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Gold is out, blue is in: United Airlines unveils new fleet paint design

April 24, 2019 by Forimmediaterelease

Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United’s ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.

“As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit,” said Oscar Munoz, CEO of United Airlines. “Each improvement we’ve added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”

The next iteration of United’s livery prominently features the color most connected to the airline’s core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United’s heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier’s expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United’s Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United’s name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United’s mission of “Connecting people. Uniting the world.” will also be painted near the door of each aircraft.

The new design features core colors from United’s updated brand palette, which was introduced last year as a step toward updating the brand’s visual identity. Blue continues to be the airline’s primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline’s new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United’s new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.

On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.

Travel News | eTurboNews

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All Nippon Airways takes delivery of its first Airbus A380 Superjumbo

March 20, 2019 by Forimmediaterelease

Japan’s All Nippon Airways (ANA) has taken delivery of its first A380 at a special ceremony in Toulouse, becoming the 15th operator of the world’s largest passenger aircraft. The delivery ceremony was attended by ANA HOLDINGS President and CEO Shinya Katanozaka and hosted by Airbus CEO Tom Enders.

ANA has ordered three A380s and will operate the aircraft on the popular route between Tokyo Narita and Honolulu from May 24. Each ANA A380 will feature a special livery depicting the Hawaiian Green Sea Turtle, also known as the Honu. The livery on the first aircraft is painted in blue, while the second will be green and the third orange.

ANA’s A380 is configured in a premium layout seating 520 passengers. The upper deck features eight suites in First Class, 56 Business Class seats that convert to fully flat beds and 73 Premium Economy seats. Economy Class is located on the main deck, where ANA offers a spacious layout seating 383 passengers, including 60 Couch Seats. The aircraft features ANA’s very latest in-flight entertainment systems, as well as full connectivity in all classes.

“We will commit all three of our Airbus A380 to the Tokyo Honolulu route with the goal of introducing a new level of luxury service to our passengers flying ANA on the number one resort route for Japanese travelers,” said Shinya Katanozaka, President and CEO of ANA HOLDINGS INC.

“We believe the A380 will become a game changer for ANA and will enable us to increase our market share by doubling the number of seats connecting Honolulu and Tokyo by 2020,” he added. “The FLYING HONU is designed to offer unprecedented comfort and convenience and a world of new possibilities to ANA passengers, something that would not have been possible without the combined efforts of the Airbus and Rolls-Royce teams working closely with the dedicated professionals at ANA.”

“Airbus is proud to deliver this beautiful aircraft to ANA,” said Airbus CEO Tom Enders. “Offering unrivalled levels of passenger comfort, the A380 will enable ANA to increase its capacity on the busy route to Hawaii with maximum efficiency. We are confident that the aircraft will be highly successful in service with ANA and are committed to providing full support to the airline all along the way.”

The A380 offers airlines the most efficient option to meet demand on the world’s most heavily travelled routes. It is also firmly established as the aircraft of choice by passengers worldwide, offering more personal space in all classes, a super-quiet cabin and smooth ride. Around 250 million passengers have already flown on the aircraft.

Following today’s delivery to ANA, there are currently 232 A380s in service with 15 airlines worldwide, flying on 120 routes across the globe.

Travel News | eTurboNews

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