last Eden on Earth – Seychelles” as the project was called, was shot in Seychelles between August 21, 2018 and August 26, 2018.

The actor graduated from the Shanghai Theatre Academy, a public university aimed towards teaching dramatic art in Shanghai, China. Mr. Xu made his name known in his homeland through roles played in television series such as ‘The Dream of Read Mansions’, ‘The Journey of Flower’ and ‘Lost Love in Times’.

The promotional videos started airing on September 10, 2018 on the Chinese celebrity’s social media account on Sina Weibo, a Chinese microblogging website. Mr. Xu has about 10.7 million fans on Sina Weibo. Followers had the chance to watch ‘Follow Xu Haiqiao to explore the Last Eden on Earth – Seychelles’ on other social media platforms such as WeChat and TikTok.

Through the vlog ‘The Orange Star Travels’, Mr. Xu shared with his audience his six-day shooting itinerary in the 115-island archipelago. For each of the six days spent in Seychelles, a themed video blog was created, each displaying a different aspect of life in the island nation. He showed the Chinese audience the beautiful nature of Seychelles, its diverse culture, adventures that can be had as well as interacted with the local people.

The audience experienced the country through six chapters: Preview – ‘Xu Haiqiao and Seychelles’, Chapter 1 – ‘Live Somewhere Else’, Chapter 2 – ‘A Nature Tour of 455square meters, Chapter 3 – ‘A tour of Adventure’, Chapter 4 – ‘Unexpected Lucky Gift’ and Chapter 5 – ‘The End of the Journey’.

Over 60million PV (page per view) were recorded after ‘Follow Xu Haiqiao to explore the Last Eden on Earth – Seychelles’ finished airing.

Commenting on Mr. Xu’s presence in the Seychelles, STB Director for the Chinese and Japanese Market, Jean –Luc Lai- Lam said that the initiative is in line with the strategy as presented by his office for the year 2018.

“This year, one of our main focus has been creating more visibility on the Weibo Chinese social media, in order to reach a greater number of audience, and this has been very successful in creating more visibility for the destination,” said Mr. Lai Lam

The project follows the one carried out this year by the award-winning Chinese actress, Ms. Dilraba Dilmurat, who showcase Seychelles through ‘Dilraba feels Seychelles’. Close to 1.53 Billion people watched the series of videos advocating the laid-back lifestyle and natural environment of Seychelles.