The partnership comes just days after the British government lifted the flight restriction to the North African country’s resort town of Sharm el-Sheikh. The removal of the guidelines from the UK will mean there will be a huge push for tourism to Egypt from Britain.
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The Egyptian Minister of Tourism Dr. Rania Al-Mashat commended the declaration of the end of the ban saying, “We welcome the return of British tourists to Sharm el-Sheikh. This announcement is a renewal of the ongoing cooperation between both nations.
“This step is a testament to the continuous efforts exerted by the Egyptian government to ensure the safety and security of every visitor in all Egypt’s destinations, and in South Sinai in Particular.”
Egypt has significantly invested in safety and security measures including CCTV, airport security, GPS on tour busses and continually reviews and enhances these security steps.
As part of Egypt’s tourism initiative for 2020, Sphinx airport will charter flights to West Cairo to facilitate passengers’ journey to the new Grand Egyptian Museum and the ancient Pyramids. The Grand Egyptian Museum will officially open its doors in late 2020. It’s not only set to be the biggest museum in the world, but will exclusively host only ancient Egyptian pieces and will be the final resting place for Tutankhamun, Treasures of the Golden Pharaoh exhibition.
The Tutankhamun exhibition is currently held at London’s Saatchi Gallery and will be opening this Saturday (2 November) and will be in residence until Sunday 3 May 2020. The exhibition celebrates the 100th anniversary of the discovery of Tutankhamun’s tomb and opens on the second day of the London Travel Week.
The partnership is announced one week until WTM London opens its doors to almost 55,000 visitors, the highest calibre buyers and almost 3,000 media.
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WTM London, Senior Director, Simon Press said: “We are delighted to have Egypt come on board as our visitor registration partner for WTM London. It’s been a hard few years for inbound tourism from the UK to this beautiful and culturally rich country. At WTM London, we are looking forward to working with Egypt and facilitating the business and idea creation to ensure this can make up for the lost in tourism numbers.”
Register for WTM London now to avoid paying on arrival at london.wtm.com
About World Travel Market
World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.
Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere
About Reed Exhibitions
Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
About Reed Travel Exhibitions
Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.
Julia Newbound – WTM Portfolio Press & PR Lead
T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858
Nicole Smart – WTM Portfolio PR & Events Consultant
T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510