Edu Archives | For Immediate Release | Official News Wire for the Travel Industry

‘Everyone has the potential to think creatively. Children are able to think of more than 60 new solutions per day in response to a problem. As we get older, this reduces to about six a day. Why not learn to think creatively again?’ Gebert Janssen, founder and CEO of the Party and Eventarchitect, and one of the speakers at IMEX in Frankfurt, summarises the challenge planners face in generating fresh content.

Many of the learning sessions at IMEX in Frankfurt, taking place 21 – 23 May (with EduMonday, May 20), focus on the topic of imagination, IMEX’s Talking Point for this year. The result is a wide range of learnings and insights delivered by experts from both within and outside the global business events industry.

Disruptive thinking

The team behind DUNDU, the giant puppet and previous playful addition to the show, will share their expertise on how to use art to boost playfulness in Puppet-thinking: where puppetry and design thinking collide. Sam McNeill, Song Division’s UK/Europe General Manager and one of the world’s most in-demand MC’s, will also explain the benefits of song writing as a route to problem-solving in Creating a culture of innovation.

True to their name, Marmalade on Toast will be taking an alternative approach to technology and innovation. Founder Simon Harmer thinks ‘the industry is ripe for disruption’ and will explain more in his session Using innovation to disrupt and engage. Meanwhile, the Editor-in-chief of Love Inc. Brittny Drye, will share her advice on creating authentic, inclusive content in Taking the next steps to becoming an equality-minded event business.

The topic of imagination will be expanded in a series of ‘Power chats’ delivered by some members of the IMEX Team. Based on first-hand experience, these interactive insights into the different facets of the show’s Imagination Talking Point will cover diversity and inclusion, imagination in action, and sustainability.

New for 2019 is PCMA’s #Iamremarkable workshop on EduMonday. Designed to tackle ‘gender-related modesty norms and glass ceilings’, this session will empower everyone taking part to speak openly about their accomplishments, in the workplace and beyond. It will be led by Katarzyna Seidl, Strategic Partner Manager in Global Partnerships Team at Google and Florian Ahle, global Brand Evangelist and Auto brand marketing expert who also teaches for the Google Digital Academy in London #iamremarkable is one of three specially-tailored PCMA workshops, with the next at PCMA’s EduCon in Los Angeles in June and the third at IMEX America in September.

Experiences alongside education

New experiences and activities introduced at this year’s show will fire up the imagination of planners and exhibitors alike. Many of these can be found at the show’s new Discovery Zone which is home to holograms, robots, illusionists, music and art along with a few surprises. EduMonday on May 20 at Kap Europa will showcase its own ‘Imagination Zone’ where attendees can tap into their artistic streak at a painting party or unleash some fancy moves at a silent disco.

‘Creative collisions’

Carina Bauer, CEO of the IMEX Group, explains: “With over 250 educational events over four days, we have designed this year’s programme to supercharge the skills of planners and exhibitors alike. This year’s focus – imagination – takes learning to a new level with advice, stories and direction from boundary breaking experts from inside and outside of our industry.

“It’s been wonderful to see so many partners, one being MPI, leveraging our Talking Point and using it to rethink their engagement and education delivery at the show. They’re a great example of a partner who asked ‘what if….?’ and came up with some fresh new concepts as a result.

“With such a diverse combination of learning, experiences, connections and a huge dose of memorable surprises, we’re expecting some exciting, creative collisions and, of course, plenty of bumper business meetings between buyers and suppliers in a few weeks’ time!”

IMEX in Frankfurt takes place 21 – 23 May 2019. Registration for the show is free of charge and open to all who work in the meetings, events and incentive travel industry. EduMonday takes place the day before the show, on Monday 20 May, and is free to enter following registration for IMEX in Frankfurt.

MEDIA CONTACTS: Emma Ward, emma.ward@imexexhibitions.com ; Chris Lewis, chris.lewis@imexexhibitions.com

IMEX shines a light on diversity and inclusion

“Organizations which embrace diversity will see positive repercussions throughout their business – from staff motivation and engagement, heightened innovation and a boosted bottom line. Diversity means diversity of people, minds, ideas, and approaches and it’s something we value at IMEX and recognize as crucial to the future success of the events industry – that’s why it forms a core part of our offering at IMEX in Frankfurt this year”, Carina Bauer, CEO of the IMEX Group, explains the show’s spotlight on diversity ahead of International Women’s Day this Friday, 8 March.

IMEX in Frankfurt, taking place 21 – 23 May, offers a wide range of experiences, education and experts enabling planners to discover the latest best practice in business, as well as developments in diversity and inclusion.

eTN Chatroom: Discuss with readers from around the world:

A session taking place on EduMonday, a dedicated afternoon of education taking place the day before the show on Monday 20 May, focuses on cultural diversity. Cultural differences and their impact on destination management explores how to prepare for a culturally different client as well as the principles that should guide planners globally, regardless of local customs.

She Means Business

Also taking place on EduMonday is She Means Business, created in partnership with tw tagungswirtschaft, a conference celebrating the role of women in the events industry. As one of the inspiring speakers debating the crucial issues facing women today, Gernot Sendowski, Director of HR Global Diversity & Inclusion at Deutsche Bank AG, delivers a male perspective on gender equality and female empowerment as well as exploring the German and European diversity charters. Angela Dern, Head of Diversity & Inclusion at PricewaterhouseCoopers (PwC), talks about gender equality as an economic imperative and details the UN Women 10x10x10 Impact Commitment, an initiative engaging 10 governments, corporations and universities around the world.

Inspiring inclusivity

Developing leadership skills to manage and motivate a diverse team is covered in Industry best practices on how to be an inclusive leader, one of the many education sessions taking place on the show floor during the three days of the show. The session at the Inspiration Hub explores the best practices and communication models required to become an inclusive leader.

The design of an event can impact inclusivity and this is discussed in Redesigning inclusive events by overcoming unconscious bias. The session shows planners how to uncover their unconscious bias and discover practical ways of designing events to embrace diversity and inclusion.

Planners, buyers and other visitors can explore destinations, venues, tech providers and more at IMEX in Frankfurt from 21 – 23 May 2019. Among the many exhibitors already confirmed are New Zealand, Senses of Cuba, Barcelona Convention Bureau, Visit Brussels, Kempinski Hotels, Meliá Hotels and Latvia.

During the three days of the IMEX trade show, buyers can meet and making appointments with more than 3,500 suppliers from every sector of the global meetings and events industry.

She Means Business, part of EduMonday, takes place on Monday 20 May, the day before IMEX in Frankfurt, 21 -23 May 2019. It’s free to enter once you’ve registered for IMEX in Frankfurt.

Registration for the show is free of charge and open to all in the meetings, events and incentive travel industry.

International Women’s Day is on 8 March and celebrates the social, economic, cultural and political achievements of women.