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Seychelles Tourism Board Partners with Esquire Middle East Awards to Celebrate the Industry’s Best

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In line with its marketing strategy to increase the destination’s visibility, the Seychelles Tourism Board (STB) collaborated with ITP’s Esquire Middle East, the leading men’s magazine in the Middle East, for their ninth annual Esquire Award held at the One & Only Royal Mirage’s Arabian Court in Dubai.

The STB Chief Executive Officer, Mrs. Sherin Francis, and STB Representative based in Dubai, Mr. Ahmed Fathallah attended the award, which is a celebration of the outstanding achievements of men and women across the Middle East over the past year.

The One & Only Royal Mirage’s Arabian Court provided a magnificent ambience and picturesque views for the event, from the photo ops, to the center stage, and to the dinner, which successfully added a glamourous factor to the event.

Observed as one of the most stylish awards nights of the Arab region, the ceremony was filled with star-studded award winners, and for sure, some of very prestigious invitees on the Middle East region. 

“As the GCC region continuously provides positive reception to Seychelles as a destination, it was only natural for us to come onboard this project, which not only supports the region in their endeavors for expanding their horizons but also provides a center-stage for our holiday paradise. Events like this prove and celebrate that as time goes by, the region starts to be more well-known and flourish for the creative potential of Arab creators, visionaries and innovators – which opens doors for more collaborations in the future and of course more exposure,” mentioned Mr. Fathallah, who worked closely with the event organizers.

The STB Representative in Dubai Ahmed Fathallah was given the honor to present three of the prestige Esquire awards, namely the ‘Humanitarian Award’ to Kashif Siddiqi and Bacary Sagna, “Comedian of the Year” to Ahmed Helmy, and Comeback of the Year to Anthony “The Mooch” Scaramucci.

The Esquire Middle East Awards event acknowledges the brilliance of creative talents in art, film, music, fashion, and literature in the region, as well as the newcomers in the said fields.

With the fantastic food and drinks from the One & Only Royal Mirage, and the great music and atmosphere, the attendees agreed it was a wonderful night to never forget.

More news about Seychelles.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles Tourism Board accentuates its efforts towards GCC with Emirates Airlines

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The Seychelles Tourism Board (STB), in its ongoing marketing strategy to bring the exotic destination close to the GCC region, has conducted a meeting with Emirates Airlines on November 3, 2019 in Dubai, UAE.

The STB Chief Executive Mrs. Sherin Francis alongside the STB representative in Dubai Mr. Ahmed Fathallah met with the Emirates Airlines team represented by the new Commercial Operations Regional Manager, Mr. Gaurav Pandey and Business Analysis Manager, Ms. Silvy Sebastian.

The aim of the visit was for the STB team to extend its warm welcome to the new Emirates Regional Manager, who oversees the Seychelles in addition to making sure that both teams contribute to put the right measures in order to see continued growth in the industry.

During their discussions, the two teams centered their thoughts on tourism arrivals to the Seychelles, revenues of 2019 from the GCC region as well as forecasting for 2020 and beyond.

Mrs. Sherin Francis stated that the STB as part of the tourism board’s strategy, there is constant effort aimed at reaching out to travelers from the Arab world.

The Account Manager for STB office in Dubai, Mr. Ahmed Fathallah, who mentioned that there is a constant growth from the UAE market through the direct flight connectivity provided by Emirates, reinforced the statement.
“The continuous support and collaboration with Emirates Airlines enable us to increase our reach to all our regular and potential clients by making the destination accessible throughout the world via their extensive network,” Fathallah said.

This meeting between Emirates Airlines and the representatives from Seychelles was an opportunity to strengthen the unique selling points of the destination.

It further strengthened the assurance of mutual benefits for both parties as this initiative includes deeper levels of cooperation and exchange to further boost tourism flows from the region to the destination.

With more than 32,000 visitors from the GCC last year, the GCC market remains to be one of the very important market feeders to the destination to date.

Emirates airlines has a fleet of 256 aircraft and connects Seychelles to 135 destinations and territories across six continents.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles strengthens GCC reach through a four-city roadshow

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The Seychelles Tourism Board (STB), through its office in Dubai, in partnership with Emirates Airlines and Qatar Airways, has embarked its fourth edition of the Four-City Roadshow staged in Abu Dhabi, Dubai, Kuwait and Doha Qatar in October this year.

The roadshow comprised of a strong delegation including the representative of the STB Office in Dubai, Mr. Ahmed Fathallah; STB Marketing Executive from Headquarters, Ms. Winnie Elisa and   the Embassy of the Republic of Seychelles Tourism Attaché, Aliette Esther.

His Excellency Ambassador Jean Claude Adrienne, Seychelles Ambassador based in Abu Dhabi attended the roadshow in the same city.

Several partners from the Seychelles tourism industry supported the 4- day event in the various cities, which provided an increased visibility to the archipelago while promoting their brands and services.

These included AVANI Seychelles Barbarons Resort & Spa, Constance Hotels, Hilton Hotels, MAIA Luxury Resort and Spa, Le Duc de Praslin, Castello Beach Hotel, Valmer Resort, Raffles Seychelles, The H Resort on the accommodation side.

Luxury Travel, Masons Travel, and Vision Voyages and Coco Charter represented the destination management companies and operator’s side.

In each city, the GCC roadshow gathered a roster from Emirates Airlines and Qatar Airways team both official partners for the roadshow.

The four-city roadshow, which aimed at enticing the participants to learn more about the destination, recorded the presence of over 200 top trade partners. 

The event, targeted top trade partners in each city where all participants were given the chance to network with the exhibitors and understand the dynamics of the destination including Seychelles being a unique product as a multifaceted holiday destination, the diverse services and experiences the Seychelles offers and packages.

Speaking about the event, Account Manager for STB office in Dubai, Mr. Ahmed Fathallah, conveyed his appreciation in regards to the turnout, which indirectly translates, to their incessant interest to know more about the destination.

Mr. Fathallah further mentioned that the outstanding number of participants signifies the demand partners in the GCC cities receive from potential holidaymakers to Seychelles.

“We always ensure that the roadshow is included in our activity pipeline since we see it as an effective avenue to equip the travel agents and tour operators in the region with further information to better sell and become ambassadors to the destination,” said Mr. Fathallah.

As part of the promotional activities, attendees of the GCC event had an opportunity to win several prizes including trips to the tropical islands, at the end of the workshop in each city.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Events crucial for Middle East to realize tourism market value of US$133.6 billion by 2028, says Arabian Travel Market

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Events for Tourism Growth will be adopted as the official show theme for Arabian Travel Market (ATM) 2020, taking place at Dubai World Trade Centre from Sunday 19 – Wednesday 22 April 2020.

According to data from the World Travel and Tourism Council (WTTC), the direct contribution of travel and tourism to the Middle East’s GDP is predicted to rise by 4.2% per annum to US $133.6 billion by 2028 – driven in part by additional tourists to the region as a result of mega-events, major sporting and political events, cultural festivals, concerts and MICE events. 

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Events of all kinds have become increasingly important drivers for international arrivals to the UAE, GCC and wider MENA region over recent years.

“With this in mind, ATM 2020’s spotlight theme will be launched as a platform to explore the impact events have on tourism growth in the region and to inspire the travel and hospitality industry about the next generation of events, while bringing together senior travel executives to meet and conduct business under one roof over four days.”

In the UAE alone, the major exhibition centres in Dubai and Abu Dhabi experienced a 14% growth in footfall between 2016 and 2018, with Dubai World Trade Centre welcoming 3.4 million visitors in 2018 and Abu Dhabi National Exhibition Centre, combined with Al Ain Exhibition Centre – welcoming over two million during the same period.

Expo 2020 will be the largest event ever staged in the Arab World. Taking place from October 2020 to April 2021, 192 pavilions from countries around the world will be showcased, with over 25 million visitors – 145,000 visits for every one of the 173 days the site is open, expected.

Organisers of the event are predicting 11 million visits by people living in the UAE and 14 million from overseas visitors – most of whom are expected to be tourists. According to consultancy firm EY, this will provide a US$33.4 billion (AED122.6 billion) boost to the local economy – supporting the equivalent of 49,700 full-time jobs a year.

In Saudi Arabia, Vision 2030 has set aside $64 billion to invest in culture, leisure and entertainment projects over the next decade, according to a recent report from real estate firm Savills.

This investment combined with more relaxed access to visas are predicted to significantly add to the attractiveness of the country with entertainment activities in the kingdom predicted to attract 25 million visitors by 2021.

Curtis said: “Looking at 2018 alone, exhibitions across Saudi Arabia witnessed a 103% increase in visitation with a total of 61 major events taking place over 349 days.  Last year was also a milestone in terms of sporting events for the country, with events such as the King Salman Tennis Championship, WWE Crown Jewel and Formula E taking place in the Kingdom.”

ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed almost 40,000 people to its 2019 event with representation from 150 countries. With over 100 exhibitors making their debut, ATM 2019 showcased the largest ever exhibition from Asia.

eTN is a media partner for ATM.

About Arabian Travel Market (ATM)

Arabian Travel Market is the leading, international travel and tourism event in the Middle East – introducing both inbound and outbound tourism professionals to over 2,500 of the most breathtaking destinations, attractions and brands as well as the very latest cutting-edge technologies. Attracting almost 40,000 industry professionals, with representation from 150 countries, ATM prides itself on being the hub of all travel and tourism ideas – providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities over the four days. 

ATM 2020 will take place from Sunday 19th April – Wednesday 22nd April 2020 #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in more than 30 countries, attracting more than seven million participants.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have over 35 years’ experience in organising world-leading travel exhibitions.

About World Travel Market

World Travel Market (WTM) portfolio comprises four leading B2B events across four continents, generating more than $7 billion of industry deals. In addition to ATM, the events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.

Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere

WTM Latin America attracts about 9,000 senior executives and generates about US$374 million of new business. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors attend the event to network, negotiate and discover the latest industry news.

Next event: Tuesday 31 March to Thursday 2 April 2020 – Sao Paulo.

WTM Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Next event: Monday 6 to Wednesday 8 April 2020 – Cape Town.

Media Contact: Nathalie Visele, Directorm Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711, Mobile: +971 50 457 6525, E-mail: [email protected] Website: www.shamalcomms.com

Seychelles intensifies its media presence in the GCC region

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The latest media spree from the Seychelles did not go unnoticed as the head of delegation Minister for Tourism, Civil Aviation, Ports and Marine, Didier Dogley and the Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis, appeared on various media in the GCC region.

The press calls were conducted on the sideline—as the Seychelles delegation’s was recently present—at the Arabian Travel Market (ATM) fair in Dubai tapped as the most popular travel trade event in the Middle East.

Minister Dogley and Mrs. Francis stepped under the spotlight from Sunday, April 28, 2019, to Tuesday, April 30, 2019, to provide an update and promote the destination to various media partners in the region including Dubai Eye FM, Al Hurra TV, Emirates News, Dubai Global News, TTN Middle East, and GT Media among others.

The STB participation strategy for the ATM this year revolved around the opportunity provided by the event to connect with business partners and create new communication channels to promote Seychelles as a multipurpose destination, and to use this opportunity as well to discuss the latest developments that are sure to enhance the travel experience of GCC visitors.

The tourism board presence at the event provided the occasion to connect with the regular and potential partners from this region, understand their needs, identify the travelling patterns and highlight the destination so the traveler can learn more about what to expect when visiting Seychelles.

It was also a good opportunity to update the STB’s knowledge of the market and understand what the local partner’s practices, exchange experiences and determine the long-term goals based on the gathered information.

Speaking of her visit to the ATM and the extensive press calls, STB Chief Executive Mrs. Sherin Francis reaffirmed the STB’s commitment to increasing visibility on all fronts.

“The Middle East, and in particular the UAE, remains a key market for the Seychelles. We are keeping a close eye on Saudi Arabia and Kuwait where we are seeing signs of growth , and for this reason we have been conducting roadshows to increase awareness of the Seychelles as a key holiday destination; ideal for privacy, for families and perfect for those seeking complete relaxation or those looking to explore,” said Mrs. Francis.

On his part, H.E. Didier Dogley said, “The Seychelles has always focused on a quality over quantity offering, and while our visitors numbers continue to grow, they are in line with the Seychelles Sustainable Development Policy, and form an integral and coherent part of the policy.”

With the STBS’s constant effort aimed at reaching out to travellers from the Arab world, data collected shows that the numbers are on a constant growth to date with fifth ranking in terms of visitor arrivals globally.

With more than 32,000 visitors from the GCC last year, the GCC market remains to be one of the main market feeders to the destination to date.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

German National Tourist Board wraps up successful participation at Arabian Travel Market

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The German National Tourist Board (GNTB) together with a host of leading German tourism trade partners, has wrapped up another highly successful participation in this year’s Arabian Travel Market, the largest gathering of travel and tourism professionals in the wider Middle East region, which took place at the Dubai World Trade Centre from 28th April to 1st May 2019.

During the four-day event, trade professionals from across the region and beyond, met with representatives of the GNTB as well as its partners, covering local tourist boards, luxury hotels, hospitality, retail, spas and theme parks. Each partner had its own unique proposition, whether spring, summer, autumn or winter, emphasising that Germany is a diverse and unique all year-round travel destination.

The GNTB’s partners this year included; ‘Hotel Palace Berlin’; ‘Frankfurt Tourism and Congress Board’; ‘OUTLETCITY METZINGEN’; ‘Baden-Baden Tourism Board’; the State Tourist Board SouthWest-Germany (Baden-Württemberg Tourismus) and the Black Forest Highlands Tourism Board (Hochschwarzwald Tourismus).

VIP visitors to the GNTO stand at ATM included H.E. Mr. Günter Rauer, Consulate General of the German Consulate in Dubai and Mr. Felix Neugart, CEO of the German Emirati Joint Council for Industry and Commerce (AHK).

Sigrid de Mazieres, Director for the Gulf countries at the German National Tourist Office (GNTO), an affiliate of the German National Tourist Board, commented, “The GCC region is an important market for the German tourism sector and we are delighted with the outcome of our participation at ATM.

“Visitors to our stand remarked about Germany’s natural beauty, rich cultural heritage and impressive infrastructure, as key reasons for travelling to Germany. We are confident that many of them, will use the upcoming Eid Al Fitr holiday and of course the subsequent summer holiday season, as ideal opportunities to visit our beautiful country.”

H.E. Mr. Günter Rauer, Consulate General of the German Consulate in Dubai and Sigrid de Mazieres, Director for the Gulf countries at the German National Tourist Office (GNTO) with members of the German National Tourist Board and its partners during their participation at Arabian Travel Market (ATM 2019).

The GCC market is Germany’s third-largest non-European source market behind China and the US. Moreover, GCC travellers tend to stay an average of 11 nights and spend on average $5,300 per person per trip, significantly more than other international travellers.

According to the latest forecast from the GNTB, GCC nationals visiting Germany are expected to increase to 3.6 million overnight stays by 2030, compared with 1.8 million guest nights from Gulf nationals recorded in 2018, with key markets being UAE, Saudi Arabia and Kuwait.

In 2009 overnight stays in Germany by GCC nationals, amounted to 770,000. By 2018 the number of overnight stays had increased to 1.8 million, which demonstrates that the annual number of overnight stays has grown by 130% over the past decade.

MEDIA CONTACT: NATHALIE VISELE, Director, Shamal Communications, Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711 | Mobile: +971 50 457 6525, E-mail: [email protected] , Website: www.shamalcomms.com

Seychelles Tourism Board records successful participation at 2019 Arabian Travel Market in Dubai

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The Seychelles Islands was represented at the 26th edition of the Arabian Travel Market (ATM), in Middle East’s most popular travel trade event held from April 28 to May 1, 2019 at the Dubai International Convention and Exhibition Centre.

The 4-day event garnered the participation of some 2,500 companies, including the participation of the Seychelles Tourism Board (STB) featuring a representation from 150 countries, 65 national pavilions and more than 100 new exhibitors at the fair.

The Seychelles delegation was led by the Minister for Tourism, Civil Aviation, Ports and Marine, Didier Dogley. The Seychelles Ambassador in the United Arab Emirates, Jean-Claude Adrienne, STB Chief Executive, Mrs. Sherin Francis.

They were escorted by a strong STB team including the Tourism Attaché at the Seychelles Abu Dhabi Embassy, Ms. Aliette Esther, the STB representative in Dubai, Ahmed Fathallah, and Ms. Stephanie Lablache STB Director for the Middle East and Ms. Vanessa Lucas, Public Relations Officer from the Headquarters.

The team was completed by few trade partners representing local Destination Management Companies and hotels including Berjaya Beau Vallon Bay Resort & Casino, Eden Bleu Hotel, Luxury Travel, Satguru Travels and Tours Ltd, Six Senses Zil Pasyon, and Vision Voyages.

The 2019 edition of the ATM travel trade show recorded over 40,000 attendees, highlighting Middle East’s thriving tourism sector and the major opportunity for Seychelles as a destination to increase its clients in the Middle East.  

STB’s participation has generated immense interest at the ATM as numerous partners and travel professionals visited the stand, conducting meetings with exhibiting partners attending the event alongside the STB team.

With the summer season fast approaching, coupled with other upcoming Middle Eastern holidays, the annual event was the ideal platform for the STB and its local partners to personally meet travel professionals to further the awareness of the destination as well as reinforcing its presence in the Middle East market.

The destination, with Six Senses Zil Pasyon as partner, was also one of the presenters at the TTN Travel Trade Competition on the 3rd day of the fair at the Inspiration Theatre on site. The STB Chief Executive Mrs. Sherin Francis showcased the destination through a Pecha Kucha presentation— a story telling format using 20 slides for 20 seconds per slide.

The presentation was followed by a quiz which was the highlight of the event as one lucky travel agent took home a prize sponsored by Six Senses Zil Pasyon by answering the questions correctly.

During the event, Minister Didier Dogley and STB Chief Executive had the opportunity to give several media interviews to share the latest news about the destination.

Aside from providing visibility to the destination and indulging in various promotional activities at the ATM, the STB team, headed by its Chief Executive also signed a Memorandum of Understanding for the renewal of a marketing agreement between the Tourism Board and Emirates Airline. 

Mrs. Francis mentioned her satisfaction following STB’s participation at the ATM, she also thanked the partners who supported the team by their presence on the stand during the event.

“STB’s participation at the ATM was definitely a great success. There was an increased interest from our media partners and our partners in the Middle East to hear about the latest news from our destination. It was vital for the destination to be present at the event, the upcoming holidays in the Middle East opens a window of opportunity to increase visitor’s arrival on the Middle East market. With the efforts contributed by the local trade present at the fair, I am confident that we have made a huge impact on the market,” said Mrs. Francis.

 “We are hopeful and anticipating to surpass last year’s visitor arrivals to the destination by participating in different travel and trade events in the GCC that will serve as a platform to personally meet with new and existing trade partners.” said Mr. Fathallah.

The UAE along with the GCC countries currently being the fourth market feeder to the destination continues to be one of the largest source markets to the destination finishing off the year 2018 with more than 32,000 visitors from the GCC.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

ATM: Machine learning and AI will revolutionize the way GCC tourism firms do business

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Technologies such as machine learning and artificial intelligence (AI) have the potential to transform the GCC’s hospitality and travel sectors, but regional operators must strike the right balance between high-tech and high-touch.

This was the message from industry experts participating in Arabian Travel Market (ATM) 2019, who told attendees that – if implemented effectively – the latest innovations will help them to ‘sell travel’ more effectively in the future.

Technologies such as virtual reality (VR), robotic assistants and AI chatbots are already facilitating smoother customer experiences across the industry. Global sales of public relations robots are forecasted to hit 66,000 units by 2020, and beacon technology applications in the hospitality sector are projected to be worth USD 72 billion by 2026.

Charbel Sarkis, Regional Head of Travel and Hospitality, Retail and eCommerce – MENA, Google, said: “Machine learning is not something that’s going to happen in the future. It’s happening right now.

“The assistance this type of technology provides is very smart. By predicting our behaviour, it can personalise the entire travel experience. If I’m a first-time visitor to Rome, for example, I have different expectations than someone who has been five times before and is returning on business. Machine learning can help to customise the offerings we receive.”

Innovations such as the Internet of Things (IoT) could also lead to increased back-of-house efficiency for the sectors such as aviation. Implementing the technology to improve unplanned maintenance costs by just one per cent, for instance, could generate industry-wide savings of up to USD 250 million per annum, according to research conducted by Colliers on behalf of ATM.

Matt Raos, Senior Vice President Business to Business – Corporate and Leisure, Emirates, called for GCC travel operators to enhance the end-to-end customer journey by implementing technologies collaboratively.

“The challenge we have is that we’re part of a broader ecosystem,” Raos said. “There is no one player that can do everything for everyone on their own. We need to acknowledge that we’re participants in this ecosystem and find ways to collaborate so that we can deliver the things that customers want.

“It’s about making the whole industry work together and proceed at a pace that’s not set by the slowest participant in the chain.”

Machine learning and AI-driven innovations such as robot concierges and butlers, as well as facial recognition and room customisation technology, are becoming increasingly popular in the international hotel sector. However, some GCC brands have been reluctant to implement innovations due to high customer expectations that have been driven by the region’s highly trained hospitality professionals.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Average IT investment by hotels currently stands at four per cent, yet almost three quarters of all manual activities in the hospitality industry have the potential to be automated. There is clearly huge potential for our industry to benefit from technology implementation.

“Nevertheless, the GCC’s hospitality and travel sectors have built up a global reputation based on high-quality, face-to-face service, so it is vital that the region strikes the right balance between high-tech and high-touch. In the longer term, companies operating in the Middle East’s tourism segment are likely to remain committed to human interaction, but with the assistance of technology.”

Running until Wednesday, 1 May, ATM 2019 will see more than 2,500 exhibitors showcase their products and services at Dubai World Trade Centre (DWTC). Viewed by industry professionals as a barometer for the Middle East and North Africa (MENA) tourism sector, last year’s edition of ATM welcomed 39,000 people, representing the largest exhibition in the history of the show.

MEDIA CONTACT: NATHALIE VISELE, Director, Shamal Communications, Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711 | Mobile: +971 50 457 6525, E-mail: [email protected] , Website: www.shamalcomms.com

Diversify and digitize to attract younger Muslim travelers, GCC destinations told at ATM 2019

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Gulf hospitality operators looking to increase their share of the growing halal tourism market should diversify and digitize their offerings to suit younger generations of Muslim travelers, according to experts speaking at Arabian Travel Market (ATM) 2019.

With the GDP impact of Muslim travel in the Middle East on course to hit USD 36 billion by 2020 – up from USD 30.5 billion in 2017, according to Salam Standard – halal tourism represents a lucrative prospect for GCC hospitality brands. The segment is expected to create 1.2 million regional direct and indirect jobs by next year.

Representatives from Wego, DinarStandard, Shaza Hotels, Tripfez, Serendipity Tailormade, Mosafer C by Ummah Collaboration, holidayme, Orange County Visitors Association, Cape Town Tourism and Japan National Tourism Organization (JNTO) explored ways to tap into the growing segment of Gen Z and millennial travellers at the Global Halal Tourism Summit 2019, which took place on ATM’s Global Stage.

Mamoun Hmedan, Managing Director – MENA and India, Wego, said: “There are new destinations popping up out of nowhere. Developers are building properties from scratch, with halal-friendly offerings that are designed to appeal to younger generations of Muslim travelers.

“Wego does a lot of work on social media and collaborates with tourism boards to educate people about the opportunities available to them when they travel. We make sure we always have options for our customers to look for properties near to mosques or attractions that may be of interest to Muslim travelers.”

Approximately 41 percent of Muslim travelers’ global outbound spending comes from the UAE and Saudi Arabia, according to figures released by Salam Standard. The Middle East’s total outbound spend is projected to grow to USD 72 billion by 2020.

In addition to emerging trends such as eco, ethical, all-female, experiential, gastro and adventure tourism, panelists also discussed digitization and success stories from ‘non-Muslim’ destinations such as Orange County, Cape Town and Japan.

Chris Nader, Vice President, Shaza Hotels, said: “Gen Z and millennial travelers are setting the trends in halal tourism. The biggest challenge for us involves the resort side of the market – providing the privacy and facilities that Muslim guests need while delivering the entertainment they are looking for. It can be a challenge to create that mix.

“Whenever we create a resort, we have to develop something that is culturally relevant to the location. Travelers are no longer looking for ‘just a hotel’; they want to know what we can offer in terms of experiences. So, Muslim travelers don’t necessarily need to see halal branding but they do need to know that halal services are available.”

Industry-wide investment in halal tourism-related travel technology currently stands at approximately USD 40 million, according to research conducted by DinarStandard. Panelists agreed that this figure is likely to grow further in the future, as younger Muslim travelers continue to drive innovation in online services.

Faeez Fadhlillah, CEO, Tripfez, said: “If you look at the distribution of millennials globally, many of them are living in Muslim-majority countries. In the next 10 years, the youth in this region are going to play a significant role in driving tourism trends. That’s why online travel agencies are so interested in meeting demand from Muslim travelers. Companies are doing everything they can to capture this market.”

Running until Wednesday, 1 May, ATM 2019 will see more than 2,500 exhibitors showcase their products and services at Dubai World Trade Centre (DWTC). Viewed by industry professionals as a barometer for the Middle East and North Africa (MENA) tourism sector, last year’s edition of ATM welcomed 39,000 people, representing the largest exhibition in the history of the show.

For more information about ATM 2019, visit https://arabiantravelmarket.wtm.com.

MEDIA CONTACT: NATHALIE VISELE, Director, Shamal Communications, Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711 | Mobile: +971 50 457 6525, E-mail: [email protected] , Website: www.shamalcomms.com

Inaugural CONNECT Middle East, India & Africa opens tomorrow alongside ATM

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More than 300 aviation and airport professionals will be heading to the first CONNECT Middle East, India & Africa (MEIA) conference which gets underway tomorrow (Tuesday 30 April).

The two-day meet, which is co-located with Arabian Travel Market 2019, unites airline and airport executives with manufacturers and suppliers, providing a global forum for business and networking opportunities. More than 40 airlines have confirmed their attendance.

Alongside the conference programme, delegates can book one-to-one appointments in airline and airport meeting lounges and enjoy evening networking events.

Karin Butot, CEO, The Airport Agency, said: “CONNECT is a new addition to the route development calendar and co-located with ATM is a natural choice given the unprecedented growth in aviation across the region. We look forward to welcoming delegates to what promises to be a series of lively debates and discussions.”

The Middle East’s airline seat count has doubled in the last 10 years, and last year saw 264.31 million scheduled departing seats, according to anna.aero data.

Growth has been fuelled by the major expansion of scheduled carriers and more recently, low-cost airlines, which now accounts for 16 per cent of all departing seats.

Dubai International Airport, the world’s largest airport for international passenger numbers, recording 89.1 million passengers last year, accounts for 22 per cent of all departing seats in the Middle East.

Nick Pilbeam, Divisional Director, Reed Travel Exhibitions, said: “Two-thirds of the world’s population are within an eight-hour flight of the GCC and the region’s airlines are continuously adding new routes, to connect to fresh destinations.”

Kicking off the two-day event will be a training workshop entitled ‘The Simpson Paradox in Donut Crunching’ – showing how best to achieve better data accuracy when estimating a route’s potential.

John Strickland, Director, JLS Consulting, will then give a keynote presentation on ‘The State of the Airline Industry’ which will be followed by a briefing from Airbus which will provide updates on product lines, infrastructure regulation, airline technologies and airport capacity challenges.

China Southern Airline will hold a dedicated briefing highlighting its dual-hub strategy in Guangzhou and Beijing Daxing International Airport.

After lunch, the second keynote presentation will be European Union External Aviation Policy, in which Annabelle Lepiece, Partner, CMS DeBacker, will outline how ongoing negotiations for comprehensive air transport agreements between the EU and GCC are being “hampered by protectionist voices”.

Day one rounds off with a panel discussion on the regional opportunities and challenges, and a seminar on the relationship between air service development and infrastructure, followed by a networking event at Palace Downtown Dubai viewing deck.

The second day will analyse how airports and their regions can work together to attract new airline services and include a presentation on Dubai World Central Airport from Nathalie Jongma, Head – Aviation Business Management, Dubai Airports.

Panelists will also discuss the opportunities and threats for the rapidly growing African aviation market.
CONNECT MEIA forms part of Arabian Travel Week 2019, an umbrella brand that comprises three other co-located shows, including Arabian Travel Market, ATM Holiday Shopper and International Luxury Travel Market Arabia.

MEDIA CONTACT: NATHALIE VISELE, Director, Shamal Communications, Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711 | Mobile: +971 50 457 6525, E-mail: [email protected] , Website: www.shamalcomms.com