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Puerto Rico Tourism: Out with the old, in with the new

April 25, 2019 by Forimmediaterelease

“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

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Ideal ocean cruise ship: Ship sizes and what they mean for your cruise

April 24, 2019 by Forimmediaterelease

Ships sizes range from megaships (over 4,000 passengers) to very small vessels and luxury yachts whose passengers number in mere dozens, and knowing the differences is key to planning your best cruise vacation.

Cruise experts have divided today’s ships into six categories and provides information on the benefits each provides: XS, S, M, L, XL and XXL.

Extra, Extra Large Ships (XXL) – 4,000+ passengers

These megaships boast unparalleled options in entertainment and amenities. They truly give the impression of being on board a floating city and provide endless choices in dining, activities and shopping (some are so large as to even incorporate a “mall” area with brand name stores). If you desire a resort-type feel from your cruise or worry about sea-sickness, this may be your best option.

Some benefits of XXL ships:

•A large variety of cabin options in every price range
•Dining options that range from small, informal cafes to 5-star restaurants
•Over the top entertainment options that include Broadway-quality shows, 3-D movie theaters, large casinos, extensive waterpark areas and more
•Extremely comprehensive children’s programs and amenities
•Increased ship stability; little sea motion

Example XXL ships:

•Royal Caribbean International: Allure of the Seas, Spectrum of the Seas; Ovation of the Seas, Quantum of the Seas, Anthem of the Seas, Harmony of the Seas, and Oasis of the Seas, Symphony of the Seas, Odyssey of the Seas
•Disney Cruise Line: Disney Dream and Disney Fantasy
•Costa Cruise Line: Costa Diadema, Costa Venezia, Costa Smeralda
•MSC Cruises: MSC Meraviglia, MSC Seaside, MSC Virtuosa; MSC Grandiosa, MSC Bellissima, MSC Seaview, MSC Preziosa, MSC Divina MSC Splendida,
•Norwegian Cruise Line: Norwegian Bliss, Norwegian Epic, Norwegian Escape
•Carnival Cruise Line: Carnival Panorama, Carnival Vista, Carnival Mardi Gras

Extra Large Ships (XL) – 3,000-3,999 passengers

These extra-large ships are a destination unto themselves and are especially good for families and multigenerational cruises due to the many amenities found onboard. There is something for everyone, and many cruisers enjoy their time onboard as much as they do the destinations they visit.

Some benefits of XL ships:

•An abundance of cabin options in many different price ranges
•A variety of dining options, ranging from ultra-casual to very upscale and formal
•A popular favorite with families due to the extensive children’s amenities and programs
•Round-the-clock facilities and activities, such as casinos, water parks, gyms and spas
•Excellent entertainment options and Broadway-quality shows like Royal Caribbean’s productions of Chicago, Hairspray and Saturday Night Fever

Example XL ships:

•Royal Caribbean International: Adventure of the Seas, Explorer of the Seas, Mariner of the Seas, Navigator of the Seas, Voyager of the Seas, Freedom of the Seas, Independence of the Seas, Liberty of the Seas
•Princess Cruises: Caribbean Princess, Crown Princess, Emerald Princess, Majestic Princess, Ruby Princess, Regal Princess, Royal Princess, Sky Princess
•Carnival Cruises: Carnival Splendor, Carnival Sunshine, Carnival Dream, Carnival Breeze, Carnival Magic, Carnival Horizon, Carnival Sunrise
•Celebrity Cruises: Celebrity Reflection,
•MSC Cruises: MSC Poesia, MSC Magnifica, MSC Musica,
•Costa Cruises: Costa Fascinosa, Costa Favolosa, Costa Magica, Costa Pacifica
•Norwegian Cruise Line: Norwegian Breakaway, Norwegian Encore, Norwegian Getaway, Norwegian Joy

Large Ships (L) – 2,000 to 2,999 passengers

Large ships offer many of the same amenities as the XL ships, on a slightly smaller scale. They don’t necessarily require a ship map to navigate to entertainment and activity options, and tend to have more personal touches.

Some benefits of L ships:

•Many cabin options in different price ranges
•Numerous dining options, ranging from very casual to formal
•A popular favorite with families due to the extensive children’s amenities and programs
•Also popular with older cruisers, as the pace onboard is not as frenetic
•A variety of activities, such as casinos, gyms and spas and often there are bridge instructors on longer itineraries
•Entertainment options may include things like a fireworks display, outdoor movies and stage shows
•Onboard lecturers are often more cerebral with topics like history, politics and geography.

Example L Ships:

•Royal Caribbean International: Enchantment of the Seas, Rhapsody of the Seas, Vision of the Seas, Grandeur of the Seas, Brilliance of the Seas, Jewel of the Seas, Radiance of the Seas, Serenade of the Seas, Majesty of the Seas
•Princess Cruises: Coral Princess, Golden Princess, Grand Princess, Star Princess, Diamond Princess, Sapphire Princess, Sun Princess
•Cunard Cruises: Queen Victoria, Queen Elizabeth, Queen Mary 2
•Holland America Line: Eurodam, Nieuw Amsterdam, Koningsdam,, Nieuw Statendam
•Disney Cruises: Disney Magic, Disney Wonder
•Carnival Cruises: Carnival Elation, Carnival Paradise, Carnival Inspiration, Carnival Fascination, Carnival Imagination, Carnival Sensation, Carnival Ecstasy, Carnival Fantasy, Carnival Legend, Carnival Miracle, Carnival Pride, Carnival Triumph, Carnival Victory, Carnival Freedom, Carnival Liberty, Carnival Glory, Carnival Valor, Carnival Conquest
•MSC Cruises: MSC Opera, MSC Armonia, MSC Lirica, MSC Orchestra, MSC Seaview
•Costa Cruises: Costa Mediterranea, Costa Luminosa, Costa Deliziosa, Costa Serena, Costa Fortuna, MSC Sinfonia
•Celebrity Cruises: Celebrity Constellation, Celebrity Edge, Celebrity Summit, Celebrity Infinity, Celebrity Millennium, Celebrity Eclipse, Celebrity Equinox, Celebrity Solstice Celebrity Silhouette
•Norwegian Cruise Line: Norwegian Dawn, Norwegian Gem, Norwegian Jade, Norwegian Pearl, Norwegian Sky, Norwegian Spirit, Norwegian Star, Pride of America

Medium Ships (M) – 951 to 1,999 passengers

Medium ships generally offer a slower pace than their large counterparts, with fewer crowds, less noise and more modest offerings when it comes to activity and entertainment options. Many cruisers prefer this size of ship for its “relaxation” vibe. Many of these ships tend to be more luxurious with more personal service.

Some benefits of M ships:

•Many of the premium cruise lines have ships that fall into this category
•Several dining options
•Medium-size ships still tend to have amenities like casinos, pools and spas
•Entertainment options tend to include more enrichment activities
•Attracts a more mature crowd that is focused on relaxation and enjoyment of the voyage
•Smaller size of the ships open up options as far as itineraries and ports
•Itineraries are likely to be 10 days or longer

Example M Ships:

•Holland America Line: HAL Maasdam, HAL Veendam, HAL Amsterdam, HAL Rotterdam, HAL Volendam, HAL Zaandam, HAL Oosterdam, HAL Westerdam, HAL Zuiderdam, HAL Noordam
•Princess Cruises: Coral Princess, Island Princess, Dawn Princess, Sea Princess, Sun Princess
•Crystal Cruises: Crystal Serenity
•Oceania Cruises: Oceania Riviera
•Costa Cruises: Costa Classica, Costa Victoria, Costa neoRomantica, Costa neoRiviera
•Bahamas Paradise Cruise Line: Grand Celebration
•Norwegian Cruise Line: Norwegian Sun

Small Ships (S) – 950 passengers or less

Small ships fill a niche for cruisers that are looking for more in-depth exploration of the regions they visit. They can visit ports that are inaccessible to larger ships, and exotic itineraries are the standard. Most river cruise ships and almost all the luxury lines have ships that fall into this category.

Some benefits of S ships:

•Most cabins are suites and have balconies
•Luxury and service are frequently a focal point of a small ship voyage
•Amenities, while limited, tend to be very high end, including dining, shore excursions, spas and enrichment activities.
•Small ships trend toward a truly all-inclusive fare
•Smaller dining and shared areas lend themselves lively conversations and closer relationships with fellow passengers.
•Itineraries tend to be 10 days or longer

Example S ships:

•Princess Cruises: Pacific Princess
•Crystal Cruises: Crystal Symphony
•Regent Seven Seas Cruises: Seven Seas Mariner, Seven Seas Voyager, Seven Seas Explorer
•Oceania Cruises: Oceania Insignia, Oceania Nautica, Oceania Regatta, Oceania Sirena, Oceania Marina
•Silversea Cruises: Silver Muse, Silver Moon
•Azamara Club Cruises: Azamara Journey, Azamara Quest, Azamara Pursuit
•Costa Cruises: Costa Voyager
•Viking Ocean Cruises: Viking Star, Viking Sea, Viking Sky, Viking Sun, Viking Orion, Viking Jupiter
•Seabourn: Seabourn Encore, Seabourn Ovation

Extra Small Ships (XS) – 201-499 passengers

Very small ships offer a private, exclusive ambiance, along with personalized service and the advantage of being able to port almost anywhere. Passengers get a feel for the water and experience destinations in a very close-up, personal way.

Some benefits of XS ships:

•The most important benefit of small ship cruising is an immersive experience in the destination. Very small ships allow an in-depth exploration of nature, culture, history and learning not possible on larger ships.
•Passengers tend to be a well-traveled, worldly crowd who enjoy the pursuit of education and exploration of the destinations they visit
•Very personal attention from the crew; with luxury cruises this translates to personal attendants that see to your every need
•More solitude and the opportunity to relax and pursue your own interests
•Seating is usually open, with no set tables

Example XS ships:

•Regent Seven Seas Cruises: Seven Seas Navigator
•Silversea Cruises: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper, Silver Spirit
•Seabourn: Seabourn Legend, Seabourn Pride, Seabourn Odyssey, Seabourn Quest, Seabourn Sojourn, Seabourn Spirit,
•Windstar Cruises: Wind Surf, Star Pride, Star Breeze, Star Legend
•Paul Gauguin Cruises: MS Paul Gauguin
•Voyages to Antiquity Cruises: MV Aegean Odyssey
•Star Clippers: Royal Clipper

Extra-Extra Small Ship-XXS- Under 200 passengers

Example of XXS ships:

•Celebrity Cruises: Celebrity Flora-100 Celebrity Xpedition, Celebrity Xperience, Celebrity Xploration
•SeaDream Yacht Club: Sea Dream I, SeaDream II
•Silversea Cruises: Silver Discoverer, Silver Explorer, Silver Galapagos
•Windstar Cruises: Wind Spirit, Wind Star, Wind Spirit,
•Star Clippers: Star Clipper,Star Flyer

Travel News | eTurboNews

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Brazil announces visa-free entry for US, Canadian, Australian, and Japanese citizens

March 19, 2019 by Forimmediaterelease

Brazil is open for you! The Brazilian Government announced that Brazil would allow visa-free entry for citizens of The United States, Canada, Australia, and Japan, effective in 90 days (June 17th). Until then, the current e-visa will be required.

Citizens of those countries wishing to visit Brazil will no longer need to apply or pay for a visa. They will be able to stay in Brazil for 90 days from the date of first entry in the country, extendable for an equal period, provided that it does not exceed one hundred and eighty days, every twelve months, counted from the date of the first entry into the Country.

These developments come as part of a series of measures that Brazil has taken to facilitate visitor access to the country. Last year, the government launched an e-visa platform through which travelers could apply for visas with more efficiency and ease.

Brazil has already seen extremely positive results with an increase of about 35% in the visa application in less than a year since implementing e-visa. These four countries are considered strategic for the development of tourism in Brazil.

According to the Foreign Ministry, in 2017, 169,910 visas (either for business, tourism or transit) had been issued to citizens of the four countries. With the implementation of e-visa, the number rose in 2018 to 229,767.

“This is one of the most important achievements of the Brazilian tourism industry in the last 15 years and we are confident that it will be extremely beneficial to the country,” said Marcelo Alvaro Antônio, Minister of Tourism. “This decision of the Brazilian government proves that we are living a new moment and that tourism is being seen as a vector of economic and social growth of the entire nation. This is the first step; we still have much to celebrate,” explained Minister Antônio.

“The United States was very receptive to the issuance of electronic visas. The World Tourism Organization says that when adopting an electronic visa, visa issuance increases by 25%, so we have exceeded that mark,” said Teté Bezerra, president of Embratur (Brazil’s Tourism Board, a federal agency and part of the Ministry of Tourism).

Now, with a strong Dollar and dozens of daily flights, experiencing Brazil is just a matter of desire and grabbing a plane. From the Amazon in the North to the wines in the South; from the exotic Pantanal in the Midwest to the lush beaches of the Northeast; amazing cities like Rio de Janeiro, São Paulo, Salvador and hundreds of hidden gems are just a few hours away.

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Strong interest in Guam grows at travel fair in Malaysia

March 19, 2019 by Forimmediaterelease

GVB

Guam continues to generate strong interest in Malaysia and was one of the newer and popular destinations featured at the country’s top consumer travel fair.

The Malaysian Association of Tour and Travel Agents (MATTA) Fair is a bi-annual travel fair that ran from March 15-17, 2019 in Kuala Lumpur. Over 1,300 booths took up about 95,000 feet of exhibition space in seven halls at the Putra World Trade Centre. Guam was among the 272 organizations that were present to include travel and tour agencies, national tourism organizations, hotels, resorts, theme parks, cruises and other businesses. Organizers estimated this year’s fair to exceed over 110,000 visitors and sales of over $51 million. This is Guam’s second time having a presence at the event.

Mayor Robert Hofmann, committee chairman of the Guam Visitors Bureau’s North America and Pacific Market, noted that as an emerging market for Guam, Malaysian visitors are intrigued they can travel to the island visa-free.

“I think there’s huge interest in Guam from not only the Malaysia population, but also people that travel to Malaysia from countries like Singapore, the Middle East, and India,” said Hofmann. “It’s great to see they’re excited about Guam. It’s exotic to them and it’s a new destination they’re looking forward to seeing. They don’t know much about our history, but they are a culture similar to ours. We should start to learn more about their culture because we have so many commonalities and could retrace some of our steps to Southeast Asia where the CHamoru people came from.”
GVB
North America and Pacific Marketing Manager Mark Manglona conducts a Guam product presentation to Philippine Airlines and travel agents in Malaysia.
GVB
Team Guam takes a group photo at the Guam booth in the 2019 MATTA Fair.
GVB
A look at some of the 1,300 booths that were at the 2019 MATTA Fair in Kuala Lumpur.


A culture at the forefront

Fairgoers witnessed multiple performances from Guma Taotao Tano at the three-day event as they shared Guam’s unique CHamoru culture through song and dance.

“Malaysia is a very rich cultural place,” said Guma Taotao Tano musician Vince San Nicolas. “I believe that our 4,000-year-old history is vital to share with them in person. Bringing out the re-identification and resurgence of the CHamoru culture is very important to share with the rest of the world so that we’re known as the CHamorus from Guam and the Marianas.”

Airline and travel agents create Guam packages

While in Kuala Lumpur, GVB met with Philippine Airlines and other travel agents for a Guam product presentation to further develop the Malaysia market.

Philippine Air offered special fares from Malaysia to Guam via Manila during the MATTA Fair.  Travel agents, such as Apple Vacations and Golden Tourworld Travel,  have also been promoting six-day packages to Guam.  The agents have already confirmed Guam is scheduled to welcome group travelers from Malaysia in the coming months.

“We’ve been making great leads and strides in promoting Guam in the region,” said GVB North America and Pacific Marketing Manager Mark Manglona. “We’ve developed key partnerships with travel agents who have put up all-inclusive travel packages and we also have a very good relationship with Philippine Airlines. They’ve been very supportive and connected us with travel agents.  There is a tremendous opportunity to promote Guam in Malaysia and we look forward to growing and developing this new market.”

The next MATTA Fair will be in September 2019.

Travel News | eTurboNews

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