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The next big thing in global tourism

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Enchanting tourist attractions, unique diplomatic stature and a thriving airliner have placed Ethiopia, Land of Origins, on top of the world when it comes to tourism growth.


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According to the World Travel & Tourism Council’s (WTTC) annual review, the country saw the highest tourism growth in the world (48.6%), surpassing the global average growth rate of 3.9% and the African average of 5.6%. During the period, the sector supported 2.2 million jobs and contributed US$7.4 billion to Ethiopia’s economy, an increase of US$2.2bn on 2017.

The timeless charm of Ethiopia’s natural, cultural and historical tourist attractions has been driving an influx of tourists from far and wide. As the land where mankind, coffee and the Blue Nile trace their roots, Ethiopia has always been a fascinating destination for holidaymakers.

The country’s UNESCO-registered heritages including the majestic obelisks of Axum, the rock-hewn churches of Lalibela and the fortified historic town of Harar, among others, have always remained tourist magnets, drawing visitors in droves. And add to this the magnificent scenery and the unique wildlife riches, some of which are found in the country only.

As the Meetings, Incentives, Conferencing & Exhibitions (MICE) tourism blossoms around the world, Ethiopia is also uniquely positioned to reap the benefits, owing to its unique place in Africa’s diplomatic landscape. Ethiopia today the city stands among the top capitals in the world, hosting major regional and global conferences.

As the main hub of the Pan-African carrier, Ethiopian Airlines, Ethiopia also enjoys convenient air connectivity with multiple destinations in Africa and the rest of the world, making travel to the country easier than ever before. The connectivity options the airline offers to travelers has made Ethiopia ever more accessible to the whole world, and has facilitated the influx of tourists.

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The airline’s catalyst role has never been more impactful, especially in promoting tourism, as alluded to by Gloria Guevara, President & CEO of the World Travel & Tourism Council concerning the exceptional growth of Ethiopia’s tourism. “Ethiopia’s Travel & Tourism boom was one of the great success stories of 2018. It has exceeded our sector’s global and regional comparisons to record the highest level of growth of any country in 2018”, Gloria Guevara notes. “This has been driven by the very strong performance of aviation in the country and the development of Addis Ababa as a dynamic and growing regional hub.” Africa’s largest carrier today spreads its wings to 120 destinations throughout the world, with half the destinations in Africa. Thanks to Addis Ababa’s strategic location at the center of the East-West lane and the ever-expanding service of Ethiopian Airlines, the city has emerged as the major gateway into Africa surpassing Dubai.

Besides its wide connectivity and multi-award winning signature services, the flag carrier’s cutting –edge technologies are adding a definite wow factor that is enabling the influx of tourists savor the beauty of the nation and designate the east Africa’s nation as a home away from home! Ethiopian Mobile App enables international travelers secure eVisa within 4 hours and elevates travelers to a high degree of personalization and end to end travel experience through mobile devices.

Global passengers can apply e-Visa and book their flights, pay online using credit or debit cards, mobile money, e- Wallet and bank transfer. They can also check-in and issue boarding pass as well as self-board. Passport and Ethiopian App suffice all the way to experience seamless travel to and from Ethiopia. The excellence of Ethiopian is also manifest in its hospitality and award winning service. The carrier has been certified by SKYTRAX as Four Star Global Airline.

As Ethiopia keeps leveraging its edge as a destination of choice for holidaymakers, and as Addis Ababa continues to augment its place as the diplomatic capital of Africa and the flourishing hub of Ethiopian Airlines, the sky will be the limit to its tourism growth in the years to come.

Travel News | eTurboNews

Ethiopia, Rwanda and Uganda: Top 10 improved world travel destinations

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Three Eastern African nations have emerged among the top ten fastest-growing destinations for tourism in the world.

The 2019 annual report compiled by the World Travel and Tourism Council (WTTC) shows that Ethiopia is the fastest-growing travel destination in the world with Rwanda in sixth place and Uganda holding a twelfth position on the list.

Ethiopia’s tourism sector grew by a staggering 48.6 percent in 2018, making up 9.4 percent of the economy and creating 2.2 million jobs. Over 8 percent of Ethiopia’s total workforce now works in tourism.

Rwanda also saw growth rates of 13.8 percent and Uganda 11.3 percent, with all 3 showing the pull of East Africa both in terms of its wildlife, history, and beaches, the Nation Media Group reported from Nairobi.

Kenya also saw a big growth in 2018  at 5.6 percent  which had created 1.46 million jobs and made up 8.8 percent of the total annual economy.

Kenya stands as the leading tourist hub in Eastern Africa, taking an advantage of its rich wildlife, historical sites, and beaches on the Indian Ocean coast and improved tourist services, mostly hotels and air transport facilities.

In its annual analysis quantifying the global economic and employment impact of travel and tourism in 185 countries and 25 regions, the World Travel and Tourism Council’s research reveals that the sector accounted for 10.4 percent of global GDP and 319 million jobs, or 10 percent of total employment in 2018.

It adds that travel and tourism’s growth in 2019 is expected “to remain resilient” despite a slowing global economy.

“Our forecasts point to a 3.6 percent expansion for travel and tourism, faster than an expected global economy growth of 2.9 percent in 2019,” the report says.

It adds that one in 5 of all new jobs were created by travel and tourism over the past 5 years showing the growing importance of the sector to the global economy.

Travel and tourism GDP grew by 5.6 percent in 2018, significantly above the African economic growth rate of 3.2 percent.

This places Africa as the second fastest-growing region in 2018, behind only Asia-Pacific.

Such growth is partly explained by North Africa’s rebound from security crises as well as the development and implementation of policies that stimulate travel promotion.

Travel News | eTurboNews

UNESCO, African Union and Ethiopia Role Model on World Press Freedom?

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Ethiopian Airlines, has been chosen as the Official Carrier for the 2019 World Press Freedom Day Global Conference to be held in Addis Ababa from May 1-3, 2019.

This conference is not without controversy, however.  According to Journalists without Border, terrorism charges have been systematically used against journalists ever since the 2009 terrorism law took effect. The charges carry long jail sentences and allow the authorities to hold journalists without trial for extended periods. There has been no significant improvement since the purges that led to the closure of six newspapers in 2014 and drove around 30 journalists into exile. On the contrary, another six-month state of emergency was proclaimed in February 2018, which the government could again use to arrest critical journalists and ban the public from watching or listening to certain broadcast media. The Internet and social networks are often disconnected while physical and verbal threats, arbitrary trials, and convictions are all used to silence the media.

The conference is jointly organized by UNESCO, the African Union and the Government of Ethiopia under the theme ‘Media for Democracy: Journalism and Elections in Times of Disinformation’.

UNESCO Spokesperson Roni Amerlan said: ” The offer by countries to host World Press Freedom Day marks their recognition of the value of the right to press freedom and freedom of expression.

We have often held World Press Freedom Day celebrations in countries in transition and we do not think that we should restrict our support for the recognition of press freedom and their participation in this awareness-raising event to countries which rank at the top of NGOs’ rankings.

Every year, 3 May is a date which celebrates the fundamental principles of press freedom, to evaluate press freedom around the world, to defend the media from attacks on their independence and to pay tribute to journalists who have lost their lives in the exercise of their profession. World Press Freedom Day was proclaimed by the UN General Assembly in 1993 following a Recommendation adopted at the twenty-sixth session of UNESCO’s General Conference in 1991. This in turn was a response to a call by African journalists who in 1991 produced the landmark Windhoek Declaration(link is external) on media pluralism and independence.

At the core of UNESCO’s mandate is freedom of the press and freedom of expression. UNESCO believes that these freedoms allow for mutual understanding to build a sustainable peace.

It serves as an occasion to inform citizens of violations of press freedom – a reminder that in dozens of countries around the world, publications are censored, fined, suspended and closed down, while journalists, editors and publishers are harassed, attacked, detained and even murdered.

It is a date to encourage and develop initiatives in favour of press freedom, and to assess the state of press freedom worldwide.

3 May acts as a reminder to governments of the need to respect their commitment to press freedom and is also a day of reflection among media professionals about issues of press freedom and professional ethics. Just as importantly, World Press Freedom Day is a day of support for media which are targets for the restraint, or abolition, of press freedom. It is also a day of remembrance for those journalists who lost their lives in the pursuit of a story.

The 26th celebration of World Press Freedom Day is jointly organized by UNESCO, the African Union Commission and the Government of the Federal Democratic Republic of Ethiopia. The main event will take place in Addis Ababa, on 1 – 3 May at the African Union Headquarters. This year’s theme“Media for Democracy: Journalism and Elections in Times of Disinformation”  discusses current challenges faced by media in elections, along with the media’s potential in supporting peace and reconciliation processes.

World Press Freedom Day will also be celebrated worldwide. Events will be organized in several countries to raise awareness about the importance of press freedom and journalists’  safety. More information of events will be available in the Events Map soon.

As the United Nations agency with a specific mandate to promote “the free flow of ideas by word and image”, UNESCO works to foster a free, independent and pluralistic media and the safety of journalists.

As the official carrier, Ethiopian will provide air transport service to the 1000-1500 participants who will be coming to Addis Ababa from around the globe.

Group CEO of Ethiopian Airlines, Mr. Tewolde GebreMariam, remarked, “We are honored to have been chosen to serve as the official carrier for this year’s World Press Freedom Day Global Conference. We are all the more delighted to be part of this noble cause which seeks to advance press freedom around the world.

Global, regional and national media stakeholders, high-level government officials, and journalists from across the globe will take part in the conference which will be held at the African Union Commission headquarters.

https://en.unesco.org/commemorations/worldpressfreedomday

 

Travel News | eTurboNews

About the African Tourism Board: Top important according to an African American Tourism Expert

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Drew Barrett, a Chicago based African American tourism expert and consultant, thinks the newly founded African Tourism Board(ATB) is very important and potentially valuable to the nations of Sub-Saharan Africa.

ATB will celebrate its official launch on April 11 during the World Travel Market in Cape Town and has moved to a world of attention. ( www.

The nations of Sub-Saharan Africa are very hungry for and in need of growth of their inbound international tourism business. Most, however, have a steep learning curve, over which they must overcome to achieve any measurable incremental results. Most are steeped in best practices of a bygone error of global tourism marketing if they are doing anything at all. Most are not.

Nations like Kenya, Tanzania, South Africa have significant global brand equity for leisure tourism. Others like Ethiopia, Nigeria, Ghana and again South Africa; are a compelling destination for business tourism. Yet on the extreme opposite end of the attractiveness spectrum others, due to conflict and a total lack of internal security are not in the running.

All nations of Sub-Saharan Africa with any viable tourism product are seeking to up their game, but have to reconcile a penchant, if not add to investing, and in many cases, mis-investing in energy, data +telecommunicationss, and transportation infrastructure to achieve modern global standards. They are missing there real opportunity.

The most readily available economic growth engine for all nations of Sub-Saharan Africa is their adventure, art, community, cultural, ecological (flora + fauna) and handicraft tourism products; in which they should invest in both development and marketing. The immense profit potential of such well planned and implemented investments, will return profits; which will pay for everything else.

I have two Sub-Saharan African nations, Kenya and South Africa, digress from World Class Tourism Marketers, not having a clue as to what to do; because they forsake a focus on their indigenous roots, attempting to promote being global business meeting and conference destinations; a playing field on which they cannot compete, for so many reasons.

I have just last week, submitted a comprehensive, preliminary strategic tactical concept proposal to a Northwestern Sub Saharan nation. I had developed similar proposals for three other nations. In each case, I have been working with someone who has strong connections to government decision makers; but not with any preconceived disposition toward action. In the most recent case, my contact is a division of the Ministry of Tourism.

Nigeria, a few years ago, invested in the development of a Culture and Music festival which it could market globally. The problem with some post colonial nations is, they are addicted to seeking the help of postcolonial consultant intermediaries of European and North American multinationals, for expertise. The problem is those consultants do not have the expertise necessary to enable the success of such an undertaking.

The consensus is to invest in building grand hotels, great roads, and transportation; and tourists will come. Wrong, they just end up with choking foreign debt and no tourist.

Again, the African Tourism Board, can be the way forward for the Nations of Sub Saharan Africa to be able to monetize their most readily available natural resource, as previously stated.

African Tourism Board brings to those nations both internal and external subject matter experts, professional practitioners, industry resources and massive implementation capabilities; in a unified platform which can teach the leadership of the nations of Sub Saharan Africa how to successfully market their destinations and tourism assets, to the billions of ready, willing and able international tourist.

Travel News | eTurboNews

Ethiopian Airlines CEO believes in The New Spirit of Africa and pledges to work with Boeing

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Tewolde GebreMariam, Group CEO, Ethiopian Airlines issued a statement today.

He wrote: “It has been more than two weeks since the tragic crash of Ethiopian Airlines flight 302. The heartbreak for the families of the passengers and crew who perished will be lasting. This has forever changed their lives, and we at Ethiopian Airlines will feel the pain forever. I pray that we all continue to find strength in the weeks and months ahead.

The people of Ethiopia feel this very deeply, too. As a state-owned airline and the flagship carrier for our nation, we carry the torch for the Ethiopian brand around the world. In a nation that sometimes is saddled with negative stereotypes, accidents like this affect our sense of pride.

Yet this tragedy won’t define us. We pledge to work with Boeing and our colleagues in all the airlines to make air travel even safer.

As the largest aviation group on the continent of Africa, we represent The New Spirit of Africa and will continue to move forward. We are rated as a 4-star global airline with a high safety record and member of Star Alliance. That will not change.

Full Cooperation

The investigation of the accident is well underway, and we will learn the truth. At this time, I do not want to speculate as to the cause. Many questions on the B-737 MAX airplane remain without answers, and I pledge full and transparent cooperation to discover what went wrong.

As it is well known in our global aviation industry, the differences training between the B-737 NG and the B-737 MAX recommended by Boeing and approved by the U.S. Federal Aviation Administration called for computer-based training, but we went beyond that. After the Lion Air accident in October, our pilots who fly the Boeing 737 Max 8 were fully trained on the service bulletin issued by Boeing and the Emergency Airworthiness Directive issued by the USA FAA. Among the seven Full Flight Simulators that we own and operate, two of them are for B-737 NG and the B-737 MAX. We are the only airline in Africa among the very few in the world with the B-737 MAX full flight Simulator. Contrary to some media reports, our pilots who fly the new model were trained on all appropriate simulators.

The crews were well trained on this aircraft.

Immediately after the crash and owing to the similarity with the Lion Air Accident, we grounded our fleet of Max 8s. Within days, the plane had been grounded around the world. I fully support this. Until we have answers, putting one more life at risk is too much.

Belief in Boeing, U.S. Aviation

Let me be clear: Ethiopian Airlines believes in Boeing. They have been a partner of ours for many years. More than two-thirds of our fleet is Boeing. We were the first African airline to fly the 767, 757, 777-200LR, and we were the second nation in the world (after Japan) to take delivery of the 787 Dreamliner. Less than a month ago, we took delivery of yet another new two 737 cargo planes (a different version from the one that crashed). The plane that crashed was less than five months old.

Despite the tragedy, Boeing and Ethiopian Airlines will continue to be linked well into the future.

We also are proud of our association with U.S. aviation. The general public does not know that Ethiopian Airlines was founded in 1945 with help from Trans World Airlines (TWA). In the early years, our pilots, flight crews, mechanics and managers were actually employees of TWA.

In the 1960s, after the handoff, TWA continued in an advisory capacity, and we’ve continued to use American jets, American jet engines and American technology. Our mechanics are Federal Aviation Administration (FAA) certified.

Our first direct passenger service to the U.S. began in June 1998, and today we fly direct to Africa from Washington, Newark, Chicago and Los Angeles. This summer, we will begin flying from Houston. Our cargo flights connect in Miami, Los Angeles and New York.

U.S. travel to Africa has increased more than 10 percent in the last year, second only to travel to Europe in term of the percentage increase — traveling to Africa has increased more than traveling to Asia, the Middle East, Oceania, South America, Central America or the Caribbean. The future is bright, and Ethiopian Airlines will be here to meet the demand.

In less than a decade, Ethiopian Airlines has tripled the size of its fleet – we now have 113 Boeing, Airbus and Bombardier aircraft flying to 119 international destinations in five continents. We have one of the youngest fleet in the industry; our average fleet age is five years while industry average is 12 years. Moreover, we have tripled the passenger volume, now flying more than 11 million passengers annually.

Each year, our Aviation Academy trains more than 2,000 pilots, flight attendants, maintenance workers and other employees for Ethiopian Airlines and several other African airlines. We are the company others turn to for aviation expertise. In the last 5 years, we have invested more than half a Billion dollars in training and other infrastructure in our Addis Ababa base.

We will work with investigators in Ethiopia, in the U.S. and elsewhere to figure out what went wrong with flight 302.

We resolve to work with Boeing and others to use this tragedy to make the skies safer for the world.”

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