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Tourism and Culture Ministers Urge Everyone to Buy Jamaican This Christmas

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Jamaica Tourism Minister, Edmund Bartlett and Minister of Culture, Gender, Entertainment and Sport, Olivia ‘Babsy’ Grange, have joined forces in calling on Jamaicans and other persons seeking gift items, to use the yuletide season to shop locally and support and buy Jamaican designers, artisans and other local producers of goods and services.

Their appeal was made at the third annual staging of the Tourism Linkages Network’s Style Jamaica event, a fashion show featuring 14 Jamaican designers whose creations, the ministers agreed, could stand out against any of their international counterparts. This year’s event was also paired with the Tourism Enhancement Fund’s (TEF) new e-Chrismus Marketplace initiative, which is an online shopping marketplace showcasing a range of products from Jamaican designers and artisans.

The two-day event runs from December 16 to 17 and is being staged virtually at the newly opened Main Street Jamaica shopping facility (Formerly The Shoppes at Rose Hall), in Montego Bay, St. James. The location’s linkages concept promotes the best of Jamaica to international travellers with shopping as a major part of their visitor experience. The Style Jamaica event also presented Jamaican participants with an international marketing avenue through an online shopping platform.

“The online marketing of products and services is now the norm and our Jamaican consumers are beginning to appreciate that this comes with other benefits that in themselves add value in terms of cost-savings and even time-savings, in getting goods from the producer to the consumer,” said Minister Bartlett.

The Minister then urged everyone to buy Jamaican this Christmas. He stressed that: “Especially at this time though, I want to invite our Jamaicans to show confidence in ourselves and give meaning to ‘Buy Jamaican’. We are approaching the season of giving to friends and loved ones, a loving act that COVID-19 and social distancing cannot stop, and I really want to appeal to everyone to shop Jamaican this ‘Chrismus’.”

“That special item you may desire is literally at your fingertips. Just visit the shoppinginja.com/echrismus platform and there you will find an amazing array of gift items that are available from local suppliers who are eager for you to contact them,” he added.

While endorsing the call for persons to support local producers when shopping this Christmas, Minister Grange said “shopping is a major area for tourism and Destination Jamaica is one of the great brands.”

She also saw the Main Street Jamaica concept as capturing the essence of what Jamaica is all about, adding that: “What it has done is to present what Jamaica is about; its culture, its music, its food and the great talent our artisans have and has brought all of this together with brands of the world and to show that we can stand up and be a part of what the world is all about.”

Minister Bartlett noted that it was with the knowledge that shopping was one of the most important activities for tourists, and also an important factor in the choice of destination for many, that shopping was identified as one of the must-haves in the Tourism Linkages Network, a division of the TEF, which now helps to drive efforts to diversify Jamaica’s product offering.

He said the objectives of Style Jamaica were in keeping with the broader objectives of the tourism sector as it sought to promote Jamaica as a premium shopping destination; promote and highlight local designers to the tourism market, and to diversify the on-island shopping experience. This year’s staging therefore leveraged the growing online market trend even as it sought to develop authentic and unique shopping experiences that add value to the Jamaican tourism product.

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MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications Division, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4924, Fax: 906-1729

Jamaica Wins Top Accolades at World Travel Awards 2020

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Efforts by various government ministries and tourism partners to introduce robust COVID-19 health and safety protocols to facilitate the safe re-opening of the tourism sector continue to bear fruit as Jamaica has been named the World’s Leading Family, Cruise and Wedding Destination at the 27th annual World Travel Awards. Several leading Jamaican tourism entities have also won major accolades.

Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, expressed appreciation for the accolades secured by the destination, stating: “We are indeed quite pleased that Jamaica has been recognized by the World Travel Awards for three top honors and that several local tourism entities have won big as well. This year has been a very challenging one and these awards are a testament to the hard work our industry has put in to safely re-open our destination with strict protocols to safeguard the health and well-being of our citizens, industry workers and visitors alike.”

“I was particularly heartened to learn that we received the World’s Leading Cruise Destination, as we are currently working with our regional and international stakeholders to see how we can safely re-start cruise, which is an integral part of the local economy,” he added.

The winners were announced at a virtual ceremony on November 27, 2020, from Moscow, after a one-year process of voting on the world’s top travel, tourism and hospitality brands.

During the virtual ceremony Graham Cooke, founder of the World Travel Awards, said the winners, “have all demonstrated remarkable resilience in a year of unprecedented challenges…The World Travel Awards 2020 program received a record number of votes cast by the public. This shows that the appetite for travel has never been stronger. With hope with the tourism bounce on the horizon, our industry can look forward to a resurgent and bright future.”

This year, more than 270 nominations were put forward across categories including best hotels, airlines, tour operators, cities, resorts and attractions.

The awards won by Jamaica and its tourism partners at the World Travel Awards are:

  • World’s Leading Family Destination 2020 (Jamaica)
  • World’s Leading Cruise Destination 2020 (Jamaica) 
  • World’s Leading Wedding Destination 2020 (Jamaica)
  • World’s Leading Luxury Hotel Villa 2020 (Fleming Villa at GoldenEye)
  • World’s Leading Villa Resort 2020 (Round Hill Hotel & Villas)
  • World’s Leading All-Inclusive Company 2020 (Sandals Resorts International)
  • World’s Leading All-Inclusive Family Resort Brand 2020 (Beaches Resorts)
  • World’s Leading Caribbean Attraction Company 2020 (Island Routes Caribbean Adventures)

World Travel Awards was established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. It is recognized globally as the ultimate hallmark of industry excellence. Its annual program is renowned as the most prestigious and comprehensive in the global industry.

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MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications Division, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4924, Fax: 906-1729

Jamaica Tourism Minister Edmund Bartlett Wins Gusi Peace Prize

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Jamaica Tourism Minister, Hon. Edmund Bartlett, was yesterday awarded the prestigious Gusi Peace prize from the Gusi Foundation of Manila, Philippines.

“I’m greatly honored to be considered by the esteemed Gusi Foundation in this critical period of global history. Certainly, our work with regards to tourism and global resilience has made a mark. I think Jamaica, and certainly all of us who have been in the tourism management business in the island, can feel justly proud that we are being considered and our work is recognized well beyond our shores,” said Minister Bartlett.

The Gusi Foundation is a charitable organization, whose main objective is “to give proper recognition, through the conferment of awards of excellence and distinction, to individuals or groups worldwide who have distinguished themselves as brilliant exemplars of society.”

Specifically, the organizers have noted that these individuals or groups must make exemplary contributions to peace and human rights, in scientific discoveries, politics, academe, performing arts, literature, medicine or physiology, journalism, humanities, physics, chemistry, religion, business and philanthropy, economics and internationalism.

The Award is named after the late Captain Gemeniano Javier Gusi, a World War II veteran who fought against Japanese oppression and became a popular active advocate of human rights.

It is deemed to approximate the honor and respect accorded to the Nobel Peace Prize of Norway, and the Pulitzer of the United States of America.

“I am pleased to accept this award, though virtually, and it is my hope that I will be able to go next to receive it physically in Manilla. On behalf of all of us, this is indeed a very humbling but significant moment in my life and certainly for all of us in tourism,” said the Minister.

Bartlett joins distinguished past laureates such as Jamaican veteran advertiser and diplomat Arnold Foote Jr, who received the honor in 2010; Dr. Isaias Salas Hererra of Costa Rica who received the award in 2016; Jamaican Businessman, Lascelles Chin, awarded in 2017 and Jamaican Humanitarian, Father Richard Ryan Ho Lung, awarded in 2011.

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MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications Division, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4924, Fax: 906-1729

Rural Area Tourism to Provide Key Opportunities for Post-COVID-19 Economic Recovery – Bartlett

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Jamaica Tourism Minister, Edmund Bartlett says his Ministry remains committed to working with Jamaica’s rural communities to strengthen their resilience, create jobs and build economic opportunities. This focus on rural development is a critical pillar in the Ministry’s plan to rebuild the industry, which has been severely impacted by the COVID-19 pandemic.

Speaking at the Tourism Awareness Week Webinar, hosted at the Jamaica Pegasus Hotel recently, the Minister said: “As we re-imagine our tourism product in these uncertain times, the focus on rural development seems quite timely. Tourism in rural areas will provide key opportunities for recovery, as these communities seek to bounce back from the harsh economic setback caused by the pandemic.”

He outlined that pre-pandemic, there were 1.5 billion international tourist arrivals; travel and tourism accounted for 10.3% of global GDP; and it employed 1 in 10 persons around the world. 

“At home, as we welcomed 4.3 million visitors, the sector earned US$3.7 billion, contributed 9.5% to the nation’s GDP and generated some 170,000 direct jobs,” Mr. Bartlett said.

“Unfortunately, both at home and abroad, COVID -19 has resulted in major job losses, while the falloff in business and earnings has been astounding. … However, tourism is the heartbeat of our economy and it will serve as the catalyst of Jamaica’s Post-COVID-19 economic recovery,” said the Minister.

One key project the Ministry of Tourism and key partners will be completing soon, to benefit rural communities, is Jamaica’s first Artisan Village at the Hampden Wharf in Falmouth, which is on target to open at the end of 2020.  The TEF-financed project will see other artisan villages being established in Ocho Rios, Montego Bay, Port Antonio, and Negril.

The Minister also highlighted community tourism initiatives being carried out in partnership with the Jamaica Social Investment Fund, under its Rural Economic Development Initiative (REDI), which is facilitating the sustainable growth of community tourism enterprises across the island. 

Just recently, the second phase of the initiative (REDI II) was launched at the Office of the Prime Minister, which is a US$40-million World Bank-funded program seeking to unlock the full potential of rural communities. 

Stressing the importance of developing rural communities, he shared that globally, persons in rural communities who have small and medium enterprises drive 80% of tourism. 

“The essence of the experiences of visitors across the globe is found in rural areas. Tourism has that capacity to transform rural communities from sleepy areas into buzzing centers of economic activity and we saw that here in Jamaica. Ocho Rios for example, was a sleepy fishing village 60 years ago and today it is a buzzing center of commerce – creating jobs and providing economic well-being,” said the Minister.

“We want this transformation to happen all across Jamaica in our rural areas. We are now re-defining the destination to enable that transformation. So, St. Thomas in the next frontier for us and the rest of the South Coast is also on the radar for us,” he added. 

The Tourism Awareness Week 2020 webinar was hosted by the Ministry of Tourism and its agencies, under the theme: “Tourism and Rural Development”.  The event, was moderated by Dervan Malcolm, and included presenters such as, Tourism Minister, Edmund Bartlett; Director of Tourism, Donovan White; Jamaica Hotel and Tourist Association (JHTA) President, Clifton Reader; and Chairman of Jakes Hotel and Villas, Jason Henzell; Angella Bennett – the Jamaica Tourist Board’s (JTB) Regional Director, Canada; and Donnie Dawson – JTB’s Deputy Director, The Americas.

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MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Minister Bartlett: Tourism Awareness Week to place emphasis on rural development

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The Jamaica Ministry of Tourism, its agencies and industry partners will seek to further raise awareness about the transformative impact of tourism on rural communities through the observance of Tourism Awareness Week (TAW), from September 27 – October 3.

The week will be commemorated under the United Nations World Tourism Organization’s (UNWTO) theme for World Tourism Day (September 27) – “Tourism and Rural Development”. The theme highlights the unique role that tourism plays in providing opportunities outside of big cities and preserving cultural and natural heritage all around the world.

Tourism Minister, Edmund Bartlett explained that: “As we re-imagine our tourism product in these uncertain times, the focus on rural development seems quite timely. Tourism in rural areas will provide important opportunities for recovery, as these communities seek to recuperate from the harsh economic and social impact of the COVID-19 pandemic.”

“These communities are at the heart of our tourism product; providing the authentic, unique experiences and local lifestyles that provide our visitors with more enriching experiences,” he added.

In highlighting the role of the Ministry and its agencies over the years in using tourism as a tool to drive rural development, the Minister said, “we have always had a strong commitment to our rural communities, backed by policies and initiatives that promote sustainable economic growth and social inclusiveness.”

Some of the initiatives include, the Agri-linkages Exchange (ALEX) platform, which was set up to facilitate the purchase and exchange of goods between farmers and buyers within the hotel industry. This is aimed at increasing the use of local produce in tourism enterprises and supports the national thrust to reduce imports.

The Ministry has also engaged in Community Tourism initiatives in partnership with the Jamaica Social Investment Fund (JSIF), such as the National Community Tourism Policy; Community Tourism Portal; and Community Tourism Toolkit workshops.

Director of Tourism, Donovan White emphasized that: “As a destination Jamaica has encouraged rural development through community based tourism. Community involvement is the cornerstone of sustainable tourism development. Furthermore, community based tourism has made the sector accessible to more Jamaicans, provides jobs and allows more revenue to remain in rural communities.”

Activities for the week will include a youth photography contest and social media competitions, where persons will have the opportunity to win prizes by submitting unique photos, answering trivia questions or creating a jingle based on the theme.

The week, which starts on World Tourism Day, will begin with a church service at Trumpet Call Ministries International in Montego Bay, which will be hosted virtually. It will then continue with a Virtual Exposition on September 30, highlighting the works of local entrepreneurs and farmers from rural communities, who have benefitted from the tourism sector.

A Virtual Webinar is scheduled for Friday, October 2, beginning at 10:00 AM. Presenters will include: Tourism Minister, Edmund Bartlett; Donovan White, Director of Tourism; Angella Bennett – the Jamaica Tourist Board’s (JTB) Regional Director, Canada; Donnie Dawson – JTB’s Deputy Director, The Americas; Clifton Reader – President of the Jamaica Hotel and Tourist Association (JHTA); and Jason Henzell, BREDS Organization/Chairman of Jakes Resort.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Jamaica Tourism Minister Bartlett Tours Norman Manley International Airport

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Today, the Jamaica Tourism Minister, Hon. Edmund Bartlett, toured Norman Manley International Airport to examine safeguards that have been put in place to reduce the spread of the COVID-19 coronavirus.

In the main photo, Andre Lewis, Operations Manager, PAC Kingston, assists Minister of Tourism, Hon. Edmund Bartlett (right in the photo) as he examines one of the many new plexiglass screens that have been installed at the Norman Manley International Airport to help reduce the spread of COVID-19.

Minister Bartlett toured the facility recently to examine the level of preparedness for the reopening of the nation’s borders to tourists on June 15, 2020. The Minister expressed satisfaction with the measures that have been put in place to safeguard front-line workers and passengers alike, including the installation of numerous automated hand sanitizing stations, decals to facilitate social distancing and a quarantine area. 

Here (below), Jamaica Minister of Tourism, Hon. Edmund Bartlett, (right) tests one of the many automated hand-sanitizing machines that have been installed at the Norman Manley International Airport to help reduce the spread of COVID-19, as CEO of PAC Kingston, operators of the facility, and Andre Lewis, Operations Manager, PAC Kingston look on.

Norman Manley International Airport, formerly known as Palisadoes Airport, is an international airport serving Kingston, Jamaica, and is located south of the island 19 kilometers from the center of New Kingston.

Total passenger movements are approximately 1.5 million annually with cargo and mail accounting for over 12 million kilograms. The airport generates over 13,000 direct and indirect jobs with 13 scheduled airlines serving many international destinations, serving both the business and leisure markets.

The airport lies adjacent to Kingston Harbour, the world’s seventh largest natural harbor. It is in close proximity to the commercial and cultural capital city of Kingston (20 minutes). A major economic catalyst for the Kingston Metropolitan Area, the economic activity is valued at an estimated JA $15.2 billion (equivalent to 5.6% of GDP).

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MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Jamaica Minister of Tourism Talking Points at Digital Press Briefing

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The Jamaica Tourism Minister, Hon. Edmund Bartlett, spoke at a digital press briefing today, June 4, 2020, about how the government will reopen after the coronavirus. Here his talking points are shared.

As the government makes plans to reopen the economy amidst the COVID-19 pandemic, tourism is taking center stage, and for good reason. The tourism industry is Jamaica’s bread and butter. It is responsible for 9.5% of GDP; contributes 50% of the foreign exchange earnings of the economy; and generates 354,000 direct, indirect, and induced jobs.

Tourism is big business – 80% of which is small business – the restaurants, craft vendors, tour and transportation operators, attractions, bars, duty-free shops. Due to tourism’s transversal nature and the linkages with other productive sectors, it also stimulates agriculture, manufacturing, and the creative economy.

It is within this context that we are anxious to revive tourism, which has been severely crippled by the pandemic. 

The Ministry of Tourism has calculated the economic fallout.

The estimated loss of direct tourism revenue to the government due to COVID-19 for April 2020 to March 2021 is J$38.4 billion.

The estimated overall loss to the economy from visitor expenditure from stopover arrivals is J$107.6 billion.

You can see, therefore, that the phased reopening of our borders to international travelers on June 15 is not just about tourism. It is a matter of economic life or death.

We need to get the over 350,000 pandemic-displaced workers back to work. We need to provide some salvation to the many tourism enterprises that right now are at severe economic risk.

As I say this, I am mindful of the public sentiment that we are moving too fast, and this will pose a health risk to the Jamaican people. I want to assure you that the reopening will be carried out safely and in a way that protects our frontline tourism workers, Jamaican citizens, and our visitors.  As our Prime Minister stresses, we must continue to protect lives while securing our livelihoods.  

Our government has demonstrated consistency in focus and resolve in containing the pandemic and with excellent results. We do not intend to undo this good work.

Therefore, let me underscore that non-nationals who enter from June 15 will be subject to the same health and risk screening process (temperature checks, symptoms observation) as nationals. 

Based on screening, if assessed to be high risk, they will be required to self-quarantine at their destination until the results are available.  

As announced previously, tourism’s reopening is being guided by a five-point recovery strategy:

  1. Robust health and security protocols that will withstand local and international scrutiny.
  2. Training all sectors to manage protocols and new behavioral pattern moving forward.
  3. Strategies around COVID security infrastructure (PPEs, masks, infrared machines, etc.).
  4. Communication with the local and international markets about reopening.
  5. A staggered approach to reopening/managing risk in a structured way.

The Tourism Product Development Company (TPDCo) collaborated with PricewaterhouseCoopers (PwC) to formulate these tourism protocols. 

This follows extensive consultations with local government agencies, particularly the Ministries of Health, National Security, and Foreign Affairs, as well as the private sector, the unions, and other local and international partners. 

In addition, our protocols have received the global endorsement of the World Travel & Tourism Council (WTTC).

They are designed based on benchmarks of nearly 20 markets in the Caribbean and globally, and international health agencies.

Industry Segments Covered by the Protocols:

  • Hotels
  • Small hotels/guesthouses
  • Attractions
  • Beaches
  • Transportation
  • Shopping
  • Social activities (restaurants and bars)
  • Cruise ports

The fundamental elements of the tourism protocols:

  • Sanitization
  • Face masks and personal protective equipment
  • Physical distancing
  • Clear communications and messaging
  • Digital enablement
  • Real-time health monitoring and reporting
  • Rapid response
  • Training

While implementing these health and safety protocols, we do not want them to overshadow the “heart and soul of Jamaica” that makes us such an attractive destination for visitors and locals alike. In other words, we do not want sanitization and physical distancing to create a sterile culture. We will continue to infuse our warmth and culture in everything we do, to remind the world that this is the #1 place to be. 

As part of our wider work to safeguard the wellbeing of our tourism workers when the sector reopens, my Ministry recently donated 10,000 masks to frontline industry workers. This latest initiative is being undertaken through the Tourism Product Development Company (TPDCo) and Tourism Linkages Network.

We are spending just a little over $5 million in this exercise, and we are excited because not only is the initiative facilitating the provision of much-needed protective cover, but is contributing to economic sustainability by generating opportunities for small enterprises to create a cottage industry through the making of masks. Some 22 small entrepreneurs were engaged to make these masks.

Our focus has not only been on safety and security but also the financial protection of the sector.

We are in discussions with Jamaica National and the National Export-Import (EXIM) Bank to examine suitable instruments to enable SMTEs to secure COVID security equipment. 

In addition, the Ministry of Finance will be providing $1.2 billion in COVID-19 tourism grants to support smaller operators in the tourism and related sectors, inclusive of hotels, attractions, and tours, which are registered with the Tourism Product Development Company (TPDCO).

Yesterday, we did a fact-finding tour of select properties in Montego Bay and Ocho Rios – Hospiten, Holiday Inn, Sandals Montego Bay, Sangster International Airport, Coral Cliff/Margaritaville, Deja Resorts, and Jamaica Inn – to gauge the readiness of the industry for reopening. I am pleased by what I have seen, and I am confident in the reopening of the tourism sector in a manner that is safe and secure for tourism workers, Jamaican citizens, and our visitors.

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MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Tourism Resilience means Challenges, Opportunities & Hope: Bartlett speaks out

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Known to see the world also from out of the box the Hon. Edmund Bartlett is not only the current minister of tourism for Jamaica, but is the brain and founder of the Global Tourism Resilience and Crisis Management Centre

COVID-19
Hon. Minister of Tourism, Jamaica: Edmund Bartlett has a message for the global tourism world:

We need no further reminder that the COVID-19 pandemic has become a global shock of epic proportions. Accordingly, I will depart from the morbid and depressing narrative that you have grown accustomed to over the last several weeks and share with you a message of hope and reflection.

I am of the view that The COVID-19 pandemic will easily be the game-changer of this millennium. While the world has witnessed other deadly pandemics in recent history such as the Spanish Flu outbreak of 1918 and the H1NI outbreak of 2009, never before has a pandemic so quickly and frighteningly rendered countries across the world, so powerless and helpless in such a simultaneous and indiscriminate manner.

Suddenly, all the advanced and seemingly impenetrable technological, scientific and military capabilities that some countries have developed to bolster self-defense and geopolitical supremacy have become useless against this indomitable invisible threat; appropriately called the great equalizer.

The COVID-19 pandemic has also reminded us that, in spite of the lines of demarcation that we draw up to separate ourselves in our daily lives such as class, wealth, zip code, job, religion, nationality, there is ultimately ONE HUMAN RACE sharing the same vulnerabilities and locked into the same fight for its survival.

This pandemic has indeed offered a very profound lesson in humility by showing us that, irrespective of development disparities and against the assumption of the supremacy of some countries, all countries have their moments of strength and weakness that will become self-evident at the right time. In an ironic twist of fate, historically embattled and volatile states and regions have become safer grounds, even if only temporarily, in the fight against the COV1D-19 pandemic than many countries that have become global symbols of power, control, and security.

This crisis has also forced us to quickly embrace the norms of the future digitalized economy in which business relationships and transactions will become increasingly mediated by digital technology. This new economic paradigm will provide us with an opportunity to discover new modes of functionality and productivity, allow us to balance mobility with responsibility and will help to generate business models that are more resistant to future public health crises Indeed, the adjustments we are now being forced to make, in terms of shifting to remote services and working remotely, will become the new normal underpinning the ethos of public and private sector organizations in many countries in the post-COV1D-19 era.

This crisis has also provided countries with the opportunity to maximize their full potential by un-tapping hidden sources of strength and resilience. Facing isolation, reduced trade, reduced inbound travel and tourism and the possibility of economic recession due to the interconnectedness of the global economy, many countries have now been forced to discover new sources of competitive advantage and survival which they are now locating within their own national borders and which they have traditionally overlooked or underutilized.

In the end, by forcing countries to be more in-ward looking in responding to and adjusting to the exogenous shocks induced by the COVID-19 pandemic, some countries would have chartered their own path to increased self-reliance which will serve them well in the post-COVID-19 era.
In this moment of darkness, fear and uncertainty, the new vicissitudes of life have also helped many of us to appreciate the things that really matter in life-bonding with children, reconnecting with relatives and loved ones, protecting the elderly, being each other brother’s keepers, sharing with the less fortunate, identifying with the suffering of others, paying closer attention to our diet and health and recognizing the temporality of life.

As we continue to fight this crisis together, we are reminded that we have been here before and like we overcame in the past, so shall we again. How quickly we do so will, however, depend significantly on the extent to which we, as citizens, are able to act selflessly and obey precautionary measures, on the one hand, while the state and the private sector must work collaboratively, on the other hand, to deploy resources and lead initiatives to encourage economic resilience as well to help those who are suffering the greatest.

To this end we must continue to:
• practice social distancing and limit interactions that will increase exposure to infection
• observe regulations about public gatherings
• desist from circulating misinformation or fake news that can contribute to more panic and confusion
• sterilize infrastructure and public facilities.
• Allocate public funds to support the preservation of jobs in both the public and private sector
• Introduce measures that will reduce taxes and financial burden on the poor
• Subsidize necessities for the poor including food, housing, medicine etc.
• Partner with the private sector to transform hotels, hostels and residential rentals into accommodation centers for quarantined or infected persons.
• Revisit our travel and tourism institutional structure
• Prepare plans for public investments
• Closely examine the preparedness of our education and health care systems to respond to future shocks

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Jamaica: Bartlett, Tufton and Health Officials meet at COVID-19 Emergency Operation Center

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Jamaica’s Tourism Minister Edmund Bartlett, Health Minister Dr. Christopher Tufton and senior Health Ministry officials today held an impromptu meeting to detail operations of the COVID-19 (Coronavirus) Emergency Operations Centre in New Kingston and also further tighten coordination between the Health Ministry and the wider tourism sector.

Senior Strategist, Delano Seiveright noted that “Minister Bartlett and the Ministry’s leadership has been working closely with the Ministry of Health over the last several weeks. This was further deepened following Prime Minister Andrew Holness chaired National Disaster Risk Management Council meeting on COVID-19 recently and now established tourism health protocols that have been adopted by all tourism entities. The Protocols cover three basic elements – developing the required infrastructure, providing support to the Ministry of Health and educating all stakeholders about the COVID-19 virus.”

Specially assigned staff-members of the Tourism Product Development Company (TPDCo), who are a part of the newly developed Stakeholder Risk Management Unit, will closely monitor the implementation of the protocols.

“Already issues of concern brought to our attention by Tourism stakeholders have been promptly dealt with by the Health Ministry.”, Seiveright further noted.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

UNWTO Secretary to Headline Conference on Entrepreneurship, Resilience and Innovation

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Jamaica Tourism Minister, Hon. Edmund Bartlett, says United Nations World Tourism Organization’s (UNWTO) Secretary General, Zurab Pololikashvili, will be the key speaker at the first ever UNWTO Global Summit on Entrepreneurship, Innovation and Resilience Management, which is being hosted in Montego Bay in May.

The visit is Pololikashvili’s first to the region, since being appointed in 2017, following the recommendation of the 105th UNWTO Executive Council.

“We look forward to welcoming him to the Caribbean and having him here for the conference, which will bring together global thought leaders in the areas of entrepreneurship, innovation and resilience,” said Minister Bartlett.

The UNWTO Global Summit on Entrepreneurship, Innovation and Resilience Management will be held on May 28 and coincides with the 65th Meeting of the Regional Commission for the Americas (CAM) on May 29. Both key events will be held at the Montego Bay Convention Centre.

The Regional Commissions meet once a year to allow Member States to maintain ‎contact with each other and with the UNWTO Secretariat between sessions of the bi-annual General ‎Assembly.

Jamaica currently chairs the United Nations World Tourism Organization’s (UNWTO) Regional Commission for the Americas (CAM) for the biennium 2019-2021.

Since 1975, Jamaica has served as vice-president of the General Assembly on five occasions over the period 1987 – 2011, and has been re-elected twice as a member of the Executive Council, serving as second vice-chair in 2012, first vice chair in 2013 and eventually serving as Chairman of the Executive Council for the period 2014-2015.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944