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African aviation industry leaders unite in Kenya at Routes Africa

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The African aviation market will grow to over 356 million passengers by 2038, according to International Air Transport Association latest forecast. Over 24 million jobs on the African continent are already supported by the travel and tourism industry. Routes Africa will play a pivotal role in supporting growth in air services and stimulating economic development across the region.

Leaders from African aviation industry unite in Kenya is the longest standing and most established aviation forum dedicated to enhancing intra-Africa air connectivity. Routes Africa 2019 is hosted by Kenya Airports Authority (KAA), a State Corporation that is charged with the responsibility of providing and managing a coordinated system of airports in Kenya.

African Tourism Board is represented at the forum by its President Alain St.Ange  – the former Seychelles Minister of Tourism, Civil Aviation, Ports and Marine.

Speaking during a media briefing at the event, Alex Gitari, Ag. Managing Director & Chief Executive, KAA said: “Over the last two years, we have been implementing an ambitious strategy to deal with one of the key challenges also facing the aviation sector in the continent namely, expansion and improvement of capacity at our main airports. Routes Africa is of prime importance, not only to Kenya Airports Authority but to our nation and the region at large. The aviation industry plays a critical role in Kenya’s development agenda.”

Steven Small, brand director of Routes, said: “Over 5% of Kenya’s GDP is generated through tourism, which is both stimulated and supported by the aviation industry. Routes Africa 2019 comes at an exciting time for Kenya Airports Authority. I am delighted so many leading airlines are present to witness the considerable investment that has been undertaken, by the team, to facilitate this increasing market demand.”

Raphael Kuuchi, Vice President, Africa, IATA, added: “Routes Africa is critical to the development of air services on the continent and these forums have made a real impact on the region. Kenya is the top three aviation markets in Africa where growth is forecast to be the strongest over the next two decades but if the full potential of the industry in Africa is to be realised, airspace in the region needs to be liberalised.”

The remodelling and modernization of Kenyan airports is a key flagship project under Vision 2030, Kenya’s economic blueprint. By encouraging new route development, KAA hopes to grow both passenger and cargo traffic at the JKIA, Mombasa International Airport (MIA), Kisumu International Airport (KIA) and the Eldoret International Airport (EIA), all of which are currently undergoing upgrades and infrastructural works.

Routes Africa brings together 250 decision makers from airlines, airports, governments and tourism authorities to plan new flights and strengthen existing routes. The excitement in the African aviation market is reflected in the high level airline attendance at the event. Airline CEOs and senior network planners from the region’s leading airlines including Air Zimbabwe, Egyptair, Emirates and Uganda Airlines will look to hear new route opportunities.

The conference programme sees top-level speakers discussing the factors driving change, presenting challenges and offering opportunities for the African aviation market. Vuyani Jarana, Former CEO of South African Airways; Allan Kilavuka, Chief Executive & Managing Director of Jambojet; and Raphael Kuuchi, VP of Africa, IATA are amongst the industry influencers taking part in the conversations that will help set the commercial and political agenda for the aviation community for the coming year.

MEDIA CONTACT: TravelMarketingNetwork, 954 Lexington Ave. #1037, New York, NY 10021 USA, PH: (+1) 718-374-6816, marketing@travelmarketingnetwork.com   

African Tourism Board at University of Africa Women’s Forum

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Tourism is one of the driving forces of sustainable development. The African Tourism Board (ATB) was invited to contribute to an event hosted by the University of Africa (UNISA) Women’s Forum.

The event was chaired by Dr. Sheila Kumalo of UWF and a Professor at the University.

Unisa Women’s Forum has the objective to emancipate and push for women dialogue in the university.

It’s supposed to inform women within the academic framework in realizing the need to empower and offer an opportunity to play a pivotal role in the growth of the  African economy and re-addressing the inequalities.

African Tourism Board at University of Africa Women’s Forum

The University of South Africa (UNISA) is in the top 1000 on the global list of best universities. It is one of the eight South Africa Universities to make the Times Higher Education World Universities Ranking in 2018.

In his opening remarks the ATB Chairperson, Mr Cuthbert Ncube acknowledged Women’s massive contribution to the global economy, tourism, the underrated power that Africa has and what Africa can achieve if united as a continent.

“Being part of The Unisa Women’s Forum today is such an honor. Women are powerful and have a  tremendous impact on every aspect of our lives socially and economically. According to the World Economic Forum empowering women to participate equally in the global economy could add $28 trillion in GDP growth by 2025.

“Their participation in the economy would stimulate wider benefits. Societies with greater gender equality not only offer better socioeconomic opportunities for women but also tend to grow faster and more equitably. There are gains in poverty reduction, environmental sustainability, consumer choice, innovation and decision-making on a wider set of issues.  It is on this background that a strategic partnership will surface and benefit powerful women with a vision of bettering our societies and economy at large.”

For years, tourism has been one of the stabilizing pillars of the global community creating jobs, supporting the development and spreading of technology and ideas, boosting productivity, expanding consumer choice and enabling cross-border communications channels and supply chains. Real transformation and unity in Africa need the reversal of many stereotypes and tourism can be at the forefront of transforming knowledge and uniting Africa as a whole.

As Africa rises to its true potential, as it takes its rightful economic place among the nations, the door cannot be slammed shut in women’s faces. Women deserve their place in the African sun, and, as Ms Dlomo asserts: “Finding a place in the sun begins with finding the confidence to believe in it, the courage to insist on it and, crucially, the voice to claim it. It is time for the women of Africa to make a noise.” I hope more women will find their voice in the corporate world and assist  in pushing the agenda of united Africa, not only through Tourism but through any economic sphere possible.

More on the African Tourism Board go to www.africantourismboard.com

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Minister Bartlett proposes tourism crisis communication strategy for the Caribbean… Global Resilience Centre to formulate

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Jamaica’s Tourism Minister, Hon. Edmund Bartlett says that the Global Tourism Resilience and Crisis Management Centre has been tasked with developing a tourism crisis communications strategy which will help Caribbean nations ‘build back better’ following a disaster.

Speaking at the opening ceremony of a Tourism Crisis Communications and Disaster Risk Management event yesterday at the Jamaica Pegasus Hotel, the Minister said, “In responding to the call to build tourism resilience in the Caribbean, I am very proud that the region’s first resilience centre was recently established at the University of the West Indies, Mona Campus Jamaica.

“The Centre is going to focus heavily on crisis communication and will develop an official Tourism Crisis Communication Strategy. We believe that we have established ourselves to provide part of the institutional framework and the physical capacity that the region needs to implement and to have actualised some of the outcomes which we seek to have from our efforts,” he added.

The facility, which is the first of its kind, will assist with preparedness, management and recovery from disruptions and/or crises that impact tourism and threaten sector-dependent economies and livelihoods.

It is focused on deliverables including the establishment of an academic journal on resilience and global disruptions, the drafting of a blueprint for resilience, the creation of a resilience barometer and establishment of an Academic Chair for resilience and innovation. This is in keeping with the Centre’s mandate to create, produce and generate toolkits, guidelines and policies to guide the recovery process following a disaster.

“Building resilience will require a system-approach based on strengthening collaborations at the national, regional and international levels among tourism policymakers, lawmakers, tourism enterprises, NGOs, tourism workers, education and training institutions and general populations to reinforce institutional capacity to anticipate, coordinate, monitor and evaluate actions and programmes to lower risk factors,” said the Minister.

While the Centre has been created to assist all tourism nations across the globe, the Minister shared that the Caribbean is particularly vulnerable because it is the most tourism dependent region in the world.

“The most recent economic data indicate that the livelihood of one in every four Caribbean residents is linked to tourism. While travel and tourism contributes to 15.2 % of the region’s GDP in general and over 25% of the GDP of more than half of the countries. In the case of the British Virgin Islands, tourism contributes to 98.5% of GDP.
These figures underscore the importance of developing strategies for mitigating potential hazards that can destabilize tourism services in the region and cause long-term setback to sustainable growth and development,” he said.

During his presentation, the Minister announced that the Centre’s physical space is about 90% completed but is globally linked.

“Next week we go to Kenya to launch at the Kenyatta University, the first satellite centre for the Global Tourism Resilience and Crisis Management Centre and then we will head to Kathmandu in Nepal on the first of January to launch the second one. There are also a number of others, which will be launched in 2020,” he said.

The two-day event is being hosted by the Ministry of Tourism in collaboration with the IDB’s Environment, Rural Development and Disaster Risk Management (RND) Division and their Caribbean Country Department.

Over 50 local and regional experts in the field of tourism crisis management and communications and disaster risk management have participated in the event, which is taking place under the theme “Reinforcing Crisis Communication as a Critical Element of Caribbean Tourism Resilience and Disaster Risk Management.”

The event also forms part of part of the IDB’s series of consultations with authorities known as Regional Public Dialogue.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Global Oversight of Travel Advisories Needed, says Bartlett

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The Minister of Tourism for Jamaica, Hon Edmund Bartlett is taking an important step in saying there is a need for global oversight of travel advisories issued for destinations. The Minister made the call at the World Travel Market (WTM), which is being staged in London November 4 to 2019.

Speaking on a WTM panel discussion on ‘Taking responsibility for Safety and Security’, Minister Bartlett said, “this call for global oversight is being made in the context of the significance of tourism as a main economic driver in an increasing number of countries and implications that these advisories can have on the economic viability and stability of countries who are heavily tourism-dependent.”

Travel warnings or advisories are issued by governments to enable travelers to make an informed decision about a particular travel destination and to help travelers prepare adequately for what may be encountered on their trip.

Minister Bartlett, who also made the call at the launch of the World Travel and Tourism Council Crisis Readiness Report in partnership with Global Rescue which was held today during WTM, said whilst Jamaica has not been severely impacted by travel advisories there are other countries who have been.

Kenyan Cabinet Secretary for Tourism and Wildlife, Hon Najib Balala, also agreed with the sentiment and highlighted the negative impact of old information regarding security and safety issues remaining for years on platforms such as websites, even after the event shave passed.

Globally, tourism represents 10 percent of global GDP and employs 1 in 10 workers of the world. Some small and highly dependent tourism countries have GDP dependence of up to 90 percent as is the case in of a number of Caribbean countries.

“Travel advisories weigh heavily on the decisions of tourists to visit destinations. Many times, these advisories do not have timely review and consequently continue to carry a perspective on the destination which may long have changed thus putting at risk the economic viability of those communities.

There should be a global body that offers some oversight in the area and would intervene on behalf of some of these countries to have adjusted advisories that reflect a more accurate picture as to what is happening,” Minister Bartlett said.

The WTM is a major promotional platform for the JTB. It will feature many Jamaican companies, creating the ideal opportunity to meet industry professionals and conduct business deals. Through its industry networks, the WTM also creates personal and business opportunities while also providing customers with quality contacts, content and communities.

During the WTM, Minister Bartlett will also use the opportunity to increase in outbound travels from the UK, Northern Europe, Russia, Scandinavia, and Nordic region to grow arrivals from these markets.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Jamaica welcomes 700,000 more visitors over 3 years: Earnings to reach US3.7 billion

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Jamaica Tourism Minister, Hon. Edmund Bartlett has indicated that Jamaica has welcomed an unprecedented seven hundred thousand (700,000) visitors over the last three years. The tourism minister also highlighted that the island is set to earn US3.7Billion by the end of the year, which represents an almost doubling of foreign exchange over the same period.

Speaking at the 15th-anniversary celebration of Sunset at the Palms Resort in Negril yesterday, Minister Bartlett said, “The growth in our arrivals and earnings is underpinned by strategic targets set in my 5x5x5 plan. In 2016, our target was to bring 5Million visitors and earn US5Billion by 2021, now we are already at 4.5Million visitors of the 5Million and US3.7Billion of that 5Billion in earnings.”

Current data from the Jamaica Tourist Board, an agency of the Ministry of Tourism, has forecasted growth in stopover arrivals for September to December of 7% or 807,796, which would end the calendar year 2019 with 2.68M arrivals or an 8.4% increase over 2018. The earnings from the full year of stopover arrivals is estimated at US$3.49Billion or a 12% increase over 2018.

Data also shows that overall, Jamaica’s winter season is trending strongly with the Canadian market up by 29,000 new seats; the United States showing double-digit growth and South America and the Caribbean doing well.

With stopover and cruise arrivals combined, the island is expected to welcome 4.303 million visitors by the end of the year.

“Based on these figures, tourism has become the leading contributor to the growth in GDP in Jamaica. We recognize also that with this growth, comes an even greater responsibility to ensure safety, security, and seamlessness in the destination and we remain committed to keeping our enviable record of visitor safety.” added Minister Bartlett.

The Minister also highlighted that the unprecedented growth in arrivals and earnings could not be done without the sector’s dedicated workers who remain the key ingredient in the continued success of the sector.

Sunset at the Palms Resort, which marked its 15ths anniversary, was the first in the world to receive certification for Environmentally Sustainable Tourism by the U.K.’s Green Globe. The resort has also won the prestigious Governor General’s Award for overall architectural design among many others. The management of the hotel, led by Mr. Ian Kerr, recognized several members of staff for their years of service to the hotel.

More tourism news about Jamaica.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

African economies drive on tourism growth

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Travel and tourism remained one of the key growth drivers of Africa’s economy, contributing 8.5% of the GDP in 2018; equivalent to $194.2 billion. According to a recent report,  this growth record placed the continent as the second-fastest growing tourism region in the world, with a growth rate of 5.6% after Asia Pacific and against a 3.9% global average growth rate.

Africa received 67 million international tourist arrivals in 2018, to record a +7% increase from 63 million arrivals in 2017 and 58 million in 2016. This gradual increase is attributed to the affordability and ease of travel especially within the continent, with spending among domestic travelers accounting for 56% as compared to 44% international expenditure. Additionally, leisure travel remains an important component of Africa’s tourism industry, taking up a majority of 71% of the tourist expenditure in 2018.

The implementation of the African Continental Free Trade Area (ACFTA) is expected to further boost domestic travel. To realize the full potential gains will require cooperation from all industry players. Governments have to be willing to eliminate visa requirements for African nationals traveling to their countries. Ministries and other responsible partner organizations should create campaigns that will promote their local travel destinations and tourism offerings to attract more regional travelers.

While pay-at-hotel remained the most popular mode of payment among travelers. Card transactions gained popularity with +24% within the same period.

On the other hand, the use of mobile money and travel agencies decreased by -11% and -20% respectively. The mobile, as a source of traffic accounted for a record of 74% in 2019 from 57% in 2018, seen as a result of the increased mobile penetration on the continent. The mobile industry contributed $144 billion to Africa’s economy (8.6% of total GDP) in 2018, up from $110 billion (7.1% of total GDP) in 2017.

Highlights from the Aviation Industry

While Africa’s passenger traffic increased from 88.5 million in 2017 to 92 million in 2018 (+5.5%), it’s world share was only 2.1% (down from 2.2% in 2017). The report attributes this trend to high competition from other regions such as the Asia Pacific. Africa’s share is however predicted to grow by 4.9% annually over the next 20 years.

Improved visa facilitation in major tourism countries in Africa remains a major boost to both the tourism and aviation industries. For instance, Ethiopia’s visa relaxation policies combined with improved connectivity as a regional transport hub placed the country as Africa’s fastest-growing travel country, growing by 48.6% in 2018 to be worth $7.4 billion.

“Most African government leaders are now committed to making travel between African countries easier and more affordable. An example is the creation of the East Africa Visa program that allows travelers to apply for a visa online before visiting Uganda, Rwanda, and Kenya. Such collaborations are visionary.

In terms of top airlines generating the most revenue in the African airspace, the report sites Emirates at the top of the list; earning over $837 million with popular flights from Johannesburg, Cairo, Cape Town, and Mauritius. Africa’s most profitable air route between April 2018 and March 2019 was from Johannesburg in South Africa to Dubai, generating $315.6 million in revenue; while state-owned Angola Airlines and South African Airways were the only two African airlines that made it to the top 10 Africa’s highest revenue air routes within the same period. Respectively, the two airlines generated $231.6 million flying from Luanda to Lisbon and $185 million flying between Cape Town and Johannesburg.

The African Tourism Board brings African destination together in continent-wide cooperation.

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Events crucial for Middle East to realize tourism market value of US$133.6 billion by 2028, says Arabian Travel Market

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Events for Tourism Growth will be adopted as the official show theme for Arabian Travel Market (ATM) 2020, taking place at Dubai World Trade Centre from Sunday 19 – Wednesday 22 April 2020.

According to data from the World Travel and Tourism Council (WTTC), the direct contribution of travel and tourism to the Middle East’s GDP is predicted to rise by 4.2% per annum to US $133.6 billion by 2028 – driven in part by additional tourists to the region as a result of mega-events, major sporting and political events, cultural festivals, concerts and MICE events. 

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Events of all kinds have become increasingly important drivers for international arrivals to the UAE, GCC and wider MENA region over recent years.

“With this in mind, ATM 2020’s spotlight theme will be launched as a platform to explore the impact events have on tourism growth in the region and to inspire the travel and hospitality industry about the next generation of events, while bringing together senior travel executives to meet and conduct business under one roof over four days.”

In the UAE alone, the major exhibition centres in Dubai and Abu Dhabi experienced a 14% growth in footfall between 2016 and 2018, with Dubai World Trade Centre welcoming 3.4 million visitors in 2018 and Abu Dhabi National Exhibition Centre, combined with Al Ain Exhibition Centre – welcoming over two million during the same period.

Expo 2020 will be the largest event ever staged in the Arab World. Taking place from October 2020 to April 2021, 192 pavilions from countries around the world will be showcased, with over 25 million visitors – 145,000 visits for every one of the 173 days the site is open, expected.

Organisers of the event are predicting 11 million visits by people living in the UAE and 14 million from overseas visitors – most of whom are expected to be tourists. According to consultancy firm EY, this will provide a US$33.4 billion (AED122.6 billion) boost to the local economy – supporting the equivalent of 49,700 full-time jobs a year.

In Saudi Arabia, Vision 2030 has set aside $64 billion to invest in culture, leisure and entertainment projects over the next decade, according to a recent report from real estate firm Savills.

This investment combined with more relaxed access to visas are predicted to significantly add to the attractiveness of the country with entertainment activities in the kingdom predicted to attract 25 million visitors by 2021.

Curtis said: “Looking at 2018 alone, exhibitions across Saudi Arabia witnessed a 103% increase in visitation with a total of 61 major events taking place over 349 days.  Last year was also a milestone in terms of sporting events for the country, with events such as the King Salman Tennis Championship, WWE Crown Jewel and Formula E taking place in the Kingdom.”

ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed almost 40,000 people to its 2019 event with representation from 150 countries. With over 100 exhibitors making their debut, ATM 2019 showcased the largest ever exhibition from Asia.

eTN is a media partner for ATM.

About Arabian Travel Market (ATM)

Arabian Travel Market is the leading, international travel and tourism event in the Middle East – introducing both inbound and outbound tourism professionals to over 2,500 of the most breathtaking destinations, attractions and brands as well as the very latest cutting-edge technologies. Attracting almost 40,000 industry professionals, with representation from 150 countries, ATM prides itself on being the hub of all travel and tourism ideas – providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities over the four days. 

ATM 2020 will take place from Sunday 19th April – Wednesday 22nd April 2020 #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in more than 30 countries, attracting more than seven million participants.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have over 35 years’ experience in organising world-leading travel exhibitions.

About World Travel Market

World Travel Market (WTM) portfolio comprises four leading B2B events across four continents, generating more than $7 billion of industry deals. In addition to ATM, the events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.

Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere

WTM Latin America attracts about 9,000 senior executives and generates about US$374 million of new business. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors attend the event to network, negotiate and discover the latest industry news.

Next event: Tuesday 31 March to Thursday 2 April 2020 – Sao Paulo.

WTM Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Next event: Monday 6 to Wednesday 8 April 2020 – Cape Town.

Media Contact: Nathalie Visele, Directorm Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711, Mobile: +971 50 457 6525, E-mail: nathalie.visele@shamalcomms.com Website: www.shamalcomms.com

Potential Global Economic Downturn and Sargassum real threats to Tourism, says Bartlett

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Jamaica Minister of Tourism, Hon. Edmund Bartlett has indicated that Jamaica is taking note that the potential global economic downturn and sargassum phenomena are real threats to the tourism industry.

“We recall the recession of 2008 that impacted economies globally and recognize the need to strategize in light of data and trends. Despite this global recession, Jamaica’s tourism grew by an average 3.5% and we will need to learn from those lessons,” said Minister Bartlett.

There is general concern that the global economy may be on the verge of a slight downturn and possible recession. There is also concern regarding sargassum, which is a type of seaweed that can negatively impact tourist destinations when washed up on shore. 

Minister Bartlett said, “The possibility of a global economic downturn can have a devastating impact on not only Jamaica’s tourism but the region’s tourism. Coupled with this potential threat is now the impending influx of sargassum on our shores. What this means is that we must act decisively and swiftly to collaborate on the best way forward to get ahead of these threats.” 

Minister Bartlett was speaking at a meeting with members of the Jamaica Hotel and Tourist Association (JHTA) today at the Montego Bay Convention Centre, to discuss the threat of sargassum on the island’s tourism. The meeting included senior officials from the Ministry and its agencies, key hotel stakeholders and President of the Caribbean Hotel and Tourist Association.

“This meeting with our hotel partners is critical as we seek ways to develop economic resilience. These threats have the potential to negatively impact our livelihoods given the fact that the Caribbean is so heavily dependent on tourism.

Potential Global Economic Downturn and Sargassum real threats to Tourism, says Bartlett
Minister of Tourism, Hon Edmund Bartlett (C), at the start of the meeting with key hotel stakeholders at the JHTA to discuss the threat of sargassum on the island’s tourism. Joining Minister Bartlett (L-R) are, President of the Jamaica Hotel and Tourist Association, Omar Robinson, Permanent Secretary in the Ministry of Tourism, Mrs. Jennifer Griffith, Executive Director of the Tourism Enhancement Fund, Dr. Carey Wallace and Director of Projects at the Tourism Enhancement Fund, Johan Rampair.

Last year, the Caribbean welcomed 29.9 million visitors and contributed 40% of the region’s GDP but if we do not act, we could see our growth in arrivals and earnings go down,” added Minister Bartlett.  

Minister Bartlett also used the opportunity to have partners from the Massachusetts Institute of Technology (MIT) make a presentation on their suggested strategy to cut off the sargassum prior to it reaching our shores and to get feedback from hoteliers.

President of the JHTA, Omar Robinson also highlighted the need to urgently identify solutions to “mitigate against any potential fallout this could have on our tourism product.” 

Minister Bartlett added that as it relates to sargassum, “The Global Tourism and Crisis Management Centre (GTRCM) is leading the charge to collaborate and conduct research to come up with workable solutions. Earlier this week, the GTRCM also met with the United Nations Division for Ocean Affairs and the Law of the Sea, to explore future collaboration regarding research on the sargassum challenges faced by the Caribbean towards identifying solutions.”

Minister Bartlett, through the GTRCM, recently spearheaded a regional sargassum forum which included mechanical engineers from the Massachusetts Institute of Technology, Precision Engineering Research Group; and noted researchers from the University of the West Indies, Mona and the GTRCM. 

On October 9 and 10 of this year, the GTRCM will host a second summit with leading researchers geared towards climatic disruptions with a focus on sargassum.                     

Media Contact:                                                                                                      

Corporate Communications Division

Ministry of Tourism

64 Knutsford Boulevard       

Kingston 5

Tel: (876) 920-4926-30

Fax: (876) 906 1729

Tourism Must Tackle Inequalities says Tourism Minister Bartlett

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Jamaica Minister of Tourism, the Hon. Edmund Bartlett says that for tourism to be truly sustainable there must be greater equality among all stakeholders and a more equitable distribution of tourism earnings.

He was speaking at the 110th Executive Council meeting of the United Nations World Tourism Organization (UNWTO) on Monday (June 17) at the Heydar Aliyev Center in Baku, Azerbaijan.  The three-day Executive Council meeting is taking place from June 16 – 18, 2019.

With revenues from international tourism totalling US$1.7 trillion in 2018 and one in 11 of the world’s jobs generated by tourism, Minister Bartlett said, “It begs the question of the distribution of this enormous wealth and the impact that it is having on the highly tourism-dependent regions of the earth.”

He noted a real concern as many of the countries that have the highest level of tourism dependence, like the Caribbean with a GDP dependence of 40% or more and the US Virgin Islands with 98.5% dependence on tourism, are characterized also by high unemployment, a high debt to GDP ratio, social concerns and high levels of income inequality.

He also pointed to statistics which indicate that 80% of global tourism is owned by Small and Medium Tourism Enterprises (SMTEs) but less than 20% of the returns go to them.

“This is hugely disturbing and creates asymmetry and imbalance, and that picture doesn’t look so good,” Minister Bartlett said.

He said the tourism focused discussions at the UNWTO Executive Council meeting, provided “an opportunity for us to take a greater dive into understanding how this great industry of ours must impact the world in a more positive way by creating greater elements of equality, inclusiveness and most of all to build the capacity of tourism-dependent regions to not just recover and grow but to thrive”.

Minister Bartlett took the opportunity to welcome the announcement by the United States of America that it is considering returning to the UNWTO.  The announcement was made earlier in the day by Ms. Emma Doyle, Assistant to US President Donald Trump and Principal Deputy Chief of Staff in the White House.  “The return of the US can only help to make the Americas stronger as a tourist destination,” he noted.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Tourism Ethiopia joins African Tourism Board

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Today Tourism Ethiopia joined the African Tourism Board as an observer.

Tourism Ethiopia (TE) is a national organization under the Ministry of Culture and Tourism;

The mission Tourism Ethiopia has is to transform tourism of the country in general by developing tourism products to world standards and marketing them to the global market.

In charge of the new cooperation with ATB is Musa Kedir, the  Tourism Destination Development Senior Officer

Ethiopia is one of Africa’s most beautiful countries and its landscapes are epic in both scale and beauty. Here is a place where you can trek more than 3000m above sea level (the Simien and Bale mountains) or visit the lowest place on the African continent, the Danakil Depression. In between, there are lush highlands and stirring deserts, vertiginous canyons and sweeping savannah, vast lakes and high plateaus. If you look hard enough, you’ll also find landmarks of great significance, from the source of the Blue Nile to, again, the mesmerizingly desolate Danakil Depression, peppered with an astonishing 25% of Africa’s active volcanoes.

Ethiopia, the only African country to have escaped European colonialism, has retained much of its cultural identity and its story is one of Africa’s most fascinating. It all begins with Lucy, one of our most celebrated ancient ancestors, moves effortlessly into the realm of ancient Aksum with its obelisks and echoes of the Queen of Sheba, and then takes on power and passion as Christianity, with mysterious echoes of Ancient Israel, takes center stage. And unlike so many other places in Africa, the ancients here left behind some extraordinary monuments to faith and power which serve as focal points for so many wonderful journeys.

When it comes to human cultures, Ethiopia has an embarrassment of riches. There are the Surmi, Afar, Mursi, Karo, Hamer, Nuer and Anuak, whose ancient customs and traditions have remained almost entirely intact. Venturing into these communities and staying among them is akin to receiving a privileged initiation into a forgotten world. A highlight of any trip here is witnessing one of the many festivals that are an integral part of the traditional culture, from age-old ceremonies marking rites of passage to Christian celebrations of singular passion, the impact upon those who witness such events can provide travel memories to last a lifetime.The government in Ethiopia decided in 2013 that tourism could generate jobs, income and wealth just like any other economic sector. A tourism transformation council was established to provide direction to the industry and the ETO was created to handle marketing, promotion and product development. The tourism push coincided with a massive upsurge in foreign investment from China, India, Turkey and other nations that boosted GDP to annual growth rates of around 10%. With the Ethiopian economy going like gangbusters, tourism is slowly but surely moving toward the great expectations generated more than half a century ago. Several members of the private industry from Ethiopia already joined African Tourism Board. 

CEO Doris Woerfel said: “We’re excited to work with Tourism Ethiopia in making Africa one tourism destination. Ethiopia brings so many new opportunities to promote tourism to Africa.”Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com. 

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