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Travel Oregon’s “Only Slightly Exaggerated” campaign

April 6, 2019 by Forimmediaterelease

Inspired by the viral success of the “Only Slightly Exaggerated” campaign last spring, Travel Oregon is launching part two of the animated campaign that gives viewers a creative glimpse of the magical feeling of being in Oregon.

The new 1:45 minute video continues the visual narrative, showcasing different locations, experiences and thrilling adventures in Oregon—from venturing deep into the Oregon Caves National Monument to paragliding over the Steens Mountain. Like the original, this new video features a cast of animated human characters, native flora and fauna and new fantastical beings, including mystical cloud-people and a sea-stack creature, to name a few.

In addition to the sweeping outdoor animated imagery highlighted in the video, the viewer also gets a taste of Oregon’s culinary bounty. In the restaurant scene, look for the bottle of Oregon Solidarity wine, a nod to the real-life collaboration between four Oregon wineries who came together to help the Rouge Valley wine region that was affected by the Southern Oregon wildfires last summer.

“The goal of this campaign is to welcome and invite everyone to experience a happier state of being while traveling in Oregon,” said Travel Oregon CEO Todd Davidson. “As people are overwhelmed with the distractions of modern life, experiencing the wonders of Oregon can be the answer for that. Whether that respite is on a beach, in a high desert or under a forest canopy, there are abundant opportunities to unplug and reconnect with yourself and nature here in Oregon.”

The campaign launches tomorrow in the target markets of Portland, Seattle, San Francisco, Boise, Tri Cities, Eugene and Bend. The media buy includes cinema, TV (launching during Final the Four), digital, billboards and on MAX Light Rail trains. Moreover, the campaign will be extended throughout the year through our annual visitor guide, downloadable wallpapers, posters, postcards, GIFs, shorter animation clips, and immersive new online content highlighting locations in the campaign that travelers can visit—the Oregon Caves, Steens Mountain and Clear Lake to name a few.

Utilizing the strong creative teams from the 2018 campaign, which generated more than 10 million worldwide views, the new video was brought to life in collaboration with long-time advertising partner Wieden+Kennedy with animation by Psyop and Sun Creature Studios and the musical score composed by Jim Dooley.

“Our goal with Only Slightly Exaggerated, both last year and this year, is to visualize the emotional experience of visiting Oregon. By using animation, we are able to capture experiences that go beyond traditional travel films, while also feeling unique to our state, said Ansel Wallenfang, creative at Wieden+Kennedy.

Travel News | eTurboNews

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D.R. Congo: African Tourism Board is a place to be according World Heritage Kahuzi-Biega National Park

April 3, 2019 by Forimmediaterelease

The African Tourism Board welcomes Kahuzi Biega National Park as a new member. The Kahuzi-Biega National Park is a protected area near Bukavu town in the eastern Democratic Republic of the Congo. It is situated near the western bank of Lake Kivu and the Rwandan border.

“The African Tourism Board is a place to be, we have been undercover for long. When you search for Congo tourism, all you hear is information about Virunga or news about poacher. We want to make a difference. Let’s unite our efforts to promote the African tourism industry.”

These are the word by De Dieu Bya’Ombe, director of the Kahuzi Biega National Park.

He explains on his membership information:

Kahuzi-Biega National Park is home to more species of mammals than Any Other Site Albertine Rift. It is the second major MOST website in the area for Both endemic species and in terms of species richness. The park HAS 136 species of mammals, Including the eastern lowland gorilla is the star and 13 other primates like chimpanzees Including endangered species, red colobus monkey, and monkeys L’Hoest and Hamlyn.

• Other extremely uncommon species of the forests of eastern DRC are present aussi Such As the giant genet ( Genetta victoriae ) and aquatic genet ( Genetta piscivora ). Characteristic mammals of the central African forests aussi live in the park as the forest elephant, forest buffalo, giant forest hog and the bongo.

• The KBNP Is located in significant year endemism zone (Endemic Bird Area) for birds APPROBATION by Birdlife International. The Wildlife Conservation Society HAS compiled a list of birds to the park in 2003 with 349 species Including 42 endemic.
• Similarly, the park aussi Was Recognized As a diversity center for plants by IUCN and WWF in 1994 with at least 1,178 species listed in the high altitude area, the lower portion still remaining in inventory.

• The park is one of The Few sub-Saharan African websites Where flora and fauna transition from low to high altitude is observable. It included courses, in fact, all of the forest vegetation from 600 m to more than 2600 m, bass Moist Forest and medium altitude forest sub mountain up montane forest and bamboo. Above 2600 m to the top of Kahuzi Biega and mountains, Has Developed montane vegetation heather harboring endemic plant Senecio kahuzicus.

• The park houses aussi Generally, not Widespread vegetation Such As swamps and altitude bogs and swamp forests and riparian areas are waterlogged at all altitudes.
Due to all above specificities of the Kahuzi – Biega national park, we are looking forwards to develop eco-tourism activities and sustainable conservancy concept which are going to inspire the next generation.

Kahuzi Biega is a world heritage site created in 1970 for the main purpose of protecting low land gorillas. Kahuzi-Biega National Park is divided into two zones connected by a narrow corridor: Rainforest Mountain (Afro-montane forest gold) on one hand, and the lowland rainforest (Guinea-Congo Relatively wet) on the other hand.

It is a scarce African region where the transition entre thesis two kinds of rain forests remained largely intact. So far, over 1178 plant species have been recorded at high altitude, making it the third Albertine Rift website in terms of species richness partner after the Virunga National Park in DRC and the Bwindi Impenetrable Forest in Uganda. For cons, the lowland flora is still little known. The inventory of species endemic to the Kahuzi-Biega National Park is far from full, and we Even Discovered Many new species Belonging Mainly to the families of Balsam Orchidaceae & Purple Spurge, Araliaceae, Anacardiaceae, and many others families with one Particular species ( Fischer, 1995).

Conservation targets are the wildlife and communities at risk, and critical habitats and declining to protect. The subsidiary or auxiliary targets are a more detailed level of the target to which they are attached (parts of habitat, landscapes, media, etc.). The term key ecological attributes of the main natural characteristics of species, populations or ecosystems developed over time or as a result of natural disturbances and allow maintaining the range of conditions under which species are adapted. Furthermore, the exceptional forest cover KBNP an important carbon sink to contribute to the fight against climate change.

Talking about tourism, we offer gorilla trekking as our main attraction. Hiking, mountain accession and birds watching are complementary to the main attraction. We are proudly the only site where visitors can trek low land gorillas in the wild. We put our efforts to maintain all our tourism activities sustainable and ecological.

More information: www.kahuzibiega.org

More information on African Tourism Board:www.africantourismboard.com

Travel News | eTurboNews

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Seychelles recognized as world’s Most Beautiful Island at GQ Travel Awards Russia

March 29, 2019 by Forimmediaterelease

Destination Seychelles was cited as “The Most Beautiful Island” in the world after walking away with the title at the GQ Travel Awards, a ceremony that took place on March 15, 2019, at the Metropol Hotel, in Moscow, Russia.

The GQ Travel Awards ceremony recognizes the leading companies, hotels, and destinations from the elite travel industry. The winners in the 17 different categories including Seychelles were chosen by GQ readers who voted online on the magazine’s website.

The island destination was presented with the award during a ceremony attended by some 250 prominent guests including industry professionals, representatives of host countries, Russian celebrities, and famous travelers, and was followed by a gala dinner.

Ms. Diana Sarkisyan, PR & Marketing representative from the Seychelles Tourism Board (STB) for the Russian and CIS region, accepted the award on behalf of Seychelles.

Seychelles remains a high-end destination, popular among Russian visitors for its sandy white beaches, warm turquoise waters, and diverse unique flora and fauna. Various beaches such as Anse Lazio on Praslin have been seen as being among some of the most beautiful in the world.

The island nation is one of the world’s leading actors when it comes to sustainable tourism and sustainable development, a concept to which the Russian visitors are very responsive.

Speaking about the latest recognition received by the destination at the GQ Travel Awards, Mrs. Sherin Francis, STB Chief Executive, mentioned that it is an honor for the destination to have been voted by the readers of GQ magazine.

“It is such a privilege to feature as the most beautiful island; as a destination, we are conscious of our inestimable resources, and we strive to demarcate ourselves by our uniqueness, and it is rewarding to see that our efforts have not gone unnoticed,” said Mrs. Francis.

The STB Chief Executive further stated that the achievement is the result of hard work and congratulated the various partners for their constant support towards building the destination’s reputation.

GQ is a men’s magazine offering analytics and current reports of international quality with the latest men’s fashion and style news. It is the number one magazine for male visitors of luxury department stores.

GQ’s regular authors are the best of the best in their industry, from both Russia and abroad, and has a close access to celebrities unlike any other Russian magazine in its niche. It is an unrivaled guidance and companion for a successful man.

Travel News | eTurboNews

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