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The Development and Promotion of MICE in Thailand

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The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
​Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE –  between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.
It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.
With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:
• The sharing of MICE statistics and events
• MICE business development
• MICE market promotion
• MICE business research
• MICE personnel development.
Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.
“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.
“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

​He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well  as the draft of a national strategy of NESDB (National Economic and Social Development Council).
​Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

​“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

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Ninja Museum to open in Odawara Castle Park

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A new attraction complex “Odawara Castle NINJA Museum” in Odawara Castle Park will be open on April 20th, 2019. This complex will utilize a refurbished exhibition area of the former museum “Rekishi-Kenbunkan Museum,” offering visitors a hands-on experience to play the role of feudal-era secret agent “Fuma ninja.” Fuma ninja is said to have served the five successive lords of the Odawara Hojo clan known as “Hojo Godai” during the warring states period in the 15th to 16th centuries.

Odawara Castle NINJA Museum Overview

Through an experience-based exhibition utilizing visual displays and digital technologies, this new facility can be enjoyed by a variety of visitors from children to foreign tourists.

In the entrance, you will learn about the history of Odawara Castle and will grasp the mind-set of Fuma ninja through wall illustrations and tool displays.

In the first zone called Warring States Theater, while learning the history and achievement of the Hojo Godai through a 3-minute movie, you will be handed a mission to save Odawara Castle from the warlord Toyotomi using ninjutsu (ninja skills).

In the second zone Ninjutsu Experience, you will enjoy a number of attractions including how to quickly walk across lotus leaves on an artificial pond, then sneak into a “karakuri yashiki” (ninja trick house) with secret doors, stairs, swords, walking as quietly as possible through the corridors. In the “hiding tactic” attraction, you will enjoy the method to hide yourself so that enemies are unaware of your presence with “konoha-gakure (hiding behind tree leaves),” “kusaba-gakure (hiding behind grass),” and “uzura-gakure (quail hide).”

In the final zone Fighting, you will fight enemy ninjas appearing on a screen and prove your skills from what you have learned in the previous zones by using on-screen shuriken (throwing stars).

Odawara Castle NINJA Museum

・Open Date: April 20th, 2019
・Business Hour: 9:00 a.m to 5:00 p.m (Admission until 4:30 p.m). Closed on December 31st, January 1st.
・Address: 3-71, Odawara Castle Park, Odawara-City, Kanagawa, Japan
・Access: 10-minute walk from Odawara Station East Exit

Odawara City is in southwest Kanagawa Prefecture, a short train trip from Tokyo. It is best known for the beautiful Odawara Castle, where the Hojo family, rulers of the Kanto region during the Sengoku Period (the warring states period) resided. Odawara is a compact seaside city with a rich history, many cultural sites, and delicious foods to experience. Odawara is also a transportation hub for the area, where major railways such as the JR Tokaido Shinkansen Line, the Odakyu Line, and Hakone Tozan Line all meet. It is also the gateway to the Hakone hot springs resort area, and the Fuji-Hakone National Park.

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The next big thing in global tourism

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Enchanting tourist attractions, unique diplomatic stature and a thriving airliner have placed Ethiopia, Land of Origins, on top of the world when it comes to tourism growth.

According to the World Travel & Tourism Council’s (WTTC) annual review, the country saw the highest tourism growth in the world (48.6%), surpassing the global average growth rate of 3.9% and the African average of 5.6%. During the period, the sector supported 2.2 million jobs and contributed US$7.4 billion to Ethiopia’s economy, an increase of US$2.2bn on 2017.

The timeless charm of Ethiopia’s natural, cultural and historical tourist attractions has been driving an influx of tourists from far and wide. As the land where mankind, coffee and the Blue Nile trace their roots, Ethiopia has always been a fascinating destination for holidaymakers.

The country’s UNESCO-registered heritages including the majestic obelisks of Axum, the rock-hewn churches of Lalibela and the fortified historic town of Harar, among others, have always remained tourist magnets, drawing visitors in droves. And add to this the magnificent scenery and the unique wildlife riches, some of which are found in the country only.

As the Meetings, Incentives, Conferencing & Exhibitions (MICE) tourism blossoms around the world, Ethiopia is also uniquely positioned to reap the benefits, owing to its unique place in Africa’s diplomatic landscape. Ethiopia today the city stands among the top capitals in the world, hosting major regional and global conferences.

As the main hub of the Pan-African carrier, Ethiopian Airlines, Ethiopia also enjoys convenient air connectivity with multiple destinations in Africa and the rest of the world, making travel to the country easier than ever before. The connectivity options the airline offers to travelers has made Ethiopia ever more accessible to the whole world, and has facilitated the influx of tourists.

The airline’s catalyst role has never been more impactful, especially in promoting tourism, as alluded to by Gloria Guevara, President & CEO of the World Travel & Tourism Council concerning the exceptional growth of Ethiopia’s tourism. “Ethiopia’s Travel & Tourism boom was one of the great success stories of 2018. It has exceeded our sector’s global and regional comparisons to record the highest level of growth of any country in 2018”, Gloria Guevara notes. “This has been driven by the very strong performance of aviation in the country and the development of Addis Ababa as a dynamic and growing regional hub.” Africa’s largest carrier today spreads its wings to 120 destinations throughout the world, with half the destinations in Africa. Thanks to Addis Ababa’s strategic location at the center of the East-West lane and the ever-expanding service of Ethiopian Airlines, the city has emerged as the major gateway into Africa surpassing Dubai.

Besides its wide connectivity and multi-award winning signature services, the flag carrier’s cutting –edge technologies are adding a definite wow factor that is enabling the influx of tourists savor the beauty of the nation and designate the east Africa’s nation as a home away from home! Ethiopian Mobile App enables international travelers secure eVisa within 4 hours and elevates travelers to a high degree of personalization and end to end travel experience through mobile devices.

Global passengers can apply e-Visa and book their flights, pay online using credit or debit cards, mobile money, e- Wallet and bank transfer. They can also check-in and issue boarding pass as well as self-board. Passport and Ethiopian App suffice all the way to experience seamless travel to and from Ethiopia. The excellence of Ethiopian is also manifest in its hospitality and award winning service. The carrier has been certified by SKYTRAX as Four Star Global Airline.

As Ethiopia keeps leveraging its edge as a destination of choice for holidaymakers, and as Addis Ababa continues to augment its place as the diplomatic capital of Africa and the flourishing hub of Ethiopian Airlines, the sky will be the limit to its tourism growth in the years to come.

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U.S. Travel welcomes Bernhardt DOI confirmation

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U.S. Travel President and CEO Roger Dow issued the following statement on the Senate confirmation of David Bernhardt as secretary of the U.S. Department of the Interior (DOI):

“The travel industry welcomes the Senate’s confirmation of David Bernhardt as secretary of the Department of the Interior.

“As an experienced leader of the agency, Secretary Bernhardt has a deep appreciation for why national parks are often called ‘America’s best idea,’ and we applaud his recent support of the John D. Dingell Jr. Conservation, Management, and Recreation Act. We look forward to working with the secretary to advance the preservation of our public lands and to continue our collaboration with DOI to establish a dedicated source of funding to tackle the $12 billion deferred maintenance backlog in the parks.

“In 2018, 318 million visitors spent billions in gateway communities, supporting hundreds of thousands of jobs. Communities across the country rely on well-maintained parks and robust visitation, and it is critically important that our parks are equipped to handle the millions of visitors who come to enjoy America’s parks.

“U.S. Travel is grateful for all the Department of the Interior does to support and protect our public lands, and we look forward to a continuation of the travel industry’s positive relationship with the agency under Secretary Bernhardt’s leadership.”

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Indian Hotels Company launches new hotel brand

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The Indian Hotels Company Limited (IHCL), South Asia’s largest hospitality company, today, announced the launch of a new hotel brand – “SeleQtions”, which is a collection of named and distinctive properties.

SeleQtions was launched with 12 hotels across the country. The vision for the brand is to celebrate individuality, by offering unique experiences through landmark hotels that have their own legacy and charm.

Speaking on the occasion, Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL said, “SeleQtions will allow IHCL to cater to a broader audience of travelers who prefer staying in hotels with a distinctive character. SeleQtions also includes hotels that have a slice of history, defining location or a differentiated theme. We believe the brand has immense potential to grow.”

The 12 hotels in the first phase include properties present in seven key lodging markets of India: President, Mumbai; Ambassador, New Delhi; The Connaught, New Delhi; Blue Diamond, Pune; Cidade de Goa; Tajview, Agra and Devi Ratn, Jaipur. The other hotels are Pratap Mahal Ajmer; Savoy, Ooty; Gateway Coonoor; Gateway Chikmagalur and Gateway Varkala.

For those hotels which are independent – IHCL offers its robust infrastructure including global reservation systems, Taj InnerCircle loyalty program and sales and marketing support.

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