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Indian travelers expected to spend $136 billion by 2021

April 24, 2019 by Forimmediaterelease

The Indian traveler has come of age, spending approximately $94 billion in 2018, on around 2 billion domestic and international trips, helping the Indian travel and tourism industry achieve unprecedented scale.

The momentum is expected to continue and the industry will grow at a 13 percent CAGR to $136 billion by 2021, according to a report, ‘How Does India Travel’. The report outlines how India spends on travel, the influence of online channels in their purchase journey and potential growth opportunities for travel businesses till 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing. The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travellers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalised marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorised each against their online research behavior:

Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.

Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.

Experience-oriented traveler: Around 70 percent of their bookings were done online and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.

Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.

Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

Travel News | eTurboNews

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TIME Hotels to open five new properties across Middle East in 2019

April 22, 2019 by Forimmediaterelease

TIME Hotels, the UAE-headquartered hospitality company and hotel operator, is set to announce plans to open five new properties across the Middle East during 2019 – as it targets 35 properties by 2025.

The properties, which will see the growth and launch of existing as well as new TIME Hotel brands to key territories throughout the region, will be unveiled during Arabian Travel Market 2019, which takes place at Dubai World Trade Centre from 28 April – 1 May.

Mohamed Awadalla, CEO TIME Hotels, said: “Our pipeline of hotels and residences meet the demands of multiple value-driven markets by offering a high-quality experience right across all of our branded properties.

“We currently have 15 properties in operation across the UAE and wider GCC with new additions in Dubai, Sharjah and Saudi Arabia scheduled for this year as well as extending our presence to Egypt – further supporting our strategic business plan to increase our total portfolio to 35 properties across the Middle East by the end of 2025.”

TIME Hotels will debut its TIME Express Hotels brand with the opening of a property in Sharjah, during the third quarter of 2019. The three-star TIME Express Hotel Al Khan will feature 55 keys in total and is located 15 minutes from Dubai International Airport, 20 minutes from Sharjah International Airport and a 15-minute walk from Al Khan Beach.

In Dubai, TIME Asma Hotel is scheduled to open during the second quarter of 2019. The four-star property, located in Al Barsha, will feature 232 rooms including 12 suites, a gym, swimming pool, jacuzzi, four meeting rooms, a business centre and two restaurants.

“Plans are in place for two floors of the hotel to be reserved exclusively for female travellers, with dedicated services, including: personalised room service, a female-only check-in counter, dedicated ladies-only guest relations, in-house baby-sitting services, and in-room tablets highlighting all of the services offered for women as well as enhanced bathroom amenities in each room,” said Awadalla.

Meanwhile, TIME Hotels’ international openings in Saudi Arabia and Egypt demonstrate the brand’s strength and popularity in markets outside of the UAE.

TIME Hotels opened its second property in Saudi Arabia at the beginning of April. Featuring 28 deluxe apartments – comprising four one-bedroom units and 24 two-bedroom units – TIME Dammam Residence is located 35 minutes from King Fahad International Airport and just minutes from various shopping and dining destinations in Dammam.

Joining TIME Dammam Residence in the kingdom will be TIME Golden Tower Al Khobar. Scheduled to open August 2019, the 65-key property will be strategically located on Al Khobar Main Street and within close proximity to Al Khobar Waterfront. The property will feature a roof-top garden lounge, a gym and a high-tech business centre.

In Egypt, TIME Nozha Beach Aqua Park Hotel & Resort will open its doors during Q3 2019. The four-star property – located in Ras Sudr, on Egypt’s Red Sea Coast – will feature 52 rooms and four suits as well as five castles, 93 villas, 891 chalets and 136 studios.

Located along a 945 metre stretch of white sand beach, the resort will feature the largest aqua entertainment complex in Ras Sudr, complete with various water slides, wave pools and water sport activities.

Awadalla, said: “This is a very exciting chapter in TIME Hotels’ short history as we open TIME Nozha Aqua Park & Resort, our first beach resort and first property in Egypt. Built with leisure and adventure visitors in mind, this resort is fully-equipped with everything the modern traveller requires for the perfect family getaway.”

These scheduled openings follow the signing of a new management agreement by TIME Hotels Management to operate Dunes Hotel Apartments’ three properties located throughout Dubai.

TIME Hotels took over day-to-day operations of TIME Dunes Hotel Apartment Al Barsha, TIME Dunes Hotel Apartments Al Qusais and TIME Dunes Hotel Apartments Oud Metha following the signing of the agreement on 24th January 2019.

“It has been a busy year for TIME Hotels with a raft of properties announced with several of them due to come online within the next 12 months. We have been very strategic with our openings, identifying and assessing the demand within the market and implementing the most suitable brand from the TIME portfolio, that best matches that demand and we’re looking forward to bringing more properties into our portfolio,” added Awadalla.

Travel News | eTurboNews

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Time Hotels to open five additional hotels in Dubai, Sharjah and Saudi Arabia

April 22, 2019 by Forimmediaterelease

TIME Hotels, an UAE-headquartered hospitality company and hotel operator, is set to announce plans to open five new properties across the Middle East during 2019 – as it targets 35 properties by 2025.

The properties, which will see the growth and launch of existing as well as new TIME Hotel brands to key territories throughout the region, will be unveiled during Arabian Travel Market 2019.

Mohamed Awadalla, CEO TIME Hotels, said: “Our pipeline of hotels and residences meet the demands of multiple value-driven markets by offering a high-quality experience right across all of our branded properties.

“We currently have 15 properties in operation across the UAE and wider GCC with new additions in Dubai, Sharjah and Saudi Arabia scheduled for this year as well as extending our presence to Egypt – further supporting our strategic business plan to increase our total portfolio to 35 properties across the Middle East by the end of 2025.”

TIME Hotels will debut its TIME Express Hotels brand with the opening of a property in Sharjah, during the third quarter of 2019. The three-star TIME Express Hotel Al Khan will feature 55 keys in total and is located 15 minutes from Dubai International Airport, 20 minutes from Sharjah International Airport and a 15-minute walk from Al Khan Beach.

In Dubai, TIME Asma Hotel is scheduled to open during the second quarter of 2019. The four-star property, located in Al Barsha, will feature 232 rooms including 12 suites, a gym, swimming pool, jacuzzi, four meeting rooms, a business centre and two restaurants.

“Plans are in place for two floors of the hotel to be reserved exclusively for female travellers, with dedicated services, including: personalised room service, a female-only check-in counter, dedicated ladies-only guest relations, in-house baby-sitting services, and in-room tablets highlighting all of the services offered for women as well as enhanced bathroom amenities in each room,” said Awadalla.

Meanwhile, TIME Hotels’ international openings in Saudi Arabia and Egypt demonstrate the brand’s strength and popularity in markets outside of the UAE.

TIME Hotels opened its second property in Saudi Arabia at the beginning of April. Featuring 28 deluxe apartments – comprising four one-bedroom units and 24 two-bedroom units – TIME Dammam Residence is located 35 minutes from King Fahad International Airport and just minutes from various shopping and dining destinations in Dammam.

Joining TIME Dammam Residence in the kingdom will be TIME Golden Tower Al Khobar. Scheduled to open August 2019, the 65-key property will be strategically located on Al Khobar Main Street and within close proximity to Al Khobar Waterfront. The property will feature a roof-top garden lounge, a gym and a high-tech business centre.

In Egypt, TIME Nozha Beach Aqua Park Hotel & Resort will open its doors during Q3 2019. The four-star property – located in Ras Sudr, on Egypt’s Red Sea Coast – will feature 52 rooms and four suits as well as five castles, 93 villas, 891 chalets and 136 studios.

Located along a 945 metre stretch of white sand beach, the resort will feature the largest aqua entertainment complex in Ras Sudr, complete with various water slides, wave pools and water sport activities.

Awadalla, said: “This is a very exciting chapter in TIME Hotels’ short history as we open TIME Nozha Aqua Park & Resort, our first beach resort and first property in Egypt. Built with leisure and adventure visitors in mind, this resort is fully-equipped with everything the modern traveller requires for the perfect family getaway.”

These scheduled openings follow the signing of a new management agreement by TIME Hotels Management to operate Dunes Hotel Apartments’ three properties located throughout Dubai.

TIME Hotels took over day-to-day operations of TIME Dunes Hotel Apartment Al Barsha, TIME Dunes Hotel Apartments Al Qusais and TIME Dunes Hotel Apartments Oud Metha following the signing of the agreement on 24th January 2019.

“It has been a busy year for TIME Hotels with a raft of properties announced with several of them due to come online within the next 12 months. We have been very strategic with our openings, identifying and assessing the demand within the market and implementing the most suitable brand from the TIME portfolio, that best matches that demand and we’re looking forward to bringing more properties into our portfolio,” added Awadalla.

Travel News | eTurboNews

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How does India travel? Let us count the 94 billion ways

April 17, 2019 by Forimmediaterelease

Bain & Company and Google India are together launching a report on “How Does India Travel.” According to the report, the Indian traveler has come of age, spending approximately $94 billion in 2018 on around 2 billion domestic and international trips. This has helped the Indian travel and tourism industry achieve unprecedented scale, and the momentum is expected to continue with the industry growing at a 13 percent CAGR to $136 billion by 2021, according to a report.

Fueled by digital, Indian travelers are expected to spend an additional $24 billion on online travel bookings over the next 3 years. The report outlines how India spends on travel, the influence of online channels in their purchase journey, and potential growth opportunities for travel businesses until 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing.  The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travelers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalized marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorized each against their online research behavior:

  • Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.
  • Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.
  • Experience-oriented traveler: Around 70 percent of their bookings were done online. and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.
  • Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.
  • Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

However, challenges remain in meeting the expectations of these travelers. Customers perceive online channels geared towards premium cohorts (frequent flyer and experience-oriented traveler), while mass cohorts, with $55 billion in spending, remain underpenetrated. There are about 160 million non-transacting active Internet users in India with only 5 percent of online travelers from Tier-2 or Tier-3 cities. There is a significant (20 percent) difference between the booking rates of premium cohorts and mass cohorts, the latter being also dissatisfied with online channels (~33 percent satisfied) vs. premium cohorts (~42 percent). The second challenge is in penetrating existing users who exhibit a marked distrust in use of online channels to make bookings, especially around payment and pricing terms and booking experience compared with offline channels. Consequently, their online usage drops between the research (>86 percent online influence) and booking phases (~40 percent offline bookings).

How travel businesses need to adapt to the needs of online consumers

The report cites five major shifts that marketers need to make to market to the online travelers – First, alleviate consumer concerns by improving the booking and payment experience to build a trusted brand and increase adoption. Second, they need to address the negative customer perception issues by mass customization to drive higher share in the segment. They also need to utilize consumer technology to penetrate mass segments (standardize, enable sharing), reach non-transactors (build offline presence), and create new user access.  Moreover, they need to find innovative and frugal ways to package the experience to increase both adoption and retention.  Finally, they need to create a robust digital backend to adapt to customer needs across the purchase journey.

“The contribution of travel and tourism’s spend in India has reached developed market levels, from 6.7percent of GDP in 2013 to 9.4 percent in 2018. This growth, combined with a rapidly growing internet user base and adoption of online bookings will lead to $24 billion in incremental revenues through online channels by 2021. In order to benefit from this trend, businesses need to actively increase new user adoption and increase penetration in the existing user base across the purchase journey.” Joydeep Bhattacharya, partner Bain & Company said.

Travel News | eTurboNews

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SriLankan Airlines’ new plan to be like Emirates

April 16, 2019 by Forimmediaterelease

In a bid to turn the loss making airline into a profitable venture, SriLankan Airlines has come up with a five-year strategic plan. Part of the plan will see them emulating industry leader Emirates, with a new hub and spoke network model.

In a statement SriLankan Airlines said:

“SriLankan Airlines has formulated a new five-year Strategic Business Plan for the period 2019-24 with the objective of transforming itself into a financially viable organization airline group with high brand visibility and a global reputation for excellence,”

They went on to say that the national carrier had an ‘enormous contribution’ to make to the GDP of Sri Lanka, including import, export and tourism.

What is SriLankan Airlines planning?

Their latest five year strategic business plan includes major development of the Colombo hub to make it a key connecting point for a variety of markets. SriLankan are targeting passengers connecting through Africa, Asia and the Middle East, in a bid to grow as big as rival airline Emirates.

As a member of Oneworld, SriLankan are hoping to leverage their membership to develop their network for the future. In contrast to their current point to point model, they plan to work on more of a hub and spoke model to develop new opportunities.

The plan is to be presented to the Government of Sri Lanka for approval shortly.

New routes and fleet

Currently, SriLankan Airlines operate with a fleet of 27 Airbus aircraft. Specifically, these are 13 A320 family aircraft and 14 A330s. As part of the five year plan, the carrier intends to select new fleet inclusions which match the requirement of their developing route network. They have also said they want to reconfigure their existing fleet to offer an enhanced business class service.

Already, the airline has announced a fifth weekly service between Colombo and Tokyo from July onwards, using its Airbus A330-300s. If the plan is formalized by the government, we expect to see many more new route announcements over the coming weeks.

As well as routes and fleet, the plan specifies that it will:

  • Enhance the customer experience by improving customer-centricity throughout the airline
  • Adopt best practices to improve productivity
  • Grow online sales to reach a wider market in a more cost effective manner
  • Improve employee engagement
  • Implement a competitive cost structure through a greater cost consciousness throughout the company

The plan is being headed up by Group Chief Executive Officer Vipula Gunatilleka, who was appointed to the airline in mid-2018. Prior to joining SriLankan, Gunatilleka was a board member and CFO of TAAG Angola. There, he worked closely with Emirates while they were managing TAAG, so no doubt knows his hub and spoke business very well already.

A loss-making airline

The airline is undergoing a major shakeup with a view to turning a profit. Over the last nine months, the carrier’s net loss more than doubled to a total loss of $135m. It is hoped that the five year strategic plan being tabled today will transform the airline by 2024.

 

Travel News | eTurboNews

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